• 디지털산업정보학회논문지
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• 제13권1호
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• pp.159-171
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• 2017

The purpose of this study is to investigate the effects of e - commerce technology characteristics and personal values on purchasing behavior by information security importance. The results of the empirical study that examined the university students in 2006 and 2016 are as follows. First, personal value is centered on personal values, such as self - esteem and self - esteem in 2006. In 2016, however, personal values such as self - fulfillment and personal relationship with others are important. Transactional ease and product service serve as the main value of the fun and pleasure of life, but the sense of accomplishment as the core value of information protection. Second, the technical characteristics of e-commerce are as follows. In terms of ease of transaction and product service, technology characteristics are simplified and directly effected over time. On the other hand, information protection works very closely with individual value, There was a strong tendency to enjoy benefits. Especially in 2006, if you want to enjoy transactional convenience through transaction information security or benefit from product service, it has been changed to recognize the importance of information security through payment in 2016.

• 대한가정학회지
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• 제45권4호
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• pp.43-51
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• 2007

This study analyzed the knit wear trend, which has gained attention as a sensuous and luxury item, through collection magazines, and used the technique of hand-knit to produce and present the knit wear that was designed based on the study results. Accordingly, the purpose of this study is to raise awareness of the expansion of hand knit's new expression techniques and expression areas and to verify its possibility as a higher value-added product. The trends of hand-knit wear resulted from the analysis of collections divided into the following four groups, and the knit designs were also grouped accordingly: First was "The design using object." The trend survey showed the results that the form of drops or flowers was often used as a factor of object. Accordingly, as for the study design, the drop-knitting technique, which is one of the pattern knitting techniques, was used to present a design that employed drops as the object. Second was "The design matched with woven material." It is a way to emphasize aesthetic formativeness and at the same time to activate the area of knit design by matching woven material, which is different from knit in texture, with knit. This study presented a design that tried to combine knit texture and woven material by connecting denim material with various textures and colors. Third was "The design to express see-through." A sense of showing through knit wear was expressed through changes in the type of thread or knitting technique. In this study, the sense of see-through was expressed using piano wires and wool threads and through changes in the thickness of needle. Fourth was "The design to emphasize coloring." It was analyzed that regarding the production of hand knit, the method of coloring expression was to express points, lines and sides or to create harmony by changing the material's color or texture to show particular objects or shapes. In this study, a jacket was designed using the method to express points, lines and sides by changing the material's color.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.103-128
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• 2013

When a consumer needs a product or service and multiple sellers are available online, the process of selecting a seller to buy online from is complex since the process involves many behavioral dimensions that have to be taken into account. As a part of this selection process, consumers may set minimum trust expectation that can be used to screen out less trustworthy sellers. In the previous research, the level of consumers' trust expectation has been anchored on two important factors: product involvement and perceived risk. Product involvement refers to the extent to which a consumer perceives a specific product important. Thus, the higher product involvement may result in the higher trust expectation in sellers. On the other hand, other related studies found that when consumers perceived a higher level of risk (e.g., credit card fraud risk), they set higher trust expectation as well. While abundant research exists addressing the relationship between product involvement and perceived risk, little attention has been paid to the integrative view of the link between the two constructs and their impacts on the trust expectation. The present paper is a step toward filling this research gap. The purpose of this paper is to understand the process by which a consumer chooses an online merchant by examining the relationships among product involvement, perceived risk, trust expectation, and intention to buy from an e-tailer. We specifically focus on the mediating role of perceived risk in the relationships between enduring product involvement and the trust expectation. That is, we question whether product involvement affects the trust expectation directly without mediation or indirectly mediated by perceived risk. The research model with four hypotheses was initially tested using data gathered from 635 respondents through an online survey method. The structural equation modeling technique with partial least square was used to validate the instrument and the proposed model. The results showed that three out of the four hypotheses formulated were supported. First, we found that the intention to buy from a digital storefront is positively and significantly influenced by the trust expectation, providing support for H4 (trust expectation ${\rightarrow}$ purchase intention). Second, perceived risk was found to be a strong predictor of trust expectation, supporting H2 as well (perceived risk ${\rightarrow}$ trust expectation). Third, we did not find any evidence of direct influence of product involvement, which caused H3 to be rejected (product involvement ${\rightarrow}$ trust expectation). Finally, we found significant positive relationship between product involvement and perceived risk (H1: product involvement ${\rightarrow}$ perceived risk), which suggests that the possibility of complete mediation of perceived risk in the relationship between enduring product involvement and the trust expectation. As a result, we conducted an additional test for the mediation effect by comparing the original model with the revised model without the mediator variable of perceived risk. Indeed, we found that there exists a strong influence of product involvement on the trust expectation (by intentionally eliminating the variable of perceived risk) that was suppressed (i.e., mediated) by the perceived risk in the original model. The Sobel test statistically confirmed the complete mediation effect. Results of this study offer the following key findings. First, enduring product involvement is positively related to perceived risk, implying that the higher a consumer is enduringly involved with a given product, the greater risk he or she is likely to perceive with regards to the online purchase of the product. Second, perceived risk is positively related to trust expectation. A consumer with great risk perceptions concerning the online purchase is likely to buy from a highly trustworthy online merchant, thereby mitigating potential risks. Finally, product involvement was found to have no direct influence on trust expectation, but the relationship between the two constructs was indirect and mediated by the perceived risk. This is perhaps an important theoretical integration of two separate streams of literature on product involvement and perceived risk. The present research also provides useful implications for practitioners as well as academicians. First, one implication for practicing managers in online retail stores is that they should invest in reducing the perceived risk of consumers in order to lower down the trust expectation and thus increasing the consumer's intention to purchase products or services. Second, an academic implication is that perceived risk mediates the relationship between enduring product involvement and trust expectation. Further research is needed to elaborate the theoretical relationships among the constructs under consideration.

