• Title/Summary/Keyword: Science and Media

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Towards Tangible Shopping in Virtual World

  • Syamsuddin, Muhammad Rusdi;Juasiripukdee, Pan;Kwon, Yong-Moo
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2009.01a
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    • pp.373-375
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    • 2009
  • This paper introduces the concept of Tangible Shopping conducting in virtual world. The main idea of this paper is to combine the concept of web 2.0 mashup into shopping activities in virtual world. Feature of annotation and web browsing are also included in this concept. This research aims to enhance web shopping activities from the conventional approach into new way which deliver tangible shopping experiences to users. At the beginning, we review the state-of-the-art of virtual worlds and Web 2.0 Mashup. Next, we review our related work. Then, we address the design and implementation of tangible shopping in virtual worlds.

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Coordinate Conversion Algorithm to Spherical Image for Automated Object Tracking (자동화된 객체추적을 위한 구형 영상으로의 좌표 변환 알고리즘)

  • Kim, Cheong Hwa;Jeon, So Yeon;Park, Goo Man
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2018.11a
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    • pp.174-176
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    • 2018
  • 본 논문에서는 직사각형 영상에서의 객체 좌표를 회전축과의 각도로 표현하는 방법을 적용한 자동화된 객체추적 알고리즘을 제안한다. 직사각형 영상을 구형으로 맵핑했을 때 객체의 정확한 좌표를 알아내기 위해 비례식을 사용하였다. 실제 영상이 구형 영상으로 맵핑되었을 때, 화면에 보이는 중앙점을 기반으로 실제 영상의 좌측상단 좌표를 구하였다. 앞서 구한 좌표를 이용하여 실제 영상의 좌측상단에서 객체의 이동 거리를 더하면 구형 영상에서 객체의 실제 좌표를 구할 수 있다. 제안한 방법을 통해서 관심 객체의 움직임을 효과적으로 추적하였다.

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An Analysis of Media in the Elementary Moral Textbooks by the Information Processing Model (정보처리모형을 이용한 초등학교 도덕 교과서의 수록 매체 분석)

  • Song, GI-Ho
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.28 no.1
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    • pp.5-23
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    • 2017
  • The purpose of this study is to analyze media in the elementary moral textbooks with the information processing model and suggest some ways to boost media literacy within the school library. In this study, the three national moral curriculum for the 4th, 5th and 6th elementary students are assayed. As the results of analysis, the inputs of the elementary moral textbooks are bias toward pictures (visual media) and stories (printed media), its' processing focus on investigation and workbooks using the table and its' outputs are based on the writing, speaking and making (creating). But there are so lack of specific activities to achieve relevant information form the media and the reading strategies of visual media as the elements of inputs. The school library should serve various reading materials considering the develop of reading interest, make workbooks for learning strategies according to the text types and try to secure collaborative teaching time to resolve the bias toward media of inputs, increase information processing activities and improve students' media literacy.

Enhancing the corporate image through social media: An approach based on multi-dimensional scaling (다차원척도법에 의한 기업이미지 제고를 위한 소셜미디어 활용방안)

  • Kim, Suhyun;Lee, Hanjun;Suh, Yongmoo;Han, Jinyoung
    • Journal of the Korean Data and Information Science Society
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    • v.24 no.3
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    • pp.427-436
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    • 2013
  • Social media is drawing attention among companies for its potential as a marketing tool. There are many types of social media and their characteristics are varied, and thus choosing the appropriate social media considering the purpose of the company is important. In this paper, we conduct comparative analysis on the popular social media such as Facebook, Twitter, Naver blog, Youtube, Cyworld and Me2day using multidimensional scaling method. The result shows that there are differences in the effectiveness of enhancing diverse dimensions of corporate image among social media. This result can be used in developing social media based marketing strategy.

