• Title/Summary/Keyword: Search Engine

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Study on Analysis of Website Visibiliy for Search Engine Optimization (검색엔진 최적화를 위한 웹사이트 가시성 분석에 관한 연구)

  • Yoon, Sun-Hee
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.6
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    • pp.147-152
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    • 2010
  • The Internet has become a major channel of business marketing and sales, and there is a core competitive object between websites for a high position ranking in search engine results. There are various ways to maintain the high position ranking of website involving the development of componental coding or the expensive investment for the search engine optimization. The purpose of this paper is proposed to identify and rank the negative elements of website visibility to get rid of those elements when website designer designs the webpage. Website can be removed from indices of search engines when they are not satisfied for search engine optimization. The proposed experiments that are identified and ranked the negative elements of website visibility in this paper are based on the theories and experiments of existing website visibility models. The experimental analyses in this paper are scored and normalized based on methodologies of those models and 10 highest negative elements are ranked through the analyses. Therefore when website is designed, these highest negative elements should be avoided so website can not be removed in the indices of search engines.

On Regularity of Daily Distribution of Queries in Search Engine (검색엔진에서 일간질의 어분포의 정상성에 관한 연구)

  • Park, Sang-Gue;Lee, Chan-Kyu;Yoon, Kyung-Hyun;Kim, Seong-Hee;Lee, Jun-Ho
    • Journal of the Korean Society for information Management
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    • v.24 no.4
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    • pp.255-265
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    • 2007
  • In this paper we analyzed regularity of daily patterns of distribution of Queries coming from internet search engine. And then, we proposed a Pareto distribution and Zipf law for identifying the query distribution and applied them to daily queries on the search engine during 2 week. We found that there is some evidence that Pareto and Zipf laws can be applied to evaluate the regularity of daily patterns of distribution of queries in search engine. Those results can be used to provide a better understanding of the social interests and trends using the query distribution patterns.

Improved Piracy Site Detection Technique using Search Engine

  • Kim, Eui-Jin;Kim, Deuk-Hun;Kwak, Jin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.7
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    • pp.2459-2472
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    • 2022
  • With the increase in copyright content exports to overseas markets due to the recent globalization of the Korean culture, the added value of the Korean digital content market is increasing at a significant rate. As such, as the size of the copyright market increases, different piracy sites have emerged that generate profits by illegally distributing works without the permission of the copyright holders, resulting in direct and indirect damage to these copyright holders. The existing copyright detection methods used in public institutions for solving this problem are limited, while the piracy sites are ever-changing. Methods are being continuously developed to achieve better detection results. To this end, it is possible to detect the latest infringement site domain by detecting the infringement site domain that is constantly changed through the search engine. This paper proposes an improved piracy site detection method using a search engine to prevent the damage caused by piracy sites.

A Study on the Characteristics of Meta Search Engines (메타검색엔진의 특징에 관한 연구)

  • 이란주
    • Journal of the Korean Society for information Management
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    • v.17 no.2
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    • pp.85-100
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    • 2000
  • Meta search engines have been used as the first engine because they let users several search engines at once for their queries and give them the search results. The purpose of this study is to examine the features and functions of 17 meta search engines in order that it helps users select and execute effective searches on meta search engines. Each selected engine is analyzed based on the criteria evaluating both meta search engines and general search engines. The results show that each meta search engine has its own characteristics while there are common features among them. It is expected that the results of this study will help users utilize meta search engines and provide meta search engine designer basic ideas.

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Strategies for the Automatic Decision of Railway Shunting Routes Based on the Heuristic Search Method (휴리스틱 탐색기법에 근거한 철도입환진로의 자동결정전략 설계)

  • Ko Yun-Seok
    • The Transactions of the Korean Institute of Electrical Engineers D
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    • v.52 no.5
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    • pp.283-289
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    • 2003
  • This paper proposes an expert system which can determine automatically the shunting routes corresponding to the given shunting works by considering totally the train operating environments in the station. The expert system proposes the multiple shunting routes with priority of selection based on heuristic search strategy. Accordingly, system operator can select a shunting route with the safety and efficiency among the those shunting routes. The expert system consists of a main inference engine and a sub inference engine. The main inference engine determines the shunting routes with selection priority using the segment routes obtained from the sub inference engine. The heuristic rules are extracted from operating knowledges of the veteran route operator and station topology. It is implemented in C computer language for the purpose of the implementation of the inference engine using the dynamic memory allocation technique. And, the validity of the builted expert system is proved by a test case for the model station.