• Industrial Engineering and Management Systems
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• 제13권1호
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• pp.52-66
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• 2014

Promotion of a closed-loop supply chain requires disassembly systems that recycle end-of-life (EOL) assembled products. To operate the recycling disassembly system, parts selection is environmentally and economically carried out with non-destructive or destructive disassembly, and the recycling rate of the whole EOL product is determined. As the number of disassembled parts increases, the recycling rate basically increases. However, the labor cost also increases and brings lower profit, which is the difference between the recovered material prices and the disassembly costs. On the other hand, since the precedence relationships among disassembly tasks of the product also change with the parts selections, it is also required to optimize allocation of the tasks in designing a disassembly line. In addition, because information is required for such a design, the recycling rate, profit of each part and disassembly task times take precedence among the disassembly tasks. However, it is difficult to obtain that information in advance before collecting the actual EOL product. This study proposes and analyzes an optimal disassembly system design using integer programming with the environmental and economic parts selection (Igarashi et al., 2013), which harmonizes the recycling rate and profit using recyclability evaluation method (REM) developed by Hitachi, Ltd. The first stage involves optimization of environmental and economic parts selection with integer programming with ${\varepsilon}$ constraint, and the second stage involves optimization of the line balancing with integer programming in terms of minimizing the number of stations. The first and second stages are generally and mathematically formulized, and the relationships between them are analyzed in the cases of cell phones, computers and cleaners.

• 한국산학기술학회논문지
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• 제18권11호
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• pp.158-165
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• 2017

본 연구는네일 관리 샵에서 고객의 세부 요구 사항을 연령대별로 파악, 고객의 관리 행동을 이해하여 고객 만족도를 높이는 접근 방법을강구할 수 있는 지표 개발 목적으로시행되었다. 이에 전문 네일 샵의 주 고객층을 이루고 있는 20대에서 50대 사이의 성인을 대상으로 2017년 8월 30일부터 9월 15일까지 설문을 실시, 302부를 최종 분석하였다. 연구결과, 건강한 손피부에 대한 관심은 연령에 구분 없이 높은 지표를 보였으나 관리 행동에서는 다소의 차이를 발견 할 수 있었다. 20대와 30대에서는 손 건강에대한 관심이 높을수록 자가 손피부관리 행동이 두드러졌으며(r=.284, p<.01) 이는 건강한 손 상태와 정적 상관관계를 보였다. 40대와 50대에서는 손 건강에 대한 정보의 인지(${\beta}=.246$, p<.1), 관련 제품 사용(${\beta}=.312$, p<.05)과 전문 관리(${\beta}=.354$, p<.000)가 건강한 손 피부상태에 영향을 미치는 요인으로 꼽혔다. 이는 연령에 따라 손피부에 대한 관심 영역과 고민도 변화하며 그에 따라 관리 행동도 변화함을 알려주는 동시에 건강한 손피부에 대한 인식 고양과 연령에 따른 효과적인 손 관리 행동에 대한 보다 구체적인 후속 연구 필요성을 시사하고 있다. 따라서 본 연구는 연령별 손 건강에 대한 관심과 손피부관리행동을 참조하여 네일 전문제품 개발 및 네일 전문 관리샵 마케팅 전략과 맞춤형 프로그램 개발의 기초자료로써 네일 산업 발전에 기여하고자 한다.

