• Journal of Fashion Business
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• v.14 no.5
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• pp.93-101
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• 2010

The purposes of this study were to examine the relationship among vanity, selfconsciousness, and brand consciousness. The subjects used for this study were three hundred and eighty-four female college students who live at Seoul and its suburb. For data analysis, descriptive statistics, Cronbach's alpha, Pearson's correlations, and t-test were used. All instruments which were used for this study showed over 0.85 for Cronbach's alpha values. As the results, first, there were significant correlation relationships among vanity, self-consciousness, and brand consciousness in female college students. Second, there were significant differences between high self-consciousness group and low selfconsciousness group on vanity and two vanity variables such as physical view vanity and physical concern vanity. High self-consciousness group had higher scores on total vanity as expected. Also high self-consciousness group had higher scores on physical view vanity and physical concern vanity than low self-consciousness group. Finally, there were significant differences between high self-consciousness group and low self- consciousness group on brand consciousness. That is, compared to low self-c onsciousness group, high self-consciousness group showed higher brand consciousness significantly. Based on these results of this study, fashion brand management marketing strategies such as consumer-brand relationship marketing would be provided to fashion marketers or fashion retailers.

• Journal of Fashion Business
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• v.14 no.4
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• pp.102-110
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• 2010

The purposes of this study were to examine the relationship between brand sensitivity and public self-consciousness, and the effects of gender and age on brand sensitivity and public self-consciousness. The subject used for this study were three hundred and thirty-five college students (118 male students and 217 female students). For data analysis, descriptive statistics, Cronbach's alpha, multiple regression, and t-test were used. As the results, first, there were the significant differences between male students and female students on brand sensitivity and public self-consciousness. Female students had higher scores on brand sensitivity and public self-consciousness than male students as expected. Second, there were the significant differences between younger college students and older college students on brand sensitivity and public self-consciousness. Older college students had higher scores on brand sensitivity and public self-consciousness than younger college students. Finally, public self-consciousness influenced on brand sensitivity the most significantly, followed by age variable. Based on these results, brand management marketing strategy of fashion products would be provided.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.766-779
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• 2011

The purpose of this study is to find the levels of self-monitoring, self-consciousness and cosmetic attitude of female university students and to analyze the relationship between the levels of self-monitoring, self-consciousness and cosmetic attitude in an effort to strengthen external human beauty. The respondents were 264 university women attending a university Chung-Cheong Province in Korea. In this study, a questionnaire method was used. The questionnaire consisted of SMS(self-monitoring scale), the(self-consciousness scale), and a measurement of the cosmetic attitude. Earlier studies were used to create the measuring instruments with some adjustments for the purpose of this research. Factorial analysis, correlation analysis, multiple regression analysis were carried out with SPSS 18.0. The cosmetic attitude consisted of four factors, and those factors were related to self-monitoring and self-consciousness. The Four factors were happiness with change, manners to others, the instrument of change, and conformity. It was found that the cosmetic attitude reflected the personal internal mental states; hence, the cosmetic attitude was used as method to express the internal mind. Determining the correlations between self-monitoring, self-consciousness and the cosmetic attitude was useful in understanding the personal peculiarity of the cosmetic attitude. Moreover, in the cosmetic industry, it is likely meaningful to investigate the capability whether the variables of self-monitoring and self-consciousness can be applied in an effort to understand consumers' internal character.

• Journal of English Language & Literature
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• v.60 no.2
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• pp.339-363
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• 2014

This essay reconsiders the subject of Romantic self-consciousness in a post-de Manian perspective. Self-consciousness is an attribute of Romantic lyricism whereby the poetic speaker I remains conscious of how (s)he feels or lives here and now. This self-reflective feature of Romantic poetry has been controversially interpreted either as self-centered solipsism or as self-expressive objectivism. The question is stirring more disputes among Romantic critics after the advent of New Historicism and Feminism. These two historicistic approaches reprove Romantic poetry for a lack of the sense of history and ascribes it to Romantic self-consciousness. They argue that Romantic poets in general displace historical materiality into an object of internal consciousness, so negating absurd social realities "merely to gain their own immortal soul." This essay targets to overcome this negative stance on Romantic self-consciousness with a "subversive" return to Paul de Man's criticism of Romantic internality.

• Journal of Korean society of Dental Hygiene
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• v.18 no.6
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• pp.1025-1035
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• 2018

Objectives: This study examined dental hygiene students' frequency of participation in community volunteer activities, job consciousness, depression, and self-esteem, and then identified the correlation among them. We also analyzed the moderating effect of depression and self-esteem on the correlation between participation in community volunteer activities and job consciousness. Methods: We surveyed 312 dental hygiene students attending four universities in South Chungcheong Province, Korea, from May 2 to June 15, 2016, through direct visits. They were given structured questionnaires containing four items on community volunteer activities, three on job consciousness, ten on self-esteem, and 13 on depression. To examine the moderating effect of depression and self-esteem, we performed analysis of variance, correlation analysis, and structural equation modeling analysis (based on the path analysis model and by inserting interaction terms) using SPSS and AMOS. Results: We observed a negative correlation between self-esteem and depression (r=-0.062) but a positive correlation between self-esteem and job consciousness (r=0.125). Depression and job consciousness had a negative correlation (r=-0.176). Depression had a statistically significant impact on job consciousness (r=-0.519, p<0.01). The interaction term between depression and frequency of community volunteer activities also had a statistically significant influence on job consciousness (r=0.090, p<0.05). These findings indicate that depression moderates the correlation between frequency of community volunteer activities and job consciousness at a statistically significant level. Conclusions: More frequent participation in volunteer activities enhances dental hygiene students' self-esteem, reduces depression, and raises job consciousness. The positive impact of volunteering on self-esteem, depression, and job consciousness warrants encouraging students' participation in community volunteer activities, creating supportive structures, and developing various volunteer programs relevant to the students' area of study.

