• International Journal of Internet, Broadcasting and Communication
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• 제14권4호
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• pp.121-131
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• 2022

We look at the initial stage of Meta (previous Facebook)'s new metaverse platform and investigate its platform design in pre-launch and ignition life stage. From the Rocket Model (RM)'s theoretical logic, the results reveal that Meta firstly focuses on investing in key content developers by acquiring virtual reality (VR), video, music content firms and offering production support platform of the augmented reality (AR) content, 'Spark AR' last three years (2019~2021) for attracting high-potential developers and users. In terms of three matching criteria, Meta develops an Artificial Intelligence (AI) powered translation software, partners with Microsoft (MS) for cloud computing and AI, and develops an AI platform for realistic avatar, MyoSuite. In 'connect' function, Meta curates the game concept submitted by game developers, welcomes other game and SNS based metaverse apps, and expands Horizon Worlds (HW) on VR devices to PCs and mobile devices. In 'transact' function, Meta offers 'HW Creator Funding' program for metaverse, launches the first commercialized Meta Avatar Store on Meta's conventional SNS and Messaging apps by inviting all fashion creators to design and sell clothing in this store. Mata also launches an initial test of non-fungible token (NFT) display on Instagram and expands it to Facebook in the US. Lastly, regarding optimization, especially in the face of recent data privacy issues that have adversely affected corporate key performance indicators (KPIs), Meta assures not to collect any new data and to make its privacy policy easier to understand and update its terms of service more user friendly.

• 산경연구논집
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• 제14권5호
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• pp.1-9
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• 2023

Purpose: Visual design has many prospective applications, including attaining business, social, educational, and political goals. The purpose of this study is to gain an understanding of how visual design influences consumer-facing brand values and marketing messages. In order to be successful in marketing, one must promptly attract the attention of the clients one is attempting to sell to. Research design, data and methodology: In order for the research to provide useful information, it will be necessary to sort the findings in descending order of importance and construct an integrated whole out of the knowledge gleaned from various books, papers, and other sources. This method is essential for establishing the degree of objectivity present in each piece of research and combining the results of those studies. Results: Visual marketing promotes a product or service through moving or still images, illustrations, logos, and other forms of digital content. The audience may comprehend your message better if you include visuals. Even if people only scan your content, they may be more likely to notice it if it is presented appealingly. Conclusions: In conclusion, this study found that visual design substantially influences both the demand for products and the awareness of brand values within their target audiences

• 유통과학연구
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• 제22권7호
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• pp.107-117
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• 2024

Purpose: Consumers have become more interested in eating organic food in recent decades because of the effect of merchants' advertising. Eating organic food is also shown to strengthen immunity, especially during the recent COVID-19 pandemic. However, consumers may find it more difficult to choose organic food retailers than to purchase conventional goods. This is because of the uncertainty characterizing the process of selecting organic food retailers, despite the growing rivalry across supermarket chains that sell organic goods. This study explores how consumers' perceived image (social responsibility and ability image) of organic food stores affects consumer loyalty. Research design, data and methodology: The data for the analysis were collected using Macromill Embrain, an online research service agency. The data were analyzed using SPSS 26 and Smart PLS 4.0. Results: Based on structural equation modeling, the findings of the study demonstrate that store image positively impactsstore loyalty, and that the mediator (perceived value) affects the relationship between the two variables. Conclusions: Organic food stores must understand consumers to improve store loyalty. Efforts such as providing a user community that enables joint behavior by sharing experiences among customers or launching campaigns to improve consumers' perceived brand identity can increase store loyalty.

• 한국유통학회지:유통연구
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• 제14권1호
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• pp.27-44
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• 2009

본 연구는 온라인 쇼핑몰에서의 고객서비스 요인이 구매후기 댓글고객의 구전에 따라 소비자의 구매와 재 구매에 어떠한 영향을 미칠 것인가에 대하여 실증 분석을 통하여 규명하고자 하였다. 분석결과는 다음 두 가지로 설명된다. 첫째, 온라인 쇼핑몰 고객서비스 요인에 따른 소비자의 구매 및 재 구매 중 오프라인에 대한 강매로부터의 회피와 구매의 편의성을 추구하기 위하여 온라인 쇼핑몰을 활용한 구매자의 경우 구매후기 댓글고객의 영향보다는 방문한 쇼핑몰의 명성이나 보안의 믿음성, 신속한 제품 검색 등의 확신성과 반응성이 온라인 구매자의 결정 요인으로 작용하는 것으로 나타났다. 즉, 온라인 쇼핑몰의 인지도 향상과 보안시스템 구축, 검색엔진 개발이 온라인 쇼핑몰의 전략적인 요소임을 시사하고 있다. 둘째, 온라인 구매자의 경우 구매후기 댓글고객의 구전 요인을 높게 인식하고 있으며, 재구매자의 경우는 구전의 긍정적인 조절역할에 영향을 받고 있는 것으로 나타났다. 이는 구매경험의 준거(Reference)가 작용하는 것으로 사료된다.

