• 한국의류학회지
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• 제16권4호
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• pp.393-403
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• 1992

This Study intended to provide positioning strategies of brand Image for ladies' ready to wear by analysing the perceptual dimensions of working women. The subjects were devided into two groups according to the fashion involvement, and in each group, a positioning map was composed by use of multidimensional scaling. 251 subjects of this study were gathered into stratified sample groups from working women in Seoul, being subdivided according to their each occupation and age. The data were analysed by frequency, percentage, average, $x^{2}-test$, 1-test, Factor Analysis, cronbach's $\alpha$. Also, KYST, PROFIT, PREFMAP for multidimensional scaling were used. The results were as follows. 1. Two groups were identified according to degree of fashion involvement: high-involvement group, and low-involvement group. 2. From the analysis of the similarity of brand image, high involvement group percieved greater difference in brand image than low involvement group. 3. From the analysis of the evaluation of brand attributes, the evaluations in self expression, fashionability, design, sales promotion activity, sociality, quality, fit showed differences bet-ween high involvement group and low involvement group. 4. From the analysis of the preference of brand image, the distribution of preference and ideal point were different between high involvement group and low involvement group.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 1997년도 한국자동제어학술회의논문집; 한국전력공사 서울연수원; 17-18 Oct. 1997
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• pp.1403-1406
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• 1997

Generally, G.P.S(Global Positioning System) is using for the car navigation system but it has some restrictions such as the discontinuity of earth satellites and SA (Selective Availability). Recently, the hybrid navigation system combining with G.P.S and Dead-reckoning are much attractuve for improving the accuracy of a vehicle positioning. G.P.S called satellite navigation system, can measure its position by using satellites. Dead-Reckoning is the self-contained navigatioin system using a wheel sensor for the vehicle velocity and a gyro sensor for the vehicle angular velocity. Some algorithm could be generated for finding the vehicle position and orientation. In this paper, we developed a hybrid algotithm wiht G.P.S DR and Map-Matching.

• 한국직업건강간호학회지
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• 제31권4호
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• pp.198-206
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• 2022

Purpose: This study is investigate the role conflict, professional self-concept, and job satisfaction degree of the physician assistant nurses, and to grasp the factors affecting job satisfaction. Methods: Data were collected from September to October, 2018 and 156 physician assistant nurses working at one certified tertiary hospital, four general hospitals, using self-report questionnaires. Data were analyzed using descriptive statistics, t-test, ANOVA, Scheffe's test, Pearson's correlation coefficient and stepwise multiple regression. Results: The degree of job satisfaction of the subject was 2.76 out of 5. The influential factors in the job satisfaction of the subjects were professional self-concept (β=.51, p<.001), and role conflict (β=-.29, p<.001), affected job satisfaction by 53.5%. Conclusion: In order to improve the job satisfaction of physician assistant nurses, the role conflict should be solved and a plan to form a positive self-concept should be sought. Therefore, through the identification of the roles that are appropriate to the situation in Korea and the legal and institutional positioning, they will need to be recognized and developed.

• 한국지구과학회지
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• 제39권1호
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• pp.46-52
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• 2018

이 논문은 자체 개발된 드론을 이용하여 사진측량기술을 적용하여 3차원 수치지표면모델(DSM)개발 연구를 수행하였다. 이 DSM을 개발하기 위하여 제주도 지역을 선정하여 24장의 사진을 개발된 드론으로 직접 촬영을 수행하였다. 촬영된 사진의 정확한 3차원 좌표를 부여하기 위하여, 10개의 지표기준점(GCP)점을 선정하여 상대측위 지구위치시스템(DGPS)측량을 실시하였다. 사진의 정확도를 평가하기 위하여 3개의 GCP점을 선정하여 사진상의 좌표와 지상점의 좌표의 정확도를 비교하였다. 사진좌표계과 지상좌표계의 정확도를 평가한 결과 수평오차는 8.8-14.7 cm로 나타났으며, 연직오차는 12.4 cm로 나타났다. 이 정확도는 국토지리정보원(NGII)이 인정하는 1/1,000 수치지도의 정확도를 가지는 측량결과이다. 이 연구를 통하여 본 연구에서 개발된 드론과 사진측량기법이 제주지역에서 우리가 원하는 DSM자료를 얻는데 유용한 기술임을 알 수 있었다.