An Empirical Investigation of the Citizens' Freedom of Expression and Trust in Public Agency to use Social Media in Post-Communist Countries: The Case of Mongolia

  • Erdenebold, Tumennast;Kim, Suk-Kyoung;Rho, Jae-Jeung;Hwang, Yoon-Min
    • Asia-Pacific Journal of Business
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    • v.12 no.1
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    • pp.41-56
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    • 2021
  • Purpose - This empirical study examined the influence of post-communist countries sociol-political factor of freedom of expression preconditioning, and trust in agency, mediating performance expectancy of social media users representing the citizens' behavioural intention to utilize social media in a post-communist country, the case of Mongolia. Design/methodology/approach - This research collected 403 valid survey data from citizens those who use social media in Mongolia. The study used Partial Least Squire (PLS) analysis with the research conceptual model founded on the UTAUT model. Findings - The study shown that citizens in post-communist, they strongly willing freedom of expression, which driving as a positive precondition factor, and this has an indirect positive influence, and trust in agency mediates to enhance performance expectancy. Social influence, and effort expectancy factors have direct positive influence on the intention to use of social media systems in the public sector domain of Mongolia. Research implications or Originality - This research proposed a new model to test citizens' intention to use social media as a communication tool to engage with public organizations in the pre-adoption stage of post-communist countries. Theoretically, this research builds up to the unique theoretical contribution with social media by examining a new social media-based third-party intercommunication medium, incorporating intent to utilize for citizens with government in post-communist countries. Practically, this article lays out the directions to aid social media usage for government sector with concerning citizens intentions in the post-communist situation.

Selection of Newly Isolated Mushroom Strains for Tolerance and Biosorption of Zinc In Vitro

  • Gonen Tasdemir, F.;Yamac, M.;Cabuk, A.;Yildiz, Z.
    • Journal of Microbiology and Biotechnology
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    • v.18 no.3
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    • pp.483-489
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    • 2008
  • Nine newly isolated mushroom strains were tested to assess both their zinc tolerance and potential for zinc removal from an aqueous solution. Four strains of ectomycorrhizal fungi, namely Clavariadelphus truncatus (T 192), Rhizopogon roseolus (T 21), Lepista nuda (T 373), and Tricholoma equestre (T 174), along with five strains of white rot fungi, Lenzites betulina (S 2), Trametes hirsuta (T 587), Ganoderma spp. (T 99), Polyporus arcularius (T 438), and Ganoderma carnosum (M 88), were investigated using zinc-amended solid and liquid media. Their biosorption properties were also determined. The colony diameter and dry weight were used as tolerance indices for fungal growth. C. truncatus and T. equestre were not strongly inhibited at the highest concentrations of (225 mg/l) zinc in solid media. The most tolerant four strains with solid media, C. truncatus, G carnosum, T. hirsuta, and T. equestre, were then chosen for tolerance tests in liquid media. An ectomycorrhizal strain, C. truncatus, was also detected as the most tolerant strain in liquid media. However, the metal-tolerant strains demonstrated weak activity in the biosorption studies. In contrast, the highest biosorption activity was presented by a more sensitive strain, G. carnosum. In addition, seven different biosorbent types from G. carnosum (M 88) were compared for their Zn (II) biosorption in batch experiments.

Cyberbullying Detection in Twitter Using Sentiment Analysis

  • Theng, Chong Poh;Othman, Nur Fadzilah;Abdullah, Raihana Syahirah;Anawar, Syarulnaziah;Ayop, Zakiah;Ramli, Sofia Najwa
    • International Journal of Computer Science & Network Security
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    • v.21 no.11
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    • pp.1-10
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    • 2021
  • Cyberbullying has become a severe issue and brought a powerful impact on the cyber world. Due to the low cost and fast spreading of news, social media has become a tool that helps spread insult, offensive, and hate messages or opinions in a community. Detecting cyberbullying from social media is an intriguing research topic because it is vital for law enforcement agencies to witness how social media broadcast hate messages. Twitter is one of the famous social media and a platform for users to tell stories, give views, express feelings, and even spread news, whether true or false. Hence, it becomes an excellent resource for sentiment analysis. This paper aims to detect cyberbully threats based on Naïve Bayes, support vector machine (SVM), and k-nearest neighbour (k-NN) classifier model. Sentiment analysis will be applied based on people's opinions on social media and distribute polarity to them as positive, neutral, or negative. The accuracy for each classifier will be evaluated.

