• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.5
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• pp.66-79
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• 2000

Landscape impact assessment(LIA) is an aid to decision-making. For the decision maker, LIA provides a scientific examination of the predicted landscape implications of a proposed action and of the mitigation measures, before a decision is taken. Thus, the efficacy of LIA depends on the scientific credibility of the prediction and mitigation measures described in the landscape impact statement. The purpose of this paper was to examine the efficacy of LIA through the content analysis of prediction and mitigation measures in the selected 39 landscape impact statements and 34 environmental impact statements. The content of the selected statements was analyzed in terms of the quantification, precision, significance, and likelihood. The results showed that both prediction and mitigation measures were very low in the scientific credibility. Specifically, the prediction was ambiguously described without scientific probability, and the effect of mitigation measures was not specifically presented in the reports. Thus, landscape impact statement can not give credible information in the decision making process, which weakens the efficacy as an aid to decision-making. Based on the results, several suggestions were presented to enhance the efficacy of LIA.

• Journal of The Korean Association For Science Education
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• v.30 no.4
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• pp.402-411
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• 2010

The purposes of this study are to analyze an argumentation between an astronomers group and a counter astronomers group that have concluded different results by using the same methods and to find an implication for applying to school science. For this study, two science research papers, which have been interpreted differently, were selected and analyzed in spite of observing same area in Titan and using same data process method. Their key issues are involved in interpretation and explanation, and the credibility of observed data. From this result, scientific argumentation accompanied with the credibility evaluation about the justification process of scientific explanation and experiment results needs to be developed.

• Journal of Information Science Theory and Practice
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• v.4 no.1
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• pp.21-29
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• 2016

Given the difference in research performance in various scientific fields, this study aims to weight and valuate current indicators used for evaluation of scientific productions (publications), in order to adjust these indicators in comparison to each other and make possible a more precise evaluation of scientific productions. This is a scientometrics study using documentary, evaluative, and survey techniques. The statistical population consisted of 106 top Iranian researchers, scientists, and scientific and research managers. Then their research résumé information was gathered and analyzed based on research questions. In order to compare values, the data gathered from research production performance of the population was weighted using Shannon entropy method. Also, the weights of each scientific production importance according to expert opinions (extracted from other works) was analyzed and after adjustment the final weight of each scientific production was determined. A pairwise matrix was used in order to determine the ratios. According to the results, in the area of engineering sciences, patents (0.142) in the area of science, international articles (0.074) in the area of humanities and social sciences, books (0.174), and in the area of medical sciences, international articles (0.111) had the highest weight compared to other information formats. By dividing the weights for each type of publication, the value of each scientific production compared to other scientific productions in the same field and productions of other fields was calculated. Validation of the results in the studied population resulted in very high credibility for all investigated indicators in all four fields. By using these values and normalized ratios of publication indicators it is possible to achieve precise and adjusted results, making it possible to feasibly use these results in realistic policy making.

• Journal of Nutrition and Health
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• v.46 no.5
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• pp.470-481
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• 2013

This study provides standardized scientific criteria for education materials on nutrition and diet that could be used in schools, workplaces, and health and medical facilities. The study was conducted from April 2011 to October 2011. Literature reviews, institutional visits, and telephone interviews were conducted for the first draft of the accreditation criteria. Expert meeting and advisory councils were conducted in order to obtain feedback after development of the first draft of accreditation criteria. In order to verify the validity and reliability of the first draft on certification criteria, a survey was sent out to 143 professionals, including professors, researchers, health and medical experts, teachers, nutrition teachers, dietitians, and clinical nutritionists. After several modifications, the final accreditation criteria were established for 1) printed materials (authority, credibility, objectivity, organization, editing, real-life usability, activities and participation, and public interest), 2) web-sites (authority, credibility, objectivity, design, real-life usability, accessibility, currency, and public interest) and 3) materials with activities (credibility, organization, design, convenience of utilizing, safety, and public interest). Out of several criteria, contents (authority, credibility. and objectivity) and publicity (public interest) areas are mandatory requirements. For the accreditation, books for learning and materials with activities are required to meet more than six evaluation components, and the other materials are required to meet more than five evaluation components, including the required area. Accreditation criteria developed in this study could be used as a standard for development or selection of good education materials for nutrition and dietary life.

• Journal of the Korean Society of Earth Science Education
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• v.5 no.2
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• pp.175-188
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• 2012

The purpose of this study were to explore teaching method for scientific inquiry including scientific argumentation to increase students' scientific literacy. For this study, the detailed guideline including assessment frame for students' argumentation was developed and applied to seventh and ninth grade students. From this application, data were collected from the students' views by pre, post questionnaire and the teachers who had taught to their students by questionnaire including students' attitudes change and applicability. From this study, the result were following. The change of students' perceptions was revealed by questionnaire and the teachers' description. And the applicability of this teaching method was indicated by the teachers' opinion. From these findings, the method was found as applicable teaching method to teach scientific inquiry including scientific argumentation in school science.

