• 패션비즈니스
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• 제23권6호
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• pp.49-63
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• 2019

The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

• 공학교육연구
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• 제19권4호
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• pp.47-59
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• 2016

This paper explores antecedents of entrepreneurial and job search intentions based on the theory of planned behavior. Additionally, it examines the impact of entrepreneurship and job search education on these antecedents of entrepreneurial and job search intentions. The research model has been validated by analyzing 1,432 responses from undergraduate students in South Korea. The results of analysis provide several findings: First, entrepreneurship attitude, entrepreneurship subjective norm, and entrepreneurship self efficacy showed significant positive effects on entrepreneurial intention, but their effects on job search intention were insignificant. Second, while job search attitude showed significant positive effects on both intentions, job search subjective norm showed a significant effect only on job search intention, and job search self efficacy showed a significant effect only on entrepreneurial intention. Third, entrepreneurship education increased all the antecedents of entrepreneurial intention, and reduced job search attitude. These results imply that entrepreneurship and job search education should be managed comprehensively, considering their cross-effects on the antecedents of entrepreneurial and job search intentions.

• 한국의류학회지
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• 제39권1호
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• pp.106-120
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• 2015

This study analyzed the effects of website and consumer's characteristics on price sensitivity as well as the effects of price sensitivity on repurchasing and switching intention. It ascertains differences in: website and consumer's characteristics, price sensitivity, and repurchasing and switching intention according to type of internet shopping mall. A survey was conducted from July 10 to August 20 in 2013, and 492 responses were used for data analysis. As a result, the reputation, ease of price search, and depth of product information positively influenced the price search and the interactivity of website characteristics positively influenced price importance. Product knowledge and information search of fashion consumers positively influenced price sensitivity. Also, the price sensitivity of internet fashion consumer positively influenced repurchasing intention. The price search positively affected the switching intention, while the price importance negatively affected the switching intention. Last, there were significant differences in the reputation, ease of price search, information search, price sensitivity, repurchasing and switching intention according to type of internet shopping mall.

• International Journal of Human Ecology
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• 제4권2호
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• pp.39-53
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• 2003

This study was designed to provide a better understanding of Korean female Internet users' intention to search for information regarding apparel goods and to shop for these goods. Shopping orientation, familiarity, and prior purchase experience were seen as influencing the intention to use the Internet for information search. An important aspect in the search habits that a consumer adopts in gathering information for their buying decisions was Internet shopping attitude. The objective was to predict apparel shopping in terms of prior Internet shopping experience, familiarity, intention to search information via the Internet, and shopping orientation. Internet shopping attitude, familiarity, prior purchase experience, and intention to use to search information were significant in predicting Internet apparel shopping. The most important determinants which influenced Internet shopping were attitude toward Internet shopping and intention to search. In considering the results of the present study, one should recognize the inherent limitations associated with generalizing these findings beyond the sample and the consumer products examined which in this study were apparel goods. Also this study focused on female computer users only. Therefore, future research should utilize more broadly based samples and refine the instrument to distinguish among different apparel products. This study does provide some information that should be helpful to retailers targeting the women's online apparel market.

• 컴퓨터교육학회논문지
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• 제12권6호
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• pp.21-32
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• 2009

본 논문은 사용자가 정보 욕구를 정확하게 질의어로 입력하고, 원하는 정보가 검색될 수 있도록 지원하기 위한 사용자 의도 자동추출과 이를 이용한 인텐션 맵 구축 방법을 제안한다. 제안하는 방법은 동일한 검색어를 입력한 사용자들의 검색 이력 데이터를 이용하여 사용자 의도 자질을 선정하고, 클러스터링 알고리즘과 사용자 의도 추출 알고리즘을 이용하여 사용자 의도를 추출하였다. 추출된 사용자 의도는 지식표상 이론에 근거한 인텐션 맵으로 표현하였다. 제안한 인텐션 맵의 효용성 분석을 위하여 현재 국내 상용 검색엔진에서 제공받은 2,600개의 사용자 검색 이력 데이터를 이용하였다. 실험결과 인텐션 맵을 이용한 정보검색이 일반 검색엔진을 이용 할 때 보다 통계적으로 유의미한 만족도를 나타내었다.

• 한국의류학회지
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• 제46권3호
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• pp.436-453
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• 2022

This study aims to investigate the effects of fashion information search and innovativeness of consumers on service quality of image search. Furthermore, it focuses on exploring the effect of image search service quality on use intention. Data of mobile-friendly consumers in their 20s and 30s was collected in September 2021 via an online survey. Finally, 300 samples were used for the data analysis. First, motivation for information search in fashion was divided into four factors: information, relation, leisure, and entertainment motivation. Furthermore, service quality of image search was divided into four factors: accuracy, convenience, customization, and aesthetics. Second, regression analysis was conducted to evaluate the effect of fashion information search motivation on service quality. As a result, it was found that information, relation, and entertainment motivation except leisure motivation had significant effects on all factors of service quality. Third, fashion innovativeness had no significant effect on aesthetics while consumer innovativeness significantly influenced all factors of service quality. Fourth, accuracy, convenience, and aesthetics had a significant effect on use intention.

