• Title/Summary/Keyword: Searching behavior

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Topic Modeling Analysis of Beauty Industry using BERTopic and LDA

  • YANG, Hoe-Chang;LEE, Won-Dong
    • The Journal of Economics, Marketing and Management
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    • v.10 no.6
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    • pp.1-7
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    • 2022
  • Purpose: The purpose of this study is identifying the research trends of degree papers related to the beauty industry and providing information which can contribute to the development of the domestic beauty industry and the direction of various research about beauty industry. Research design, data and methodology: This study used 154 academic papers and 189 academic papers with English abstracts out of 299 academic papers. All of these papers were found by searching for the keyword "beauty industry" in ScienceON on August 15, 2022. For the analysis, BERTopic and LDA (Latent Dirichlet Allocation) analysis were conducted using Python 3.7. Also, OLS regression analysis was conducted to understand the annual increase and decrease trend of each topic derived with trend analysis. Results: As a result of word frequency analysis, the frequency of satisfaction, management, behavior, and service was found to be high. In addition, it was found that 'service', 'satisfaction' and 'customer' were frequently associated with program and relationship in the word co-occurrence frequency analysis. As a result of topic modeling, six topics were derived: 'Beauty shop', 'Health education', 'Cosmetics', 'Customer satisfaction', 'Beauty education', and 'Beauty business'. The trend analysis result of each topic confirmed that 'Beauty education' and 'Health education' are getting more attention as time goes by. Conclusions: The future studies must resolve the extreme polarization between the structure of the small beauty industry and beauty stores. Furthermore, the researches have to direct various ways to create the performance of internal personnel. The ways to maximize product capabilities such as competitive cosmetics and brands are also needed attentions.

The Marketing Strategy through Sports Media to Stimulate a Consumer Sentiment

  • LEE, Jae-Hyung
    • The Journal of Industrial Distribution & Business
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    • v.13 no.7
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    • pp.27-35
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    • 2022
  • Purpose: To entice new customers, companies attach their products to sports. From a pastime enjoyed by many to a multi-billion-dollar enterprise, the sport has evolved due to the growth in sports marketing spending. The purpose of this study is to illustrate the notion of sports media marketing using the prior textual data. Research design, data and methodology: The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology was conducted to investigate previous literature to achieve the purpose of the study. This method includes searching for information sources, selection of articles, and results extraction relative to the objectives. Results: The findings from prior systematic review indicated that customers and the marketplace can be better understood with the help of well-executed marketing campaigns. Moreover, many different techniques are being utilized to describe sports marketing such as the use of media, advertisement, public relations, and direct sales. Conclusions: All in all, the present study concludes that the notion of associative competitiveness is one of the unique characteristics of the sports sector. As a result, sports leagues and federations must maintain a balance within the league and develop a shared marketing strategy to help promote their respective sports and competitions.

Preliminary Development of a Scale for the Measurement of Information Avoidance

  • Kap-Seon, KIM
    • Journal of Wellbeing Management and Applied Psychology
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    • v.6 no.1
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    • pp.23-31
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    • 2023
  • Purpose: The purpose of this study is a preliminary study to develop a comprehensive information avoidance scale that includes various search contexts. Research design, data and methodology: This study is a part of exploratory sequential design of mixed method for the development of information avoidance scale. Based on the themes derived from the analysis of the in-depth interview data collected in the qualitative research of the first stage of the study, 45 preliminary items on information search and avoidance were constructed. The factors related to information searching included information recognition, information seeking purpose, and information search expectations. Individual, information, time, and system factors were related to information avoidance. Pearson's correlation analysis was performed for the correlation between factor items, and Cronbach's alpha analysis was performed for the reliability analysis of the items. Exploratory factor analysis was applied to examine the construct validity of 35 items of information avoidance. Results: Among the information avoidance items, one of the less relevant among information purpose items, two information factor items, and one time factor item were excluded. Conclusions: A secondary survey should be conducted to confirm the validity and reliability of the scale composed of adjusted items (35) based on the results of exploratory factor analysis. The strength of this preliminary scale is that it was developed based on vivid qualitative data of ordinary people who had experiences of search and avoidance in various search contexts.

Information Seeking Behaviour of Distance Learners: What has Changed During the Covid-19?

