• Title/Summary/Keyword: Searching behavior

검색결과 283건 처리시간 0.041초

Topic Modeling Analysis of Beauty Industry using BERTopic and LDA

  • YANG, Hoe-Chang;LEE, Won-Dong
    • 융합경영연구
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    • 제10권6호
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    • pp.1-7
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    • 2022
  • Purpose: The purpose of this study is identifying the research trends of degree papers related to the beauty industry and providing information which can contribute to the development of the domestic beauty industry and the direction of various research about beauty industry. Research design, data and methodology: This study used 154 academic papers and 189 academic papers with English abstracts out of 299 academic papers. All of these papers were found by searching for the keyword "beauty industry" in ScienceON on August 15, 2022. For the analysis, BERTopic and LDA (Latent Dirichlet Allocation) analysis were conducted using Python 3.7. Also, OLS regression analysis was conducted to understand the annual increase and decrease trend of each topic derived with trend analysis. Results: As a result of word frequency analysis, the frequency of satisfaction, management, behavior, and service was found to be high. In addition, it was found that 'service', 'satisfaction' and 'customer' were frequently associated with program and relationship in the word co-occurrence frequency analysis. As a result of topic modeling, six topics were derived: 'Beauty shop', 'Health education', 'Cosmetics', 'Customer satisfaction', 'Beauty education', and 'Beauty business'. The trend analysis result of each topic confirmed that 'Beauty education' and 'Health education' are getting more attention as time goes by. Conclusions: The future studies must resolve the extreme polarization between the structure of the small beauty industry and beauty stores. Furthermore, the researches have to direct various ways to create the performance of internal personnel. The ways to maximize product capabilities such as competitive cosmetics and brands are also needed attentions.

The Marketing Strategy through Sports Media to Stimulate a Consumer Sentiment

  • LEE, Jae-Hyung
    • 산경연구논집
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    • 제13권7호
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    • pp.27-35
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    • 2022
  • Purpose: To entice new customers, companies attach their products to sports. From a pastime enjoyed by many to a multi-billion-dollar enterprise, the sport has evolved due to the growth in sports marketing spending. The purpose of this study is to illustrate the notion of sports media marketing using the prior textual data. Research design, data and methodology: The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology was conducted to investigate previous literature to achieve the purpose of the study. This method includes searching for information sources, selection of articles, and results extraction relative to the objectives. Results: The findings from prior systematic review indicated that customers and the marketplace can be better understood with the help of well-executed marketing campaigns. Moreover, many different techniques are being utilized to describe sports marketing such as the use of media, advertisement, public relations, and direct sales. Conclusions: All in all, the present study concludes that the notion of associative competitiveness is one of the unique characteristics of the sports sector. As a result, sports leagues and federations must maintain a balance within the league and develop a shared marketing strategy to help promote their respective sports and competitions.

Preliminary Development of a Scale for the Measurement of Information Avoidance

  • Kap-Seon, KIM
    • 웰빙융합연구
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    • 제6권1호
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    • pp.23-31
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    • 2023
  • Purpose: The purpose of this study is a preliminary study to develop a comprehensive information avoidance scale that includes various search contexts. Research design, data and methodology: This study is a part of exploratory sequential design of mixed method for the development of information avoidance scale. Based on the themes derived from the analysis of the in-depth interview data collected in the qualitative research of the first stage of the study, 45 preliminary items on information search and avoidance were constructed. The factors related to information searching included information recognition, information seeking purpose, and information search expectations. Individual, information, time, and system factors were related to information avoidance. Pearson's correlation analysis was performed for the correlation between factor items, and Cronbach's alpha analysis was performed for the reliability analysis of the items. Exploratory factor analysis was applied to examine the construct validity of 35 items of information avoidance. Results: Among the information avoidance items, one of the less relevant among information purpose items, two information factor items, and one time factor item were excluded. Conclusions: A secondary survey should be conducted to confirm the validity and reliability of the scale composed of adjusted items (35) based on the results of exploratory factor analysis. The strength of this preliminary scale is that it was developed based on vivid qualitative data of ordinary people who had experiences of search and avoidance in various search contexts.

Information Seeking Behaviour of Distance Learners: What has Changed During the Covid-19?

  • Alturki, Ryan
    • International Journal of Computer Science & Network Security
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    • 제22권5호
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    • pp.182-192
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    • 2022
  • All the aspects of human life have been affected by the novel coronavirus (Covid-19). It has rapidly spread in most countries including the Kingdom of Saudi Arabia. As a result, early precautionary actions aiming to minimise the virus effect are taken by the Saudi government. One of these actions is the sudden shift to online classes and suspending the attendees to all educational institutes. Such immediate change can have a significant effect on the educational process, especially for students. One can argue that students' information-seeking behaviour within the current situation can affect their learning quality and outcomes. Therefore, this paper examines the Saudi students' information-seeking behaviour by taking a sample of students from Umm Al-Qura University. A descriptive analysis is conducted with 193 students and two approaches are used to collect data, questionnaire and semi-structured interview. The results showed that the majority of students face difficulties when searching and retrieving e-resources from the university library website. The problems range from mainly poor User Experience (UX), network connection, multiple errors and lack of subscription with academic publishers.