• 아태비즈니스연구
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• 제15권1호
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• pp.45-69
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• 2024

Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer's usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers' perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

• 한국의류산업학회지
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• 제19권1호
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• pp.19-29
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• 2017

This study identified the purchase decision-making process of outdoor wear consumers and examined the hypothesis that consumer satisfaction mediates the relationship between purchase decision-making process and repurchase intention. Data were acquired from a survey and analyzed with descriptive, factor analysis, reliability analysis and multiple regression analysis. Respondents were 454 adults who have purchased outdoor wear. The results are as follows. First, the purchase decision-making processes of outdoor wear consumers consisted of a series of steps: need recognition & passive information search, active information search, evaluation of alternatives with practical attributes, evaluation of alternatives with unpractical attributes, purchase decision, and post-purchase evaluation. Second, four purchase decision-making processes (except for need recognition & passive information search and active information search) had significantly positive effects on consumer satisfaction. Third, the need recognition & passive information search, the evaluation of alternatives with unpractical attributes and post-purchase evaluation had significantly positive effects on repurchase intention. Lastly, the partial mediation of consumer satisfaction in the relationship between two purchase decision-making processes (evaluation of alternatives with unpractical attributes and post-purchase evaluation) and repurchase intention were indicated. This academic study will help to understand the purchase decision-making processes of outdoor wear and allow companies to obtain information (from the industrial aspect) about which process to invest in and how to manage the process.

• 한국콘텐츠학회논문지
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• 제13권11호
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• pp.198-212
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• 2013

본 연구는 대학졸업예정자들의 구직의도에 영향을 미치는 선행요인들을 밝히고, 요인들간의 구조적인 관계를 분석하는데 그 목적이 있다. 이를 위해 지방 국립대 4학년 재학생 231명을 대상으로 구조방정식 모델을 검증하였다. 통계분석은 SPSS 20.0 프로그램과 AMOS 18.0 프로그램을 사용하였다. 구조방정식을 이용한 주요 분석결과는 다음과 같다. 첫째, 구직효능감은 구직네트워크와 구직제약성의 구직의도에의 효과에 매개역할을 하고 있었으며, 구직명료성은 구직의도에의 직접 효과는 없었지만, 구직효능감을 통한 정(+)의 간접효과를 보여 주었다. 둘째, 구직태도와 구직효능감은 구직의도에 정(+)의 효과를 나타냈다. 셋째, 구직 제약성은 구직태도에 부(-)의 영향을 주고 있으며, 구직네트워크와 구직제약성은 구직효능감에 유의한 정(+)적 효과를 나타내었다. 넷째, 구직네트워크와 구직효능감의 향상은 구직명료성을 상승시키는 효과를 보여주었다. 다섯째, 본 연구결과를 통하여 대학졸업예정자들의 구직효능감 향상과 긍정적인 구직태도의 함양 및 구직관련 사회관계망의 확보가 요구됨을 확인할 수 있다.

• 산경연구논집
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• 제11권6호
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• pp.41-53
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• 2020

Purpose: The purpose of this study is to review the previous studies on the characteristics of the image search service provided by using artificial intelligence, the social impact characteristics, and the moderating effect of perceived anthropomorphism, and conduct empirical analysis to identify the constituent factors affecting purchase intention. To clarify. Through this, I tried to present theoretical and practical implications. Research design, data, and methodology: Research design was that characteristics of image search service (ubiquity and information quality) and social impact characteristics (subjective norms, electronic word of mouth marketing) are affected by mediation of satisfaction and flow, therefore, control of perceived anthropomorphism have an effect on purchase intention to increase. For analysis, research conducted literature review, and developed questionnaires, so that EM firm which is a specialized research institute has collected data. This was conducted on 410 people between the 20s and 50s who have mobile shopping experiences. SPSS Statistics 23 and AMOS 23 had been used to perform necessary analysis such as exploratory factor analysis, reliability analysis, feasibility analysis, and structural equation modeling based on this data. Results: first, ubiquity, information quality and subjective norms were found to have a positive effect on purchase intention through satisfaction and flow parameters. Second, satisfaction and flow were found to have a mediating effect between ubiquity, information quality, and subjective norms and purchase intentions. However, there was no mediating effect between eWOM information and purchase intention. Third, perceived anthropomorphism was found to have a moderating effect between information quality and satisfaction, and it was found that there was no moderating effect on the relationship between information quality and flow. Conclusions: The information quality of image search services using artificial intelligence has a positive effect on satisfaction, and it has been found that there is a positive moderate effect of perceived anthropomorphism in this relationship, which may be an academic contribution to the distribution science utilizing artificial intelligence. Therefore, it is possible to propose a distribution strategy that improves purchase intention by utilizing image search service and anthropomorphism in practical business and providing a more enjoyable immersive experience to customers.