• 제목/요약/키워드: Sense factor

검색결과 760건 처리시간 0.026초

프로젝트 기반 지속가능성 교육 프로그램의 개발과 적용 (Development and Application of a Project-based Sustainability Education Program)

  • 강석진;김진현
    • 한국초등과학교육학회지:초등과학교육
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    • 제43권1호
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    • pp.108-121
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    • 2024
  • 이 연구에서는 프로젝트 기반 학습 전략을 사용한 지속가능성 교육 프로그램을 개발하고 예비 교사를 대상으로 적용하여 그 효과를 분석하였다. 교육대학교의 4학년 학생 23명이 연구에 참여하였고, 사전 검사로 환경 관련 행동 및 태도 검사를 실시하였다. 지속가능성 교육 프로그램을 5주에 걸쳐 실시하였고, 학생들은 전기 절약 프로젝트를 각자 수행하였다. 사후 검사는 사전 검사와 같은 검사지를 사용하였고, 프로젝트에 적극적으로 참여한 아홉 명을 대상으로 개별 면담을 하였다. 면담 내용과 포트폴리오 및 결과 보고서를 심층적으로 분석하여 지속가능성 교육 프로그램의 효과와 원인에 관련된 하위 개념을 도출한 뒤 유목화하여 하위 범주를 설정하였다. 다음으로 하위 범주 사이의 관계 중 반복해서 나타나는 관계를 추출하여 잠정적인 설명 모형을 도출하였다. 연구 결과, 프로젝트 기반 지속가능성 교육 프로그램은 학생들의 친환경적 행동과 가치 및 태도를 긍정적으로 변화시켰다. 학생들의 친환경적 행동에 뚜렷하게 영향을 미친 원인은 '성공으로 얻은 성취감'이었다. 그리고 일부 원인은 가치 및 태도 측면을 매개로 학생들의 친환경적 행동에 간접적으로도 영향을 미치는 것으로 나타났다.

커뮤니티 기반 농촌경관 보전을 위한 주요 요인 고찰 -경상남도 함안군 여항면을 대상으로- (The Study on the key Factors for Communitiy -Based Rural Landscape Conservation-)

  • 이다영;정재현;박진욱
    • 농촌계획
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    • 제30권3호
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    • pp.19-28
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    • 2024
  • This study investigated and analyzed the landscape conservation activity promotion process targeting the 'Alassiasdeuli Community Farming Association Corporation', which is carrying out continuous rural landscape conservation activities led by local residents in the area of Yeohang Mountain, Yeohang-myeon, Haman-gun, Gyeongsangnam-do. Through this, the factors necessary to promote rural landscape conservation activities led by residents were identified, and implications necessary for rural landscape conservation activities led by residents were derived. The first factor that allowed Alassiasdeuli to pursue resident-led rural landscape conservation activities was the fact that an economically stable foundation was established before pursuing conservation activities. Rural landscape conservation activities are carried out based on continuous agricultural activities, and agriculture is closely related to the economic aspect. Accordingly, Alassiasdeuli had a small but regular income from the package business, and was able to carry out various rural landscape conservation activities based on this. Second, within the community, a sense of purpose for rural landscape conservation was shared as a common value. It started with common values that were in line with rural landscape conservation, such as an economic community based on agriculture, indigenous seed conservation, and eco-friendly agriculture, and later, awareness of traditional agriculture and rural landscape conservation was gradually established through members' continued empowerment and related experiences. It has been done. Third, various connections and cooperative relationships were established with residents, related organizations, and administration. We established cooperative relationships by recruiting local organizations and residents as active participants beyond program participation, and exchanged information and expanded the scope of activities by establishing networks with organizations such as the 'Gyeongnam Darang-Non Network'. In addition, through connection with administration, we experienced various projects and ensured the sustainability of activities through support. Fourth, there was a keyman who could organize activities and control the scale of support projects, taking into account the awareness and capabilities of members. In particular, it is thought that this was possible because the Secretary General was based on building a relationship of trust with residents before Alassiasdeuli was formed. Therefore, in order for resident-led rural landscape conservation activities to be continuously carried out, an organization must be formed centered on farmers, and the economic sustainability of the organization, sharing of common values, and trust relationships among members are the basis, and the Sustainable activities can be promoted through various cooperative relationships between residents, organizations, and administration.

