• Title/Summary/Keyword: Semantic Social Network

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Business Collaborative System Based on Social Network Using MOXMDR-DAI+

  • Lee, Jong-Sub;Moon, Seok-Jae
    • International Journal of Advanced Culture Technology
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    • v.8 no.3
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    • pp.223-230
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    • 2020
  • Companies have made an investment of cost and time to optimize processing of a new business model in a cloud environment, applying collaboration technology utilizing business processes in a social network. The collaborative processing method changed from traditional BPM to the cloud and a mobile cloud environment. We proposed a collaborative system for operating processes in social networks using MOXMDR-DAI+ (eXtended Metadata Registry-Data Access & Integration based multimedia ontology). The system operating cloud-based collaborative processes in application of MOXMDR-DAI+, which was suitable for data interoperation. MOXMDR-DAI+ applied to this system was an agent effectively supporting access and integration between multimedia content metadata schema and instance, which were necessary for data interoperation, of individual local system in the cloud environment, operating collaborative processes in the social network. In operating the social network-based collaborative processes, there occurred heterogeneousness such as schema structure and semantic collision due to queries in the processes and unit conversion between instances. It aimed to solve the occurrence of heterogeneousness in the process of metadata mapping using MOXMDR-DAI+ in the system. The system proposed in this study can visualize business processes. And it makes it easier to operate the collaboration process through mobile support. Real-time status monitoring of the operation process is possible through the dashboard, and it is possible to perform a collaborative process through expert search using a community in a social network environment.

Quantitative Study of Soft Masculine Trends in Contemporary Menswear Using Semantic Network Analysis

  • Tin Chun Cheung;Sun Young Choi
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.6
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    • pp.1058-1073
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    • 2022
  • Big data analytics and social media have shifted the way fashion trends are dictated. Fashion as a medium for expressing gender has created new concepts of masculinity in popular culture, where men are increasingly depicted in a softer style. In this study, we analyzed 2,879 menswear collections over a 10-year period from Vogue US to uncover key menswear trends. Using Semantic Network Analysis (SNA) on Orange3, we were able to quantitatively analyze how contemporary menswear designers interpreted diversified trends of masculinity on the runway. Frequency and degree centrality were measured to weigh the significance of trend keywords. "Jacket (f = 3056; DC = 0.80), shirt (f = 1912; DC = 0.60) and pant (f = 1618; DC = 0.53)" were among the most prominent keywords. Our results showed that soft masculine keywords, e.g., "lace, floral, and pink" also appeared, but with the majority scoring DC = < 0.10. The findings provide an insight into key menswear trends through frequency, degree centrality measurements, time-series analysis, egocentric, and visual semantic networks. This also demonstrates the feasibility of using text analytics to visualize design trends, concepts, and patterns for application as an ideation tool for academic researchers, designers, and fashion retailers.

The Semantic Network Analysis of a Social Perspective on Conservation Discussions of 'Apartment Trace Remaining' - Focused on Newspaper Articles in Jamsil Jugong Apartment and Gaepo Jugong Apartment cases - ('아파트 흔적남기기'의 보존논의에 관한 사회적 관점의 의미네트워크 분석 - 잠실주공아파트와 개포주공아파트 사례의 신문기사를 중심으로 -)

  • Ahn, Jae-Cheol
    • Journal of the Regional Association of Architectural Institute of Korea
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    • v.21 no.5
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    • pp.109-116
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    • 2019
  • The Seoul city recommended that old apartments be preserved, and as part of that, it decided to preserve some of the buildings for Jamsil Jugong, which was built in 1977, and Gaepo Jugong, which was constructed in 1981. The purpose of this study was to compare and review newspaper articles with two perspectives positive and negative about how the social perception of 'apartment trace remaining' was being constructed. By looking at the meaning of keywords delivered by newspaper articles and the interaction structure between keywords through the analysis of semantic networks, we analyzed how the media is pursuing an issue on the topic of preservation of architectural cultural heritage. The analysis results confirmed that there was a clear difference between positive and negative newspaper. Positive articles dealt with utilization from the point of view of keywords linked to preservation, and negative articles showed that keywords related to the property and backlash of residents linked to the policy of the Seoul Metropolitan Government were linked, leading to high negative public opinion.

