• Journal of Fashion Business
• /
• v.5 no.3
• /
• pp.73-84
• /
• 2001

The purpose of this study is to apply fundamental data of impression formation research by analysing and observing the various facial image that can be effected from hair style as well as be helpful for choosing suitable hair style for T.P.O in modern society. This study targeted 305 college women in Daegu and Gyung-book area. Hair Style Image Scale(HSIS)was used the scale of seven point modified the S-D(Semantic Differential) method. The analysis of impression formation effect of hair style using SPSS WIN package have completed from the principal component analysis by Varimax perpendicular rotation method and ANOVA was used to recognize the difference in impression formation according to hair style change. In the case of statistical difference was appeared, LSD post-verification was applied for that. The conclusions of this study is as followed ; 1. The factors of impression formation effected by hair style were classified as goodwill factor, refinement factor, elegance factor and individuality factor. 2. In terms of goodwill factor, long hair style showed highest level and short cut hair, bobbed hair in an order. In refinement factor, there was no difference between short cut hair and bobbed hair and both of them was higher than long hair. In elegance factor, long hair was highest and bobbed hair was lowest. In individuality factor, short cut hair and bobbed hair higher than long hair and no difference between short cut hair and bobbed hair.

• Journal of the Korean Institute of Rural Architecture
• /
• v.11 no.1
• /
• pp.37-45
• /
• 2009

This study aims for proposing improvement method for streetscape in a small and medium city of Korea. According to this purpose, in chapter 2, by inspecting conservation of street environment and streetscape, deduce the frame for analyzing streetscape in commercial district. In chapter 3, analyzing present condition and problems of selected streets in Pohang City, derive the primary factors to induce desirable streetscape through problems and their reason between the analyzed elements of building form. Analyzed elements are composed of floor elements, wall elements, ceiling elements. The detailed elements are pavement of road, street furniture, height of buildings, color and material of building and outdoor advertisements. In chapter 4, by conducting a questionnaire survey of pedestrians about street images -choosing impressive physical elements and the feeling of the street by the list of adjective of semantic differential scale- and the preference, propose the direction of improvement about streetscape in commercial district.

• Korean Institute of Interior Design Journal
• /
• no.3
• /
• pp.71-77
• /
• 1994

The purpose of this study is to investigate the utilization of the interior environment in hotel lobby and to grasp the requests of visitors. The significance of the study is to illustrate the present characters of hotel lobby and to offer the basic data for future hotel projects. The materials for this study has been collected through questionnaires garnered from six deluxe hotels in Cheju, and statistically analyzed by the semantic differential scale of L. E. Osgood. The conclusion of this study as follows . 1) Hotel lobby is used as waiting space for a short time and frequent use is four times a day. The lobby is used by the quest for meeting , waiting as a resting place while it serves as the visitor's meeting and resting place. 2) The user prefers the lobby's open space. It is desirable for the area of activity of a quests and visitors to have separate entrances. The space composition of the lobby is centrally located between the room and subsidiary equipment. The hotel lobby has needed of a method which promotes lobby image through a magnificent view of the outside.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.27 no.3
• /
• pp.66-74
• /
• 2004

In this paper the authors presents a new method, named FR-SERVQUAL, of evaluating perceived service quality in Public Sectors, using triangle fuzzy numbers and semantic differential scale. By conventional quantification methods, it is not easy to express the notion of a linguistic variables and customers' subjective judgements. In contrast to the conventional PZB methods which express the customers' perception of quality as a function of gap between the expected and perceived service, this paper suggests to use the ratio of the two. Through an application example, this paper shows that the current FR-SERVQUAL approach provides a more realistic way of measuring service quality compared to existing methods.

• The Journal of Korean Academic Society of Nursing Education
• /
• v.13 no.1
• /
• pp.5-12
• /
• 2007

Purpose: The purposes of this study were to investigate nursing students' attitudes toward the elderly and to explore the effects of senior simulation on nursing students' attitudes. Method: For the purpose of the study, the program was performed on 223 nursing students in Gyung-gi. An Aging Semantic Differential Scale was utilized to evaluate attitudes toward the elderly. The senior simulation equipment consisted of a special spacesuit, glasses, gloves, and sand bag. Before and after the experiment subjects filled out questionnaires. Result: The attitude score before the experiment was 4.13, which indicates a neutral attitude, Nursing students' attitudes toward the elderly related significantly to religion, living with grandparents, volunteer work for the elderly, and acquired knowledge. The Senior simulation enabled nursing students' attitudes to turn positive toward the elderly. Conclusion: Senior simulation can affect nursing students' attitude toward the elderly. There is a need to develop routine education programs to maintain the positive attitude.

