• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.426-430
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• 2000

This study is about the human sensibility measurement method. Researches on human sensibility measurement have been performed in many aspects. However, due to the subtlety and intricacy of human sensibility, it has been difficult to exactly measure human sensibility.At present, Semantic Differential(SD) method is most widely used to quantify human sensibility. In SD method, complicate human sensibility is represented on a scale with equal interval or equal ratio. However, this method has a critical problem in that human sensibility cannot be expressed with equal interval or equal ratio.In order to complement SD method and represent human sensibilities appropriately, we proposed an alternative method using the chroma-scale with saturation that had not equal interval or ratio. In experiment, proposed method shown that subjects understood a new scale easily and they could express their sensibilities on a new scale without any limitation. As a result, the chroma-scale can be used not only for measuring consumer's preference but also for evaluating or selecting sensibility words.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.380-384
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• 2000

Effectiveness of information conveyance in reading is affected by several factors such as line length, letter size, line spacing arrangement as well as typeface itself. This study examined relative importance of these factors by asking people to read the texts that was constituted with non-square form letter and rank the preference of texts through conjoint analysis. In the case of reading time, justification was the most important factor, followed by leading, line spacing, letter width, line length, font size, font type in their order of importance. And in the case of preference decision, letter width was the most important factor, followed by font size, justification, line spacing, leading, line length, font type. The result will be useful in understanding how to consider human preference in the hangul typography.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.104-108
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• 2000

The paper sets the goal as understanding relationship between usability and subjective preference with the cross- cultural comparison between korea and Japan. Total 42 Korean and japanese housewives participated in the experiment where subjects evaluated their subjective preferences on 16 different variations of computer-simulated microwave ovens. In additions, subjects also performed usability testing over 9 different microwave ovens with 6 different tasks given to users. Subjective preferences and usability were analyzed by Conjoint analysis to identify relative importance of features. The results showed that, in case of Korean subjects, subjective preference has positive relationship with usability (i.e. aesthetically good product also showed better performance in usability testing).However, Japanese subjects showed the tendency that subjectively preferred products are not necessarily evaluated good in usability testing (i.e. god aesthetic is one thing and high usability is another). this difference leads the speculation that culture plays a role in balancing the relationship between aesthetic and functionality.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1998년도 춘계학술발표 논문집
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• pp.141-146
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• 1998

This study investigated the evaluation method for the users' color preference of CRT monitors. And also the users' preference of the colors displayed on CRT monitor using the park's color reproduction system was evaluated. Subjects conducted a series of psychophysical experiments to compare the colors displayed on a CRT monitor using the park's system to the colors without the system, Three evaluation methods were investigated: comparing one colors of same hue with diverse luminance and saturation. the results showed that subjects preferred the colors reproduced using the park's system, and thd evaluation methods significantly affected thd color preference.

• 감성과학
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• 제21권4호
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• pp.3-10
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• 2018

The present study explores two relationships: first, between number of payment and payment option preference, and second, total sum and payment option preference, with pain of payment as a mediator variable. The analyses revealed that consumers who feel higher pain of payment preferred the pennies-a-day pricing to the aggregate pricing when the per-payment price is low. Consumers who experience higher pain of payment prefer to pay in small frequent installments because they feel the small per-payment price can be comparable to daily expense. Consumers who experienced higher pain of payment preferred aggregate pricing to pennies-a-day pricing when the per-payment price was high. When the per-payment price is high, it is no longer comparable to daily expense, thus leading to greater pain of payment among consumers. The study discusses the implications for mechanism of pain of payment on payment option preference.

• Architectural research
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• 제8권1호
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• pp.9-16
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• 2006

Maximizing profit is the most significant object of commercial places. Especially for some places where its atmosphere is main concern of customers like $Caf{\acute{e}}s$, interior design is crucial. Thus it needs to evaluate human emotion and preference. Human Sensibility Ergonomics which is recently signified in various fields is an attempt to quantitatively analyze factors of human sensibility and apply it to design operation. This study attempted to infuse human sensibility ergonomics into $Caf{\acute{e}}$ interior design and analyzed preferable $Caf{\acute{e}}$ interior design factors. Because most $Caf{\acute{e}}s$ have their own target customers, so we assumed four different target customer groups divided by their age and gender groups in each age group. As a result, the difference of each group could be examined. Middle-aged group and males have main interest in the intensity of luminance, i.e. the brightness, whereas youths and females attach importance to both quality of light and color. In addition, there is a tendency for middle-aged group and males to see $Caf{\acute{e}}$ as a public place while young people and females recognize $Caf{\acute{e}}$ as a place for entertainment. Taking the result of this study into consideration can lead to successful $Caf{\acute{e}}$ interior design for specific target customers.