• 패션비즈니스
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• 제21권1호
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• pp.134-147
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• 2017

The purpose of this study is to analyze fashion brands' contents and characteristics of the participation platform of users, to assess the types and strategies of mass customization(MC). Most fashion brands sell one professional content: Shoes brands were the most common, followed by bags, unisex wear, and menswear. In consumer's design selection elements, changes in color and materials were the most common. For the personalization service elements, monogram service was the most common. The results of MC types analysis were as follows, Customized Standardization was the most common, followed by Tailored Customization, Pure Customization, and Segmented Standardization. For the types according to changes in products and expression methods, Cosmetic was the most common. And the classification according to modulation, Modularizers were the most common. For Creativity, brands in the making stage were the most common. For Flexibility, although brands different methods, high flexibility by modularizing design elements of products and accomplishing various design through participation. The Ease of use for various expression was generally high, parallel to Flexibility. For Durability, because consumers could receive end products only when they participated in the assembly stage in the on-line purchase, their continuous participation was not possible, so they participated only once. The typical types and strategy of MC were analyzed. The Customized Standardization type was the most common in shoes, bag, and womenswear brands. It was the Cosmetic type which could change colors and materials, the Modularizers, and had high Flexibility and Ease of use and low Durability.

• 한국건설관리학회논문집
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• 제20권6호
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• pp.117-125
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• 2019

본 연구에서는 해외 산업단지 건설의 국내경제 파급효과를 극대화하기 위한 방안을 도출하는데 목적이 있다. 이를 위해 해외 건설협회의 준공실적 원시자료와 산업연관모형을 응용하여 산업단지 개발단계별(조사설계, 단지조성, 공장건축) 유발계수를 도출하였다. 분석결과, 도시용역은 인건비 비중이 높게 나타나고 있으며, 단지토목은 손익액 비중이 높게 나타났다. 이에 비해 공장건축은 중간투입비중과 손익비중이 높게 나타났다. 결국 동일한 공종과 비교할 때 산업단지의 해외개발은 고용측면에서는 용역이, 기업의 영업잉여 측면에서는 토목과 건축이, 국가경제 측면에서는 건축의 효과가 크게 나타난다. 따라서 우리나라 국내경제 파급 효과를 극대화하기 위해서는 단순히 해외 산업단지 개발을 통해 부지를 분양하는 사업구조보다는 산업단지 내 공장 건축까지 사업에 포함할 수 있는 수주전략을 도모할 필요가 있음을 시사한다.

• 한국식생활문화학회지
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• 제34권3호
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• pp.268-276
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• 2019

This study separated different factors into the Korean Wave and Korean health food according to the interest in Korean culture among the Chinese living in China. We then conducted a two-step cluster analysis with gender, marriage status, academic background, interest in Korean culture, command of the Korean language and the status of having visited Korea as variables. The subjects were split into a Korean wave-preferring group, highly interested in Korean food as health food group and a low interested group according to clusters, and we then investigated for preference differences for 20 Korean food dishes. Between these two groups the statistics indicated a significant influence with a level p<0.001 for Bulgogi, Bibimbap, Kimchi, Galbi-tang, Galbi-gui, Chicken, Samgyepsal, Doenjang-Jjgae, Dak-galbi, Japchae and Gimbap p<0.01 for Samgye-tang and p<0.05 for Naengmyeon, Kimchi-Jjigae, Dak-galbi, Seolleongtang, Haemul-tang, Hanjeongsik and Tteok-bokki. Jeon and Juk did not show any statistically significant difference. Chinese consumers preferred Korean food for Samgyeopsal, Bulgogi and chicken and less preferred gruel, Hanjeongsik and Kimchi-Jjigae. The highly interested in Korean culture group preferred Samgyeopal, Bulgogi and Chicken, and less preferred Juk, Jeon and Hanjeonsik in that order. This study offers information on the Chinese's preference for different Korean food to any food service enterprises that manage Korean restaurants in China or that sell Korean cuisine and also basic data for differentiated marketing to those entering the Chinese market.