• 한국조경학회지
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• 제25권4호
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• pp.1-17
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• 1998

Most of the tourist resort facilities in our country cannot be used in the winter season, and only a few spa resorts and sky resorts are available in the winter. To ameliorate this problem, various types of winter resort facilities have been constructed since 1970s and the massive development of winter resort facilities changed the resort market from a seller's market to a buyer's market. There has been however,few researches on marketing strategies for winter resorts, and there is a growing need for a rational method to maximize tourists' satisfaction and developers'profit at the same time. This research aims to develop a positining strategy to engance the marketability of winter resorts by classifying the resort market with the self-image types of users, and by analyzing the structure of the market, users' preferences, and locational factors. A survey was conducted with cases of Yong-Pyung resort, Mu-Ju resort, Alps resort, Bears resort, Back-Am spa resort, Su-An-Bo spa resort, and I-Chon spa resort. A list of questions in five categories -- similarity, characteristics, preferences, self-image, and personal characteristics of the respondents -- was constructed and tested. Among the 750 copies of questionnaire distributed, 700 were returned by only 378 were analyzed after screening missing or reckless answers. The statistical analysis of the data were conducted using techniques of correlation analysis, frequency analysis, factor analysis. Factor analysis and cluster analysis were used to group the cluster of self-image and a discriminant analysis were used to confirm this classification. The demographical characteristics were identified by frequency analysis, and resorts attributes were analyzed by oneway ANOVA analysis. Multidimensional scaling methods such as KYST, PROFIT, and PREFMAP were used for the positioning strategy.

• 제어로봇시스템학회논문지
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• 제10권6호
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• pp.529-536
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• 2004

Autonomous navigation of an indoor mobile robot using the global ultrasonic system is presented in this paper. Since the trajectory error of the dead-reckoning navigation grows with time and distance, the autonomous navigation of a mobile robot requires to localize the current position of the robot, so that to compensate the trajectory error. The global ultrasonic system consisting of four ultrasonic generators fixed at a priori known positions in the work space and two receivers on the mobile robot has the similar structure with the well-known satellite GPS(Global Positioning System), and it is useful for the self-localization of an indoor mobile robot. The EKF(Extended Kalman Filter) algorithm for the self-localization is proposed and the autonomous navigation based on the self-localization is verified by experiments.

• 디자인학연구
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• 제15권2호
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• pp.101-114
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• 2002

On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

• 농촌지도와개발
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• 제20권4호
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• pp.1181-1216
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• 2013

본 연구는 한우 브랜드에 대한 자산 가치를 제고하기 위해서 소비자들의 마음속에 차별화된 이미지를 포지션 시킬 수 있는 브랜드 포지셔닝 전략을 개발 하고자 하였다. 연구의 목적을 달성하기 위해서 먼저 소비자의 인구통계학적인 특성을 바탕으로 ward 군집분석을 실시하여 시장을 3개로 분류하였다. A시장은 고학력, 고소득의 청장년층, B시장은 고학력 고소득의 중장년 계층, C시장은 저소득의 중 장년 소득계층으로 구분 되었다. 둘째 쇠고기 소비자들이 쇠고기 브랜드에 대해 느끼는 제품의 기능적, 정서적, 자아 표현적 편익 등의 지각 자료를 바탕으로 소비자의 포지셔닝 맵을 분석하였다(MDS). 그리고 브랜드 별 포지셔닝 맵과 속성벡터 맵을 연계하여 각 브랜드의 상대적인 위치와 세분시장의 경쟁구조를 분석하고 브랜드별 포지셔닝 전략을 도출하였다. 사례분석 결과 횡성한우는 3개 시장 전체에서 경쟁력을 가지고 있으나 A시장에서 고품격의 명품 가격 이미지, 품질 및 브랜드 이미지에서 소비자의 높은 평가를 받고 있어 A시장을 목표시장으로 선정하였으며, 향후 경영개선을 위해서는 안전성과 신뢰성에 대한 소비자의 인식 제고 활동이 필요 한 것으로 분석 되었다.

• 한국정보통신설비학회:학술대회논문집
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• 한국정보통신설비학회 2006년도 하계학술대회
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• pp.280-287
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• 2006

Advent of the new European satellite positioning system, Galileo will result in development of new satellite receivers such as, GPS/Galileo dual mode receiver. Furthermore, a new GNSS satellite receiver would be required to be self-reconfigured to certain navigational environments like, indoor, high interference, integrity, etc. In this paper, design and implementation issue of a FPGA based flexible GNSS receiver which gets navigation solution using L1 band signals of GPS and Galileo simultaneously is addressed.

• 산경연구논집
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• 제14권4호
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• pp.1-10
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• 2023

Purpose: This paper aims to investigate how self-regulatory focus (SRF) influences the relationship between perceived brand localness (PBL) and purchase intentions (PI). This research adopted both domestic and foreign-owned brands to examine the moderating effect of self-regulatory orientations and product types respectively to exclude the interference of brand origin. Research design, data, and methodology: This study surveyed Chinese consumers and collected data using social media applications. ANOVA analysis and PROCESS modeling were adopted to complete the empirical analysis. Results: This research demonstrates that brand origin does not inhibit the positive impact of PBL on purchase intentions regardless of whether it originates from mainland China or not. Study 1 proved that the effect of PBL on PI is more convincing among consumers with promotion focus orientations. In study 2, higher purchase intentions were found for hedonic perceived local brands among promotion-focused consumers while significant preferences were found for utilitarian perceived local brands among prevention-focused consumers. Conclusions: This research complements the literature about the potential psychological factors influencing PBL and contributes to marketers in developing effective marketing strategies and appropriate positioning decisions. Overall, this study has important theoretical and managerial contributions to international marketing, particularly in the context of the current recession.