• Journal of architectural history
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• v.8 no.2 s.19
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• pp.87-108
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• 1999

Since 1960, the change of architectural trend was dominated by two factors ; the one, the introduction of theory of language (including semantic, syntactic, pragmatic, linguistic, semiotic, structuralism, post-structurism) in design concept, the other, the adaption of high technology in building construction. In particular, the theory of language played an important role in the emergence of new tendency, which could be the alternative of modern architecture. Post-modernism and Typology in the 1960-70s, Deconstructivism in the 1980s and 'Folding' architecture in the 1990s, have continually borrowed a theoretical base from the thee of language. Placing the focus on the relation of contemporary architecture and theory of language with the interdisciplinary view, this study comes to the conclusion that the diverse architectural tendencies since 1960 depend on the 'champ d'enonce', which Michel Foucault, French philosopher, defined in his . The writings of many architects, like Robert Venturi, Micheal Graves, Aldo Rossi, Peter Eisenman, Rem Koolhaas, Bernard Tschumi, Gerg Lynn demonstrate our conclusion. This is an important finding which make possible consistent understanding about contemporary architecture.

• Language and Information
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• v.19 no.2
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• pp.127-153
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• 2015

Negative expressions have their semantic function of classical negation as a pure reverser of truth-values. They also have various kin and foes of their pragmatic functions such as association of bad feelings (Russell 1948), emphasis/attenuation by negative polarity items, sarcasm, and metalinguistic negation (MN). This paper explores how MN and descriptive negation (DN) differ and whether the difference creates pragmatic ambiguity (Horn 1987) or reflects merely contextual variations of one logical negation (Carston 1996). To test the debate, this paper treats certain degree modifiers licensed exclusively by MN as in Mia-ka POTHONG/Yekan yeppu-n key an-i-a [external neg] (vs. modifier NPIs like cenhye 'at all', licensed only by DN) and contrasts them with bad utterances of the MN modifiers in [short form neg] sentences (not for MN) such as Mia-ka POTHONG an yeppu-e. The ERP results of the well-formed vs. ill-formed conditions evoked the N400 at Cz in written stimuli and the N400 near the center on both hemispheres in spoken stimuli. The results suggest that the anomalies are meaning-related and tend to support the pragmatic ambiguity.

• Korean Journal of Human Ecology
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• v.15 no.6
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• pp.1049-1062
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• 2006

The purpose of this study is to find out the image according to formative properties of hat and garment in the fashion collection. For the study, the 96 stimuli found frequently in fashion collection from the S/S season of 1998 to the F/W season of 2004 were selected. Sets of stimulus and response scales (7 point semantic) were used as experimental materials. The stimuli were 96 pictures with the types of hat(4), the lengths of hair(3), the types of garment(3), the relations between the color of garment and hat(4), and the materials(4) and patterns of garment(2). The subjects were 415 women college students majoring fashion design related fields and living in Seoul and Gyeongsangnam-do. As statistical methods for data analysis, Factor Analysis, ANOVA test, and LSD test were used. The items of the adjectives were classified into 5 image dimensions; attractiveness, gracefulness, concentration, cuteness, and hardness and softness. Among these factors, each dimensional image was affected by formative properties of hat and garment. The image of a hat-wearer was perceived differently according to the hair style and the formative properties of hat and garment even if the type of hat was same.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.407-419
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• 2007

The purpose of this study was to identify the effect of four clothing cues dot pattern size and ground field of color area ratio on dress's wearer image. The experimental materials developed for this study are a set of stimuli and response scales(The 7-point semantic). The stimuli were 30 color pictures manipulated with the combination of dot pattern size, dot pattern on background of color area ratio and neutral dress's using computer simulation. The subjects were 180 female undergraduates living students in Gyeong-nam. The result of this study are as follows: Image factor of the stimulus was composed of 5 different components (visibility, gracefulness, attractiveness, cuteness, womanly). Especially, Neutral color combination independently influenced the every components. In regarding the effect of interaction between each variable, the combination of dot pattern on background of color area ratio, dot pattern size on the combination had cuteness, womanly.

• Korean Journal of Human Ecology
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• v.18 no.1
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• pp.137-143
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• 2009

The purpose of this study is to examine the evaluation of texture image and preference according to the structural characteristics of silk fabric, and to analyze the effects of texture image and sensibility on the preference. 53 female subjects evaluated fabric image and sensibility of 17 specimens of white silk fabrics sold on the market with semantic differential scale. The data were analyzed through factor analysis, Pearson correlational coefficient and t-test using SPSS win 13.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. Factor analysis showed that sensibilities were classified into 3 categories; 'surface property', 'weight', 'flexibility'. Fabric images were classified into 2 categories; 'elegance' and 'naturalness'. Statistically significant differences of structural characteristics on the texture image were observed. Weave type affected 'surface property' and fiber contents affected' flexibility'. Weight and weave type affected' elegance', too. The significant factors affecting preference were fabric image of 'elegance' and structural characteristics of 'weave type'. The results of this study showed that the most preferred silk fabric is smooth and soft satin weaved fabric with texture image of 'elegance'.