• 한국프랜차이즈경영연구
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• 제10권3호
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• pp.7-12
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• 2019

Purpose - This study examines the status of franchises and qualifications for franchising business, examines the franchising qualifications focusing on overseas cases, and suggests policy directions for strengthening the qualifications of franchising business. In order to achieve these purposes, the study reviewed the cases of USA, China, Australia, and United Kingdom franchising business law. Literature Review - According to the Fair Trade Commission, franchise is defined as a transactional relationship in which a franchiser provides certain support and education to franchisees in order to sell their goods and services more effectively. In addition, a franchise is a legally and financially independent business of franchisers and franchisees, and according to the concept of affiliates, it is necessary to define a franchise as a product and service marketing based on close and continuous collaboration. A franchiser can be defined as a company with the ability to develop a franchise system, create sustainable value based on it, and replicate "KNOW-HOW" to sellers. Case Study - This study examined the requirements for establishing a franchiser in the United States, China, Australia, and United Kingdom. In most countries, the requirements of franchisers must be operated for at least one year, which means that education, manual production, and continuity of stores should be checked. Suggestion - Based on Korea's population density and consumption sales index, we propose a screening system that registers through 2 + 1 systems, which require two stores to be operated for more than a year, by dividing Korea's commercial rights into two and a screening system instead of simple registration. In the case of a small franchisors, at least one franchsing retail store must be operated for at least one year, which should be applied to only one brand.

• 예술인문사회 융합 멀티미디어 논문지
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• 제8권9호
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• pp.169-178
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• 2018

냉동기는 얼음을 만드는 기계이다. 이를 제조 및 판매하는 회사는 대부분 중소기업으로, 판매 후 사후 관리에 어려움을 겪고 있다. 사후관리의 어려움은 대부분 구매처의 불필요한 고객 서비스 요청에 기인하며, 이 요청은 결국 판매처와 구매처의 불필요한 비용 지출로 이어진다. 하지만 재정적으로 열악한 냉동기 제조 기업은 이 비용을 최대한 줄이고자 한다. 뿐만 아니라, 국외에 냉동기를 판매하고 싶어도 사후 관리 때문에 주저하고 있는 상황이다. 이러한 이유로 냉동기 제조업체는 직접 방문 없이 원격지에서 냉동기의 상태를 확인하고 적절한 조치를 취할 수 있는 시스템을 필요로 하고 있다. 따라서 본 논문에서는 원격지에서 냉동기의 상태를 모니터링하고 필요에 따라 제어할 수 있는 냉동기 원격 제어 및 운전 상태 모니터링 시스템을 구현하였다. 개발된 시스템을 통해, 냉동기 제조업체와 냉동기 구매업체는 냉동기의 상태를 빠르게 파악함으로써 즉각적으로 고장에 대응할 수 있다. 게다가, 판매 후 유지보수 및 관리를 효율적으로 할 수 있어 비용절감에 큰 효과가 있을 것으로 예상된다.

• 디지털콘텐츠학회 논문지
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• 제19권9호
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• pp.1689-1697
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• 2018

본 논문에서는 첨단 ICT기술을 활용하여 온라인 소비자를 오프라인의 전통시장과 연결해주는 O2O 플랫폼 서비스를 기반으로한 모바일 어플리케이션의 디자인을 연구하였다. 소비자가 직접 시장에 방문하여 면대면 (Face-to-face)으로 접촉하는 기존 판매 방식에 더하여 모바일 결제와 개인화 추천서비스 등 첨단 기술을 이용하여 전통시장 소비자의 저변을 확대하고 판매방식 다변화를 통한 이익창출에 기여할 수 있는 방안을 모색한다. 특히, 한국 사용자뿐만 아니라 한국 문화와 상품에 익숙하지 않은 외국인을 위한 다국어를 통한 상품정보 제공기능과 모바일 결제, 저전력 블루투스 비콘(Beacon)을 이용한 근거리 상점 추천 등을 포함한 전통시장 소비자의 편의를 높일 수 있는 방안을 제안하였다. 본 연구에서 제안하는 전통시장 모바일 어플리케이션은 안드로이드 운영체제에 종속된 네이티브 어플리케이션으로 객체지향 프로그래밍 언어인 자바를 통해 개발하였고 이를 위해 객체지향 분석 설계 방식을 이용하였다. 연구의 결론으로는 현재 각광받고 있는 O2O 서비스를 중심으로 새로운 전자상거래 모델을 디자인하였으며, 이를 통해 전통시장의 저변 확대를 도모할 수 있는 방안을 또한 함께 제안하였다.