• Journal of Distribution Science
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• v.20 no.8
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• pp.105-114
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• 2022

Purpose: The technology acceptance model (TAM) refers to a theory that maps the possibility or extent to which users can accept an innovative technology. The purpose of the current research is to investigate the mediating effect of TAM between online review and behavior intention for promoting golf app's distribution. Research design, data and methodology: In order to examine the relationship between app usage reviews, TAM, and behavioral intentions of golf app participants, the present author collected total 170 responses from South Korean participants based on web-based survey system. The main methodology which was selected by this study is mediation causality analysis that Baron and Kenny suggested. Results: The statistical findings definitely indicated that TAM mediating role exists between the positive emotion of golf app users regarding online reviews and positive behavior intention of golf app, which means that all three steps of mediation causality analysis were statistically significant. Conclusions: The present research concludes that the correct utilization of innovation in the design and implementation of the technology features translates into performance excellence. The model can be used to increase the online presence through innovation as a primary drive toward providing more convenience and accessibility to the users through mobile golf apps.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.3
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• pp.93-104
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• 2022

Purpose - The green marketing practice improves consumers' environmental knowledge, consequently bolstering their environmental purchase intention. It also improves consumers' green brand knowledge, positively influences their attitude toward green brands. This research examines the role of green brand image between green marketing practice and consumers' green purchasing intention Research design, Data, and methodology - This research has conducted the 'Qualitative Content Analysis' in the current literature dataset. It is crucial to create the procedures and processes that is used to acquire the data needed to structure or solve problems. Finally, total 35 prior studies included for the analysis. Result - Based on prior studies, the current authors figured out that the green brand image plays an essential role in promoting companies' efforts in green marketing practices and green purchase intentions through its mediating ability by fostering trust, green perceived value, green brand loyalty, and social responsibility as a significant determiner of green practices Conclusion - This research concludes that green brand positioning helps companies secure a special place in a consumers' mind by facilitating the design of the desired green brand awareness image and strengthening consumers' desire to purchase a specific green product/service. Green brand positioning centers on the way marketing communications of green brand features green brand knowledge.

• Asia pacific journal of information systems
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• v.30 no.4
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• pp.741-757
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• 2020

The outbreak of COVID-19 has changed our lifestyle. People spend much more time on YouTube, SNS and online shopping than before. Accordingly, the number of product review videos are steeply increasing in YouTube platform. When people watched the review videos, they might search additional information if they liked the videos. This study aims to investigate how the informativeness and the degree of attention gathering of product review videos influence on the product information sourcing intention and persuasion knowledge. We also try to find whether prior YouTube experience affects the relationship between the degree of attention gathering and persuasion knowledge. We conducted an online survey on 499 participants and analyzed using partial least square methods. Results show that 1) informativeness and the degree of attention gathering towards product review videos influence on the product information sourcing intention and user's persuasion knowledge. 2) Viewers' YouTube experiences moderate the increase of the viewers' persuasion knowledge caused by increasing the degree of viewers' attention gathering. This study implies that YouTube product review videos could be created in strategic manners. Also, it could be inferred that consumers' prior YouTube experiences may reduce negative potentials of the degree of attention gathering onto persuasion knowledge.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.237-253
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• 2018

In a rapidly changing environment, dynamic resources have become important factors for companies, the use of Big Data come into focus new core value of business but researches on the major resources and capabilities of companies are insufficient. In this study, the effect of dynamic capability and entrepreneurial orientation in the SMEs on the intention of Big Data utilization are explored. For the purpose of empirical analysis, the survey condusted of 364 domestic SMEs to analyze the effect of dynamic capability on the intention of Big Data utilization through entrepreneurial orientation, performed a parallel multi-parameter analysis of using SPSS Win Ver.22.0 and PROCESS macro v3.0. The results of hypothesis testing showing that dynamic resources and entrepreneurial orientation had positive influence intention of big data utilization. For the determinants of Big Data utilization related to AI it provide suggestions thereby improving the understanding of dynamic capabilities and entrepreneurial orientation and helping to improve the management of SMEs.