• Journal of the Korean Society of Costume
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• v.57 no.9
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• pp.97-109
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• 2007

This study is to examine the relation between self-consciousness and appearance management behavior; to grasp the appearance management behavior depending on self-consciousness which older women feel personally; to understand their needs more deeply; and to give support in planning and conducting marketing strategies effectively in the beauty and fashion market. The subjects of this study were aged women ranging 55 to 69 in age, living in Daegu and Geongsangbukdo. 500 questionnaires were distributed and 397 questionnaires out of 440 returned were used in the data analysis. The results through statistic analyses are following: 1. Among older women, the higher social self-consciousness group appeared to pursue six types of appearance management behavior(i.e., weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior) much more than the lower social self-consciousness group. 2. Compared with the lower private self-consciousness group, the higher private self-consciousness group appeared to care for not only weight body-shape care but also skin care, cosmetic care, and cosmetic surgery, clothing behavior with more interest in ordinary times. In terms of hair care, though, there was no significant difference between the higher private self-consciousness group and the lower private self-consciousness group. 3. There was no statistically significant difference between the higher social anxiety group and the lower social anxiety group in weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.51-64
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• 2016

The object of this study was to find out the influence of juvenile self-consciousness on the importance of unit 'clothing and self-express' in technology home economics curriculum and appearance management behavior. Questionnaires were administered to 244 middle school students living in Deagu metropolitan City. Frequency, factor analysis, reliability analysis, regression analysis, and ${\chi}^2-test$ were used for data analysis. Our findings are as follows. Self-consciousness had factors as privately and socially self-consciousness and social anxiety. The factors of the importance of unit 'Clothing and self-express' were clothing, self-express and excellence in traditional clothing. Appearance management behavior had factors as appearance management, plastic surgery interest, diet importance, health focus and eating habit. Self-consciousness was found to have significant effects on the factors of the importance of unit 'Clothing and self-express', and self-consciousness on factors of appearance management behavior. The differences by gender of middle students was examined in clothing and textile interest, clothing and textile unit interest and knowledge acquisition route.

• Journal of Information Technology Applications and Management
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• v.27 no.1
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• pp.15-47
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• 2020

The purpose of this study is to investigate the effect of prep-entrepreneurs psychological characteristics and entrepreneurial intention. For this purpose, this study established Positive psychological capital and Public self-consciousness as variables of psychological characteristics based on Social Identity Theory and, as factors affecting Positive psychological capital and Public self-consciousness, established Narcissism, Self-compassion and Career ambition as independent variables based on self-affirmation Theory. In order to verify research hypotheses, 358 questionnaires collected from prep-entrepreneurs were used for the empirical analysis. The results of the analysis are as follows. First, narcissism and self-compassion has a positive effect on positive psychological capital. Second, career ambition has a positive effect on public self-consciousness. Third, positive psychological capital and public self-consciousness has a positive effect on entrepreneurial intention. As the outcome of Mediating effect positive psychological capital and public self-consciousness has a Mediating effect on the relationship between narcissism, self-compassion, career ambition and entrepreneurial intention. This study has a meaning in that it confirmed the influential relationship between the prep-entrepreneurs' psychological characteristics and entrepreneurial intentions. In addition, this study suggested its implications, limitations, and future research directions based on the study results.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.2
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• pp.121-135
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• 2005

From a social psychological perspective, Make-up is an tool for run a lot smoother and perform communication efficiently. Many people give a turn to hair color through dyeing form due to yearning to change individual image through the image which the color is having. This paper study how make-up behavior, hair color and self-consciousness will affect the Level of Expected social-psychological effect of College Girl Students. In the sense of make-up behavior, according to result, a group of make-up behavior of self-satisfaction-oriented the level of expected social-psychological effect higher than a group of make-up behavior of tradition-oriented. Hair colors doesn't seem to be having much effect on the level of expected social- psychological effect, but have been shown to influence make-up behavior and self-consciousness. On the self-consciousness, a group of high self-consciousness the level of expected social-psychological effect higher than a group of low or fair self-consciousness. They doesn't have much effect passive expected effect as 'complement of self insufficiency' or 'a person consciousness' But they are affect active expected effect as 'the pleasure of change' and 'positive ascent'.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.339-346
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• 2020

The purpose of this study was to investigate the relationship between academic efficacy and vocational identity according to the private and public self-consciousness of college students. For this purpose, 263 college students completed the questionnaires on self-consciousness, academic efficacy and vocational identity. The collected data were analyzed by using SPSS 22.0 and AMOS 22.0. As a result, both the private and public self-consciousness had a significant positive correlation with vocational identity and academic efficacy. The private and public self-consciousness had different effects on vocational identity(career exploration, career commitment, and career reconsideration) through academic efficacy. Specifically, the private self-consciousness had a direct effect only on the career reconsideration among the factors of vocational identity. Public self-consciousness was indirectly related career exploration, partially mediated by academic efficacy, whereas the association between public self-consciousness and career commitment was fully mediated by it. Based on these results, implications for career education and counseling in convergence era were discussed and suggestions for further study were included.