• The International Journal of Costume Culture
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• 제13권1호
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• pp.42-50
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• 2010

The purpose of this study was to find differences in evaluation criteria and product information based on jeans products consumers. The participants of this study were women age of 19 to 30 years. This study was implemented by descriptive survey method using questionnaires. A total 182 questionnaires were analyzed in this study. The subjects were grouped by the evaluation criteria of purchasing jeans through an online shopping. Finding of the study showed that, Group 1 was high involvement group. They conscious of both style feature and practicability of jeans when they bought jeans. Group 2 was low involvement group. They are not conscious of those features. The important factors were different by groups. The most important factors of purchasing jeans for Group 1 were fashion trend and practicality. Price was the most important factor for Group 2. They bought jeans at extremely low or high price. On the other hand, Group 1 bought jeans of diverse prices range. The popular shopping sites were different between two groups. The department store was the most important place purchasing jeans for both groups. The second important place was specialty stores for Group 1, and online shopping for Group 2. The usefulness of product informations were also examined when they evaluated the jeans at online shopping. The most useful product informations were leg cut style and rise length. Fit information was very important for Group 1. Group 1 considered that the function of zoomming the picture image was important. The material characteristic and name of brand were also useful than Group 2. But the size and care instruction were not highly useful.

• Asia Marketing Journal
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• 제15권1호
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• pp.83-105
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• 2013

During recent decades, the number of mixed attribute products (henceforth mixed products), which have both utilitarian and hedonic benefits, has increased dramatically. Despite these products' growing popularity, academic research has paid little attention to them, and there remains a gap between theory and the real world. Hence, our study was undertaken to understand consumers' perceptions about and behaviors toward mixed products, as well as factors affecting the evaluation and choice of these products. We divided mixed attribute products into two categories: mixed utilitarian products (utilitarian products adding hedonic attributes) and mixed hedonic products (hedonic products adding utilitarian attributes). We then showed how adding different attributes affects consumers' perception, willingness to pay (WTP), and the choice of mixed attribute products compared to pure utilitarian or pure hedonic products. We conducted an experiment using a within-subject design. A total of 160 office workers and college students participated in the study. The pure utilitarian product used in the study was orange juice, and the mixed utilitarian product was carbonated orange juice. The pure hedonic product was chocolate, and the mixed hedonic product was polyphenol enriched chocolate. Results showed that consumers perceived a mixed utilitarian product to be less utilitarian, less pleasurable and more guilty than a pure utilitarian product. On the other hand, a mixed hedonic product was perceived to be more utilitarian, less pleasurable and less guilty than a pure hedonic product. Also, WTP for a mixed hedonic product was higher than WTP for a pure hedonic product, but WTP was lower for a mixed utilitarian product than for a pure utilitarian product. Furthermore, mixed hedonic products were likely to be evaluated more favorably when they were presented together with pure hedonic products, more so than when they were presented alone. Finally, when compared to low self-control participants, high self-control participants chose mixed hedonic products more frequently. The present study contributes to the existing literature on utilitarian and hedonic consumption by adding to the sparse literature on the consumption of products that have both utilitarian and hedonic purposes. Also, our research findings provide several useful implications for practitioners in related fields. First, the current study provides marketers with a useful guide for understanding consumers' perceptions of these types of products, and helps to predict how adding different attributes influences these products. Second, this study has examined the conditions that may moderate the evaluation and choice of hedonic base products and this finding will serve as a good reference for marketers of mixed hedonic products in marketing communication strategy, in-store marketing and targeting. Specifically, comparative advertising with a pure hedonic product will be beneficial for a mixed hedonic product. Also, displaying mixed hedonic products near pure hedonic products may enhance the effectiveness of in-store marketing of mixed hedonic products.