• Journal of Korean Society for Quality Management
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• v.50 no.1
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• pp.105-124
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• 2022

Purpose: The purpose of this study is to examine the factors that influence the pre-use expectation and the continuous usage intention of the OTT services. Methods: For empirical analysis, the survey for this study was administered with many anonymous people who had previously used any of the OTT services and valid 192 data were analyzed by SPSS and PLS-SEM. Results: The results of this study are as follows. Personalization and understandability in the information quality didn't significantly affect confirmation. Ease of use and search of the system quality significantly affected confirmation. Also, it was found that content diversity, content recency, and content playfulness as the characteristics of the content quality significantly affected the expectation confirmation. OTT service fees also significantly affected the expectation confirmation. It also significantly affected perceived usefulness and satisfaction. Finally, satisfaction positively influenced the continuouse intention to use. Conclusion: The findings of this empirical analysis shows that the specific characteristics related to the relationship of expectation confirmation, perceived usefulness, satisfaction, and continuous usage intention with respect to OTT services through the Post Acceptance Model (PAM). Because system quality, content quality, and service fees meeted users' expectations, OTT services need a strategy that can boost the users' positive perceptions or experiences by reinforcing these three factors.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.3
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• pp.5-33
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• 2018

In this paper, we analyze a user's usage behavior, identify and track search intention and interest field based on the National Science and Technology Standard Classification, and use it to personalize science and technology information. In other words, we sought to satisfy both efficiency and satisfaction in searching for information that users want by improving scientific information search performance. We developed the personalization service of science and technology information and evaluated the suitability and usefulness of personalized information by comparing the search performance between expert experimental group and control group. As a result, the personalization service proposed in this study showed better search performance than comparative service and proved to provide higher usability.

• Journal of Digital Contents Society
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• v.11 no.3
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• pp.357-365
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• 2010

Personalized web search engine provides personalized results to users by query expansion, re-ranking or other methods representing user's intention. The personalized result page includes URL, page title and small text fragment of each web document. which is known as snippet. The snippet is the summary of the document which includes the keywords issued by either user or search engine itself. Users can verify the relevancy of the whole document using only the snippet, easily. The document summary (snippet) is an important information which makes users determine whether or not to click the link to the whole document. Hence, if a search engine generates personalized document summaries, it can provide a more satisfactory search results to users. In this paper, we propose a personalized document summary system for personalized web search engines. The proposed system provides increased degree of satisfaction to users with marginal overhead.

• Journal of the Korean Society for information Management
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• v.33 no.3
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• pp.155-176
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• 2016

This study aims to develope a scholarly metadata information system based on conceptual elements of text structure of Korean studies research articles and to identify the applicability of text structure based metadata as compared with the existing similar system. For the study, we constructed a database(Korean Studies Metadata Database, KMD) with text structure based on metadata of Korean Studies journal articles selected from the Korea Citation Index(KCI). Then we verified differences between KCI system and KMD system through search results using same keywords. As a result, KMD system shows the search results which meet the users' intention of searching more efficiently in comparison with the KCI system. In other words, even if keyword combinations and conditional expressions of searching execution are same, KMD system can directly present the content of research purposes, research data, and spatial-temporal contexts of research et cetera as search results through the search procedure.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.65 no.1
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• pp.128-134
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• 2016

IoT devices including smart devices are connected with internet, thus they have security threats everytime. Particularly, IoT devices are composed of low performance MCU and small-capacity memory because they are miniaturized, so they are likely to be exposed to various security threats like DoS attacks. In addition, in case of IoT devices installed for a remote place, it's not easy for users to control continuously them and to install immediately security patch for them. For most of IoT devices connected directly with internet under user's intention, devices exposed to outside by setting IoT gateway, and devices exposed to outside by the DMZ function or Port Forwarding function of router, specific protocol for IoT services was used and the devices show a response when services about related protocol are required from outside. From internet search engine for IoT devices, IP addresses are inspected on the basis of protocol mainly used for IoT devices and then IP addresses showing a response are maintained as database, so that users can utilize related information. Specially, IoT devices using HTTP and HTTPS protocol, which are used at usual web server, are easily searched at usual search engines like Google as well as search engine for the sole IoT devices. Ill-intentioned attackers get the IP addresses of vulnerable devices from search engine and try to attack the devices. The purpose of this study is to find the problems arisen when HTTP, HTTPS, CoAP, SOAP, and RestFUL protocols used for IoT devices are detected by search engine and are maintained as database, and to seek the solution for the problems. In particular, when the user ID and password of IoT devices set by manufacturing factory are still same or the already known vulnerabilities of IoT devices are not patched, the dangerousness of the IoT devices and its related solution were found in this study.

• KIISE Transactions on Computing Practices
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• v.22 no.2
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• pp.83-88
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• 2016

Subtopic mining is the extraction and ranking of possible subtopics, which disambiguate and specify the search intentions of an input query in terms of relevance, popularity, and diversity. This paper describes the limitations of previous studies on the utilization of web resources, and proposes a subtopic mining method with a two-level hierarchy based on hierarchical search intentions and web resources, in order to overcome these limitations. Considering the characteristics of resources provided by the official subtopic mining task, we extract various second-level subtopics reflecting hierarchical search intentions from web documents, and expand and re-rank them using other provided resources. Terms in subtopics with wider search intentions are used to generate first-level subtopics. Our method performed better than state-of-the-art methods in almost every aspect.