실시간 공항정보 제공에 대한 이용자 지속사용 의도에 관한 실증연구 (An Empirical Study on the User's Continuous Use Intention to Provide Real-Time Airport Information)

  • 하용진;박진우
    • 한국항공운항학회지
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    • 제30권4호
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    • pp.45-56
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    • 2022
  • Recently, the airport operator provides information such as real-time airport processing status, which allows users to determine the time to arrive at the airport at their own judgment. It is provided through their website and mobile Apps in order to resolve the customer's failure to board the aircraft and the inconvenience caused by waiting for the airport, etc. However, there was a lack of research cases on the intention of users to continue using such real-time airport information. Therefore, research on the field was studied by applying flow and trust theory based on human emotions. The research method verified reliability, validity, correlation between variables, and hypotheses using structural equations. As a result of the study, it was found that flow and trust had a significant effect on the intention to continue using. In other words, passengers were intended to continue to use the behavior they were searching for when they felt wise, enjoyable, and reliable etc.

Metaheuristic-designed systems for simultaneous simulation of thermal loads of building

  • Lin, Chang;Wang, Junsong
    • Smart Structures and Systems
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    • 제29권5호
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    • pp.677-691
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    • 2022
  • Water cycle algorithm (WCA) has been a very effective optimization technique for complex engineering problems. This study employs the WCA for simultaneous prediction of heating load (LH) and cooling load (LC) in residential buildings. This algorithm is responsible for optimally tuning a neural network (NN). Utilizing 614 records, the behavior of the LH and LC is explored and the captured knowledge is then used to predict for 154 unanalyzed building conditions. Since the WCA is a population-based algorithm, different numbers of the searching agents were tested to find the most optimum configuration. It was observed that the best solution is discovered by 500 agents. A comparison with five newly-developed benchmark optimizers, namely equilibrium optimizer (EO), multi-tracker optimization algorithm (MTOA), slime mould algorithm (SMA), multi-verse optimizer (MVO), and electromagnetic field optimization (EFO) revealed that the WCANN predicts the desired parameters with considerably larger accuracy. Obtained root mean square errors (1.4866, 2.1296, 2.8279, 2.5727, 2.5337, and 2.3029 for the LH and 2.1767, 2.6459, 3.1821, 2.9732, 2.9616, and 2.6890 for the LC) indicated that the most reliable prediction was presented by the proposed model. The EFONN, however, provided a more time-effective solution. Lastly, an explicit predictive formula was elicited from the WCANN.

Consumer Research in Omnichannel Retailing: A Systematic Analysis

  • Lu LUO;Yi Peng SHENG
    • 유통과학연구
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    • 제21권7호
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    • pp.91-104
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    • 2023
  • Purpose: In the past decade, Scholars, think tanks, and policymakers have had rich discussions about omnichannel distribution science. However, despite the growing body of research in this area, there is currently no universally accepted definition of what exactly an "omnichannel consumer" consists of and what the most relevant drivers are. This study aims to synthesize the empirical evidence surrounding omni-channel consumer research and its management. Additionally, we demonstrate how omnichannel consumer research has emerged from different theoretical perspectives and disciplines. Research design, data and methodology: Using the Systematic Literature Review method and searching the CNKI, Web of Science, and Scopus databases for 130 articles, the study analyzed the current state of omnichannel consumer research and categorized and summarized the findings in the literature. Results: This study analyzes the current state of omnichannel consumer research and categorizes the findings in the literature and identifies four research areas: consumer behavior, consumer experience, consumer sentiment dimensions, and consumer segmentation. Conclusions: This literature review offers the first comprehensive and systematic overview of "Chinese omnichannel consumers." It not only highlights the most critical research trends discussed in existing studies, but also outlines the expected direction of future research, which provides the basis for understanding omnichannel consumer research.

Ethical Issues on Environmental Health Study

  • Hyein WOO
    • 연구윤리
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    • 제4권1호
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    • pp.9-14
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    • 2023
  • Purpose: Adequate public input and participation in environmental health research must be provided to ensure accurate results from studies involving human exposure to potentially hazardous substances. By addressing these ethical issues associated with environmental health research, this study can help reduce risks for individuals participating in studies and whole communities affected by their impactful findings. Research design, data and methodology: The current research should have followed the rule of qualitative textual research, searching and exploring the adequate prior resources such as books and peer-reviewed journal articles so that the current author could screen proper previous works which are acceptable for the content analysis. Results: The current research has figured out four ethical issues to improve environmental health study as follows: (1) Lack of Guidance for Collecting and Utilizing Data Ethically, (2) Insufficient Consideration Is Given to Vulnerable Populations When Conducting Studies, (3) Unclear Standards Exist for Protecting the Privacy Of Participant's Personal Information, and (4) Conducting Socially and Religiously Acceptable Research in Various Communities. Conclusions: This research concludes that future researchers should consider implementing anonymization techniques where possible so that findings are still accessible, but the risk posed by disclosing identifying information remains minimized during the analysis/publication stages.