GAN-based Automated Generation of Web Page Metadata for Search Engine Optimization (검색엔진 최적화를 위한 GAN 기반 웹사이트 메타데이터 자동 생성)

  • An, Sojung;Lee, O-jun;Lee, Jung-Hyeon;Jung, Jason J.;Yong, Hwan-Sung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2019.05a
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    • pp.79-82
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    • 2019
  • This study aims to design and implement automated SEO tools that has applied the artificial intelligence techniques for search engine optimization (SEO; Search Engine Optimization). Traditional Search Engine Optimization (SEO) on-page optimization show limitations that rely only on knowledge of webpage administrators. Thereby, this paper proposes the metadata generation system. It introduces three approaches for recommending metadata; i) Downloading the metadata which is the top of webpage ii) Generating terms which is high relevance by using bi-directional Long Short Term Memory (LSTM) based on attention; iii) Learning through the Generative Adversarial Network (GAN) to enhance overall performance. It is expected to be useful as an optimizing tool that can be evaluated and improve the online marketing processes.

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Analysis of Advertising Effect of Farm Homepages Registered in Search Engine (농가 홈페이지의 검색엔진 등록효과 분석)

  • Kwon, Yong-Dae;Kim, Eung-Cheo
    • Korean Journal of Agricultural Science
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    • v.30 no.2
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    • pp.191-198
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    • 2003
  • This paper aims at being informed on how farms should invest resources to advertise their homepages on the internet. The number of visitors to homepage was used for analyzing the effect of advertising homepages of farmers conducting e-business. The results of analysis are as follows; (1) The daily number of visitors that has viewed homepages was 55 on average, (2) 48% of visitors came to farm homepages via search engine, which was the highest rate among accessible routes to homepage. Therefore, it was suggested that farmers should register their homepages on major search engines such as yahoo.co.kr, naver.com and daum.net in order to promote the effect of advertising homepage. We recommend that farmers should enlist the name of agricultural products on the first page of search engine view because people tend to use key word(92%) rather than homepage name(8%) when they would like to search wanted products on the internet.

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A Study on the Crawling and Classification Strategy for Local Website (로컬 웹사이트의 탐색전략과 웹사이트 유형분석에 관한 연구)

  • Hwang In-Soo
    • Journal of Information Technology Applications and Management
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    • v.13 no.2
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    • pp.55-65
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    • 2006
  • Since the World-Wide Web (WWW) has become a major channel for information delivery, information overload also has become a serious problem to the Internet users. Therefore, effective information searching is critical to the success of Internet services. We present an integrated search engine for searching relevant web pages on the WWW in a certain Internet domain. It supports a local search on the web sites. The spider obtains all of the web pages from the web sites through web links. It operates autonomously without any human supervision. We developed state transition diagram to control navigation and analyze link structure of each web site. We have implemented an integrated local search engine and it shows that a higher satisfaction is obtained. From the user evaluation, we also find that higher precision is obtained.

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An Empirical Study on Click Patterns in Information Exploration (검색결과 역배열 제시를 통한 순서 기반 정보탐색 유형 실증연구)

  • Cho, Bong-Kwan;Kim, Hyoung-Joong
    • Journal of Digital Contents Society
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    • v.19 no.2
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    • pp.301-307
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    • 2018
  • Generally, search engine summarizes the main contents of the search results so that user can click the site providing the information of the contents to search first. In this study, we demonstrated whether the user clicks on the search results based on the summary content provided by the search engine or on the order of the search result placement through empirical studies through the presentation of search results. By using the API provided by the search engine company, a search site that presents the search results in a regular and inverse order is created, and the click action of each user's search result is displayed in the order of actual click order, click position, and the user's search type such as the route of movement. As a result of the analysis, most users account for more than 60% of users who click on the first and second exposed search results regardless of the search results. It is confirmed that the search priority of users is determined according to the order of search results regardless of the summary of search results.

Implementation of Search Engine to Minimize Traffic Using Blockchain-Based Web Usage History Management System

  • Yu, Sunghyun;Yeom, Cheolmin;Won, Yoojae
    • Journal of Information Processing Systems
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    • v.17 no.5
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    • pp.989-1003
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    • 2021
  • With the recent increase in the types of services provided by Internet companies, collection of various types of data has become a necessity. Data collectors corresponding to web services profit by collecting users' data indiscriminately and providing it to the associated services. However, the data provider remains unaware of the manner in which the data are collected and used. Furthermore, the data collector of a web service consumes web resources by generating a large amount of web traffic. This traffic can damage servers by causing service outages. In this study, we propose a website search engine that employs a system that controls user information using blockchains and builds its database based on the recorded information. The system is divided into three parts: a collection section that uses proxy, a management section that uses blockchains, and a search engine that uses a built-in database. This structure allows data sovereigns to manage their data more transparently. Search engines that use blockchains do not use internet bots, and instead use the data generated by user behavior. This avoids generation of traffic from internet bots and can, thereby, contribute to creating a better web ecosystem.