• 제목/요약/키워드: Semantic Network Analysis

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노인들의 온라인 건강 정보 탐색 및 건강관리의 장애요인과 증진방안에 대한 연구 (An Exploratory Study on Barriers and Promotion to Older Adults' Online Use for Health Information Search and Health Management)

  • 안순태;강한나;정순둘
    • 한국노년학
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    • 제39권1호
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    • pp.109-125
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    • 2019
  • 본 연구는 노인들의 온라인 건강 정보 탐색 및 건강관리를 막는 주요 장애 요인을 살펴보고 증진방안을 검토하였다. 65세 이상의 노인을 대상으로 면대면 설문이 이루어졌고, 총 240명이 참여하였다. 정성적인 자료 검토를 위해 의미 연결망 분석(Semantic Network Analysis)을 실행하였고, 정량적인 자료를 바탕으로 위계적 회귀분석을 하였다. 분석 결과 정보 검색을 막는 주요 장애 요인과 건강관리를 막는 주요 장애 요인으로는 유용성(예, 원하는 정보 없음, 상세정보 부족, 신뢰성)과 이용용이성(예, 검색방법, 앱설치, 잘 안보임)으로 나타났다. 기술수용모델(Technology Acceptance Model)에서 제시하는 인지된 유용성과 인지된 이용용이성이 노인들의 모바일 앱 이용의도와 정적인 관계를 보였다. 즉 유용성과 이용용이성을 높이는 것이 노인들의 모바일 앱의 이용의도를 증진시킬 수 있는 것으로 나타났다.

패션콘텐츠 미디어 환경 예측을 위한 해외 SPA 브랜드의 SNS 언어 네트워크 분석 (Estimating Media Environments of Fashion Contents through Semantic Network Analysis from Social Network Service of Global SPA Brands)

  • 전여선
    • 한국의류학회지
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    • 제43권3호
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    • pp.427-439
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    • 2019
  • This study investigated the semantic network based on the focus of the fashion image and SNS text utilized by global SPA brands on the last seven years in terms of the quantity and quality of data generated by the fast-changing fashion trends and fashion content-based media environment. The research method relocated frequency, density and repetitive key words as well as visualized algorithms using the UCINET 6.347 program and the overall classification of the text related to fashion images on social networks used by global SPA brands. The conclusions of the study are as follows. A common aspect of global SPA brands is that by looking at the basis of text extraction on SNS, exposure through image of products is considered important for sales. The following is a discriminatory aspect of global SPA brands. First, ZARA consistently exposes marketing using a variety of professions and nationalities to SNS. Second, UNIQLO's correlation exposes its collaboration promotion to SNS while steadily exposing basic items. Third, in the case of H&M, some discriminatory results were found with other brands in connectivity with each cluster category that showed remarkably independent results.

현대 소비자의 공간소비행동에 관한 연구 -소셜미디어 데이터 분석을 중심으로- (A Study on Space Consumption Behavior of Contemporary Consumers -Focusing on Analysis of Social Media Big Data-)

  • 안서영;고애란
    • 한국의류학회지
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    • 제44권5호
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    • pp.1019-1035
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    • 2020
  • This study examines the millennial generation, who express themselves and share information on social media after experiencing constantly changing 'hot places' (places of interest) in contemporary cities, with the goal of analyzing space consumption behaviors. Data were collected via an Instagram crawler application developed with Python 3.4 administered to 19,262 posts using the term 'hot places' from November 1 and December 15, 2019. Issues were derived from a text mining technique using Textom 2.0; in addition, semantic network analysis using Ucinet6 and the NetDraw program were also conducted. The results are as follows. First, a frequency analysis of keywords for hot places indicated words frequently found in nouns were related to food, local names, SNS and timing. Words related to positive emotions felt in experience, and words related to behavior in hot places appeared in predicate. Based on importance, communication is the most important keyword and influenced all issues. Second, the results of visualization of semantic network analysis revealed four categories in the scope of the definition of "hot place": (1) culinary exploration, (2) atmosphere of cafés, (3) happy daily life of 'me' expressed in images, (4) emotional photos.

