• Culinary science and hospitality research
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• v.18 no.5
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• pp.33-44
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• 2012

The purpose of this study is to investigate the impact of experiential marketing on brand personality in the hotel restaurant. Especially, it verifies the relationship between experiential marketing and brand personality factors in hotel restaurants. Research methods targeting customers with deluxe hotel dining experience draw detailed brand personality factors and hotel restaurant experiences, along with an investigation of relationship between brand personality and strategic experience. As a result, among five factors of sense, emotions, perception, behavior, and relationship, only action and relationship influence competence, good feelings, activity, sophistication among five factors of competence, good feelings, activity, sophistication and strength. Therefore, future research should include the comparison of brand personality dimensions and the development of criteria for brand personality.

• Korean Journal of Food Science and Technology
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• v.48 no.5
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• pp.479-485
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• 2016

The objective of this study was to explore the current market of instant mulnaengmyeon broths by understanding product perceptions, using the sorting task followed by a description task. Fourteen instant mulnaengmyeon broths that were available in the market were used in the study. The sorting task was performed by 29 subjects, with some of them having prior experience as trained descriptive panelists. The results of this study showed that unless the sample had a very distinctive ingredient in its broth, commercially available mulnaengmyeon broths were mainly divided into products that are likely to be familiar to public versus products that are less exposed. In addition, concentrated broths were shown to possess characteristics that were different from those of other samples. The inclusion of subjects who had experience as trained panelists allowed to partially overcome the problem of validity of the terms derived from naive consumers.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.374-385
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• 2021

Brand community refers to a group of consumers who are passionate about the brand, and actively participate in enhancing the brand value. This study examines the impact of brand community experience on brand satisfaction, brand trust, and brand value co-creation, focusing on BTS's fan community, 'ARMY'. The results show that the value of aesthetic sensitivity, self-consistency, and intellectual fulfillment, obtained through brand community experiences, had a positive impact on brand satisfaction and brand trust, and brand value co-creation. The implications of this study are as follows: First, rather than company-centered traditional marketing campaign strategies, future brand marketing strategies should focus on nurturing brand communities through which encourage emotional communication and solidarity between consumers and companies. Second, in order to enhance brand community experiences, it is necessary to provide various opportunities to satisfy customers' intellectual curiosity and self-consistency as well as sensory stimuli related to the brand.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.7
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• pp.15-24
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• 2019

The purpose of this study is to analyze the regionality of RCR Arquitectes's architectural characteristics and to figure out how these characteristics were applied to each project. The reason why they become world-class architects, who recently awarded Pritzker Architecture Prize, is because they deal with universality as their most previous inspiration which is harmonized with their own experience of hometown, Olot. They pursue "Equilibrium" is their fundamental aspect which is inspired by their experiences in Olot. The concept "Equilibrium" is classified into three main points. First, the close relationship between the landscape and architecture is priority in this concept, which is the potential of the place through architecture to form a new landscape and to pursue a balance with nature. In order to keep the relationship closer, they captured the intuitive idea through the watercolor sketch in the beginning of the project. And they also promoted the involvement of surrounding nature through horizontality, frame and void, etc. Secondly, they used cor-ten steel as the main material for most projects, and the symbiotic relationship with nature that allow people to have a different sensory experience. And the last feature is that their buildings are easily applied to different usage through users intend and behave so their buildings have transformed with various values. It is because they design buildings with strategy to harmonize between landscape and environment so they have various expansion as buildings or objects. The present era of globalization, architecture with regional identity plays an important role in conveying the values of each region. The purpose of this study is to investigate about RCR Arquitectes, who informed about the Olot and Spain's regionality, and to consider the development of architecture that implies our country's identity.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.4
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• pp.11-25
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• 2022

Convergence, a universal phenomenon in modern society, takes place in various ways throughout society, and the concept of convergence can also be observed in fashion shows. The concept of convergence is actively emerging in terms of fashion show directing. The purpose of this study is to suggest the development of fashion show directing by analyzing the convergence characteristics of fashion show directing through a Louis Vuitton fashion show, and to provide data on convergence in fashion shows. The object of the study is the women's Paris Pret-a-porter and women's cruise collection presented at the Louis Vuitton fashion show. The research method integrated the criteria for analysis and the characteristics of fashion show production through previous studies and a literature review. The characteristics of convergence production in Louis Vuitton fashion shows were identifeid through literature and visual data. In this study, the convergence of the Louis Vuitton fashion shows were divided into four categories: genre integration, sensory synesthesia, perspective diversification, and media scalability. First, the integration of genres enhanced the brand image and effectively conveyed the concept of the show. Second, the synesthesia of the senses expanded communication with the audience and increased the audience's immersion. It has also become a new way to experience fashion shows in person. Third, the diversity of perspectives changed and diversified the way audiences experienced fashion shows. Fourth, the scalability of the media means various ways in which the audience can experience fashion shows. Through this, it is possible to effectively convey information and experiences about fashion shows to the audience.