Ultrastructure of the tympanic mucosa in experimentally produced serous otitis media (고양이에서 유발된 장액성중이염시 중이점막의 미세구조에 관한 연구)

  • Park, Soon-Il;Yoon, Kang-Mook;Shim, Sang-Yul
    • Applied Microscopy
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    • v.12 no.1
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    • pp.1-10
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    • 1982
  • Serous otitis media is closely related with auditory tube function, but its etiology and pathogenesis are not clearly defined yet. So we tried to prove the theory of hydrops ex vacuo via the experimental study with cats by means of obstructing the pharyngeal orfice of the auditory tube and observe the serial changes in tympanic mucosa through light and electron microscopy. The results are as follows; 1. We confirmed the production of serous otitis media with auditory tube obstruction and have a new understanding of auditory tube function in middle ear aeration. 2. The effusion in serous otitis media was produced from the next day of experiment and increased till the fourteenth day, but decreased after the spontaneous perforation of ear drum. 3. Through the light microscopy, we observed the increasement of the sercretory cells including goblet cells, epithelial hyperplasia, capillary proliferation and invasion of inflammatory cells. 4. Through the elctron microscopy, we observed the protrusion of secretory cells, blobs in cilia, loss of cilia, increasement of vesicles, vacuoles and dense bodies in ciliated cells and Invasion of inflammatory cells. With above results, we concluded that aeration through auditory tube is the most important factor in serous otitis media and presumed the effusion was secreted by secretory cells.

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Effects of supplemented culture media from solid-state fermented Isaria cicadae on performance, serum biochemical parameters, serum immune indexes, antioxidant capacity and meat quality of broiler chickens

  • Liu, Shaoshuai;Yan, Wenjuan;Ma, Chang;Liu, Yajing;Gong, Limin;Levesque, Crystal;Dong, Bing
    • Asian-Australasian Journal of Animal Sciences
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    • v.33 no.4
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    • pp.568-578
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    • 2020
  • Objective: The objective of this study was to investigate effects of supplementation of culture media from solid-state fermented Isaria cicadae (I. cicadae) on performance, serum biochemical parameters, serum immune indexes, antioxidant capacity and meat quality of broiler chickens. Methods: A total of 648 Arbor Acres male broiler chickens(1 d; average body weight, 42.93±0.47 g) were randomly assigned to 6 treatments, each with six replicates and 18 broiler chickens per replicate. Broiler chickens were fed phase I (d 1 to 21) and phase II (d 22 to 42) diets. The phase I diets were corn and soybean-meal based diets supplemented with 0%, 2%, 4%, 6%, 8%, or 10% culture media from solid-state fermented I. cicadae respectively. The phase II diets were corn and soybean-meal based diets supplemented with 0%, 1.33%, 2.67%, 4.00%, 5.32%, or 6.67% culture media from solid-state fermented I. cicadae respectively. Results: In phase I, the broiler chickens with the supplementation of culture media had increased body weight gain and feed intake (linear and quadratic, p<0.05) with increasing inclusion of culture media. The levels of serum total antioxidant capacity (T-AOC), glutathione (GSH) and superoxide dismutase (SOD) increased linearly (p<0.05). In phase II, levels of serum T-AOC and interleukin-1β increased linearly (p<0.05), and GSH increased (p<0.05). In the kidney, GSH and glutathione peroxidase (GSH-Px) concentrations increased (linear and quadratic, p<0.05) and SOD concentration increased linearly (p<0.05). Compared to the control, shear force and drip loss of breast muscle decreased (linear and quadratic, p<0.05). Drip loss of leg muscle decreased linearly and quadratically (p<0.05). Conclusion: Dietary supplementation of culture media from solid-state fermented I.cicadae which was enriched in both wheat and residual bioactive components of I. cicadae enhanced the growth performance of broiler chickens. It also improved body anti-oxidative status and contributed to improve broiler meat quality.

The Impact of Snapchat and YouTube Influencers on the Consumption Behaviour of Saudi Consumers

  • Al-Ajlan, Monirah;Alsadhan, Afnan;Mirza, Abdulrahman
    • International Journal of Computer Science & Network Security
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    • v.22 no.10
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    • pp.423-430
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    • 2022
  • The emergence of social media platforms has changed the culture of business marketing. Their impact has increased considerably since the emergence of social media influencers or content creators. The phenomenon of social media influencers has been adopted as one of the most effective marketing strategies among global and local organizations. Those celebrities attract business owners, who seek to use them as means to reach a large number of potential consumers. Today, the user bases of Snapchat and YouTube in Saudi Arabia are growing fast and becoming very popular, unlike other social media platforms. Consequently, the impact of these applications' influencers on the purchasing habits of individuals cannot be underestimated. This survey paper intends to investigate the impact of Snapchat and YouTube influencers on the consumption behaviour of Saudi consumers. Results suggest that Snapchat is not only more popular but also more rusted and credible. Moreover, influencers' impact on purchasing behaviour is prevalent and powerful; furthermore, its influence is more effective in persuading Saudi consumers to buy certain products, such as food, than other products, like jewelry.