The EU's Public Diplomacy in Asia and the World through Social Media: Sentiment and Semantic Network Analyses of Official Facebook Pages of European External Action Service and EU Delegation to the Republic of Korea

  • Yoon, Sung-Won;Chung, Sae Won
    • Journal of Contemporary Eastern Asia
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    • v.19 no.2
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    • pp.234-263
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    • 2020
  • This study aims to assess the quality of the EU's public diplomacy efforts through social media. Specifically, this research explores the headquarters of European public diplomacy (European External Action Service, EEAS) and its subordinate agent (EU Delegation to South Korea, EUDK). The main research question is "how coherently and effectively does the EU execute public diplomacy strategies in the third countries?'' This study employs both quantitative and qualitative approaches―the former for the results presentation and the latter for the results interpretation. The results are summarized in two points. First, both the EEAS and the EUDK maintained an objective position by posting only neutral perspectives on their social media. Second, the narratives of the main actors were the same, but the main themes were different according to their contexts. The analysis discusses the effectiveness of the EU's strategic narratives by focusing on measuring message reception. Its limited findings were that social media postings could not induce the audiences' active discussion of the EU's diplomatic performances. The conclusion suggests that the EU should identify the expectations from its global counterparts and use these to forge the Union's strategic narratives.

Awareness, attitude, and behavior of global and Korean consumers towards vegan fashion consumption - A social big data analysis -

  • Yeong-Hyeon Choi;Sungchan Yeom
    • The Research Journal of the Costume Culture
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    • v.32 no.1
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    • pp.38-57
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    • 2024
  • This study utilizes social big data to investigate the factors influencing the awareness, attitude, and behavior toward vegan fashion consumption among global and Korean consumers. Social media posts containing the keyword "vegan fashion" were gathered, and meaningful discourse patterns were identified using semantic network analysis and sentiment analysis. The study revealed that diverse factors guide the purchase of vegan fashion products within global consumer groups, while among Korean consumers, the predominant discourse involved the concepts of veganism and ethics, indicating a heightened awareness of vegan fashion. The research then delved into the factors underpinning awareness (comprehension of animal exploitation, environmental concerns, and alternative materials), attitudes (both positive and negative), and behaviors (exploration, rejection, advocacy, purchase decisions, recommendations, utilization, and disposal). Global consumers placed great significance on product-related information, whereas Korean consumers prioritized ethical integrity and reasonable pricing. In addition, environmental issues stemming from synthetic fibers emerged as a significant factor influencing the awareness, attitude, and behavior regarding vegan fashion consumption. Further, this study confirmed the potential presence of cultural disparities influencing overall awareness, attitude, and behavior concerning the acceptance of vegan fashion, and offers insights into vegan fashion marketing strategies tailored to specific cultures, aiming to provide vegan fashion companies and brands with a deeper understanding of their consumer base.

RCBAC(Relationship-Content based Access Control) Model for User Privacy Protection of Digital Contents in Web 2.0 Environment (웹 2.0 환경에서 사용되는 디지털 컨텐츠의 사용자 프라이버시 보호를 위한 RCBAC 모델)

  • Cho, Eun-Ae;Moon, Chang-Joo;Park, Dae-Ha;Kim, Jeong-Dong;Kang, Dong-Su;Baik, Doo-Kwon
    • Journal of Digital Contents Society
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    • v.9 no.4
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    • pp.697-705
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    • 2008
  • The recent web technology has been developed by three mainsprings which include integration, virtualization, and socialization. The web technology provides the increment of the social networking ability. However it deepens the exposure of privacy about personal information as more complicating and difficult problems. Representatively, it is impossible to define and manage the specific relation, so the personal information and interest can be inferred from collecting and summarizing the contents. Also, there are some problems that it is hard to construct the information owner's own social network. Thus this paper proposes the RCBAC(Relationship-Content based Access Control) Model which applies both the concepts of Relationship and Content Semantic to the existing access control methods to protect the user's own digital contents in web 2.0 environment. This method prevents privacy such as personal inclination from being exposed and enables to define and manage the specific relation. By doing this the information owners can construct their social network. This social network can be applied and extended to web contents.