근해어업의 경영성과 결정요인에 관한 연구: 자원관리형 어업구조개선 정책 도입 이후 (Determinants of Management Performance in the Offshore Fishing Industry: After the Introduction of Fisheries Structure Improvement Policy for the Resource Management)

  • 하태헌;강석규
    • 수산경영론집
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    • 제55권3호
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    • pp.1-13
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    • 2024
  • The purpose of this study is to examine the determinants of management performance in the remaining offshore fishing industry after the resource management-oriented fisheries structure improvement policy by the fisheries vessel buy-back program and Total Allowable Catch (TAC). The results of the analysis of the determinants of management performance of offshore fishing can be summarized as follows. First, based on the management performance determinant model of offshore fishing, it is confirmed that the government's resource-managed fishing structure improvement policy, such as the fishing boat reduction project and the TAC policy, is improving the management performance of the resource-managed remaining fishing boat. Second, looking at the specific management performance determinants based on the management performance model of offshore fishing, the leverage ratio (TLTA), which is the total debt ratio, shows a statistically significant positive (+) relationship with management performance, which increases management performance directly proportional to the leverage ratio. The increase in the leverage ratio (total debt ratio) was expected to lead to a high interest cost burden, resulting in a reverse (-) financial leverage effect; however, rather a positive (+) financial leverage effect occurred with a high profit covering interest costs. The total catch (TCATCH) has a positive (+) relationship with management performance at a statistical significance level of less than 1%, indicating that an increase in catch is improving or increasing the management performance of fishing companies. The selling price (UPRICE) shows a positive (+) relationship with management performance at a very high statistical significance level of less than 1%, and it can be seen that high fishing prices are a major factor in improving or increasing the management performance of offshore fishing. On the other hand, fishing vessel tonnage (TON), fishing vessel horsepower (RHP), and operating days (WDAYS), which indicate have a statistically significant negative (-) relationship with management performance, which deviates from the existing fisheries common sense that the size of fishing vessel tonnage and fishing vessel horsepower and the increase in the number of operating days is proportional to management performance. As a result of the increase in fishing vessel tonnage, horsepower, and the number of operating days, it was confirmed that the higher the fishing cost, such as oil costs, is worsening the management performance of fishing companies. Participation in TAC has a statistically significant positive (+) value with management performance, indicating that the remaining offshore fishing companies participating in TAC are improving or increasing management performance compared to offshore fishing companies that do not. Third, there are conflicting results depending on the industry as a result of estimating the management performance determinants of offshore fishing by TAC participation, and TAC participation had a negative impact on management performance in anchovy boat seine and southern west sea bottom trawl in fishing industry while TAC participation had a positive impact on management performance in large stow nets on anchor in fishing industry.

환경 인쇄 기술의 발전과 인쇄물의 $CO_2$ 발생량에 관한 연구 (A Study about Development of Environment Printing Technology and $CO_2$)

