• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.17 no.9
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• pp.813-818
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• 2007

This study aims to know the effect of road traffic noise perception when the visual and aural information is added in a laboratory experiment. ME (magnitude estimation) and SD (semantic differential method) evaluation on the effect of visual and aural effect were carried out by 43 university students. As the result, up to 10 % of psychological reduction effect was shown under the 65 dB(A). As the noise level, it was analyzed that the vision affected about 7 dB(A) and sound affected 5 dB(A). However, if these two are given simultaneously, mainly sound affects to reduce the annoyance of noise and the vision next. Compared with the urban central circumstances, this effect (2 dB(A) under 65 dB(A) noise) was shown smaller than field test.

• Fashion & Textile Research Journal
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• v.4 no.1
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• pp.11-18
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• 2002

The purpose of this study was to investigate the characteristic and composition factor of Japanese costume design. The stimulus were 25 contemporary costume design which represented the traditional image of Japanese. The main survey of questionary consisted of their evaluation of the Japanese costume image by 26 semantic differential bipolar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyzed by Factor analysis, Multidimensional Scaling Method and Regression Analysis. The major findings were as follows. As a result of design analysis, contemporary Japanese costume design which represented the traditional image had traditional form, color, texture, pattern, etc. Through factor analysis about Japanese costume image 7 factors were identified; Attractiveness, Attention, Cool and warm, Neatness, Activeness, Maturity, Classics. According to image positioning, Japanese costume design was classified by simple-decorative, soft-hard. As the result of regression analysis, The preference of Japanese costume image was related to attractive factor.

• Journal of Environmental Science International
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• v.24 no.4
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• pp.555-559
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• 2015

Tourists travel demand can be divided into the watch the natural landscape, such as shopping, entertainment and other projects. Each travel demand with motivation for meet the requirements of appropriate tourism space environment in order to complete. In this paper, through questionnaire investigation and SD (Semantic Differential) method for the basic attributes of shopping tourists and spatial characteristics of commercial pedestrian street. And analyzes the basic attributes of shopping as the main demand of tourists characteristics and the spatial characteristics of the suitable shopping demand, to provide a scientific basis for the design of tourist shopping space.

• Fashion & Textile Research Journal
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• v.3 no.3
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• pp.204-210
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• 2001

The purpose of the study is to clarify red image in the modem fashion. 40 kinds of costume samples being visual power in red have been selected from photographs in fashion magazines and divided into tones: pale (Vp, Lgr, L), bright (P, B), vivid (S, B, Dp), dark (Gr, Dl, Dgr, Dk). The study was measured by using Semantic Differential method. The subjects were 50 students majoring in clothing and textile. The data were analyzed by factor analysis, ANOVA, discrimminant analysis, MDS and regression analysis. The results of analysis are as follow; 1. Factor analysis has extracted 5 factors of red image in the fashion. These factor are Attractiveness, Hardness and Softness, Emotion, Attention, Simplicity. 2. There were significant difference in visual evaluation of red tones. 3. The discrimination among 4 red tones was related to attention and weight of red. 4. Evaluative dimensions of red was classified as Soft-Hard, Lively-Decent. 5. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

• The Journal of Korean Academic Society of Nursing Education
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• v.13 no.1
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• pp.5-12
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• 2007

Purpose: The purposes of this study were to investigate nursing students' attitudes toward the elderly and to explore the effects of senior simulation on nursing students' attitudes. Method: For the purpose of the study, the program was performed on 223 nursing students in Gyung-gi. An Aging Semantic Differential Scale was utilized to evaluate attitudes toward the elderly. The senior simulation equipment consisted of a special spacesuit, glasses, gloves, and sand bag. Before and after the experiment subjects filled out questionnaires. Result: The attitude score before the experiment was 4.13, which indicates a neutral attitude, Nursing students' attitudes toward the elderly related significantly to religion, living with grandparents, volunteer work for the elderly, and acquired knowledge. The Senior simulation enabled nursing students' attitudes to turn positive toward the elderly. Conclusion: Senior simulation can affect nursing students' attitude toward the elderly. There is a need to develop routine education programs to maintain the positive attitude.

