• Title/Summary/Keyword: Sensibility Effect

Search Result 483, Processing Time 0.026 seconds

The Order Effect on Impressions Formed by the Function of Clothing Style (의복 스타일에 따른 인상 형성에서의 순서효과)

  • 김경원;탁혜령;고애란
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.28 no.7
    • /
    • pp.995-1006
    • /
    • 2004

  • This study examines the effects of clothing style and the order effect on impression formation. The instrument of this study consisted of response scales and stimuli. Fifty-one items of 7-point semantic differential scales, 9 items of demographic traits, and 4 items of subjective evaluation scales were developed. Stimuli were color pictures of a model wearing each of two clothing styles(mannish style, feminine style). The sample include 56 male and female subjects in their twenties and thirties. The experimental design was within-subject design and the half of the sample responded to the mannish style first and the other half responded to the feminine style first. Responses to the semantic differential scales were factor analyzed, and seven factors were identified: intellectuality, sensibility, activity, modesty, competence, display, keenness. There were significant differences between mannish style and feminine style in impression of wearer＇s age, job, and physical attractiveness as well as wearer＇s intellectuality and sensibility. It was revealed that the first impression and second impression of wearer＇s intellectuality, sensibility, modesty, competence, display were differed by the function of the order of stimuli shown to the subjects. Both primacy effect and recency effect of order effect were confirmed, and especially negativity effect was influenced prominently on impression formation.

  • PDF KSCI

Sensibilities according to The Design Factors of Woven Textiles (텍스타일 디자인 요소에 따른 감성 분석)

  • 나영주;한경미
    • Science of Emotion and Sensibility
    • /
    • v.5 no.3
    • /
    • pp.29-34
    • /
    • 2002

  • This study aimed to investigate the effect of design factors of woven textiles on the consumer's sensibility and emotion. 60 textile design pictures and 18 adjectives were prepared to get responses from 512 adult subjects. Textiles designs were analyzed into 9 design factors, such as, motif source, motif-background ratio, motif interpretation, motif arrangement, motif variation, motif articulation, hue contrast, value contrast, and chroma contrast. The results are followings: 1) The design factors of textiles were connected to other design factors, for example, the type of motif interpretation determined the type of chroma contrast, motif source, the ratio, and chroma contrast significantly. 2) The correlational coefficients of the ratio, motif variation, chroma contrast, hue contrast, articulation, and value contrast were positively signed significantly. 3) Consumer's sensibility was changed in urban, natural, graceful, mannish, young, dynamic, new, modem and etc, as the textile designs were changed in motif source, arrangement, hue contrast and etc.

  • PDF

The Consumer Sensibility Evaluation according to the Arrangement and Area-ratio of a Stripe, and the Necktie Width (넥타이의 폭, 스트라이프의 배열과 면적비에 따른 소비자 감성 평가)

  • Choi, Soo-Kyoung
    • Science of Emotion and Sensibility
    • /
    • v.15 no.2
    • /
    • pp.193-200
    • /
    • 2012

  • The purpose of this study was to investigate the consumer sensibility according to the arrangement and area-ratio of a stripe, and the necktie width. The experimental materials developed for this study were a set of stimuli and necktie sensibility scales. The stimuli were 27 color pictures, in which the necktie width(narrow, medium, wide), stripe arrangement(horizontal, vertical, oblique), and stripe area-ratio(1:1, 1:2, 1:3) were manipulated. The 7-point scale was used for the consumere sensibility. Data were obtained from 270 men and women in their 20s and 30s living in Seoul, Gwangju, Daegu, Jinju, and Changwon on November 2011. For the data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; The factors of consumer sensibility according to the arrangement and area-ratio of a stripe, and the necktie width consisted of five dimensions of attractiveness, grace, individuality, ability, and activity. The necktie width showed an independent effect on attractiveness and grace. The stripe arrangement showed an independent effect on attractiveness, grace, individuality, and ability. The stripe area-ratio showed an independent effect on grace. Also, interaction effects of the necktie width and stripe area-ratio on ability were found. The study results are highly expected to be used as valuable sources in plans for necktie products.

  • PDF