• 아동학회지
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• 제27권6호
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• pp.1-11
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• 2006

Analysis of the data concerning 525 middle and high school students showed that positive affect correlated positively with cognitive reappraisal strategy and with self-control but correlated negatively with expressive suppression strategy. Negative affect correlated positively with expressive suppression strategy and negatively with self-control. The group of higher positive and higher negative affect was higher than the group of lower positive and lower negative affect in cognitive reappraisal strategy. The group of higher positive and higher negative affect was higher than the group of higher positive and lower negative affect in expressive suppression strategy. The group of higher positive and lower negative affect was higher than the group of higher positive and higher negative affect in self-control.

• 한국의상디자인학회지
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• 제6권3호
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• pp.67-81
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• 2004

This research demonstrates clothing consumption values, fashion preferences of career women from the early 1920s to late 1930s. And having thorough understanding of values and preferences, allows us to establish marketing strategies for clothing companies. The main purpose of this study is (1) to formalize consumer group based upon the clothing consumption values, (2) to find for characteristics of consumer depending on classification of consumption value in clothing, (3) to understand the preferences of career women about fashion trends. Analyzing data was performed 292 copies, resulting factor analysis, Cluster analysis, X-test, Anova, Tukey test, t-test, frequency analysis, and reliability analysis. This paper showed 7 distinctive characteristics of career women about clothing consumption value. These characteristics can be listed as 1) value of brand image, 2) value of self-expression, 3) functional values, 4) epistemic values, 5) coordination values, 6) social values 7) psychological values. Importantly, brand image value became most significant aspects among 7 factors. Analyzing consumers based upon stated 7 factors, it was found that they are segregated into 4 groups; Self-expressive Group, Psychological Stability Group, Functional Group, Social Group. Secondly, for fashion trend preferences, self-expressive group, psychological stability group, and functional group favored Romantic Feminine Style respectively. Social Group showed preference in Nu-Basic'. The reason for such trend dealt with fabric materials and colors. Finally examining population statistics, younger generations showed more preferences in Nu-Basic', and consumers from ages of 26 to 28, 32 to 34 showed preferences in Romantic Feminine' regardless of their household income, clothing related expenditures, jobs, and education level. On the other hand, 'Modem Classic' was popular among college graduates and 'Paradise' was somewhat less popular among all ages except from ages of 32 to 34, consumers consumption 300,000Won to 400,000Won on clothing related expenditures. And 'Energy' seemed to attract more highly educated females, who had more than masters in degrees with over 300,000 to 400,000Won for clothing related expenditures.

• 한국생활과학회지
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• 제16권2호
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• pp.299-313
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• 2007

The purposes of this study were to find the actual condition about decoration of avatar systematically, classify each motive, considering the variety of the motive for avatar, and to analyse the important variables that they have an effect on Avatar using motive. The results were as follows; First, in result executing the factor analysis about the features of Avatar using motive, it revealed the factors like 'Pleasure-oriented', 'Other-oriented', 'Superiority-oriented' and "Individual expressive-oriented" motive. Second, the users on the basis of the Avatar using motive were divided into four groups respectively, that is 'Multipurpose purchasing group', 'Superiority group', 'Individual expressive group' and 'Passive-purpose group'. The most numbers of the respondent were belong to 'Multipurpose chasing group (N=179). On the other hands, the least numbers of the respondent were belong to 'Individual expressive group (N=93). Third, it was conducted by the crossing analysis and ANOVA about the consumer's group. And the result showed the significant difference in Avatar adornment experience, consuming expense, possession item's number, gender, age, friend, mass media and self esteem.

• 복식
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• 제42권
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• pp.43-58
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• 1999

The purpose of this study was to investigate the effect of perceived risk and product express-ive self-image on the consumer's adoption of casua hanbok. A questionnaire was developed and data colle-cted from 269 women in Pusan. Data were analyzed to investigate the relation-ship among purchase intention perceived risk and product epressive self-image. Marketing implication about risk reduction was discussed. The results of this study were as follows. 1. Consumer's perceived risk on adoption o casual hanbok classified into four factors They were the risk on the confirmation of advantage of casual hanbok the risk on the negative viewpoint of others the risk on the complexity of dressing and care and the risk on the shortcoming of casual hanbok. It was explained that casual hanbok is innovative product. 2. According to the level of adoption of casual hanbok. consumers were categorized into three groups i.e. adopter potential adopter rejector. They differed in the degree of risk perception age and subjective knowledge redlated to casual hanbok. 3. Consumer's subjective knowledge age and two types of risk has predicting power to the purchase intention. Consumer's subjective knowledge was the best predicted factor and risk perception was negatively related to purchase intention. 4. The significant differences among the categ-orized consumer group was founded in the ideal self image and product expressive self-image 5. The gap of perception between ideal self-image and product expressive self-image was significantly different in each categorized consumer groups.