• Proceedings of the Korean Society of Rural Planning Conference
• /
• 1998.10a
• /
• pp.28-30
• /
• 1998

The purpose of this study is to find the adjective check list for rural stream landscape evaluation. The methods used in this study were to make the adjective check list suitable for stream landscape, to measure the adjective check list by the method of semantic differential scale, and to find the adjective check list suitable for evaluation of stream landscape. The adjective check list suggested in this study can guarantee objectivity of evaluation in improving or restoring stream landscape.

• Korean Journal of Child Education & Care
• /
• v.18 no.3
• /
• pp.105-121
• /
• 2018

Objective: The objective of this study was to explore the perceptions of pre-service teachers regarding their self-image as early childhood teachers, according to their grade. The subject of this study were 167 university students in early childhood department in Jeonnam province. Methods: In order to examine self-image as early childhood teachers, semantic differential meaning scale that was consist of 40 bipolar adjective items was administrated. Data were analysed by Multivariate Analysis of Variance (MANOVA). Results: First, pre-service teachers had positive self image as early childhood teacher. Second, according to grades the appreciation self image as early childhood teacher showed significant difference. To be more specific and are revealed significantly distinctness. But, score was not distinct by grade, and mean score of was lower than mean score of other area scores. Third, self image as early childhood teacher displayed the positively developing, that is to say, the image of early childhood teachers definitely changed by grade in teacher training course. Conclusion/Implications: The effect brought about this study indicate that the need of support socio-political concern for early childhood teachers and try to form positive teachers' image through organized in-service education.

• Journal of Korean Society of Rural Planning
• /
• v.18 no.4
• /
• pp.61-67
• /
• 2012

Recently, brick walls are being widely introduced in rural areas. Walls are a very important design element of space. However, most brick wall works do not consider the human psychological characteristics. The purpose of this study was to investigate psychological characteristics on brick wall bonds such as the stack bond, running bond, english bond, flemish bond, america bond. The results of the research can be summarized as follows: 1)There is no statistical difference of psychological evaluation results among student groups using the semantic differential scale method using 10 adjectives. 2)Stack bonds have an uninspiring, artificial, simple, restful, boring and ordered psychological characteristic. Running bonds have an uninspiring, restful and ordered psychological characteristic. America bonds have a unique and modernistic psychological characteristic. English bonds have a unique, modernistic, complex and chaotic psychological characteristic. Flemish bonds have no critical psychological characteristics. 3)The running bond earned the highest score in preference, while the stack bond scored the lowest. Employment of brick wall bonds on this study was not highly preferred, hence it is necessary to develop a new brick wall bond design. 4)In conclusion, the proper selection of brick wall bonds is very important and we should consider human psychological characteristics in the design of rural areas.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.2
• /
• pp.318-327
• /
• 2005

The purpose of this study was to analyze the image perception of modern fashion according to erotic expressions ans erotic levels. The research methods werea quasi-experimental research. The experimental materials developed for the study were a set of stimuli and a responsse scale. The stimuli was consisted of 15 photographs according to erotic expressions and erotic levels. The reponse scale consisted of semantic differential scales. The subjects consisted of 254 male and 260 female undergraduate students of Chungnam National University by a convenient sampling method. The data were analyzed by factor analysis, ANOVA, Duncan's multiple range test and t-test. Result were as follows ; 1) The fashion image of erotic experessions and levels, were categorized into 3 images factors : sexy-potency, modesty, attractiveness. 2) The erotic expressions significantly affected on three image factors 3) The erotic levels showed significant differences in three image dimensions and stronger erotic levels pressented more sexy-potency, less models and attractive images. 4) The erotic expressions showed interaction effects with the erotic levels in three image dimensions. 5) Subject's gender had a significant difference on fashion image perception : male subjects perceived the fashion photographs more attractive than female subjects did.

• Journal of Korean Society of Transportation
• /
• v.22 no.4 s.75
• /
• pp.97-106
• /
• 2004

It is a Known fact that driving through long tunnel increases possibility of traffic accident because of psychological feeling of insecurity and dispersion of drivers' concentration since driving in narrow and limited space for a longtime. It, therefore, results in raising transportation and environment problems, such as traffic accident difficult to be properly dealt with and ventilation. This study aims at proposing a method of augmenting driving amenity by improving the internal lighting facilities in the tunnel. The study is conducted by investigating internal landscapes of tunnels by lighting colors, which are currently being operated. The Color Planning System (CPS), developed by SHARP Co. Ltd, is exploited for selecting adjective that express the sensitivity image on lighting colors. The CPS is an example that applies to sensitivity of human body for products design development. The CPS takes the following process to define the color : 1) expressing "Pvoduct's Image" as "A Word (adjective)" and 2) referring "A Word" to "Image Scale", and 3) determining the color through this "Image Panel". The study is processed by making a questionnaire using the semantic differential (SD) scale, grasping the consciousness structure of experimental persons through the Factor Analysis, and building a model in which dependent variable is "Degree of Preference" about internal landscape in tunnel using LISREL(LInear Structural RELations).