  • 이문학
    • 한국인쇄학회지
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    • 제30권3호
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    • pp.89-114
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    • 2012
  • For as to world, the concern about the environment problem is enhanced than any other time in the past because of being 21 century. And the environment problem is highlighted as the world-wide issue. The time of the environment problem intimidates the alive of the mankind and presence of an earth over the time. It becomes the essentiality not being selection in the personal living or the economical viewpoint now to prepare for the climatic modification. As to the company management, the green growth period which it excludes the environment management considering an environment, cannot carry on the company the continued management comes. That is, in the change center of the management paradigm, there is the environment management. Nearly, the greenhouse gas which the publication industry is the environmental toxic material like all industries is generated. The greenhouse gas is ejected in the process of running the manufacturing process and print shop of the various kinds material used as the raw material of the book. Particularly, the tree felling for getting the material of the paper is known to reach the direct influence on the global warming. This study does according to an object it considers and organizes the environment parameter based on this kind of fact as to the publication industry. And it is determined as the reference which is used as the basic materials preparing the case that carbon exhaust right transaction(CAP and TRADE) drawing are enforced in all industries and is sustainable the management of the publication industry and reduces the environmental risk among the company many risk management elements and plans and enforces the publication related policy that there is a value. In the printing publication industry, this study tried to inquire into elements discharging the environmental pollutant or the greenhouse gas. Additionally, in the printed publication production process, it tried to inquire into the effort for an environment-friendly and necessity at the printing paper and the printers ink, regarded as the element discharging the greenhouse gas all kinds of the printing materials, operation of the print shop and all kinds of the machines and recycle process, and etc. These considerations make these industrial field employees aware of the significance about a conservation and environmental protection. They try to give a help in the subsequent study producing quantitatively each environmental parameter emission of green house gas. This makes the calculation of the relative $CO_2$ output reproached ultimately possible. Meanwhile, in a sense, many research protects and improving an environment in connection with the contents of research at the printing publication industrial field is in progress. There will be the voluntary human face that it has to protect an environment but this can not do by the outside factor according to all kinds of environment related law and regulation. Anyway, because of acting on company management as the factor of oppression, the increase of this environment-related correspondence cost could know that the research that the environment loading relates with a procurement and development, environment management system introduction, quality control standard, including, normalizing including a material, and etc. through the part of the effort to reduce the cost low was actively in progress. As to the green growth era, as follows, this paper prescribed the subject and alternative of the print publication industry. It is surrounded by the firstly new digital environment and the generation of the subject. And secondly the printing industry is caused by the point of time when the green growth leaves by the topic which is largest in the global industry and it increases. The printing publication industry has to prepare the bridgehead for the environment-friendly green growth as the alternative for this resolution with first. The support blown in each industry becomes the obligation not being selection. Prestek in which the print publishing was exposed to spend many energies and which is known as the practice of the sustainable print publishing insisted that it mentioned importance of the green printing through the white pages in 2008 and a company had to be the green growth comprised through the environment-friendly activity. The core management for the sustainable printing publication industry presented from Presstack white pages is compacted to 4 words that it is a remove, reduce, recover, and recycle. Second, positively the digital printing(POD) system should be utilized. In the worldwide print out market, the digital printing area stops at the level of 10% or so but the change over and growth of the market of an analog-to-digital will increase rapidly in the future. As to the CEO Jeff Hayes of the Infoland, the offset print referred to that it of the traditional method got old and infirm with the minor phase of the new printing application like the customer to be wanted publication and the print of the digital method led the market. In conclusion, print publishers have to grasp well the market flow in the situation where a digitalization cannot be generalized and a support cannot avoid. And it keeps pace with the flow of the digital age and the recognition about the effort for the development and environment problem have to be raised. Particularly, the active green strategy is employed for the active green strategy.

산업장 교대근무 근로자의 건강증진행위 예측요인 (Predictive Factors of Health promotion behaviors of Industrial Shift Workers)

