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http://dx.doi.org/10.9728/dcs.2018.19.7.1313

An analysis on Effect of Use Intention of Mean automated Store Customer -focused on franchisee  

Kang, Seong-Cheol (Department of Business Administration, Soongsil University)
Han, Kyeong-Seok (Department of Business Administration, Soongsil University)
Jeon, Woo-Jae (Department of Business Administration, Soongsil University)
Publication Information
Journal of Digital Contents Society / v.19, no.7, 2018 , pp. 1313-1322 More about this Journal
Abstract
This study has tested by positive analysis to investigate use intention of self service shop offered by franchisee. The independent variable of self service shop consisted of technology based self service and feature of shop largely. Convenience of technology based self service, speed, functionality of shop feature, suitability, and cost of self service shop had been selected. As parameter, expectation confirmation and satisfaction by using Expectation confirmation theory had been selected and a dependent variable had been selected use intention lastly. The study conducted a survey of self service shop customers and 181's answers out of them had been used. According to the analysis result, convenience, speed, functionality, and suitability had a positive effect on expectation and convenience and suitability variables only had positive effect on satisfaction. The cost did not have an effect on use intention and expectation confirmation and satisfaction had a positive effect on use intention lastly.
Keywords
Means automated Store; Technology-Based Self-Service; Store Characteristics; Confirmation; Customer Satisfaction; Use Intention;
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