• 한국식품조리과학회지
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• 제27권1호
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• pp.33-42
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• 2011

The purposes of this study were to understand the influence of brand personality-self image congruence in quick service restaurants on customer satisfaction and to empirically analyze whether or not customers' brand identification plays a moderating role between brand personality-self image congruence and customer satisfaction. Based on a total of 478 samples obtained from empirical research from June 10 to June 16, 2010, self-administered questionnaires were completed by patrons in a metropolitan area, and data were analyzed based on frequency, exploratory factor analysis, reliability analysis, correlation analysis, and hierarchical regression analysis. Results of the study were as follows: From the factor analysis of brand personality and self-image, 5 factors, i.e. sophistication (5 items), competence (5 items), likability (5 items), trendiness (5 items), and ruggedness (5 items) were extracted. The results show that trendiness (${\beta}$=-0.151) among brand personality-self image congruence had a significant positive effect on customer satisfaction. Further, customers' brand identification (${\beta}$=0.645) had a significant positive effect on customer satisfaction. In addition, the effect of brand personality-self image congruence (only, likability ${\times}$ brand identification; ${\beta}$=0.245) in quick service restaurants on customer satisfaction was found to be partially moderated by customers' brand identification. In other words, the findings show that customers wanted to identify with a specific brand because it provides a means to continue transactions with the brand if it corresponds with their self-image or if the overall image of the brand is favorable. Limitations and future research directions are also discussed.

• 한국정보시스템학회:학술대회논문집
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• 한국정보시스템학회 2003년도 추계학술대회
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• pp.67-77
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• 2003

The object rye of this study is to analyze the relationship of the main variables - perceived usefulness (PU) and perceived ease of use (PEOU) - wi th self-efficacy and IT service quality. In result, we show that IT service quality effects on PEOU and PU, and computer self-efficacy effects on PEOU.

• 한국산학기술학회논문지
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• 제18권5호
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• pp.524-530
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• 2017

최근 의료기관에서도 내부마케팅 활동이 중요하다는 인식이 점차 확대되고 있지만 병원 내부마케팅에 관한 연구는 미흡한 상황이다. 따라서 본 연구의 목적은 내부마케팅과 서비스지향성이 병원이미지에 미치는 영향을 분석하고 내부마케팅과 서비스지향성 간의 영향관계에서 자기효능감의 조절효과를 검정하는 것이다. 본 연구의 주요결과는 다음과 같다. 첫째, 내부마케팅 요인 중 권한위임, 교육과 훈련, 리더십이 서비스 지향성에 긍정적 영향을 미치는 것으로 나타났으며 리더십이 가장 많은 영향을 주는 것으로 나타났고, 내부커뮤니케이션과 보상은 영향을 미치지 않는 것으로 나타났다. 둘째, 서비스지향성이 병원이미지에 긍정적인 영향을 미치는 것으로 나타나 두 요인 간에 영향관계가 형성되고 있음을 알 수 있었다. 셋째, 내부마케팅과 서비스지향성간에 자기효능감의 조절효과를 분석한 결과, 유의한 차이가 없는 것으로 나타났지만 대체적으로 효능감이 높은 집단이 좀 더 많은 영향을 미치는 것으로 나타났다. 따라서 관리자들은 높은 수준의 병원이미지를 구축하기 위해 내부마케팅과 서비스 지향성을 개선시켜야 하며, 종업원들이 자기효능감을 가질 수 있도록 동기를 부여해야 한다.