  • 김영미
    • 한국직업건강간호학회지
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    • 제11권1호
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    • pp.13-30
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    • 2002
  • Industrial shift workers feels suffer mental stresses which are caused by unfamiliar day sleep, noisy environment, sleeping disorder by bright light, unusual contacts with family, difficulty in meeting with friends or having formal social meetings and other social limitations such as the use of transportation. Such stresses influence health of the workers negatively. Thus the health promotion policy for shift workers should be made considering the workers' ways of living and shift work specially. This study attempted to provide basic information for development of the health promotion program for industrial shift workers by examining predictive factors influencing health promotion behaviors of those workers. In designing the study, three power generation plants located in Pusan and south Kyungsang province were randomly selected and therefrom 280 workers at central control, boiler and turbine rooms and environmental chemistry parts whose processes require shift works were sampled as subjects of the study. Data were collected two times from September 17 to October 8, 1999 using questionnaires with helps of safety and health managers of the plants. The questionnaires were distributed through mails or direct visits. Means for the study included the measurement tool of health promotion behavior provided by Park(1995), the tool of self-efficacy measurement by Suh(1995), the tool of internal locus of control measurement by Oh(1987), the measurement tool of perceived health state by Park(1995) and the tool of social support measurement by Paek(1995). The collected data were analyzed using SPSS program. Controlling factors of the subjects were evaluated in terms of frequency and percentage ratio Perceived factors and health promotion behaviors of the subjects were done so in terms of mean and standard deviation, and average mark and standard deviation, respectively. Relations between controlling and perceived factors were analyzed using t-test and ANOVA and those between perceived factors and the performance of health promotion behaviors, using Pearson's Correlation Coefficient. The performance of health promotion behaviors was tested using t-test, ANOVA and post multi-comparison (Scheffe test). Predictive factors of health promotion behavior were examined through the Stepwise Multiple Regression Analysis. Results of the study are summarized as follows. 1. The performance of health promotion behaviors by the subjects was evaluated as having the value of mean, $161.27{\pm}26.73$ points(min.:60, max.:240) and average mark, $2.68{\pm}0.44$ points(min.:1, max.:4). When the performance was analyzed according to related aspects, it showed the highest level in harmonious relation with average mark, $3.15{\pm}.56$ points, followed by hygienic life($3.03{\pm}.55$), self-realization ($2.84{\pm}.55$), emotional support($2.73{\pm}.61$), regular meals($2.71{\pm}.76$), self-control($2.62{\pm}.63$), health diet($2.62{\pm}.56$), rest and sleep($2.60{\pm}.59$), exercise and activity($2.53{\pm}.57$), diet control($2.52{\pm}.56$) and special health management($2.06{\pm}.65$). 2. In relations between perceived factors of the subjects(self-efficacy, internal locus of control, perceived health state) and the performance of health promotion behaviors, the performance was found having significantly pure relations with self-efficacy (r=.524, P=.000), internal locus of control (r=.225, P=.000) and perceived health state(r=.244, P=.000). The higher each evaluated point of the three factors was, the higher the performance was in level. 3. When relations between the controlling factors(demography-based social, health-related, job-related and human relations characteristics) and the performance of health promotion behaviors were analyzed, the performance showed significant differences according to marital status (t=2.09, P= .03), religion(F=3.93, P= .00) and participation in religious activities (F=8.10, P= .00) out of demography-based characteristics, medical examination results (F=7.20, P= .00) and methods of the collection of health knowledge and information(F=3.41, P= .01) and methods of desired health education(F=3.41, P= .01) out of health-related characteristics, detrimental factors perception(F=4.49, P= .01) and job satisfaction(F=8.41, P= .00) out of job-related characteristics and social support(F=14.69, P= .00) out of human relations characteristics. 4. The factor which is a variable predicting best the performance of health promotion behaviors by the subjects was the self-efficacy accounting for 27.4% of the prediction, followed by participation in religious activities, social support, job satisfaction, received health state and internal locus of control in order all of which totally account for 41.0%. In conclusion, the predictive factor which most influence the performance of health promotion behaviors by shift workers was self-efficacy. To promote the sense, therefore, it is necessary to develop the nursing intervention program considering predictive factors as variables identified in this study. Further industrial nurses should play their roles actively to help shift workers increase their capability of self-management of health.

