• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.1
• /
• pp.88-98
• /
• 2008

The purpose of this study were to examine the effect of fashion brand personality on the consumer's brand loyalty and to investigate the role of brand identification as mediator. The questionnaire data from 218 women who had purchase experience of fashion luxury brands were collected. Factor analysis and multiple regression analysis were used in data analysis. The results of this study were as follows. First, the consumer's fashion brand personality was composed of eight factors; Status-oriented, appearance-oriented, trend-oriented, leisure-oriented, physical activity-oriented, self achievement-oriented, fun-oriented and relation-oriented factor. Second, brand identification had significantly influence on brand loyalty. Third, fashion brand personality significantly influenced on brand loyalty and brand identification. Especially, the status-oriented, appearance-oriented, trend-oriented and self achievement-oriented fashion brand personality was proved to have a crucial role in brand identification and brand loyalty. Fourth, the status-oriented, appearance- oriented, trend-oriented and self achievement-oriented fashion brand personality had both direct and indirect effects on brand loyalty mediated by brand identification.

• Journal of Distribution Science
• /
• v.16 no.8
• /
• pp.29-37
• /
• 2018

Purpose - This research aimed at exploring the mediation role of Muslim's identification with halal brand in the effects of the congruity between Islamic self and halal brand and Islamism commitment on the loyalty to the brand. Research design, data, and methodology - A single factor design was employed. A total of 199 undergraduate, graduate students or office workers in Bangladesh participated in main survey to finish the questionnaire. Structural equation model analysis was used to verify hypotheses. Results - The results of verifying hypotheses were as followings. First, the Muslim's identification with halal brand positively affected on the loyalty to the halal brand. Second, Both Muslim's commitment to Islamism and the congruity between Islamic self and halal brand positively affected on the identification with the halal brand. Third, mediation analysis showed the partial mediation role of Muslim's identification with halal brand in the effects of the Islamism commitment on the loyalty to the halal brand, and there was the full mediation role of the Muslim's identification in the effect of the congruity on the loyalty. Conclusions - Marketers should build the congruity between Islamic self and their halal brand and promote Islamism commitment to induce the loyalty to the halal brand from Muslim.

• Korean Journal of Human Ecology
• /
• v.10 no.3
• /
• pp.237-251
• /
• 2001

The purpose of this study was to verify the effects of group psychotherapy on recovery of self-identification with the unemployed homeless. To this end, 28 attending welfare-centers in Seoul area were sampled to be subject to 12 rounds of group psychotherapy for 6 weeks. In order to determine the effects the, test, preliminary test and post-program test were conducted. Every round of the program activities were video-taped, while being observed. The results of this study were as follows. First, the group psychotherapy influenced positive effect. Especially, the unemployed homeless had a opportunity of self-comprehension, self-insight, catharsis, etc. Second, during group psychotherapy, individual characteristics of the unemployed homeless were determined. Third, during group psychotherapy, the unemployed homeless complained about family problem, health, alcoholism, etc.

• Journal of Distribution Science
• /
• v.9 no.1
• /
• pp.5-15
• /
• 2011

Research regarding corporate associations in marketing has generally been approached using the association theory. However, limited research investigates the effect of corporate associations on consumer loyalty to individual brands by examining the role of self connectedness with a corporate image. The activation of behavior-related constructs can influence individuals' behaviors without their intention or conscious awareness. A recently developed body of research suggests that self connection can play an important role in affecting subsequent behaviors. Although these effects have received considerable attention, the set of mechanisms involved in self connectedness and loyalty to individual brands is not clear. An active self account in which associative constructs can affect behavior by temporarily altering the active self-concept may lead to behavior or evaluation. If the exposure to a corporate brand can induce consumers' cognitive associations and goal-primed effects through the role of active self accounting, the connectedness between the consumer's self and the corporate brand could be developed and this connectedness could be explained by associative and connection models and the goal priming theory. Therefore, this study investigates the influence of corporate associations on loyalty to individual brands through connections between the corporate and the consumer's self. There are three main purposes of the research. First, theories regarding corporate associations will be explored. Second, theories of self-concept will be investigated and self connectedness with corporate brands will be explored. Third, the effects of the connectedness between the self and the corporation on corporate identification and loyalty to individual brands will be investigated. For the purposes of this research, the types of corporate associations are classified into corporate ability (CA) associations and corporate social responsibility (CSR) associations. Furthermore, the connectedness between the consumer's self and the corporate image are divided into two concepts: the connectedness between the individual self-concept and the corporate identity and the connectedness between social self-concept and the corporate identity. This study suggests the hypotheses that the types of consumer self connections with the corporate image could vary according to the types of corporate associations created and further that the connectedness between the corporate association and the consumer's self-concept have positive effects on loyalty to corporate individual brands. The results of testing these hypotheses are as follows. First, corporate ability associations enhance the connectedness between the consumer's individual self and corporate brands. That is, corporate ability associations influence individual connectedness between the corporate and individual self-concept positively from the viewpoint of the consumer's personal ability and branding success. In addition, corporate social responsibility associations have a positive effect on social connectedness between the corporation and the consumer's social self-concept. Second, the connectedness between the corporate brand and the consumer's self-concept affects identification with the corporation. The consumer's personal self and social self connectedness induces corporate identification. Third, individual self connectedness has a positive effect on loyalty to corporate individual brands, while social self connectedness does not. This also means that individual self connectedness with the corporate image or brand plays a more important role in forming individual brand loyalty than social self connectedness with the corporate does. In addition, social connectedness cannot influence individual brand loyalty until it passes through identification with the corporate. Fourth, consumers who experience identification with a corporate identity also show positive responses to corporate individual brands. That is, consumers also develop loyalties toward individual brands through the corporate identification because self-pursued goals that are induced by corporate associations can be achieved by consuming the individual brands that are sold by the corporate that the consumers identify with.