• Journal of the Korean Home Economics Association
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• v.20 no.4
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• pp.205-223
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• 1982

This study was devised to investigate the juveniles' psychological distance to their parents and related variables. 456 respondents, consisted of 116 middle school boys, 101 high school boys, 114 middle school girls and 125 high school girls, were sampled. The psychological distance was measured by the semantic differential method, and the statistical data were verified by the analysis of variance through computer system. The main results are found as follows. 1. The average mark of the juveniles' psychological distance to their parents was 54.73(78.19%)/70(100%) and the mark of high school girls was highest and high school boys lowest. 2. The variables influencing on the juveniles' psychological distance to their parents were varied buy the groups. 1) Middle school boys; home atmosphere(p＜.001), social and economical status of home (S.E.S; p＜.01), number of intimate friends(p＜.05), rearing attitudes of parents(p＜.05). 2) High school boys; home atmosphere(p＜.001), age of father(p＜.05), protection of mother(p＜.05) 3) Middle school girls; home atmosphere(p＜.001), rearing attitudes of parents (p＜.001), S.E.S of home(p＜.001).

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.139-143
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• 2008

The brand power is getting more important in apartment market so that consumers are accustomed to ask first what the apartment brand is when they are considering to buy an apartment. Even so the brand name is the first factor which approaches to the consumer, message and image can be delivered to customers by visual factors. Since visual image can be effective to remind of customers brand image, construction business company should make portfolio to synthesize brand Image actively. This research investigate images of consistency in extenor and interior design according to the apartments brand. Used lexical meaning of the adjective used to discern standard to extract images, selected survey, and evaluated by step 1 to 5 using semantic differential method, SD. The collected cases are analyzed by using statistics software SPSS for windows release 11.0. This research provides conveyance of the vision image which fits to the brand Image and further design direction.

• Proceedings of the Korean Society of Rural Planning Conference
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• 1998.10a
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• pp.28-30
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• 1998

The purpose of this study is to find the adjective check list for rural stream landscape evaluation. The methods used in this study were to make the adjective check list suitable for stream landscape, to measure the adjective check list by the method of semantic differential scale, and to find the adjective check list suitable for evaluation of stream landscape. The adjective check list suggested in this study can guarantee objectivity of evaluation in improving or restoring stream landscape.

• Journal of Environmental Science International
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• v.28 no.11
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• pp.951-958
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• 2019

Seoullo7017, an elevated linear park, was created to redevelop obsolete road infrastructure as public space, which provides unique landscapes. This study was aimed to evaluate and suggest proper planting design for improving psychological benefits in Seoullo7017. Field survey and simulation experiment were carried out to investigate the user's perception on the landscapes. Many users had negative feelings of the present landscapes in Seoullo7017, due to concrete pavement and simple planting design using big concrete pots. Landscape simulation experiment showed this perception could change depending on planting design. In especial, herb species played an important role in improving the quality of landscape in a linear park and providing positive feelings such as refreshment, warmth and naturalness. This study suggested that planting design in a linear space needs to be focused rather on the planting style and species than the volume of greens.

• Journal of Intelligence and Information Systems
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• v.29 no.1
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• pp.397-412
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• 2023

In order for social robots to take root in human life, it is important to consider the technical implementation of social robots and human psychology toward social robots. This study aimed to derive potential social robot clusters based on the emotions consumers feel about social robot appearance design, and to identify and compare important design characteristics and emotional differences of each cluster. In our study, we established a social robot emotion framework to measure and evaluate the emotions consumers feel about social robots, and evaluated the emotions of social robot designs based on the semantic differential method, an kansei engineering approach. We classified 30 social robots into 4 clusters by conducting a multidimensional scaling method and K-means cluster analysis based on the emotion evaluation results, confirmed the characteristics of design elements for each cluster, and conducted a comparative analysis on consumer emotions. We proposed a strategic direction for successful social robot design and development from a human-centered perspective based on the design characteristics and emotional differences derived for each cluster.