• 한국생활과학회지
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• 제15권2호
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• pp.275-281
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• 2006

The purpose of this study is to investigate hand and sensibility of PET treated by Ultra-Violet (UV). The 4-channel PET knit fabric was treated by a self-made UV instrument in 5cm distance with different time frames-0min, 30min, and 90min. For hand evaluation, mechanical properties were measured by the KES-FB system. The environmental condition was controlled at 29$^{\circ}C$, 75% (R.H.)-summer standard climate. Twenty female students evaluated 'roughness', 'smoothness', 'wetness', 'stiffness', 'coolness', 'touch', 'preference', and 'comfort'. The outcomes of the experiment are as follows: The surface roughness of mechanical properties showed significant differences and the value of PET irradiated by UV for 90min was highest. The order of primary hand value such as NUMERI and FUKURAMI was in a following order-Untreated > 30min treated > 90min treated. Total hand value showed that PET irradiated by UV for 90min was appropriate for using summer fabric. The results of subjective sensibility were that the untreated and 30min treated PET were recognized as similar and had a good evaluation on 'comfort', 'preference' and 'the sense of touch'. This consequence disagreed with total hand value, because it was considered that subjects' hand sensibility was dependent on the feel of smoothness.

• 복식문화연구
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• 제13권2호
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• pp.289-299
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• 2005

Through the formative analysis of the traditional jokakbo, we have composed surface composition that was made by a perfect square, triangle, a weather vane type, vertical type, cintamani type, and a mixed rectangular. And we have composed 18 kinds of motif stimulants that was made by vivid tone, pale tone, and so on, and finally analyzed sensibility image, preference rate of them. The cause of composition for the sensibility image of stimulant was composed by the cause of simplicity characteristics, interesting characteristics, rigid-flexibility characteristics, and modern characteristics. And from these things, the cause of simplicity characteristics and the cause of interesting characteristics were revealed as important dimensional factors of sensibility image. The sensibility image of motif was revealed as a simple image of perfect square, a feminine image of cintamani type, a modern image of mixed rectangular. And black-white colored mixed rectangular and chromatic colored cintamani type were also revealed as an interesting image. The preference rate of motif is related with the cause of interesting characteristics and simplicity characteristics, it also has been revealed to prefer the pale tone than others. And it also has been revealed that achromatic colored mixed rectangular, cintamani type of vivid tone, perfect square and rectangular of pale tone were mostly preferred.

• 감성과학
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• 제20권4호
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• pp.65-78
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• 2017

The current study examined the influence of individual trait such as Need-For-Touch level (NFT; high vs. low) and swiping orientation (vertical vs. horizontal) on product evaluation and preference when using touch-screen interface like a smart phone and a tablet. Swiping is one of the most common interaction techniques for changing pages or searching some aligned pictures on touch-screen interface and it can be used in vertical and horizontal orientations. The experiment revealed a significant interaction between swiping orientation and NFT on preference, however the interaction on change-in-price of given products was only marginally significant. To be specific, high NFT participants reported higher preference for horizontal-swipe than vertical-swipe products, but such difference did not occur with low NFT participants. The current study illustrates the influence of swiping orientation and NFT on product preference and it provides a new perspective of design principles especially for online shopping websites.

• 감성과학
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• 제20권4호
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• pp.55-64
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• 2017

본 연구는 대학생 소비자의 선호 감성을 반영한 패션소재기획에 도움을 주고자 수행되었다. 8종의 데님소재를 대상으로 색채 특성과 역학적 특성 등의 객관적 특성을 평가하였으며, 데님소재의 색채 선호도, 주관적 감각, 촉감 선호도를 대학생을 대상으로 조사하였다. 또한 데님소재의 색채 선호도와 촉감 선호도가 데님 슬랙스의 구매 선호도에 미치는 영향을 파악하였다. 데님소재의 색채 선호도는 데님소재의 개별 시료에 따른 유의한 차이를 보였다. 대학생들은 데님소재의 색채특성 중 $-b^*$값과 C값이 낮게 측정된 남색(PB)의 데님소재를 선호하였다. 데님소재의 역학적 특성 중에서 마찰계수 평균편차(MMD), 마찰계수(MIU), 기하학적 거칠기(SMD) 등의 표면특성과 전단 히스테리시스(2HG5) 등의 전단특성은 주관적 감각에 중요한 영향을 미치는 요인이었다. 한편, 데님소재의 촉감 선호도는 개별 시료에 따른 유의한 차이를 보였다. 폴리우레탄이 혼방된 데님소재에 대한 촉감 선호도가 높게 나타났으며, 면섬유 100%로 구성된 상대적으로 두껍고 무거운 데님소재의 촉감 선호도는 낮았다. 또한 촉감 선호도에 영향을 미치는 주관적 감각은 평활감, 유연감, 경량감 등의 순이었다. 데님 슬랙스에 대한 구매 선호도는 모두 평균 4점 이상의 점수를 나타내어 선호하였다. 데님소재의 색채 선호도와 촉감 선호도는 데님 슬랙스 구매 선호도에 영향을 미쳤는데, 색채 선호도가 더욱 영향을 주었다.