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A Comparison of Starbucks between South Korea and U.S.A. through Big Data Analysis (빅데이터 분석을 통한 한국과 미국의 스타벅스 비교 분석)

  • Jo, Ara;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.23 no.8
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    • pp.195-205
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    • 2017
  • The purpose of this study was to compare the Starbucks in South Korea with Starbucks in U.S.A through the semantic network analysis of big data by collecting online data with SCTM(Smart Crawling & Text Mining) program which was developed by big data research institute at Kyungsung University, a data collecting and processing program. The data collection period was from January 1st 2014 to December 7th 2017, and packaged Netdraw along with UCINET 6.0 were utilized for data analysis and visualization. After performing CONCOR(convergence of iterated correlation) analysis and centrality analysis, this study illustrated the current characteristics of Starbucks for Korea and U.S.A reflected by the social network and the differences between Korea and U.S.A. Since the Starbucks was greatly developed, especially in Korea. this study also was supposed to provide significant and social-network oriented suggestions for Starbucks USA, Starbucks Korea and also the whole coffee industry. Also this study revealed that big data analytics can generate new insights into variables that have been extensively studied in existing hospitality literature. In addition, implications for theory and practice as well as directions for future research are discussed.

Social Network Analysis on the Research Trend of Korean Ecological Restoration Technology (국내의 생태복원기술 연구동향에 관한 사회네트워크분석)

  • Kim, Bo-Mi;Lee, Dong-Kun
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.21 no.3
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    • pp.67-81
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    • 2018
  • We tried to analyze qualitatively a total of 110 the research papers which were related domestic ecological restoration technologies about 15 years through semantic network analysis in social network analysis. In order to understand the research trends of ecological restoration technologies, we analyzed the degree centrality and betweenness centrality of the Stream/Wetland, Slope, Soil/Others fields selected as Word Cloud. As a result, ecological restoration technologies have been changed. They were focused on the restoration of species or their habitats in the past. However, they have been evolved into the detailed systems to respond in unpredictable natural disasters and climate change, high-resolution image implementation technology to accurately grasp the practical environment and methods related to environmental restoration for human in urban ecosystem. In the future, investment and technology for the ecosystem restoration field will be continuously demanded for the symbiosis of human beings and species in the damaged ecosystem. Therefore, the research trend of ecological restoration technologies should be provided as reliable guidelines when decision makers establish the policy direction or when researchers select their subjects.

Using Text Mining and Social Network Analysis to Identify Determinant Characteristics Affecting Consumers' Evaluation of Clothing Fit (텍스트 마이닝과 소셜 네트워크 분석 기법을 활용한 소비자의 의복 맞음새(Fit)평가에 영향을 미치는 특성)

  • Soo Hyun Hwang;Juyeon Park
    • Science of Emotion and Sensibility
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    • v.26 no.1
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    • pp.101-114
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    • 2023
  • This research aimed to recognize the determinant characteristics affecting consumers' clothing fit evaluation by employing text mining and social network analysis. For this aim, we first extracted text data linked to clothing fit from 2,000 consumer reviews collected from social network services and conducted semantic network examination and CONCOR analysis. As a result, we reported that "pants" and "skirts" were the most commonly associated clothing items with consumers' clothing fit evaluation. And the length of clothing was most commonly investigated. Then, the "waist" and "hip" were the most critical body parts affecting consumers' perception of clothing fit. Further, the four keywords including "wide," "large," "short," and "long" were the most employed ones in consumer reviews when evaluating clothing fit. This study is meaningful in that it specifically recognized the structural relationship and semantic meanings of keywords relevant to consumers' evaluation of clothing fit, which could bring empirical reference information for advanced clothing fit.

Semantic Network Analysis of Research Trend Related to Private Security (언어 네트워크 분석(Semantic Network Analysis)을 활용한 민간경비 분야의 연구 경향)

  • Yang, Seung-Don
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.894-901
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    • 2013
  • This study is aim to research trend of private security and to suggest direction of improvement to sector of private security. This study has been to analyzed to be useful social network analysis(particularly Degree Centrality and Clossness Centrality) for using typical research method about trend of academic subject. As a result of Degree Centrality and Clossness Centrality, Individual factors such as Job Stress and Job satisfaction of private security are more keyword than institutional factors and policy factors such as Security Services Industry Act and training for Private Security guards. It means that research trend of private security are to study Individual factors rather than institutional factors and policy factors. But, this study is a limit as follows; First, An object of study is only to searching article in National Assembly Liberary. A follow-up studies are need to expand the range of an object of study for private security.