• 제목/요약/키워드: Semantic differential analysis

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소셜 로봇 외형 디자인에 대한 소비자 감성에 관한 연구: 다차원 척도법 (MDS)과 군집분석을 중심으로 (A Study on Consumer Emotion for Social Robot Appearance Design: Focusing on Multidimensional Scaling (MDS) and Cluster Analysis)

  • 유성훈;윤지찬;이준식;박도형
    • 지능정보연구
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    • 제29권1호
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    • pp.397-412
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    • 2023
  • 소셜 로봇이 인간의 일상생활에 자리매김하기 위해서는 소셜 로봇의 기술적 구현과 소셜 로봇을 바라보는 인간의 심리를 함께 고려하는 것이 중요하다. 본 연구는 소셜 로봇의 외형 디자인에 대해 소비자가 느끼는 감성에 기반하여 잠재적인 소셜 로봇 군집을 도출하고, 각 군집이 갖는 중요한 디자인적 특징 및 감성 차이를 식별 및 비교하고자 하였다. 소셜 로봇에 대해 소비자가 느끼는 감성을 측정 및 평가하기 위한 소셜 로봇 감성 프레임워크를 구축하고, 감성공학적 접근방법인 의미분별척도법에 기반해 소셜 로봇 디자인 감성을 평가하였다. 감성 평가 결과를 토대로 다차원 척도법과 K-means 군집분석을 실시하여 30개의 소셜 로봇을 4개의 군집으로 분류하였으며, 각 군집 별 디자인 요소의 특징을 확인하고, 소비자 감성을 비교 분석하였다. 각 군집 별로 도출된 디자인적 특징 및 감성 차이를 바탕으로 인간중심적 관점에서 성공적인 소셜 로봇 디자인 및 개발을 위한 전략적 방향을 제언하였다.

동양적 복식디자인의 특성과 이미지 연구(제1보)-한국, 중국, 일본을 중심으로- (A Study on the Characteristic and Image of Oriental Costume Design:-Korea, China and Japan-)

  • 김희정;이경희
    • 한국의류학회지
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    • 제24권1호
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    • pp.24-33
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    • 2000
  • The purpose of this study was to investigate the characteristic and image of oriental costume design on represented among three countries, Korea, China and Japan. The specific objectives were; 1) to identify the design characteristics of oriental costume. 2) to investigate the hierarchic structure of oriental costume image and the meaning structure of oriental costume image. The stimulus were 75 costume design of contemporary costume which represented the traditional image of orient. The main survey of questionary consisted of their evaluation of the oriental costume image by 26 semantic differential bi-polar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyze by Cluster analysis. Factor analysis, ANOVA, Scheffe test. The major findings were as follows; 1) As a result of design analysis, costume design of Korea, China, Japan had differences on form, color, texture, pattern, ornament, etc. 2) The hierarchic structure of oriental costume image consisted of elegance, sexy, feminine. Through factor analysis about oriental costume image 7 factors were identified; Attention, Attractiveness, Sexiness, Activeness, Weightness, Classics, Classics, Maturity. It was found out strongly that Korean costume image was simple and comfort image, Chinese costume image was sexy and feminine image, Japanese costume image was luxurious and mature image.

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컨조인트 분석에 의한 터널 내 조명시설 설치조합별 경관 선호도 분석 (Analysis of Landscape Preference by the Installation Combination of Lightning in Tunnel based on Conjoint Analysis)

  • 이혜령;금기정;정현정
    • 한국도로학회논문집
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    • 제14권6호
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    • pp.111-120
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    • 2012
  • PURPOSES : This study is to suggest suitable lighting facility installation plans by finding out driver's preference for combination of lighting facility installation among landscape factors that affect driver visibility in tunnels. METHODS : SD method is used to extract emotional factors that affect drivers' preference, Components of tunnel lighting facility installation are evaluated through conjoint analysis and it suggested relative importance of attributes and utility values. RESULTS : In the aspects of satisfaction levels of components of tunnel lighting facility installation, Tunnel side, two lows, and solid line arrangement type has the highest level of satisfaction. Extract emotional factors that affect drivers' preference are "safety", "openness" and "amenity." In addition, the result of analyzing relative importance of attributes of tunnel lighting facility shows that numbers of lighting array has the highest importance and lighting facility arrangement has the lowest importance. Result of analyzing partial utility shows that the 2 low type among number of lows, the solid line arrangement type between arrangement types, placing in the middle part among lighting facility arrangement were highly preferred. CONCLUSIONS : In the case of lighting numbers, utility values of the first line and the second line showed us a big difference. Increasing the number arrays in the future reformation of lighting facility installation combination will be effective in enhancing the utility of the driver.