• 대한간호학회지
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• 제42권2호
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• pp.269-279
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• 2012

Purpose: To develop a expressive writing program for women with breast cancer and to identify its effects on stress physical symptom, cancer symptom, anxiety, depression, and QOL. Methods: A non-equivalent control pre-post design was used. Participants were recruited from self-help groups in six hospitals and were assigned to the experimental group (29) or control group (29). Data were collected before, after, and at four weeks after the intervention program. Changes in the variables were evaluated to test effects of the developed program, using $X^2$-test, Fisher's exact test, repeated measures ANOVA, and paired t-test. Results: The expressive writing program was developed for women with breast cancer based on Pennebaker's expressive writing. Significant differences were found between the two groups for stress related to physical symptoms ($p$<.00) and quality of life ($p$=.024). No significant differences were found in cancer symptoms, anxiety, or depression between the two groups. Conclusion: The results indicate that the expressive writing program designed to express cancer-related deep thoughts and emotions helps in decreasing physical symptoms and improving QOL. Further studies are needed to identify the effect on emotions such as anxiety and depression for women with breast cancer with above average levels of anxiety and depression.

• 복식문화연구
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• 제20권4호
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• pp.604-615
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• 2012

Despite the increasing recognition of the value of emotions and younger consumers in luxury market segments, little research has focused on the role consumer characteristics and emotions play in younger consumers' commitment to luxury brands. Drawing on the identity-motivation model and the idea of self-construal, this study identifies the contributing factors of younger consumers' commitment to luxury fashion brands. Specifically, this study examines the role of consumer characteristics (i.e., self-construal), the self-expressiveness of brands, and emotional factors (i.e., brand love and brand attachment) in developing consumer-brand relationships. The proposed model was tested with college students in the U.S., which supplied a representative group of younger consumers of luxury fashion brands. The data were collected using web-based surveys and analyzed using structural equation modeling method. The results showed that consumers who were characterized with interdependent self-construal had positive perceptions of self-expressive luxury fashion brands. Furthermore, the perception of self-expressive brands promotes the consumers' brand love of and brand attachmentto luxury fashion brands. Also, while both improved brand commitment, brand attachment had a greater impact on brand commitment than brand love. This study contributes to the literature by identifying driving forces of younger consumers' brand commitment. It also provides managerial implications for luxury fashion brands.

• 아동학회지
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• 제26권4호
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• pp.1-20
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• 2005

The present study investigated the effects of socio-drama for improving the self-esteem and self-expression of school children from broken homes. Twenty 4th and 5th grade children from broken homes were sampled from welfare service centers in the Seoul area. Participation was approved by at least one parent. Subjects were divided into two groups, 10 each in the experimental and the control groups. The socio-drama program, designed by the present researchers, was conducted in 12 sessions 90 minutes each, twice a week. Results showed that the self-esteem and the self-expression scoresof the experimental group increased significantly. Positive self-expression behaviors increased, while negative self-expressive behaviors and avoidance behaviors decreased in the experimental group.

• International Journal of Human Ecology
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• 제14권1호
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• pp.1-12
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• 2013

This article examines gender differences in stress levels and coping strategies while using mobile phones. We constructed an e-mail survey to collect data from 1,000 adults in South Korea, and used latent means comparison and multi-group structural regression in structural equation modeling. It was determined that as compared to men, women were more vulnerable to stress. Regarding coping, women used all three coping strategies more equally than men, including active coping, expressive support seeking, and avoidance, whereas men mainly chose active coping; however, there were no significant gender differences in coping outcomes, and both women and men coped effectively by choosing their own personal strategies. We suggested how to reduce stress levels for women through enhancing their self-efficacy, as self-efficacy was shown to reduce stress levels specifically for women. Additionally, based on our findings, we proposed how both men and women could cope more effectively.

• 아동학회지
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• 제26권2호
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• pp.135-147
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• 2005

Twenty-five 6- and 7-year-old children participated in the museum education program held at two museums attached to Sookmyung Women's University in Seoul, Korea. Each museum was named in honor of a great artist; i.e. Moon, Shin and Jung, Youngyang and his/her artistic works. The main museum education activities included guided observation, discussion, and expressive activities using various materials. It consisted of eight sessions of about two hours each. Results showed that the self-esteem and artistic ability of children that participated in the museum education program increased more than the control group. These results affirmed the value of museum education for young children.

• Human Ecology Research
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• 제61권1호
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• pp.155-168
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• 2023

This study focused on working women's perceptions of social attractiveness and their appearance management behavior. Social attractiveness is defined as individuals' achieved attractiveness which can be expressed through social expressive power or social skills rather than innate physical appearance. This study was empirically conducted through questionnaires distributed to 200 working women in South Korea. According to the results, the participants recognized four factors constituting social attractiveness: physical appearance management, business manners, social skills, and sexual attractiveness. When they were asked to assess themselves on the same measures, these characteristics were further classified into six factors: business manners, feminine attractiveness, fashion sense, sociability, communication skills, and active appearance management. Their self-perceived social attractiveness was found to be influenced by all these factors in the order of feminine attractiveness, business manners, sociability, communication skills. Based on the self-presentation tendencies, the participants were classified into various groups, including the passive management group, daily life-oriented management group, work-oriented management group, neutral group, and active management group. The relative importance of the social attractiveness components was found to differ by group, although working women in all groups rated weight management higher than appearance management behavior. This study has implications in that it facilitates an understanding of the concept of social attractiveness and also provides a foundation base in terms of beauty consulting and marketing for working women to improve their social attractiveness.