키워드 네트워크 분석 방법을 활용한 블록체인 트렌드 분석에 관한 연구 (A Study on Analysis of the Trend of Blockchain by Key Words Network Analysis)

  • 조성환
    • 한국정보전자통신기술학회논문지
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    • 제11권5호
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    • pp.550-555
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    • 2018
  • 본 연구는 키워드 네트워크 분석에 사용되는 텍스트마이닝과 의미연결망 분석 방법을 활용하여 블록체인의 산업 활용 분야로 언론 및 정부 발표에서 언급되고 있는 '금융', '에너지', '물류'를 언급한 기사들을 비교 분석하였다. 블록체인 적용이 언급된 산업 분야별로 기사의 내용 및 키워드의 차이를 파악하고 비교 분석하는 것을 목적으로 하였다. 2017년 1월부터 2018년 7월까지 언론에서 보도한 총 43,093건의 기사를 Python BeautifulSoup을 이용하여 네이버 뉴스에서 수집하였고, 세 용어의 상호 중복을 제거하기 위한 정제 작업을 수행하였다. 이후 키워드 간 네트워크 분석을 위해 텍스톰(Textom)과 UCINET을 이용하여 세 용어에 대한 텍스트마이닝과 의미연결망 분석을 진행하였다. 분석 결과, 세 용어는 모두 '기술' 측면에서는 유사한 단어들이 있었으나, '정부 정책'이나 '산업'측면의 이슈 등에서 내용적 차이가 있었다. 또한 빈도 및 중심성에 있어서도 차이가 있음을 확인할 수 있었다.

자연어 활용(1) : 간편한 컴퓨터 조작을 위한 한글 문장 이해에 관한 연구 (Application of Natural Language Processing(1) : Understanding of the Hangul Sentences for Simple Computer Manipulation)

  • 장덕성;이동애
    • 인지과학
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    • 제3권1호
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    • pp.41-60
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    • 1991
  • 대부분의 PC 사용자들은 늘 사용하는 몇 가지 명령만으로 컴퓨터를 조작하고 있다. 그러나 DOS명령 대신 한글 문장으로 컴퓨터를 조작한다면, 최적의 명령어를 생성해낼수 있을뿐 아니라 사용자에게 융통성을 제공할 수 있다. 이를 위하여 본 논문에서는 자연어로 입력되는 한글 문장을 형태소 분석, 구문분석, 의미분석, 개념분석을 통해 일련의 DOS명령으로 변환하는 방법을 연구하였다. 형태소 분석에서는 Tabular Parsing 이 이용되고, 구문 분석과 의미분석에서는 격문법이 이용된다. 문자의 의미는 개념망으로 표현되고 이로부터 DOS 명령어가 생성된다.

영한 기계번역에서 전치사구를 해석하는 시스템 (An Analysis System of Prepositional Phrases in English-to-Korean Machine Translation)

  • 강원석
    • 한국정보처리학회논문지
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    • 제3권7호
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    • pp.1792-1802
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    • 1996
  • 영한 기계번역에서 전치사구의 해석 부착의 문제(Attachment Problem)와 의미 해석의 문제, 그리고 해석에 필요한 정보 획득의 문제가 있다. 이 세 가지 문제를 해결하기 위하여 본 논문은 전치사구 해석 시스템을 제시한다. 이 시스템은 규칙 제어기와 신경망의 하이브리드 구문해석 시스템, 격의미 해석 시스템, 그리고 신경망 의 입력 정보를 자동으로 생성하는 의미속성 생성기로 구성한다. 의미속성 생성기는 시스템의 입력이 되는 의미속성을 자동으로 생성하는 방법으로 인위적인 방법의 단점 을보완하여 객관성 있는 전치사구 해석을 하게 한다. 격의미 해석 시스템은 영한 기계 번역에 맞는 격의미를 찾아내어 자연스런 한국어 생성을 하게 하고 구문해석 시스템은 규칙 방법의 장점과 신경망 방법의 장점을 취한 하이브리드 방식의 시스템으로 전치사 구 부착의 문제를 해결한다.

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A Study on the Meaning of The First Slam Dunk Based on Text Mining and Semantic Network Analysis

  • Kyung-Won Byun
    • International journal of advanced smart convergence
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    • 제12권1호
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    • pp.164-172
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    • 2023
  • In this study, we identify the recognition of 'The First Slam Dunk', which is gaining popularity as a sports-based cartoon through big data analysis of social media channels, and provide basic data for the development and development of various contents in the sports industry. Social media channels collected detailed social big data from news provided on Naver and Google sites. Data were collected from January 1, 2023 to February 15, 2023, referring to the release date of 'The First Slam Dunk' in Korea. The collected data were 2,106 Naver news data, and 1,019 Google news data were collected. TF and TF-IDF were analyzed through text mining for these data. Through this, semantic network analysis was conducted for 60 keywords. Big data analysis programs such as Textom and UCINET were used for social big data analysis, and NetDraw was used for visualization. As a result of the study, the keyword with the high frequency in relation to the subject in consideration of TF and TF-IDF appeared 4,079 times as 'The First Slam Dunk' was the keyword with the high frequency among the frequent keywords. Next are 'Slam Dunk', 'Movie', 'Premiere', 'Animation', 'Audience', and 'Box-Office'. Based on these results, 60 high-frequency appearing keywords were extracted. After that, semantic metrics and centrality analysis were conducted. Finally, a total of 6 clusters(competing movie, cartoon, passion, premiere, attention, Box-Office) were formed through CONCOR analysis. Based on this analysis of the semantic network of 'The First Slam Dunk', basic data on the development plan of sports content were provided.