• Korean Journal of Human Ecology
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• v.15 no.4
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• pp.611-622
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• 2006

The purpose of this study is to investigate the effect of eyeshadow color (brown, purple, and blue), lipstick color (red, orange, and purple), and lipstick tone(vivid, light, dull, and dark) on the makeup image. The experimental materials used for this study were sets of stimulus and response scales (7 point semantic). The stimuli were 36 color pictures manipulated with the combination of eyeshadow color, lipstick color, and lipstick tone using computer simulation. The subjects were 216 female undergraduates living in Jinju city. The data was analyzed by using SPSS program. Analyzing methods were ANOVA and Duncan test. The result of this study are as follows. Image factor of the stimulus was composed of 4 different components (attractiveness and gracefulness, visibility, cuteness, and softness), Among them, the attractiveness and gracefulness and the visibility were important. Each dimensional image was affected by color coordination of eyeshadow color, lipstick color and lipstick tone. Therefore, the face image through matching eyeshadow and lipstick could be varied by the eyeshadow color, lipstick color and tones.

• Korean Journal of Human Ecology
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• v.15 no.4
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• pp.631-646
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• 2006

The purpose of this study is to find out its effect on wearers' impression formated by combination of their body type with neutral tone clothing. The experimental materials developed for this study are a set of responses to stimulus in scales(7-point semantic). 45 pictures used as stimulus are, through computer simulation, manipulated to five wearers' body type and nine neutral tone wear. The subjects are 276(?) female undergraduate students in Kyung-nam area. Factors on wearers' impression suggested as responses to the stimulus consist of 5 different demensions (Tenderness, Cuteness, Attractiveness, Elegance, Intrepidity). The results of this study are as follows: first, combination of their body type with neutral tone wear significantly affects the formation of wearers' impression in the factor of Tenderness, Attractiveness, and Intrepidity (?); to the factor of Attractiveness, wearers' body type is rather more related than wearers' neutral tone wear is. Second, the harmony of their body type with neutral tone wear has a significant effect on wearers' impression in the factor of Cuteness. According to those results, the combination of wearers' body type with neutral tone wear has significant effects on the formation of wearers' impression.

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.1007-1021
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• 2004

The purpose of this study is to find out the effect of wearers' body types and clothes' neutral tone combination on impression formation. The experimental materials developed for this study are a set of stimulus and response scales(7-point semantic). The stimulus include 45 pictures manipulated by computer simulation in wears' body types and neutral tone variation. The subjects are 540 female undergraduate students in Gyeong-nam. The results of this study are as follows: Impression factor of the stimulus consisted of 5 different dimensions including tenderness, cuteness, attractiveness, elegance, intrepidity. Each impression of neutral tone combinations, along with wears' body types, had a significant effect on tenderness, attractiveness, and intrepidity. Especially, it had the strongest effects on attractiveness. Each impression of wearers' body types along with neutral tone combinations affected cuteness significantly. According to the fact above, wears' body types and neutral tone combination have a significant influence on the impression formation of wearers.

• Korean Journal of Human Ecology
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• v.17 no.2
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• pp.355-366
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• 2008

The purpose of this study is to investigate the effects of eye shadow color(brown, purple), lipstick color(red, red purple, and yellow red), and lipstick tone(vivid, light, dull, and dark) and clothing tone(vivid, light, dull, and dark) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli consisted of 64 color photos manipulated with the combination of eye shadow color, lipstick color, lipstick tone, and clothing tone using computer simulation. The subjects were 384 female undergraduates living in Gyeongnam Province. Image factor of the stimulus was composed of 4 different components: attractiveness, visibility, cuteness, and stability. Eye shadow color, lipstick tone and clothing tone independently influenced on visibility, cuteness, and stability. Lipstick color independently influenced on the stability. In color coordination of clothing and makeup of the same hue, 1) visibility image can be created by the coordination of eye shadow color with lipstick color or clothing tone, or lipstick color with lipstick tone. 2) Cuteness image can be produced by the coordination of eye shadow color with lipstick or clothing tone, lipstick color with lipstick or clothing tone. 3) Stability image can be showed by the coordination of eye shadow color with lipstick tone.

• English Language & Literature Teaching
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• v.16 no.4
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• pp.223-238
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• 2010

This article analyzes and discusses M.M. Bakhtin's dialogics with the perspectives of what it emphasizes and how it makes the Russian Formalism and the Marxist literary theory together in his dialogics. This article considers conversion in the literary texts the central idea of dialogics, and it takes place through satire and parody. As Bakhtin stresses in his works, this article also examines the novel as the dominant genre in the nineteenth and twentieth centuries. Such satire and parody shows the ambivalence of the Russian Formalism and the Marxist literary theory. Bakhtin states that novel per se is very conversing. It has turned over the position that has been occupied by epics (poetry) and play for thousands years, and taken it over in the nineteenth century. Thus, novel is a literary genre in which a variety of conversing struggles occur throughout the texts, which makes it different from epics and play. Throughout such analyses and discussions, this paper considers Bakhtin's dialogics a complex of semantic, pragmatic, and semiotic elements.