• International Commerce and Information Review
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• v.13 no.1
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• pp.3-28
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• 2011

Recently marketing methods of small and medium exporting firms have changed from internet marketing using homepage, or e-catalogs, to search engine marketing. However, there is no specific proof of search engine marketing effectiveness. Therefore the purpose of this research is to explore marketing performance of search engine marketing(SEM) based on search engine optimization. In order to build an optimal SEM strategy, quantitative data are collected from the Google-analytics such as homepage visits, page views, and traffic source for three years. At the same time, this study has carried out a survey to measure the qualitative effectiveness. The result of this quantitative study suggests that the existing carryover effects and lag effects would be maintained through search engine optimization. Meanwhile, the qualitative survey shows that satisfaction and awareness of homepage have been improved after search engine optimization. This can support logically increase of homepage visiting ratio of quantitative analysis. Also exporting companies know very well, that traffic and page views have increased after search engine optimization.

• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.358-365
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• 2023

As the Internet is used as a major channel for marketing and sales, the top ranking of search engine results is becoming a key competitor among websites. Various methods exist to maintain the top ranking of websites in search engines, typically investing heavily in organic coding or search engine optimization. The purpose of this paper, we present the ranking by recognizing factors that should be removed as negative factors when designing a web page in consideration of website visibility (SEO) because if website visibility is not met, the ranking may fall behind or be completely removed from the search engine index. The experiments that recognized and ranked the negative factors of website visibility proposed in this paper were provided through theory and experiments based on the existing website visibility analysis model. The models analyzed in this paper, we expressed or quantified as scores based on the methodology of each model, and 10 items were selected as negative factors through experiments and ranked as high scores. Therefore, when designing a website, it should be considered that the website is not removed from the search engine index as it is designed by excluding high-ranking items, which are negative factors.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2019.05a
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• pp.79-82
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• 2019

This study aims to design and implement automated SEO tools that has applied the artificial intelligence techniques for search engine optimization (SEO; Search Engine Optimization). Traditional Search Engine Optimization (SEO) on-page optimization show limitations that rely only on knowledge of webpage administrators. Thereby, this paper proposes the metadata generation system. It introduces three approaches for recommending metadata; i) Downloading the metadata which is the top of webpage ii) Generating terms which is high relevance by using bi-directional Long Short Term Memory (LSTM) based on attention; iii) Learning through the Generative Adversarial Network (GAN) to enhance overall performance. It is expected to be useful as an optimizing tool that can be evaluated and improve the online marketing processes.

• Journal of the Korea Society of Computer and Information
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• v.15 no.6
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• pp.147-152
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• 2010

The Internet has become a major channel of business marketing and sales, and there is a core competitive object between websites for a high position ranking in search engine results. There are various ways to maintain the high position ranking of website involving the development of componental coding or the expensive investment for the search engine optimization. The purpose of this paper is proposed to identify and rank the negative elements of website visibility to get rid of those elements when website designer designs the webpage. Website can be removed from indices of search engines when they are not satisfied for search engine optimization. The proposed experiments that are identified and ranked the negative elements of website visibility in this paper are based on the theories and experiments of existing website visibility models. The experimental analyses in this paper are scored and normalized based on methodologies of those models and 10 highest negative elements are ranked through the analyses. Therefore when website is designed, these highest negative elements should be avoided so website can not be removed in the indices of search engines.

• Journal of the Korean Institute of Gas
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• v.1 no.1
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• pp.33-40
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• 1997

An optimization system, APROGA II using genetic algorithm, was developed to solve multi-modal and multiobjective problems. To begin with, Multi-Niche Crowding(MNC) algorithm was used for multi-modal optimization problem. Secondly, a new algorithm was suggested for multiobjective optimization problem. Pareto dominance tournaments and Sharing on the non-dominated frontier was applied to it to obtain multiple objectives. APROGA II uses these two algorithms and the system has three search engines(previous APROGA search engine, multi-modal search engine and multiobjective search engine). Besides, this system can handle binary and discrete variables. And the validity of APROGA II was proved by solving several test functions and case study problems successfully.

• Journal of the Korean Society for Precision Engineering
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• v.25 no.9
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• pp.59-70
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• 2008

Polynomial is used to optimize crown bowl shape of a marine medium speed diesel engine piston. The primary goal of this paper is that it's for an original design through a thermal stress and highest temperature minimum. Piston is modeled using solid element with 6 design variables defined the positional coordinate value. Global optimum of design variables are found and evaluated as developed and integrated with the optimum algorithm combining genetic algorithm(GA) and tabu search(TS). Iteration for optimization is performed based on the result of finite element analysis. After optimization, thermal stress and highest temperature reduced 0.68% and 1.42% more than initial geometry.

• Journal of the Korean Magnetics Society
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• v.20 no.1
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• pp.24-27
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• 2010

This paper presents the design optimization of a linear actuator for fast response of electromagnetic engine valve. The optimization is performed using generic algorithm which is one of global search techniques and not highly dependent on either initial conditions or constraints in the solution domain to maximize the mechanical frequency of the armature mass and valve spring stiffness for fast response of the engine valve. In the results, the mechanical frequency is improved by 30 %.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.39 no.3
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• pp.269-278
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• 2011

The details of engine manufacturer's engine simulations are generally kept secret and only those parameters that are used for control purposes are accessible to users. Hence, there is often only a limited amount of data accessible for creating a performance model of the engine. The performance modeling of a low bypass turbofan engine for supersonic aircraft is described herein. The Pratt and Whitney F100-PW-229 engine has been employed for low bypass turbofan engine performance modeling. Published data from the open literature are used as initial data for building the F100-PW-229 engine performance model. The unknown components' characteristics were estimated by optimization of parameters using by adaptive random search method and sensitivity analysis with respect to design variables. The engine performance model was evaluated to be properly constructed through the comparison of result of engine performance analysis and engine deck data.

• Proceedings of the Korean Society for Information Management Conference
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• 2003.08a
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• pp.27-34
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• 2003

현재 정부기관이 주체가 되어 운영하고 있는 정보서비스는 대규모 예산 및 고급인력을 투자하여 체계적으로 가공된 질 높은 정보를 제공하는 우수한 서비스임에도 불구하고, 이용자들의 서비스에 관한 인지도 부족으로 활성화가 되지 않고 있다. 본 연구는 최근 경제적인 홍보수단으로 각광받고 있는 검색엔진을 활용한 웹 서비스 마케팅 방법인 Paid Listing, Paid Inclusion, Search Engine Optimization의 기법을 살펴보고 이를 정보서비스의 활성화를 위해 사용할 수 있는 방안 및 사례를 제시하고자 한다.

• Journal of computational fluids engineering
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• v.19 no.4
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• pp.14-19
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• 2014

This study conducts shape optimization of rib turbulator on the internal cooling passage that has triangular cross-section of high pressure turbine nozzle. During optimization, various types of rib turbulator including angled, V-shaped, A-shaped and angled rib with intersecting rib are considered. Each type of rib turbulator is parameterized with attack angle(s), rib height, spacing ratio and bending/intersecting location. For optimization, Design of Experiment (DOE) and Kriging surrogate model are used to utilize computational resource more efficiently and Genetic Algorithm (GA) is used to search the optimum points. As a result, Pareto front of each type of rib turbulator with friction factor that relates to pressure drop in cooling passage and spatially averaged Nusselt number that relates to heat transfer on the wall is drawn and optimum points on the Pareto front are suggested.