• Archives of Craniofacial Surgery
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• v.11 no.2
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• pp.111-115
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• 2010

Purpose: A plunging ranula is relatively uncommon and represents a mucus escape reaction occurring from a disruption of the sublingual salivary gland. It is a common condition found in young adults, even though the reported age range is 2 - 61 years. We report our experience of a complete excision of a plunging ranula via the intraoral and submandibular approach. Methods: A 23-year-old man had a large protruding mass in the right submandibular area. Initially, the protruding mass appeared bilaterally but the left side disappeared spontaneously. The MRI findings revealed a homogenous fluid attenuation mass in the submandibular space, suggesting a ranula. The sublingual gland was extirpated through the intraoral approach and the ranula excised totally via the submandibular approach. Results: The patient had an uneventful postoperative course without infection, paralysis and tongue sensory changes, etc. The pathology findings were characteristic of a pseudocyst without a lining epithelium or endothelium but with a vascular fibro-conective tissue wall filled with mucinous fluid. No recurrence was observed on the submandibular area during the 8 month follow-up period. Conclusion: The combined intraoral approach and submandibular approach is an effective and highly recommended method for sublingual gland extirpation and complete excision of a plunging ranula.

• Archives of Plastic Surgery
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• v.33 no.5
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• pp.648-651
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• 2006

Purpose: Tarsal tunnel syndrome is characterized by pain and paresthesia of the entire posterior tibial nerve and its branches of the lower extremity. The cause of the tarsal tunnel syndrome is usually unknown but, rare case of space occupying benign tumors such as a ganglion may be one of the causes. We report our experiences of surgical treatment of the tarsal tunnel syndrome caused by ganglion we have encountered recently. Methods: A 54-year-old male patient presented with paresthesia, burning pain, positive Tinnel's sign without preceeding trauma, infection or any other causes of event. With surgical intervention, we completely removed the space occupying ganglion and with performed surgical release of the posterior tibial nerve and its branches. Results: At a 14-month follow up examination, the symptoms of paresthesia, burning pain, sensory disturbance was much improved compared to the preoperative conditions. Takakura's rating scale was elevated from 4(Poor) to 8(Good). Conclusion: We report our surgical experience of a rare case of tarsal tunnel syndrome caused by a ganglion, with a review of literature.

• Journal of Distribution Research
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• v.6 no.2
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• pp.109-133
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• 2002

This article examines how consumers in online environments depend on brand in making purchase decisions by product types. Previous research explains that the characteristics of online environments decrease the dependence on brand due to inexpensive search costs and affluent information quantity. But it is likely that in online environment, the dependence on brand will be differentiated by product types. We found that in search product, the availability of information decreased consumer's uncertainty, which, in turn, increased the dependence of brand. However, in experience products, the weakness of multi-sensory increased consumer's uncertainty, which resulted in the increase of the dependence of brand.

• The Korean Journal of Pain
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• v.30 no.1
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• pp.62-65
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• 2017

Reactivation of the latent varicella zoster virus in the sensory ganglion causes herpes zoster (HZ). Its characteristic symptom is a painful rash in the involved dermatome. HZ-induced motor weakness is rare and is usually resolved within one year of the onset, but some patients permanently experience motor dysfunction. Epidural steroid administration, with antiviral therapy, can be effective in treating pain from HZ and preventing postherpetic neuralgia. But an epidural block is contraindicated in patients receiving thromboprophylaxis. A psoas compartment block (PCB) provides equivalent analgesic efficacy with significantly low incidence of complication, compared to an epidural block. A 68 year old male patient recieving thromboprophylaxis presented with motor weakness following painful rash in his left L4 dermatome. Ten days before presentation, herpetic rash occurred on his left leg. We performed PCB with a steroid and local anesthetic, which successfully and safely alleviated the pain and motor weakness from HZ.

• Journal of Preventive Medicine and Public Health
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• v.7 no.2
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• pp.355-358
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• 1974

A Survey was carried out in August 1973 in order to understand current status of traditional medical practice among rural resiednts. Following conclusions were obtained: a) Among total 500 cases utilizing traditional medical services, 60 cases were treated for diseases of digestive organ and 48 cases for nervous and sensory organ disorders. b) 198 cases utilized traditional medicine for self-treatment and most of them seemed to be unscientific and was based on an experience through their own practice. It should be developed and integrated with mordern medicine.