• Journal of Fashion Business
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• v.24 no.6
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• pp.63-79
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• 2020

This study analyze consumers' unconscious visual attention to color and images of internet shopping malls by using eye-tracking method. Twenty-nine participants, including 15 females and 14 males, participated. The average ages of the male and female participants were 27.3 years and 27.7 years, respectively. Ten images of five layouts (multi-composition images, single-model images, gender-composed images, videos, and moving banner images) of internet shopping malls were shown on an eye-tracker computer screen. Quantitative analyses of the eye-tracking responses were conducted. SPSS was used to analyze the descriptive characteristics and to conduct an independent-sample t-test, along with an ANOVA. The data analysis showed that the image area generally had the shortest time to first fixation (TFF), the longest duration of fixation (DOF), the highest number of fixations (NOF), and the highest numbers of revisits(NOR).Notably, visual attention towards female models was high among various images. The results can be used to improve credibility and design online shopping layout with a scientific evidence that helps consumers through their purchase decisions.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.2
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• pp.243-254
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• 2022

Customers' perceptions of information about a company's products or services have altered as a result of the development of ICT and social networks. This gives rise to a fact that buzz marketing, which is a marketing technique employed commonly in today's business and communication, has a significant impact on customers' electronic word of mouth intention (e-WOM). However, very few studies about this issue have been conducted so far, which reveal a gap in understanding buzz marketing from an academic perspective. Based on the results of a cross-sectional survey in Binh Duong city, this study investigates the efficiency and effect of buzz marketing on customers' e-WOM intention through mediating variables of message credibility. Data from 367 time-lagged individual samples were collected and analyzed by the structural equation modeling method (SEM). Results showed that creativity, clarity, and humor variables have a positive relationship with message credibility and then impact the intention to conduct e-WOM of social networks' users. Marketing campaigns employing the buzz technique should be launched with easy-to-understand and entertainable messages. Findings from this study also provide managers with a scientific understanding of buzz marketing and the effectiveness of this technique as well as reveal the potential for future studies to explore further in this area.

• Journal of the Korean earth science society
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• v.44 no.6
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• pp.533-539
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• 2023

This article reviews a few academic discussions in our geological society. The author presents his opinion on the discussions regarding the ages of the Okcheon Group, Myogog Formation, and hominid footprints of the Jeju Island, as well as on the inaccurate reportage in mass media. The academia advances via healthy debates and discussions. The arguments for and against Darwin's "Origin of Species" and scientific debates regarding Wegener's "Continental Drift Hypothesis" are well known. In academic debates or discussions, authority should not be involved in any form. Academic research should be conducted based on scientific principles and evidence-free of personal preferences or other nonacademic factors. Opponents should challenge with scientific approaches, suggesting alternatives based on science. Opposition without scientific basis is not productive in conducting academic research in search of scientific truth. Often, the news media delivers inaccurate information to the public-intentionally or unintentionally. There must be a mechanism to immediately identify and rectify inaccurate, false, or fake information for the benefit of the public and the credibility of the news media.

• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.3
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• pp.89-100
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• 1997

The purpose of this paper was to analyze the content of impact prediction in EISS, in order to find the degree of the acuracy of impact prediction . 30 EISS were selected as analysis objects through variance miximization strategy. Content analysis of the selected EISS was performed by 5 analysis items, such as quantification of measurement, range of impact area, time frame of impact, likelihood of impact, and explict characterization of impact significance. The results showed that the accuracy investigated by the 5 items was very low. In conclusion, 5 suggestions were proposed in order to improve the credibility of EIS as a scientific report. The 5 suggestions were : 1) impact prediction should be described by quantitative measurement; 2) In establishing the time frame of the impact and the referent populatioin influenced by the impact, the characteristics of the proposed action should be carefully considerd; 3) the significance of the predicted impact should be quantitatively described; 4) specific description should also be used in the likelihood or the probability of the predicted impact in a real world; 5) equal emphasis should be put on the three environment, including natural and social as well as living environment.

• Journal of the Korean Chemical Society
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• v.64 no.6
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• pp.429-437
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• 2020

This study investigated a total of 529 integrated science teachers' implementation and changes to apply the curriculum-instruction-assessment. Data was collected through online survey on scientific competencies and skills, teaching-learning and assessment methods, changes of teacher's preparation, topics/materials, teaching-learning, and assessment to apply the curriculum-instruction-assessment as teaching integrated science. The results of the study were as follows: first, in the integrated science class, teachers implemented more on scientific communication and scientific inquiry among scientific core competencies, and analysis and interpretation of data collection and communication among scientific skills. Teachers often taught in lectures and used multiple choice items and short essay for evaluation. Teacher groups with less than 10 years of teaching experience appeared to be less active in teaching scientific core competencies and skills than those with more than 10 years. Second, Teachers have increased more time and efforts to search and to organize various materials in addition to textbooks, and try to integrated concepts in various fields to prepare learning topics and textbooks. Third, even though teachers made little change in implementing the process-oriented assessment, they used instructional strategies to increase student engagement in the integrated science class, restructured the instruction to provide immediate feedback after conducting the assessment. It is necessary to build a system that ensures fairness and credibility of evaluation while respecting the autonomy and professionalism of teachers.