  • Alturki, Ryan
    • International Journal of Computer Science & Network Security
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    • v.22 no.5
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    • pp.182-192
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    • 2022
  • All the aspects of human life have been affected by the novel coronavirus (Covid-19). It has rapidly spread in most countries including the Kingdom of Saudi Arabia. As a result, early precautionary actions aiming to minimise the virus effect are taken by the Saudi government. One of these actions is the sudden shift to online classes and suspending the attendees to all educational institutes. Such immediate change can have a significant effect on the educational process, especially for students. One can argue that students' information-seeking behaviour within the current situation can affect their learning quality and outcomes. Therefore, this paper examines the Saudi students' information-seeking behaviour by taking a sample of students from Umm Al-Qura University. A descriptive analysis is conducted with 193 students and two approaches are used to collect data, questionnaire and semi-structured interview. The results showed that the majority of students face difficulties when searching and retrieving e-resources from the university library website. The problems range from mainly poor User Experience (UX), network connection, multiple errors and lack of subscription with academic publishers.

An Empirical Study on the User's Continuous Use Intention to Provide Real-Time Airport Information (실시간 공항정보 제공에 대한 이용자 지속사용 의도에 관한 실증연구)

  • Yong-Jin Ha;Jin-Woo Park
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.30 no.4
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    • pp.45-56
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    • 2022
  • Recently, the airport operator provides information such as real-time airport processing status, which allows users to determine the time to arrive at the airport at their own judgment. It is provided through their website and mobile Apps in order to resolve the customer's failure to board the aircraft and the inconvenience caused by waiting for the airport, etc. However, there was a lack of research cases on the intention of users to continue using such real-time airport information. Therefore, research on the field was studied by applying flow and trust theory based on human emotions. The research method verified reliability, validity, correlation between variables, and hypotheses using structural equations. As a result of the study, it was found that flow and trust had a significant effect on the intention to continue using. In other words, passengers were intended to continue to use the behavior they were searching for when they felt wise, enjoyable, and reliable etc.

Metaheuristic-designed systems for simultaneous simulation of thermal loads of building

  • Lin, Chang;Wang, Junsong
    • Smart Structures and Systems
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    • v.29 no.5
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    • pp.677-691
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    • 2022
  • Water cycle algorithm (WCA) has been a very effective optimization technique for complex engineering problems. This study employs the WCA for simultaneous prediction of heating load (LH) and cooling load (LC) in residential buildings. This algorithm is responsible for optimally tuning a neural network (NN). Utilizing 614 records, the behavior of the LH and LC is explored and the captured knowledge is then used to predict for 154 unanalyzed building conditions. Since the WCA is a population-based algorithm, different numbers of the searching agents were tested to find the most optimum configuration. It was observed that the best solution is discovered by 500 agents. A comparison with five newly-developed benchmark optimizers, namely equilibrium optimizer (EO), multi-tracker optimization algorithm (MTOA), slime mould algorithm (SMA), multi-verse optimizer (MVO), and electromagnetic field optimization (EFO) revealed that the WCANN predicts the desired parameters with considerably larger accuracy. Obtained root mean square errors (1.4866, 2.1296, 2.8279, 2.5727, 2.5337, and 2.3029 for the LH and 2.1767, 2.6459, 3.1821, 2.9732, 2.9616, and 2.6890 for the LC) indicated that the most reliable prediction was presented by the proposed model. The EFONN, however, provided a more time-effective solution. Lastly, an explicit predictive formula was elicited from the WCANN.

Consumer Research in Omnichannel Retailing: A Systematic Analysis

  • Lu LUO;Yi Peng SHENG
    • Journal of Distribution Science
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    • v.21 no.7
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    • pp.91-104
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    • 2023
  • Purpose: In the past decade, Scholars, think tanks, and policymakers have had rich discussions about omnichannel distribution science. However, despite the growing body of research in this area, there is currently no universally accepted definition of what exactly an "omnichannel consumer" consists of and what the most relevant drivers are. This study aims to synthesize the empirical evidence surrounding omni-channel consumer research and its management. Additionally, we demonstrate how omnichannel consumer research has emerged from different theoretical perspectives and disciplines. Research design, data and methodology: Using the Systematic Literature Review method and searching the CNKI, Web of Science, and Scopus databases for 130 articles, the study analyzed the current state of omnichannel consumer research and categorized and summarized the findings in the literature. Results: This study analyzes the current state of omnichannel consumer research and categorizes the findings in the literature and identifies four research areas: consumer behavior, consumer experience, consumer sentiment dimensions, and consumer segmentation. Conclusions: This literature review offers the first comprehensive and systematic overview of "Chinese omnichannel consumers." It not only highlights the most critical research trends discussed in existing studies, but also outlines the expected direction of future research, which provides the basis for understanding omnichannel consumer research.