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Relationships among CEO Image, Corporate Image and Employment Brand Value in Fashion Industry

  • Ko, Eun-Ju;Taylor, Charles R.;Wagner, Udo;Ji, Hyun-Ah
    • 마케팅과학연구
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    • 제18권4호
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    • pp.307-331
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    • 2008
  • The CEO and the Corporate Image is considered very important in the aspect of marketing. The fact that CEO image itself influences the company or value of the product directly and indirectly has been verified through many cases. Recently, the differentiation of products and services between companies became difficult because the disparity in technique between companies retrenched. As a result, the rate of people who decide to purchase or invest their money based on the corporate image or reputation has been increased. Also in the knowledge society like today, the talented employees are the company's customer and the company's necessity for managing those brains of marketing perspective on how to satisfy and attract the customers is being embossed. The Fashion industry is one of the most value-added industry and in those value-added businesses, the most important factor is the human resources' knowledge power. However the study of the relationships among the CEO image, the corporate image and employment brand value in fashion industry has not been carried out yet. This research considers that dynamic relationship exists among the CEO image, corporate image and employment brand value that affects a company's main goal of pursuing benefits and intends to investigate the relationships of the three concepts. The specific purposes of this study were, 1) to analyze the impact of CEO image on a corporate image, 2) to analyze the impact of corporate image on employment brand value, 3) to analyze the impact of CEO image on employment brand value, 4) to analyze whether corporate image plays a mediating role in the relationship between CEO image and employment brand value or not. A survey design with a structured questionnaire was employed for this research. A convenience sample of 398 subjects was selected from two groups, which are university students majoring in fashion and practitioners working in fashion industry. For the data analysis, descriptive statistic (i.e., frequency, percentage), factor analysis, and multiple regression analysis were used by utilizing SPSS 12.0 for Windows program. The results for this research are as follows, first, the study of the impact of CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) on corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) brought conclusion that the CEO image generally affected the corporate image in fashion industry. Managerial Competence and Reliability/Leadership affected Product Image, Corporate Social Responsibility Image and Corporate Cultural Image. However, while CEO's Personal Attractiveness affected Product Image and Corporate Social Responsibility Image, it did not affect Corporate Cultural Image. Second, the study of the impact of corporate image on employment brand value brought conclusion that corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) affected employment brand value. Corporate Cultural Image affected employment brand value the most and then the Corporate Social Responsibility Image and Product Image. Third, the study of the impact of CEO image on employment brand value brought conclusion that CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) affected the employment brand value. CEO's Reliability/Leadership affected the employment brand value the most and then CEO's Personal Attractiveness and CEO's Managerial Competence. Forth, the study examined whether corporate image plays a mediating role in relationship of CEO image and employment brand value and concluded that it does. Corporate image played a full mediating role between CEO's Managerial Competence and employment brand value while it played a partial mediating role between CEO's Reliability/Leadership and CEO's Personal Attractiveness. This study is meaningful in a sense that it examines the relationship among the CEO image, corporate image and employment brand value which has not been carried out yet in fashion industry. It will ultimately contribute to the success of a fashion company by providing useful information of establishing strategies for managing proper the CEO and the corporate image to the fashion company and operating the talented employees.

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선진 재난안전의식의 활성화를 위한 방안 연구 (A Study on the Development Plan for Promotion of Advanced Disaster-Safety Awareness)