• 경영과정보연구
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• 제33권1호
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• pp.99-118
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• 2014

본 연구는 기업들의 프리어나운싱 전략에 있어 제품 출시와 관련한 시간적 거리(가까운 미래/ 먼 미래)와 사전지식 수준(고지식/ 저지식)에 따라 기억에 근거한 판단(종합적인 제품판단/ 개별적인 제품판단)과 구매의도 간의 차이가 어떻게 차별적으로 나타나는지를 실증적으로 검증하였다. 연구 결과, 첫째, 프리어나운싱의 시간적 거리의 주 효과에 따른 기억에 근거한 판단과 구매의도간의 차이는 일관되게 종합적인 제품판단보다 개별적인 제품판단의 인식이 높게 나타났으며, 구매의도도 높았다. 둘째, 프리어나운싱 제품에 대한 지식 수준이 높으면 종합적인 제품판단에 비해 개별적인 제품판단을 하는 것으로 나타났다. 또한 지식 수준이 낮으면 개별적인 제품판단보다 종합적인 제품판단을 하는 것으로 나타났으나 구매의도는 고지식 수준의 소비자들이 체계적인 정보처리를 통한 태도가 구매의도로 이어져 높게 나타났다. 셋째, 프리어나운싱의 시간적 거리와 지식 수준에 따른 상호작용 효과에 대한 연구 결과 가까운 미래 조건에서 지식 수준이 높은 소비자들은 종합적인 제품 판단보다 개별적인 제품 판단이 높게 나타났다. 반면, 먼 미래 조건에서 지식 수준이 낮은 소비자들은 개별적인 제품판단보다 종합적인 제품 판단을 높게 인식하는 것으로 나타났다.

• 대한지리학회지
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• 제44권3호
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• pp.301-322
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• 2009

본 논문은 국지적 이동성의 도시 기계 공간인 지하철 공간의 기호적 재현을 공간, 시간, 장소의 의미에서 탐구한다. 제2절은 기존 연구에서 제시된 이동성의 도시 공간의 전반적 특징을 '기계 공간', '(비-)장소', '인지 지도'의 개념을 중심으로 검토한다. 제3절은 대구 지하철 공간에 대한 '공간적' 및 '시간적' 재현의 기호들을 해석하고, 그 기호적 재현의 의미를 제시한다. 이를 통해 지하철 공간에 상호 조화적으로 혹은 모순적으로 공존하는 기호 경관들이 그 공간을 다중적, 복합적인 기술-사회 공간으로 생산한다는 것을 밝힌다. 지하철 공간의 공간적-시간적 재현은 한편으로는 '(비-)장소', 다른 한편으로는 '장소'의 공간을 형성하며 또한 한편으로는 '기억', 다른 한편으로는 '망각'의 공간화를 수반한다. 지하철 공간은 사람들이 이동하는 '이동성' 의 공간만이 아니라 기계 및 도시 공간을 바라는 방식에 영향을 주는 '정체성'의 공간으로 생각되어야 한다.

• 복식
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• 제60권4호
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• pp.1-17
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• 2010

There had been studied for a function of fashion illustration that has various capability of differentiation among fashion products since year 2000. A fashion products adopted the illustration is stand out not only to increase the goods profits by consumers who is willing to purchase the products with specified identity but also to execute differentiation strategy in a market. The aim of this study is the theoretical approach of fashion illustration and examined the development process of the products based on the supporting documents of cooperations, other records and actual application cases. Also, expression techniques of fashion illustration, image features and etc. are mainly studied and following representative results are projected through the data. First, the success of fashion commercialization using fashion illustration should have mutual organic function which requires three factors such as product project, marketing, the role of illustration. Second, An illustration of hand drawing expression technique is more helpful in differentiation of fashion product than using computer graphic, embroidery, collage technique and the fashion products vividly expressed with sensuous illustration tend to have higher preference. Third, the possibility of success the fashion products is often affected by the distinct identification and the precise positioning while the illustration is used.