빅데이터를 활용한 무인카페 소비자 인식에 관한 연구: 텍스트 마이닝과 의미연결망 분석을 중심으로 (A Study on the User Experience at Unmanned Cafe Using Big Data Analsis: Focus on text mining and semantic network analysis )

  • 이승엽;박병현;남장현
    • 아태비즈니스연구
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    • 제14권3호
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    • pp.241-250
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    • 2023
  • Purpose - The purpose of this study was to investigate the perception of 'unmanned cafes' on the network through big data analysis, and to identify the latest trends in rapidly changing consumer perception. Based on this, I would like to suggest that it can be used as basic data for the revitalization of unmanned cafes and differentiated marketing strategies. Design/methodology/approach - This study collected documents containing unmanned cafe keywords for about three years, and the data collected using text mining techniques were analyzed using methods such as keyword frequency analysis, centrality analysis, and keyword network analysis. Findings - First, the top 10 words with a high frequency of appearance were identified in the order of unmanned cafes, unmanned cafes, start-up, operation, coffee, time, coffee machine, franchise, and robot cafes. Second, visualization of the semantic network confirmed that the key keyword "unmanned cafe" was at the center of the keyword cluster. Research implications or Originality - Using big data to collect and analyze keywords with high web visibility, we tried to identify new issues or trends in unmanned cafe recognition, which consists of keywords related to start-ups, mainly deals with topics related to start-ups when unmanned cafes are mentioned on the network.

빅데이터를 활용한 "조리학원"의 의미연결망 분석에 관한 연구 (A Study on the Semantic Network Analysis of "Cooking Academy" through the Big Data)

  • 이승후;김학선
    • 한국조리학회지
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    • 제24권3호
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    • pp.167-176
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    • 2018
  • In this study, Big Data was used to collect the information related to 'Cooking Academy' keywords. After collecting all the data, we calculated the frequency through the text mining and selected the main words for future data analysis. Data collection was conducted from Google Web and News during the period from January 1, 2013 to December 31, 2017. The selected 64 words were analyzed by using UCINET 6.0 program, and the analysis results were visualized with NetDraw in order to present the relationship of main words. As a result, it was found that the most important goal for the students from cooking school is to work as a cook, likewise to have practical classes. In addition, we obtained the result that SNS marketing system that the social sites, such as Facebook, Twitter, and Instagram are actively utilized as a marketing strategy of the institute. Therefore, the results can be helpful in searching for the method of utilizing big data and can bring brand-new ideas for the follow-up studies. In practical terms, it will be remarkable material about the future marketing directions and various programs that are improved by the detailed curriculums through semantic network of cooking school by using big data.

The Study of Comparing Korean Consumers' Attitudes Toward Spotify and MelOn: Using Semantic Network Analysis

  • Namjae Cho;Bao Chen Liu;Giseob Yu
    • Journal of Information Technology Applications and Management
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    • 제30권5호
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    • pp.1-19
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    • 2023
  • This study examines Korean users' attitudes and emotions toward Melon and Spotify, which lead the music streaming market. We used Text Mining, Semantic Network Analysis, TF-IDF, Centrality, CONCOR, and Word2Vec analysis. As a result of the study, MelOn was used in a user's daily life. Based on Melon's advantages of providing various contents, the advantage is judged to have considerable competitiveness beyond the limits of the streaming app. However, the MelOn users had negative emotions such as anger, repulsion, and pressure. On the contrary, in the case of Spotify, users were highly interested in the music content. In particular, interest in foreign music was high, and users were also interested in stock investment. In addition, positive emotions such as interest and pleasure were higher than MelOn users, which could be interpreted as providing attractive services to Korean users. While previous studies have mainly focused on technical or personal factors, this study focuses on consumer reactions (online reviews) according to corporate strategies, and this point is the differentiation from others.