• 한국의류산업학회지
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• 제23권5호
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• pp.586-597
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• 2021

Personalized product recommendation service is receiving attention as a new marketing strategy while supporting consumer information search and purchasing decisions. This study attempted to verify the effect of self-reference on service use behavior through the dual path of cognitive attitude and emotional attachment. Using convenience sampling, an online survey was conducted with 324 women who were in their 20s and 30s. After collecting and compiling the survey data, the reliability and validity of variables constituting the conceptual research model were verified through confirmatory factor analysis using AMOS 22.0. Next, the significance of sequentially mediated pathways was verified using Process 3.5 Model 80. The results showed that self-referencing not only significantly affects service use intention by simply mediating cognitive attitudes but also sequentially mediates cognitive attitudes and additional information search. Furthermore, self-referencing was significant as an indirect path to service use intention by mediating additional information search. However, in the path mediated by emotional attachment, self-referencing was considered as a simple mediated path leading to service usage intention. These results indicate a dual path in the psychological mechanism, through cognitive and emotional evaluation, that prompts consumer behavioral responses to the personalized product information provided in the shopping process.

• 품질경영학회지
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• 제50권3호
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• pp.545-570
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• 2022

Purpose: The purpose of this study was to explore dimensions to improve airline non-face-to-face(untact) service quality and identify shadow work dimensions in the digital environment among them. Methods: This study conducted mixed method. First of all, For finding out the dimensions of airline untact service quality, in-depth interviews were conducted from passengers. The collected data through the survey were analyzed using improved importance-performance analysis(IPA). Second, An online survey was conducted to quantitatively analyze user perception about airline untact service quality, and the importance performance of service quality at each dimension was identified through the revised IPA method. Results: The results of this study are as follows; Through in-depth interviews, 11 dimensions found out and 32 measurement items were developed. and then, through the revised IPA analysis, passengers were highly satisfied with "Cleanliness of in-flight service" and "Reliability of self check-in". Also, We found 3 shadow work dimensions such as "Ease of use of self check-in", "Usefulness of self check-in", and "Responsiveness of self check-in". Conclusion: Airline service providers have to keep high-satisfaction services and urgently improve less satisfied services. In particular, the dimensions related to shadow work have to be improved.

• 한국응급구조학회지
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• 제26권3호
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• pp.93-104
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• 2022

Purpose: This study examined the correlation between satisfaction with major, academic self-efficacy, and academic persistence with the general characteristics of students in a health-related field, to determine factors that affect academic persistence. Methods: The study was conducted on third- and fourth-grade health-field students at Daejion. The questionnaire consisted of a self-report, and a URL was sent by text message to students who agreed to participate after reading the purpose and necessity of the study. Results: Major satisfaction was 4.23 on average, academic self-efficacy was 4.15, and academic continuity was 4.25. Grade and school life satisfaction were the factors correlated with a significant difference in academic persistence. Significant positive correlations were seen between satisfaction with major (r=.637, p<.001) and academic self-efficacy (r=.563, p<.001); higher major satisfaction and academic self-efficacy led to higher academic persistence. Conclusion: A more systematic management approach needs to be conducted by developing active learning participation and applying customized counseling management and support programs by grade to improve the academic self-efficacy and academic persistence of students in health-related fields.

• 한국콘텐츠학회논문지
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• 제18권4호
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• pp.60-76
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• 2018

본 연구문제를 검증하기 위한 자료 수집은 서울지역 소재지 복무기관에서 복무 중인 사회복무요원을 대상으로 설문지 총 470부를 배부하여 427부를 통계분석자료로 사용하였다. 측정도구는 자아분화수준 척도, 자아탄력성 척도, 복무 부적응행동 척도를 사용하였으며, 연구문제 검증을 위한 통계처리는 일원변량분석, 상관분석, 중다회귀분석을 실시하였다. 본 연구의 결론은 다음과 같다. 첫째, 사회복무요원의 관련변인에 대한 전반적인 경향성을 살펴본 결과, 자아분화와 자아탄력성은 중간점수보다 약간 높은 수준이었고, 복무부적응행동은 보통보다 약간 낮은 수준으로 사회복무요원들이 대체로 복무에 적응을 잘 하는 것으로 나타났다. 둘째, 사회복무요원의 인구사회학적 특성, 자아분화와 자아탄력성이 복무 부적응행동에 미치는 상대적 영향력을 알아본 결과, 복무 부적응행동의 모든 하위변인에 인구사회학적 특징, 자아분화와 자아탄력성이 모두 유의미한 영향을 주었다. 사회적 위축에는 대인관계 효율성, 낙관적 태도, 가족퇴행 분화수준이 부적인 영향을 미쳤고, 정서적 단절, 학력, 복무기간이 정적인 영향을 미치는 것으로 나타났다. 과잉행동에는 가족퇴행 분화수준, 분노조절, 인지 대 정서가 부적인 영향을 주었고, 자아통합은 정적인 영향을 주었다. 공격성에는 가족퇴행과 인지 대 정서의 분화수준, 분노조절, 가정의 경제적 수준이 부적인 영향을 미쳤다. 강박성에는 가족퇴행, 낙관적 태도, 인지 대 정서, 가정의 경제적 수준, 복무기간이 부적인 영향을 주는 것으로 나타났다.