Ethical Issues on Environmental Health Study

  • Hyein WOO
    • Journal of Research and Publication Ethics
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    • v.4 no.1
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    • pp.9-14
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    • 2023
  • Purpose: Adequate public input and participation in environmental health research must be provided to ensure accurate results from studies involving human exposure to potentially hazardous substances. By addressing these ethical issues associated with environmental health research, this study can help reduce risks for individuals participating in studies and whole communities affected by their impactful findings. Research design, data and methodology: The current research should have followed the rule of qualitative textual research, searching and exploring the adequate prior resources such as books and peer-reviewed journal articles so that the current author could screen proper previous works which are acceptable for the content analysis. Results: The current research has figured out four ethical issues to improve environmental health study as follows: (1) Lack of Guidance for Collecting and Utilizing Data Ethically, (2) Insufficient Consideration Is Given to Vulnerable Populations When Conducting Studies, (3) Unclear Standards Exist for Protecting the Privacy Of Participant's Personal Information, and (4) Conducting Socially and Religiously Acceptable Research in Various Communities. Conclusions: This research concludes that future researchers should consider implementing anonymization techniques where possible so that findings are still accessible, but the risk posed by disclosing identifying information remains minimized during the analysis/publication stages.

Analysis of Behavior of Seoullo 7017 Visitors - With a Focus on Text Mining and Social Network Analysis - (서울로 7017 방문자들의 이용행태 분석 -텍스트 마이닝과 소셜 네트워크 분석을 중심으로-)

  • Woo, Kyung-Sook;Suh, Joo-Hwan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.48 no.6
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    • pp.16-24
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    • 2020
  • The purpose of this study is to analyze the usage behavior of Seoullo 7017, the first public garden in Korea, to understand the usage status by analyzing blogs, and to present usage behavior and improvement plans for Seoullo 7017. From June 2017 to May 2020, after Seoullo 7017 was open to citizens, character data containing 'Seoullo 7017' in the title and contents of NAVER and·DAUM blogs were converted to text mining and socialization, a Big Data technique. The analysis was conducted using social network analysis. The summary of the research results is as follows. First of all, the ratio of men and women searching for Seoullo 7017 online is similar, and the regions that searched most are in the order of Seoul and Gyeonggi, and those in their 40s and 50s were the most interested. In other words, it can be seen that there is a lack of interest in regions other than Seoul and Gyeonggi and among those in their 10s, 20s, and 30s. The main behaviors of Seoullo 7017 are' night view' and 'walking', and the factors that affect culture and art are elements related to culture and art. If various programs and festivals are opened and actively promoted, the main behavior will be more varied. On the other hand, the main behavior that the users of Seoullo 7017 want is 'sit', which is a static behavior, but the physical conditions are not sufficient for the behavior to occur. Therefore, facilities that can cause sitting behavior, such as shades and benches must be improved to meet the needs of visitors. The peculiarity of the change in the behavior of Seoullo 7017 is that it is recognized as a good place to travel alone and a good place to walk alone as a public multi-use facility and group activities are restricted due to COVID-19. Accordingly, in a situation like the COVD-19 pandemic, more diverse behaviors can be derived in facilities where people can take a walk, etc., and the increase of various attractions and the satisfaction of users can be increased. Seoullo 7017, as Korea's first public pedestrian area, was created for urban regeneration and the efficient use of urban resources in areas beyond the meaning of public spaces and is a place with various values such as history, nature, welfare, culture, and tourism. However, as a result of the use behavior analysis, various behaviors did not occur in Seoullo 7017 as expected, and elements that hinder those major behaviors were derived. Based on these research results, it is necessary to understand the usage behavior of Seoullo 7017 and to establish a plan for spatial system and facility improvement, so that Seoullo 7017 can be an important place for urban residents and a driving force to revitalize the city.

Foraging Behavior and Preys in Relation to Feeding Site Types of the Eurasian Oystercatcher (Haematopus ostralegus osculans) during the Breeding Season in Yubu Island, Korea (유부도 일대에 서식하는 검은머리물떼새 (Haematopus ostralegus osculans)의 번식기 섭식지 유형에 따른 섭식행동과 먹이원)

  • Lee, Sang-Yeon;Choi, Yu-Seong;Joo, Sungbae;Jeong, Gilsang;You, Young-Han
    • Korean Journal of Ecology and Environment
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    • v.51 no.2
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    • pp.184-191
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    • 2018
  • During the breeding season, some Eurasian Oystercatchers (Haematopus ostralegus osculans) in Yubu Island foraged in the open mudflat area nearby the breeding ground, instead of the tide water line area, main feeding site throughout the year. We found significant differences in foraging behavior and prey species diversity between the two different feeding site types. Even though the birds took more steps for most probably searching preys, their feeding success was much lower in the open mudflat area than the tide water line area. The multiple peck and boring methods were more frequently adopted to catch polychaetes on the open mudflat area, whereas the single peck method was dominant and gastropods and bivalves were main preys in the tide water line area. This study suggests that the bird shows flexible foraging strategy of shifting feeding site, foraging behavior and preys for better reproductive success.