  • 이종현;김미라;고재철
    • 한국재난정보학회 논문집
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    • 제17권3호
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    • pp.415-426
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    • 2021
  • 연구목적: 본 연구에서는 대형재난사고의 주요한 요인으로 지적되는 국민들의 재난안전의식을 활성화 시킬 수 있는 방안을 제시하고자 한다. 연구방법:본 연구에서는 재난관리 및 안전의식에 관한 이론적인 검토를 실시하고, 재난사고의 원인을 도출하기 위해 '재난관리평가 국민안전 체감도의식' 조사 결과 및 대형재난사고 사례들을 분석하여 선진 재난안전의식 활성화 방안을 제시하였다. 연구결과: 재난관리평가 국민안전 체감도 조사를 통해 재난관리 4단계 중 '대응'차원은 잘 수행되고 있으나, '복구'차원이 미흡한 국민들은 인식하고 있었고, 특히 '예방' 차원에서 재난안전에 대한 교육이 매우 부족하다고 느끼고 있었다. 국민 안전의식 조사를 통해서는 대피시설에 대한 인지 수준이 매우 낮았고, 감염병과 붕괴사고에 대한 정보가 부족한 것으로 나타났으며, 특히 일상생활에서의 안전수칙 준수에 대한 인식이 미흡한 것으로 드러났다. 대형재난사고(코로나19, 밀양세종병원 화재, 2004년 동해안 산불)에 대한 사례를 분석한 결과, 안전불감증과 같은 안전의식의 결여가 피해규모의 확대를 유발시킨 주요한 원인임을 도출하였다. 결론:재난사고를 예방·감소시킬 수 있는 가장 근본적인 요소는 선진 재난안전의식의 활성화이며, 이를 제고하기 위한 세 가지 방안을 제시하였다. 먼저, 안전교육 및 안전홍보 활동의 확대를 통한 안전문화운동의 확산이 필요하다. 두 번째로는 재난대응에 대한 실효성을 향상시키기 위해 일반인들을 대상으로 하는 재난대비훈련을 시행해야 한다. 마지막으로 안전에 대한 개개인의 인식 전환이 필요하다. 이러한 요소들이 체계적으로 이루어져야만 선진 재난안전의식이 제고될 수 있을 것이며, 궁극적으로 우리 사회의 재난사고들이 감소될 수 있을 것이다.

주거환경특성이 주거만족도, 주거보유의식과 주거이동에 미치는 영향 연구: 코로나19 시기의 MZ세대를 중심으로 (A Study on the Effect of Residential Environment Characteristics on Residential Satisfaction, Residential Ownership Consciousness, and Housing Movement: Focusing on MZ Generation in the COVID-19 Period)

  • 황윤희;정재호
    • 토지주택연구
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    • 제14권1호
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    • pp.47-66
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    • 2023
  • 본 연구에서는 MZ세대의 주거환경특성, 주거만족도, 주거소유의식 및 주거이동에 대한 이론적 고찰과 선행연구를 검토하고, 2020년 한국주거실태조사 자료를 중심으로 AMOS를 이용하여 구조방정식 모형을 분석한다. 주거환경특성 14개 항목을 3가지 요인으로 분석하여 주거만족도, 주거소유의식, 주거이동에 미치는 영향을 분석하였다. 본 연구의 실증분석 결과는 다음과 같이 요약된다. 첫째, MZ세대의 주거환경에서 14개 항목을 대상으로 주성분분석의 Varimax로 요인분석을 수행하였다. 14개 항목 중 주차시설 항목은 유효성을 저해하여 분석대상에서 제외되었으며, 그 결과 KMO는 0.925, Bartlett의 검사결과는 0.01 미만의 유의한 확률을 보여 요인분석 모형이 적합한 것으로 나타났다. 둘째, MZ세대의 구조방정식 분석 결과를 보면 주거환경특성의 잠재변수인 주변환경성은 통계적으로 유의하게 나타났으나 접근용이성, 이용편의성은 통계적으로 유의하지 않게 나타났다. 셋째, MZ세대와 같은 젊은 세대일수록 소비에 대한 욕구가 강하기 때문에 상업시설 접근용이성에 대한 만족도가 높을수록 주거보유의식은 유의하게 나타난 것으로 보인다. 넷째, MZ세대의 전반적인 주거만족도는 주거이동에는 유의하게 나타났지만 주거보유의식에는 유의하지 않게 나타났다. 이러한 결과에 따르면 MZ세대는 산업화세대, 베이비붐세대, X세대와 다른 주거환경특성의 차이가 나타나고 있고, 그 요인은 주거만족도와 주거보유의식 및 주거이동에 영향을 미치는 것으로 확인되었다. 주거실태조사의 주거환경특성 항목들을 시대의 흐름에 맞게 개선하고 보완해야 하고, 정부와 지방자치단체는 주거양극화를 줄이기 위하여 세대의 환경과 특성에 맞는 주택시장에 적극적으로 참여할 수 있도록 지원이 우선시 되어야 한다. 그리고 앞으로 코로나19와 같은 특수한 시간적 상황에서는 어떻게 영향을 미치며 차이가 나타나는지 주거관련 연구의 필요성이 있다는 시사점을 제공한다.