• 유통과학연구
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• 제17권5호
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• pp.29-37
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• 2019

Purpose - This paper analyzes the effects of the SST characteristics at airports on behavioral intention through technology acceptance and customer satisfaction, and presents a strategic plan for introducing SSTs to airports providing differentiated services. Research design, data, and methodology - We examine the role of airport self-service characteristics and access the influence of the Technology Acceptance Model (TAM) on both customer satisfaction and behavioral intentions towards SSTs. To do this, a survey is conducted with passengers having used self-service technologies(SSTs) at Incheon International Airport. A total of 400 questionnaires are then analyzed using structural equation modeling. Results - According to the results, of the self-service characteristics, customer satisfaction and behavioral intention were affected by optimism through perceived ease of use, perceived usefulness, and perceived enjoyment and by innovativeness and insecurity through perceived ease of use. Conclusions - According to the results of the study, the purpose of using TBSS in the airport is to save time and convenience. Therefore, it is necessary to closely analyze the differences in technology acceptance by age and generation, increase user self-efficacy, increasing satisfaction through effective management of cognitive and emotional waiting time will have a positive impact on behavioral intentions.

• 한국정보시스템학회지:정보시스템연구
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• 제12권2호
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• pp.41-56
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• 2003

The objective of this study is to explore the effects of e-teaming users' self-efficacy and perceived service quality for e-teaming staffs such as instructors or teaching assistants on two main perceptions for e-learning systems in a view of information technology - perceived ease of use and perceived usefulness which have been considered as important antecedents for acceptance of information technology so called in Technology Acceptance Model. For this purpose, we suggest a research model and test it empirically by sampling in students of virtual universities. In result, all hypotheses except the relationship between academic self-efficacy and perceived usefulness are accepted. This result implies that self-efficacy for computers and service quality for staffs such as instructors or teaching assistants should be considered as important ones for success of e-learning systems in addition to those related with information technology.

• 디지털콘텐츠학회 논문지
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• 제19권7호
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• pp.1313-1322
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• 2018

본 연구는 프랜차이즈 가맹점에서 제공하고 있는 무인점포의 이용의도를 알아보고자 실증 분석하여 검정하였다. 무인점포의 독립변수들로는 크게 기술기반셀프서비스, 점포특성으로 나누어 변수를 선정하였다. 기술기반셀프서비스의 편리성, 신속성, 점포특성의 기능성, 적합성 그리고 무인점포의 비용을 선정하였다. 기대일치이론을 활용하여 매개변수에 기대일치, 만족 최종적으로 종속변수는 이용의도를 선정하였다. 무인점포를 사용하는 대상으로 설문지를 배포하여 총 181명을 활용하였다. 분석결과, 편리성, 신속성, 기능성, 적합성은 기대에 긍정적인 영향을 미쳤으며, 만족에는 편리성과 적합성 변수만이 긍정적인 영향을 미치는 것으로 나타났다. 비용은 이용의도에 영향을 미치지 못하는 것으로 나타났으며, 최종적으로 기대일치, 만족은 이용의도에 긍정적인 영향을 미치는 것으로 검증이 되었다.