패션감성의 측정도구 개발에 관한 연구(제2보) (A Study on the Development of Fashion Sensibility (Part II))

  • 이경희;김유진
    • 한국의류학회지
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    • 제27권5호
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    • pp.505-516
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    • 2003
  • The purpose of this study was to develop the measurement of fashion sensibility and to verify the validity and utility. The survey has been done 91 photos selected in fashion magazines with 25 semantic differential hi-polar scale. The obtained data were analyzed by MDS, Discriminant analysis and Regression analysis. The major findings of this research were as follows. 1. According to the sensibility positioning, fashion image was classified by 4 group and agreed with constructing factors of fashion. 2. As result of the discrimination analysis, distinguishable fashion sensibility among design elements of clothing was related to refined, pleasant, feel like buying sensibility. 3. As result of the regression analysis, Preference was related to looking good, refined, and sweet, Buying needs related to likable, looking good and natural, Riches related to elegant, neat and refined, Pleasure related to looking good, elegant and bright. 4. The fashion design properties were different regarding Preference, Buying needs. Riches and Pleasure. Preference and Buying needs were related to H-line, similarity color combination, cotton and linen, Riches related to brilliance texture, ruffle and flounces, Pleasure related to fit and sexy design of clothing.

수로교 경관선호도 및 이미지 특성 분석 (The Study on the Landscape Preference and Characteristics of the Agricultural Aqueduct Bridges)

  • 주신하
    • 농촌계획
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    • 제18권3호
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    • pp.67-76
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    • 2012
  • The purpose of this study is to analyze the landscape preference and landscape images of the Agricultural Aqueduct Bridges(AAB) by several different criteria. Semantic Differential Scale(SD scale) with landscape adjectives and landscape preference are used to estimate the alternatives of the AAB. The statistic methods such as descriptive analysis, t-test, factor analysis and regression, cluster analysis, are operated. The landscape preference of the alternatives is generally positive, 3.977 out of 7.000. The gate type is the most preferred, but the road-along type is the worst, by the location types. The simple repair type is the worst preferred, but total remodeling is the most, by the repair types. The characteristics of the AAB are analyzed and 4 factors of visual landscape are contracted; interest, orderliness, naturality and spatiality. Cumulative factor loading of these factors is about 65%, which is quite high. The higher and bigger AAB's are preferred, and the advanced finishing materials are also preferred, such as aluminum or wood panels. The long span is also preferred and the high repair cost would be preferred. But in this study, the cost-benefit analysis is not included, so it is recommended to research further, considering the cost variable with the visual factors.

서로 다른 자동차소음에 대한 운전자의 주관적 및 객관적 감성반응 측정치에 관한 조사 (An Investigation into the Measured Values of Driver's Subjective and Objective Sensibility Response Stimulated by Different Car Noises)

  • 김태현;조재훈;조원학;이문섭;최현기
    • 대한산업공학회지
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    • 제42권1호
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    • pp.73-79
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    • 2016
  • The purpose of this study is to understand human sensory and emotional response according to car noise. This study investigated human stress levels from car noise based on the data of electro-encephalogram (EEG) and subjective evaluation analysis data. Since there are few previous works on the effect of car noise on human's reaction, more profound research about the effect of car noise on driver's emotion would be worth performing. Subjects were exposed to five different kinds of car noises. EEG data were collected while the subject was exposed to noise. In order to process EEG data, FFT analysis was used to separate the collected EEG data into ${\alpha}$-wave and ${\beta}$-wave. Also, survey was performed to carry out subjective evaluation. The results of the subjective evaluation were closely correlated to those found in the EEG signal analysis. The results from this study may provide useful information for mitigating car noise induced stress.