서울로 7017 방문자들의 이용행태 분석 -텍스트 마이닝과 소셜 네트워크 분석을 중심으로- (Analysis of Behavior of Seoullo 7017 Visitors - With a Focus on Text Mining and Social Network Analysis -)

  • 우경숙;서주환
    • 한국조경학회지
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    • 제48권6호
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    • pp.16-24
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    • 2020
  • 본 연구는 국내 최초의 공중보행로인 서울로 7017의 이용행태를 이용객이 자율적으로 서술한 블로그를 분석하여 이용현황을 파악하고, 서울로 7017의 이용행태 및 개선방안을 제시하는 것을 목적으로 하였다. 이에 서울로 7017이 시민에게 개방된 2017년 6월부터 2020년 5월까지로 검색엔진 NAVER·DAUM의 블로그 제목과 원문에 '서울로 7017'이 포함된 텍스트 데이터를 빅데이터 기법인 텍스트 마이닝(Text Mining)과 소셜 네트워크(Social Network; 사회연결망)분석을 활용하여 분석하였다. 연구결과의 요약은 다음과 같다. 먼저 서울로 7017의 주요 행태는 '야경'과 '걷다'이고, 영향을 미치는 요소는 문화·예술과 관련된 요소로 여러 가지 프로그램 및 축제를 이용객의 요구에 맞는 프로그램을 개설하고 적극적으로 알린다면 주요 행태가 더 활발하게 일어나게 할 수 있을 것이다. 한편, 서울로 7017의 이용객들이 원하는 주요행태는 정적 행태인 '앉다'인데, 앉는 행태가 일어나기에 물리적인 조건이 충분하지 않으므로 그늘, 벤치 등 앉는 행태가 일어날 수 있는 시설을 개선하여 방문객의 요구를 충족시킬 수 있을 것이다. 서울로 7017의 행태변화의 특이점으로 코로나19로 인하여 공공다중이용시설 및 집단 활동이 제한되면서 혼자 여행하기 좋은 곳, 혼자 산책하기 좋은 곳으로 인식되고 있다는 점이다. 이에 코로나19와 같은 상황에서 사람들이 산책 등을 할 수 있는 시설, 여러 가지 볼거리 증대 등을 통하여 더 다양한 행태가 도출될 수 있고, 이용객의 만족도를 높일 수 있다. 서울로 7017은 국내 최초의 공중보행로서 공공공간의 의미를 넘어 주변 지역의 도시재생 및 도시자원의 효율적 활용을 위하여 조성되었으며, 역사, 자연, 복지, 문화, 관광자원 등 다양한 가치를 지니고 있는 장소이다. 그러나 이용행태 분석 결과, 서울로 7017에서 다양한 행태가 일어나지 않고 있으며, 주요 행태를 방해하는 요소가 도출되었다. 이러한 연구 결과를 참고하여 서울로 7017의 이용행태를 파악하고, 공간체계 및 시설 개선의 계획을 수립하여 서울로 7017이 도시민들에게 중요한 장소이자 도시를 활성화하는 동력이 될 수 있도록 발전시켜 나가야 할 것이다.

유부도 일대에 서식하는 검은머리물떼새 (Haematopus ostralegus osculans)의 번식기 섭식지 유형에 따른 섭식행동과 먹이원 (Foraging Behavior and Preys in Relation to Feeding Site Types of the Eurasian Oystercatcher (Haematopus ostralegus osculans) during the Breeding Season in Yubu Island, Korea)

  • 이상연;최유성;주성배;정길상;유영한
    • 생태와환경
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    • 제51권2호
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    • pp.184-191
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    • 2018
  • 섭금류인 검은머리물떼새(Haematopus ostralegus osculans)는 주로 조수 경계부를 섭식지로 이용하는데, 번식기에는 간조시 드러난 갯벌에서 섭식하는 개체들이 일부 관찰된다. 드러난 갯벌에서 섭식하는 경우 조수 경계부에 비해 걸음수가 더 많고, 먹이탐색을 위해 중복탐침과 찔러넣기 행동의 비율이 더 높았지만, 섭식성공률은 현저히 낮았다. 또한, 주요 먹이원은 드러난 갯벌에서는 갯지렁이류였지만, 조수 경계부에서는 복족류(서해비단고둥)와 이매패류로 섭식지 유형간 뚜렷한 차이가 있었다. 번식기에 국한하여 드러난 갯벌을 섭식지로 이용하는 현상은 본래 선호하는 섭식지에 비해 효율이 떨어지더라도 번식 성공을 위해 번식지와 가까운 지역을 섭식지로 이용하는 것으로 판단된다. 본 연구는 번식이라는 생활사 변화에 맞춰 검은머리물떼새가 섭식행동과 먹이원을 달리함으로써 환경 변화에 대한 적응이 가능하다는 것을 제안한다.