• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.285-292
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• 2008

The purpose of this study is to provide the fundamental data needed in analyzing customer needs and understanding products in developing designs, to help designers to have better understanding of digital camera products, and to support the setting of concepts in developing designs, by understanding the specific properties of products that have specific purposes. In this study, homogeneity analysis was performed to the collected products launched from 2000 until now and representative products were selected to extract the questions on the adjectives and preferences felt form such products. Based on the questions, basic questionnaire survey and subject image analysis was performed in relation to the elements of images preferred by customers through the regression analysis of dependent variables and preferences and the regression analysis of purchasing power. When we design for digital camera, we must consider about the elements of digital cameras and the terms convenient, sensitive, functional, and grace. In terms of whole trend of shape, the shape highlighting grips and the digital cameras having grips, large LCD, dark colors, and manual buttons were preferred.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.1
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• pp.35-50
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• 2007

We performed the subjective sensibility evaluation on knitted fabrics by the following procedures: setting acrylic fabrics used for S/S among fabrics as basis, five kinds of blended spun yarns and four kinds of twisted filament yarns made by different twisting methods then, we did questionnaire survey targeting sixty females in the expert groups. Utilizing SPSS 12.0, correlation, ANOVA, Duncan, and Multidimensional Standard way were analyzed. The results are as following. First, the result of evaluating on preferred knits followed by the analysis of the sense factor, in the 'drape sense', the acrylic/rayon blended knit was preferred as the most flexible, pliable, and elastic knit; in weight/bulk factor, the acrylic filament knit the most twisted was preferred as the least bulk, thin, cool and transparent knit; in 'surface depression sense' factor, A(F)W acrylic/wool blended knit was preferred as the most haggard, straight, dry knit. Second, the result of evaluating on preferred knits followed by the analysis of the sensibility factor, in the 'neatness' the acrylic filament hit was preferred as the most clean, neat and delightful knit; in the 'comfortableness', the acrylic/wool blended knit was preferred as the most natural, stable, and comfortable knit. Third, according to the result of evaluating on preferred knits as the spring and summer, generally the acrylic filament twisted yarn knits were more preferred than the acrylic blended yarns. However the preference on the kinds of the acrylic twisted filament yarn showed that there is a little difference on the acrylic blended yarn knit.

• Science of Emotion and Sensibility
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• v.18 no.1
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• pp.79-94
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• 2015

The purpose of this study is to analyze the emotion and sensibility of fashion words in terms of words types, such as loanword and Korean words, Hangul in fashion product label and fashion manufacturing industry. We surveyed 200 persons in their 20s using the questionnaire on the stimulus of product tag label and fashion words with 15 adjectives. Based on daily usage of foreign words in fashion market, we selected 1 item label in 3 forms: 1) Hangul label written in loan words 2) Label written in English and 3) Label written in Hangul and 3 fashion words in 2 forms 1) loanword and 2) Hangul. And the label types and fashion words were analyzed and investigated in terms of consumer's sensibility, preferences and estimated product price. The results are following: consumers preferred loanword label than Hangul label, and they preferred loanword in English than that in Korean. They evaluated loanword more positively, such as refinement, gorgeous and elegant, etc. and estimated the product price of loanword label as higher. But in the sensibility of 'familiar' and 'stability', Hangul label was not significantly different to loanword written in Hangul. That is, label written in English is the highest in all the evaluation, and loanword label written in Hangul is next, and Hangul label showed the lowest result. Consumers showed the evaluation differently between loanwords and Hangul according to their degree in fashion involvement. Consumers of high fashion involvement evaluated the sensibilities of 'refinement', 'elegant', and 'gorgeous' of loanwords as higher, whereas they had tendency to evaluate the sensibilities of 'familiar' and 'stability' of Hangul as higher or similar.

• Science of Emotion and Sensibility
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• v.19 no.3
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• pp.27-42
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• 2016

The purposes of this study were to investigate the emotional consumption propensity and the preferences for sensibility factors of fabrics(color tone, pattern and texture image), and to analyse the differences according to demographic variables and relationships between emotional consumption propensity and preferences for sensibility factors of fabrics, focusing on male and female consumers in 20's, 30's and 40's. The emotional consumption propensity were classified into symbolic consumption propensity, individual consumption propensity, aesthetic consumption propensity and hedonic consumption propensity. The subjects attached great importance in the order of aesthetic consumption propensity, individual consumption propensity and symbolic consumption propensity. Those factors of emotional consumption propensity showed partially significant difference according to demographic variables. Female consumers preferred various color tones than men did, and preference for light color tone showed significant differences according to gender and occupation of consumers. The preferences for floral pattern showed significant difference according to gender, age, education, occupation and marital status of consumers. The factors of the texture images for the fabrics showed partially significant difference according to demographic variables except education of consumers. There were almost significant relationships between emotional consumption propensity and the preferences for sensibility factors for fabrics.

• Fibers and Polymers
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• v.7 no.2
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• pp.203-212
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• 2006

The purpose of this study was to examine the effects of the structural properties of plain knit fabrics on the subjective perception of textures, sensibilities, and preference among consumers. This study, then, aimed to provide useful information with respect to planning and designing knitted fabrics by predicting the subjective characteristics analyzed according to their structural properties. For this purpose, we employed statistical analysis tools, such as factor and regression analysis and an adaptive-network-based fuzzy inference system(ANFIS), thereby combining the merits of fuzzy and neural networks and presupposing a non-linear relationship. Through factor analysis, we also categorized the subjective textures into 'roughness', 'softness', 'bulkiness' and 'stretch-ability' with R2=70.32%: and categorized the sensibilities into 'Stable/Neat', 'Natural/Comfortable' and 'Feminine/Elegant' with R2=68.12%. We analyzed subjective textures, sensibilities, and preference with ANFIS, assuming non-linear relationships; consequently, we were able to generate three or four fuzzy rules using wool/rayon fiber content and loop length as input data. The textures of roughness and softness exhibited a linear relationship, but other subjective characteristics demonstrated a non-linear input-output relationship. Compared with linear regression analysis, the ANFIS exhibited had higher predictive power with respect to predicting subjective characteristics.

