• 한국콘텐츠학회논문지
• /
• 제17권9호
• /
• pp.21-31
• /
• 2017

본 연구는 사람들이 자신에 대해 긍정적인 자아노출을 한다는 점에 초점을 맞춰 페이스북 이용자들의 페이스북에서의 긍정적인 자아노출을 살펴보았다. 이와 더불어 본 연구는 자아효능감, 나르시시즘, 공적/사적 자아 요인들이 긍정적인 자아노출에 영향을 미치는 지를 확인하였다. 연구대상자들은 3년 이상 페이스북을 이용하고 있는 197명의 이용자들이었다. 분석결과 자기과시, 환심사기, 유능함보이기, 모범보이기, 후광노출, 권리주장, 정당화하기를 통해 조사된 긍정적 자아노출에 대해 통계상으로 높은 수치가 제시되지 않아 페이스북에서 이용자들이 자신에 대해 긍정적으로 자아노출을 하지 않은 것으로 파악되었다. 이용자의 자아효능감과 나르시시즘적인 성향은 통계상으로 긍정적인 자아노출에 유의미한 영향을 미치는 것으로 제시되었다. 또한 이용자들의 공적 자아의식은 긍정적인 자아노출에 유의미한 영향을 미치는 반면에 사적 자아의식은 유의미한 영향을 미치지 않는 것으로 나타났다.

• 패션비즈니스
• /
• 제15권3호
• /
• pp.156-165
• /
• 2011

The purpose of this study was to examine the influence of major variables and their relationship with the males' appearance consciousness that affect the men's cosmetic consumption. Also, the study also intended to verify the differences of men's cosmetic consumption between Chinese and Thai males. The samples consisted of 200 males who ranged in age from 18 to 35 years (M=24.64). One hundred participants were Thai and one hundred were Chinese. Based on literature review, six research questions were proposed. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for this study. As the results, the sociocultural attitudes of consumers towards their appearance are positively relevant to the self-esteem and public self consciousness. Also, appearance consciousness such as appearance evaluation and appearance orientation led more cosmetic consumption. Chinese males revealed higher scores on public self-consciousness, appearance orientation, and sociocultural attitudes toward appearance than Thai males. Based on these results, some implications for global cosmetic markets would be suggested.

• 동아시아식생활학회지
• /
• 제27권3호
• /
• pp.257-267
• /
• 2017

This study investigated the effects of values towards Korea fair trade coffee consumers upon attitudes and behavioral intentions and verified the moderating effects of ethical consumption consciousness between relationships among values, attitudes and behavioral intentions. A total of 283 data were analyzed for consumers of fair trade coffee residing in Seoul. Structural equation models were used to identify the relationship between the variables. As a result of the analysis, Schwartz (1994)'s 30 value items were factored into four areas: openness to change, self-enhancement, conservation, and self-transcendence. The value of 'self-transcendence' showed a significant positive impact on attitudes toward fair trade coffee, whereas 'openness to change' had a significant negative impact. Positive attitude toward fair trade coffee showed a significant impact on intentions to buy fair trade coffee. In addition, a moderating effect of ethical consumption consciousness between attitude and behavioral intention was found. Limitations and future research directions are also discussed.

• 감성과학
• /
• 제24권4호
• /
• pp.91-106
• /
• 2021

Although personality and culture have been employed as independent predictors of emotion regulation, less is known about the interplay between them. Thus, the present study tests their interaction by focusing on the match between personality (public self-consciousness) and culture (valuing independence vs. interdependence) in modulating an emotion regulation strategy, namely, emotion suppression, on Facebook. Furthermore, relationship concern related to the expression of positive and negative emotions on Facebook is explored as a potential underlying mechanism. An online survey on Facebook users in the United States (n = 320) and South Korea (n = 336) was conducted through two professional survey companies. The results revealed that the positive association between public self-consciousness and emotion suppression was stronger among respondents who value interdependence (vs. independence), which led to a significant interaction between the two predictors. Furthermore, public self-consciousness was associated with emotion suppression through relationship concern for the expression of positive, but not negative, emotions. Furthermore, this mediated relationship was stronger among respondents who value interdependence (vs. independence). Lastly, the study discussed the importance of exploring the interplay between personality and culture and the implication of dialectic emotions.

• 가족자원경영과 정책
• /
• 제6권1호
• /
• pp.117-134
• /
• 2002

The purpose of this study is to investigate the relationships between young housewives’economy consciousness and economy behavior. The data used in this study were taken from 429 housewives between 20's and 35's who have at least one child with their spouse in Seoul The results of this study were as follows : First, the general trend of the economy consciousness and behavior in living resources was that the level of consciousness is more higher than the level of behavior. Second, the degree of employed wives' economy behavior was more passive than that of house wives’behavior. Third, housewives’economy consciousness and behavior showed a significant difference in their education level, family income and number of children. Fourth, from the Regression Analysis, the Model was accounting for 45% of the variance. Influential variables on housewives’economy consciousness and behavior were self esteem, the inside and outside control, perception of the adequacy of resources. Fifth, out of sub- variables about housewives’economy consciousness and behavior, energy resources was relatively at the high level.

• 지식경영연구
• /
• 제18권3호
• /
• pp.147-162
• /
• 2017

As social media started to work as important communication tools, social media users have tried to manage their image, identity, and impression through social media. Social media service providers have been interested in providing various functions effectively disclosing users' emotion, such as posting, commenting, and sharing content; on the other hand, relatively few efforts have been made to provide social media functions for information suppression. In this study, therefore, we attempt to examine the relationship between Facebook users' personality and impression management behaviors. Personal traits of users including public self-consciousness, positive self-expression, and honest self-expression were considered as independent variables. Impression management behaviors are composed of two variables, which are suppression and projection. The survey was conducted, targeting 230 Facebook users. The research findings show that public self-consciousness and positive self-expression are positively associated with information suppression while both positive and honest self-expression is positively associated with information projection.