• Journal of the Korean Society for Precision Engineering
• /
• v.14 no.2
• /
• pp.160-168
• /
• 1997

A $H_{\infty}$self-tuning control scheme for the tip position of a flexible link robot handling unknown loads is presented here. The scheme essentially comprises a recursive least-squares identification algorithm and $H_{\infty}$self-tunning controller. The $H_{\infty}$control low is designed to be robust to uncertain parameters and the self-tunning action provides adaption to unknown parameters. Through numerical study, the performance comparison of the $H_{\infty}$self-tuning controller with a constant gain $H_{\infty}$controller as well as a LQG self-tuning controller clearly shows its superior ability in handling load changes in quiescent states.nt states.

• Smart Structures and Systems
• /
• v.25 no.3
• /
• pp.345-368
• /
• 2020

The present work proposes a self-controlled multi-stage optimization method for damage identification of structures utilizing standard particle swarm optimization (PSO) algorithm. Damage identification problem is formulated as an inverse optimization problem where damage severity in each element of the structure is considered as optimization variables. An efficient objective function is formed using the first few frequencies and mode shapes of the structure. This objective function is minimized by a self-controlled multi-stage strategy to identify and quantify the damage extent of the structural members. In the first stage, standard PSO is utilized to get an initial solution to the problem. Subsequently, the algorithm identifies the most damage-prone elements of the structure using an adaptable threshold value of damage severity. These identified elements are included in the search space of the standard PSO at the next stage. Thus, the algorithm reduces the dimension of the search space and subsequently increases the accuracy of damage prediction with a considerable reduction in computational cost. The efficiency of the proposed method is investigated and compared with available results through three numerical examples considering both with and without noise. The obtained results demonstrate the accuracy of the present method can accurately estimate the location and severity of multi-damage cases in the structural systems with less computational cost.

• Journal of IKEEE
• /
• v.23 no.3
• /
• pp.941-946
• /
• 2019

In this paper, the author analyzed the PCI (Physical Cell Identification) allocation methods in the LTE (Long Term Evolution) SON (Self Organization Network) environment. A variety of techniques have been proposed for how to allocate PCI, and the LTE standard fundamentally explained that collision between a cell and neighbor cells arise while a cell assign the PCI. Therefore, in this paper, the author examined the scenarios of PCI collision, weak collision, and confusion proposed by LTE specification. In addition, the cell central approach and the distributed approach were discussed as solutions for each scenario. In this paper, the author reviewed the approach of graphic coloring technique which was studied recently and explained the strategy of central approach.

• Journal of Korea Game Society
• /
• v.21 no.2
• /
• pp.111-122
• /
• 2021

MMORPG game is an industry that is growing fast through COVID-19. This study confirmed the factors that influence the self-character identification and social relation internalization of MMORPG games and identified the factors that affect the intention to purchase items and the intention to continue play. According to the PLS analysis, the influence of the character characteristics and social characteristics of MMORPG on self-character identification and game commitment was significantly confirmed. In addition, the relationships between these mediating variables and user behavior were tested. The results of this study suggested the importance of researching MMORPGs' game characters and could be used to improve the competitiveness of MMORPG game companies.

• 제어로봇시스템학회:학술대회논문집
• /
• 1995.10a
• /
• pp.18-21
• /
• 1995

In this paper we describe a new method for multimodal function optimization using genetic algorithms(GAs). We propose adaptation rules for GA parameters such as population size, crossover probability and mutation probability. In the self organizing genetic algorithm(SOGA), SOGA parameters change according to the adaptation rules. Thus, we do not have to set the parameters manually. We discuss about SOGA and those of other approaches for adapting operator probabilities in GAs. The validity of the proposed algorithm will be verified in a simulation example of system identification.

• Journal of Institute of Control, Robotics and Systems
• /
• v.14 no.3
• /
• pp.221-225
• /
• 2008

This paper presents a self-tuning controller for pressurized water reactor (P.W.R.). This self-tuning controller includes two substantial steps, such as parameter identification and control-law building in each cycle. Extended least square algorithm is used for parameter identification, Kalman filter is used for state estimation, and discrete Riccati equation is used for optimal control. Effectiveness of this algorithm is shown through computer simulation and sensitivity analysis.