• Science of Emotion and Sensibility
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• v.7 no.4
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• pp.1-6
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• 2004

The purpose of this study was to investigate the female college students' preferences to the images of both western and eastern pictures, and positive/negative perception on to the model's nationality in the apparel advertizing pictures of fashion magazines. 100 students participated in the survey, and 20 stimulus pictures were shown to them. The results were as follows: The female college students preferred the western images than the eastern images in the pictures of bedroom, palace and beer, while they preferred the eastern images in the pictures of snack and famous drawings of a beauty. But they showed more positive attitude to all the western models' advertizement pictures than the eastern models' ones, in casual wear, formal wear, watches and inner-wear divisions except in men's formal wear division. This meant that the perception of female students on western images was positive and it seems stimulating the consumers preferences of brand images.

• Science of Emotion and Sensibility
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• v.14 no.2
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• pp.235-244
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• 2011

The purpose of this study is to investigate whether the appropriateness of gustatory features in product design affect product evaluation and accompanied response by using functional magnetic resonance imaging(fMRI). Through the pilot survey, we categorized the product designs into two groups based on the level of the appropriateness. The total of 40 product designs were selected as the experimental stimuli. 15 right-handed participants(mean age = 23.33, SD = 1.7) were scanned with 3T MRI machine(ISOL Tech, Oxford OR63). The experimental stimuli were passively presented inside the scanner. In post scanning session, participants were asked to measure their preference and buying intention to the product designs. The results show that both the preference and buying intention were significantly higher for the high appropriateness condition compared to those of low appropriateness designs. Caudate nucleus and putamen, areas related to the positive reward such as monetary acquisition showed greater activation in response to the designs of high appropriateness condition, compared to the low appropriateness designs.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.9-21
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• 2004

Among the factors of consumer preference, aesthetics has been importantly considered in competitive market environment. Generally, consumers' purchasing standard is influenced as their awareness increases relative to variations in their lifestyles and due to these changes in consumers' wishes, design techniques and methods are focused towards adapting to these changes. Thus, in order to satisfy consumers' needs, and markets characterized with the short durability cycle of products, a distinctive design should be developed with respect to the form of products. The proposed design should also support form as an important factor to attract consumers preference. This study attempts to understand typology based on a categorization theory, and the conceptual structure of aesthetics. Both are importantly considered simultaneously. In addition, the study proposes a new design process by extracting Rhythm affecting aesthetic. In conclusion, the result of this study aims at developing more consumer preferring design beyond the scope of the ordinary designer's idea and generation.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.225-229
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• 1998

The purpose of the current study was comparative analysis of autonomic and electrocortical responses to passive and active touch of the tektites with different subjective emotional preference. Perspective goal of the project is development of a template for classification of tactile stimuli according to subjective comfort and associated physiological manifestations. The study was carried out on 36 female college students. Physiological signals were acquired by Grass and B10PAC 100 systems with AcqKnowledge III software. Frontal, parietal and occipital EEG (relative power spectrum /percents/ of EEG bands - delta, theta, slow and fast alpha, low and fast beta), and autonomic variables, namely heart rate (HR), respiratory sinus arrhythmia (RSA), pulse transit time (PTT), respiration rate (RSP) and skin conductance parameters (SCL, amplitude, rise time and number of SCRs) were analyzed for rest baseline and stimulation conditions. Analysis of the overall pattern of reaction indicated that autonomic response to tactile stimulation was manifested in a form of moderate HR acceleration, RSP increase, RSA decrease (lowered vagal tone), decreased n and increased electrodermal activity (increased SCL, several SCRs) that reflects general sympathetic activation. Parietal EEG effects (on contra-lateral side to stimulated hand) were featured by short-term alpha-blocking, slightly reduced theta and significantly increased delta and enhanced fast beta activity with few variations across stimuli. The main finding of the study was that most and least preferred textures exhibited significant differences in autonomic (HR, RSP, PTT, SCR, and at less extent in RSA and SCL) and electrocortical responses (delta, slow and fast alpha, fast beta relative power). These differences were recorded both in passive and active stimulation modes, thus demonstrating reproducibility of distinction between most and least emotionally preferred tactile stimuli, suggesting influence of psychological factors, such as emotional property of stimulus, on physiological outcome. Nevertheless, development of sufficiently sensitive .and reliable template for classification of emotional responses to tactile stimulation based on physiological response pattern may require more extensive empirical database.

• Science of Emotion and Sensibility
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• v.9 no.4
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• pp.307-319
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• 2006

Problematic behaviors have been among adolescent population in school and home. Problematic behavior manifested in childhood and adolescence is reported to be a good predictor for adult criminal behavior although no clear factor to cause was identified. Based on literature review on this subject, our hypotheses that delinquency and aggressive behaviors are associated with brain information processing and emotionality in adolescents was developed and this study aimed to test these hypotheses. 1,479 male and female middle school students were selected and given the Trait Meta-Mood Scale, Korea Youth Self Report-Child Behavior Check List and Brain Preference Indicator Test. The main results are as follows: 1) Subjects with problematic behavior compared to average students showed a significant difference in sub-variables of emotionality ant the characteristics of brain information processing. 2) Young adolescent's emotionality and brain information processing characteristics have effects on problematic behaviors. 3) However, the effect on aggression and delinquency was different by gender.