백제의 전통문화를 활용한 문화상품의 이미지와 선호도 분석 - 10대 청소년을 중심으로 - (The Analysis of Images and Preference on Cultural Products based on Baekje Traditional Culture - Focused on Adolescents -)

  • 이미숙
    • 한국의상디자인학회지
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    • 제18권3호
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    • pp.85-98
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    • 2016
  • The purpose of this study was to investigate the adolescents' images and preference on cultural products based on Baekje traditional culture focused on adolescents. The subjects were 421 adolescents in Daejeon and Chungnam province. The measuring instruments was stimuli of cultural products and a questionnaire with semantic differential scales of image of cultural products, preference, product evaluation criteria, and subjects' demographics characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, 3 factors(attractiveness, interest, gentleness) were emerged on images of cultural products based on Baekje tradition culture, however, the current products could not convey affectively the attractive and gentle image of baekje traditional culture. Second, the preference of the Baekje cultural products was evaluated low, and especially design and price was rated low in the evaluation criteria. Third, preference was related with the 3 image factors, and attractiveness factor was showed highly positive effects on preference of cultural products. The implication of this study was to provide the useful cultural product development plan for adolescents, and the research results suggested that modern and individual design, unique traditional pattern, resonable price, and practicality have to be considered to develop successful cultural products for adolescents.

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감성 품질 향상을 위한 자동차 Horn의 선호 음질에 관한 연구 및 음질 요소 개발 (Study Concerning Preference for Noise Quality of Automotive Horn for Improvement of Perceived Quality and Improvement of New Noise Metric)

  • 강희수;이상권;신태진;정기웅;박동철
    • 한국소음진동공학회논문집
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    • 제25권3호
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    • pp.141-149
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    • 2015
  • In this study, there is an investigation about the sound quality of automotive horn that attached to luxury sedans. In order to define a questionnaire of horn sound quality the factor analysis is conducted. Ten automotive horns are selected for this research and ten passenger cars(nine is luxury sedan and one economy class car). Luxury is used for the questionnaire as an attribute for the sound quality of car horn. The interior noises for ten test cars are recorded and used for the subjective analysis of car horn sound. In the paper, new sound metric for the car horn sound is presented. The new sound metric is used for the objective sound index for the prediction of subjective sound quality of car horn.

실내조경 식물의 시간적 이미지 평가에 관한 연구 (A study on the visual image assessment of interior landscaping plants)

  • 최경옥;방광자;허준
    • 한국조경학회지
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    • 제25권3호
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    • pp.101-110
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    • 1997
  • The purpose of this study was on suggesting what is the image and image formation factor of interior landscaping plants. For this purpose, the sixty interior landscaping plants were selected. Selected plants were classified into 9 groups by similar characteristics of plants, for example, leaf color and leaf pattern. Data analysis were performed by semantic differential scale method, mean score and multiple regression algorithm. The results are as follows, 1. Comparing with image assessment, group 9 got the highest score in all aspects. 2. Comparing with the image assessment of interior landscaping plants, the "impressive" image was obtained the highest score and "bright", "cool", "beautiful" and "fresh" were followed. 3. Multiple regression analysis was performed to clarify influence degree of the adjectives related to the beauty. The next adjectives were significant check points on assessing the beauty of interior landscaping plants. Also, Guzmania magnifical was investigated to have the most beautiful image with the results of preference analysis. Vriesea splendens, Cordyline terminalis Kunth 'Lilliput' and Peperomia sandersii were identified as considerably preferred plants. were identified as considerably preferred plants.

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의복이미지와 화장이미지에 관한 기존 연구 분석 (An Analysis of Previous Researches on Clothing Image and Make-up Image)

  • 이현정;김미영
    • 복식
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    • 제54권7호
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    • pp.91-106
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    • 2004
  • The purpose of this study was to review the previous researches, analyze the clothing image, the make-up image and compare the analyses of clothing image and make-up image. The previous researches of clothing image and make-up image were reviewed in 6 kinds of Journal. The results of previous research review and analysis were followed as : Measuring mean of image are used to similarly that semantic differential technique and summated rating technique. Attention to proposed researcher abstraction image in make-up image, but there is problem that this hard to explain objectivity of image abstraction. There are a lot of occasions that 4 or 5 image factors were extracted by factor analysis. The make-up image researches that presented image stimulus were more than study that do not present. Image words were classified which were compiled words have similar sub image. Grace, activeness, lively. unique, modernity attractive, feminine. sexy and ripeness clothing images were classified factors. which were representative clothing image. Elegance, Sophisticate. romantic, natural, modern and youthfulness make-up image for factor were representative make-up image factors. However the problems were found that some representative image factor included the sub images which were different from some factor image. Compared with representation image words, same image words were used to not agree what clothing image and make-up image. Standardization of word should be made that show that clothing image and make-up image.