중국 농민저항과 국가-사회 관계의 새로운 조정 (Chinese Agrarian Resistance and A New Mediation of State-Society Relationship)

  • 이기현
    • 국제지역연구
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    • 제15권1호
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    • pp.61-82
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    • 2011
  • 대중저항은 민주화 과정의 필수적인 요소였다. 이 때문에 중국의 민주화 논의에 있어서도 대중저항은 매우 중요한 요소로 인식되어 왔다. 최근 중국에 새로운 저항의 시대가 도래하고 있고, 특히 농민저항이 확대되고 있다. 본 연구는 중국 농민저항의 경향과 특징을 파악하고, 중국 국가-사회관계의 변화에 대한 탐색을 통해 밑으로부터의 민주화가 가능한지를 예측해 보고자 했다. 중국 농민저항의 급증은 중국 경제성장의 역설이다. 발전과정에서 농촌사회는 희생을 강요당해 왔기 때문에, 농민들의 불만표출이 확대되었다. 중국정부는 농민저항을 전통적인 억제와 진압의 방식으로 무마시키는 데 한계에 봉착했고, 점차 농민의 불만을 어느 정도 수용하고 무마시키는 자비로운 국가의 이미지 그리고 영리한 안정구매 전략을 구사하게 되었다. 그럼에도 불구하고, 지속적인 경제발전과 현대화 과정에서 도시와 농촌간의 격차는 더욱 확대되었고 농민들의 상대적 소외는 쉽게 치유되지 않았다. 이에 따라 중국 농민저항의 불씨는 쉽게 사그라지지 않고, 중국 전역에서 횡행하고 있다. 중국 농민저항의 특징 역시 변화했다. 과거에는 산발적이고 간접적인 저항방식이었다면, 최근에는 조직적이고 적극적인 저항 방식으로 변화하고 있다. 물론 아직까지 정부의 사회 통제력이 강하다는 것이 일반적 평가이고, 농촌 시민사회의 형성기반이 약하기 때문에, 정부의 안정구매 전략은 농민들의 불만이 체제 위협으로까지 확대되지 않게 하고 있다. 당분간은 긴장과 충돌이 중국정부로 하여금 국가-사회간의 상호작용을 제도화시켜 농촌 시민사회의 권력 성장을 억제시키고, 거리투쟁을 제도 내 투쟁으로 유도할 가능성이 높다. 그러나 국가와 농촌사회간의 갈등과 충돌이 끊임없이 지속되고 있으며, 농민 저항의 방식이 변화하는 것을 볼 때 중국 국가-사회관계에도 새로운 조정이 이미 진행되고 있다고 할 수 있다.

인터넷쇼핑몰의 VMD 구성요인에 대한 탐색적 연구 (An Exploratory Study on the Components of Visual Merchandising of Internet Shopping Mall)

  • 김광석;신종국;구동모
    • 마케팅과학연구
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    • 제18권2호
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    • pp.19-45
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    • 2008
  • 본 연구는 인터넷쇼핑몰 비주얼 머천다이징의 주요차원을 고객이 쇼핑몰에 진입한 후 정보탐색과 대안평가를 거치는 등의 쇼핑과정을 토대로 AIDA모형 관점에서 점포, 제품, 촉진에 초점을 맞추었다. VMD의 주요차원(primary dimensions)으로는 점포디자인, 머천다이징, 그리고 머천다이징단서로 구분하였다. 선행연구 결과를 토대로 점포다자인의 하위차원으로는 차별성, 간결성, 위치확인성을, 머천다이즈의 하위차원으로는 제품구색, 명성, 정보성을, 그리고 머천다이징단서의 하위차원으로는 제품추천 및 링크를 설정하여 VMD태도와의 관계를 탐색적으로 조사하였다. 연구결과 이들 세 차원은 종속변수에 유의한 정의 영향을 미치는 것으로 나타났다.

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