• 인지과학
• /
• 제7권3호
• /
• pp.81-113
• /
• 1996

본 논문에서는 기억과 의식의 관계를 검토하였다.특히 기억과 기억의식의 독립성을 중심으로다루었다.먼저 기억수행은 있으나 기억의식이없는 현상을 다루고, 다음으로 기억표상은 없으나 기억의식이 있는 현상을 다루었다. 각 현상은 뇌손상이나 최면과 같은 특수한 상황에서 나타나는 경우와 일상적인 상황에서 나타나는 경우로 나누어 살펴보았다. 이러한 검토를 통해 특수한 경우와 일상적인 경우 모두 기억과 기억의식이 서로 독립적인 관계가 있으며,기억표상이 기억의식에 필요조건도 충분조건도 아님을 보았다. 끝으로 기억과 기억의식의 독립성의 맥락에서 기억의식이 우리의 일상적인 저옵처리에서 갖는 역할은 무엇인지를 논의 하였다. 특히 기억의식이 정상적인 사회생활에서 갖는 역할의 중요성을 중심으로 논의하였으며, 관련하여 자기 의식의 문제를 논의하였다.

• 보건교육건강증진학회지
• /
• 제27권1호
• /
• pp.61-69
• /
• 2010

Objectives: The aim of this study was to examine socioeconomic inequalities in oral health and to investigate the extent to which socioeconomic disparities in oral health are attenuated by oral health related consciousness and behaviors. Methods: We used data from the third 2006 Korea National Oral Health Survey(KNOHS) and a total of 3,457 subjects aged over 18 years were analyzed. The dependent variable was periodontal conditions which is devided into dichotomy, that is, health and ill-health, using the Community Periodontal Index(CPI) in KNOHS. Socioeconomic status(SES) were measured by educational attainment, income and residential area. Age, gender, oral health consciousness(self-assessed oral health status, concern about oral health and self-perceived dental treatment needs and behaviors(brushing, use of dental floss and dental visits) were adjusted in binary logistic regression analysis. Results and Conclusion: The results show that oral health consciousness and behaviors do not mediate the relationship between SES and periodontal health and there might be limitations to attenuate socioeconomic disparities in oral health only by changing of either oral health consciousness or(and) behaviors. Our findings suggest that more definite oral health policies and dental health education among adults with lower education will need in order to improve oral health.

• 복식
• /
• 제54권7호
• /
• pp.151-164
• /
• 2004

This Studies on 20th century fashion was carried out according to the classification of the times as made up Belle Epoque, New Look, Big Look, and Body-Consciousness. Aside from research in literatures, research into 20th fashion also include the analysis of photo had been taken from various collection. The enlargement beauty of costume had been place under the aesthetic category and, by interpreting the analogies of presented in aesthetic consciousness. the true nature of the voluminous enlargement in costume had been traced. To conclude, this study finds there are between the aesthetic characteristic differences in the aesthetic consciousness of the costumes in history and the present-day fashion. The aesthetic consciousness of the voluminous enlargement of the present-day was found to have the following characteristic ; (1) History-oriented tradition (2) Metaphorica autonomous (3) Freedom of breaking with restriction (4) Dismantling the irregularity (5) Hedonistic play instinct (6) Psychological compensation (7) Sexual sensuality (8) Ideal of the times (9) Aesthetic ornament (10) Feeling of satisfaction through self-enlargement. From list above. metaphorical sensuality, aesthetic ornament and the feeling of satisfaction driven by Self-Enlargement are the same characteristics found in the aesthetics consciousness of the voluminous enlargement of the costume In history in that they are the aesthetic consciousness above time and space. It is metaphorical sensuality which transform woman's body in to distorted images as influenced by both capitalism and materialism in the last 20 years. These are represented by the sadomasochistic and fetish images as the woman's metaphorical voluminous enlargement is apparently becoming more positive, radical and obscene especially in terms of expression.

• 한국IT서비스학회지
• /
• 제22권5호
• /
• pp.31-49
• /
• 2023

Due to the outbreak of the COVID-19, self-service technology is widely used in Korea, and demand for disposable cups is increasing significantly. Waste and recycling of disposable cups have become a social concern for Koreans and Korea implemented the "Disposable Cup Deposit Systems" again in December 2022. Whether the emergence of this system can change the way people behave in environmental protection is a question to be examined in this study. Companies participating in the disposable cup deposit system are hoping that customers will actively recover cups through self-service in the process of collecting disposable cups. The government, along with businesses, transfers recovery work to customers through self-service technologies and schemes. Due to the increase in Shadow Work and the strengthening of consumer environmental protection consciousness, this paper focuses on how unmanned service types such as self-service technology can affect people's environmental protection behavior. An empirical analysis with 477 samples examined how the characteristics of shadow work, perceived efficacy, environmental awareness, and ecological guilt affect user's environmental protection behavior. Perceived efficacy that acts as a mediator and ecological guilt that plays as a moderator are investigated. Although there have been many studies on the effects of shadow work on customer behavioral intentions before, it has been very rare to study the effects of shadow work perceived by people on environmental behavioral intentions from an environmental protection perspective. This study shows that the higher the perceived efficacy of consumers, the more people prefer self-service technology and the stronger the environmental protection behavior. Also, consumers' ecological guilt significantly moderates the relationship between environmental consciousness and eco-friendly behavior. It is expected that companies and governments will be able to understand the impact of shadow work on consumers' environmental protection behavior and further promote environmental protection by appropriate policies and marketing strategies.