• Title/Summary/Keyword: Science Communication

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Exploring Science Communication in Panels of Exhibitions and Proposing its Development Direction in Exhibition Education: Two cases of Natural History Museum

  • Park, Young-Shin;Choi, Eunji;Ryu, Hyo-Suk
    • Journal of Science Education
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    • v.38 no.1
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    • pp.205-229
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    • 2014
  • The purposes of this study were to explore what components of science communication and its level are contained in text panels of exhibitions in natural history museums and to propose its development direction of exhibition education in Korea. First, to find out the component and level of science communication contained in exhibition panels, the researcher team developed the analyzing tool which was called SEPAT (Science Exhibition Panel Analyzing Tool), then employed them to profile the component and level of science communication. Second, the researchers introduced the exemplary designed media of exhibitions to demonstrate how much science communication could be enhanced. The results were made as follows. First, the components of science communication was considerably weighted toward to 'concept' one. There were also a few 'awareness' and 'engagement', both of which were under 5% in each zone of exhibition and there was not 'NOSI' or 'opinion' embedded in the analyzed exhibitions. Second, the various type of designing exhibitions were found to promote or enhance the restrictedly represented components of science communication. It is suggestable for exhibitions to be designed through various type of 'media' to enhance science communication. Visitors are required to experience rich science communication to meet their educational needs, and exhibition developers in natural history museums and other museums are recommended to be professional in containing all components of science communication through various type of designing exhibitions.

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Distribution Strategies for Service Delivery: Focus on Verbal and Non-verbal Communication at Counter Service Restaurants

  • CHOI, Jinkyung
    • Journal of Distribution Science
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    • v.20 no.3
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    • pp.45-52
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    • 2022
  • Purpose: This study investigated the impact of staff verbal and non-verbal communication on consumer satisfaction and revisit intention. The study sought to identify differences in demographic and eating out characteristics on perceived verbal and non-verbal communication. Research design and methodology: This study used a survey method to collect data. The questionnaire asked about previous experience with verbal and non-verbal communication with staff at a counter service restaurant. The study measured degrees of perceived verbal and non-verbal communication. In addition, the effect of verbal and non-verbal communication on satisfaction and revisit intention was measured. The principal results: Results of ANOVA showed significant differences in monthly income on verbal communication and monthly income and budget for dining out on verbal and non-verbal communication. Both verbal and non-verbal communication affected satisfaction and revisit intention significantly with slightly more power of verbal communication than non-verbal communication. Major conclusions: Results of this study suggest that consumers are affected by both verbal and non-verbal communication. Staff communication is critical to increasing consumer satisfaction and revisit intention; hence, training staff in effective communication is necessary.

Exploring Science Communication of Global Issue and Suggesting its Implication in Science Education: The Cases about Nuclear Energy of Korea and Japan

  • Park, Young-Shin;Chung, Woon-Gwan;Otsuji, Hisashi
    • Journal of the Korean earth science society
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    • v.39 no.5
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    • pp.483-500
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    • 2018
  • The purpose of this study was to explore what kinds of science communication are ongoing in formal and informal settings for learning about nuclear energy, which is very important issue domestically and internationally. The researchers collected and analyzed data from science textbooks at elementary and middle school levels, from exhibitions in Y informal hall that belongs to one nuclear power plant, and from 40 bestselling books about nuclear energy in order to explore the kind of science communication. The same process was used to explore Japanese case so that we could compare the results with Korean cases and draw implications for enhancing science communication about nuclear energy. The science communication of nuclear energy in Korea included implicit and indirect content espoused in science textbooks; two opposite views displayed in bestselling books, and positive aspects mainly displayed in exhibition of information hall in nuclear power plant. It is suggested that both direct and explicit science communication along with the neutral viewpoints including positive and negative ones be provided for the public to form a good understanding of nuclear energy.

A PERFORMANCE STUDY OF SPEECH CODERS FOR TELEPHONE CONFERENCING IN DIGITAL MOBILE COMMUNICATION NETWORKS

  • Lee, M.S.;Lee, G.C.;Kim, K.C.;Lee, H.S.;Lyu, D.S.;Shin, D.J.;Lee, Hun
    • Proceedings of the Acoustical Society of Korea Conference
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    • 1994.06a
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    • pp.899-903
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    • 1994
  • This paper describes two methods to assess the output speech, quality of vocoders for telephone conferencing in digital mobile communication networks. The proposed methods are the sentence discrimiantion method and the modified degraded mean opinion score (MDMOS) test. We apply these two methods to Qualcomm code excited linear prediction (QCELP), vector sum excited linear prediction (VSELP) and regular pulse excited-long term predictin (RPE-LTD) voceders to evaluate which vocoding algorithm can process mixed voice signal from two speakers better for telephone conferencing. From the experiments we obtain that the VSELP vocoding algorithm reveals superior output speech quality to the other two.

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A Study on the Organization of Department for the Education of Telecommunications (통신교육을 위한 학과편제에 관한 연구)

  • Jhow, Jeong-Hyon;Shin, Sang-Gak;Wang, Jee-Kyoon;Lee, Jin
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.7 no.3
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    • pp.87-111
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    • 1982
  • The education system is the communication field should be based on the characteristics of communication science and the function of manpower. However, the current education system at the level of college is insufficient and irrational to meet the requirements of the telecommunication field in our country. The main reasons are as follows: 1. Misunderstanding the characteristics of communication science. 2. Indiscretion of the categories of communication manpower due to lack of coordination between academic circles and communication industrial field. Telecommunication function could be performed only by combining the engineering and the suitable operational control. The communication engineering is similar to the electronic engineering, but the former should follow the miscellaneous international protocol and the domestic regulations, being only a means for the telecommunication function. In order to improve the education system of communiation, we aim to identify the principle of communication science, orthodoxy of the education, the categories of communication industrial field and manpower. The present system has been formed on the basis of ignoring the attributes of manpower and historical background of communication science. Therefore, this paper proposes to set up new departmental organizations for educating communication manpower as the following: In addition, this paper proposes a new curriculum model of the above twodept, and we believe that it well turn out more scientific, effective and reasonable education for the communication science. 1. Modification of the present formation, designated Electronic Communication Department. 2. New formation model: A. The best future model such as establishing ad independent telecommunication college which is composed of : Dept. of Radiocommunication Dept. of Telecommunication Enginnering Dept. of Communication Industrial management Dept. of Transmission Engineering Dept. of Telecommunication Law B. An immediately practicable proposal model instead of the existin Dept.. which is composed of the first two Dept. of the above five Dept. In addition, this paper proposes a new curriculum model of the above two dept. and we believe that it will turn out the education for the communication science to be more scientific, effective and reasonable.

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Quantum Communication Technology for Future ICT - Review

  • Singh, Sushil Kumar;Azzaoui, Abir El;Salim, Mikail Mohammed;Park, Jong Hyuk
    • Journal of Information Processing Systems
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    • v.16 no.6
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    • pp.1459-1478
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    • 2020
  • In the last few years, quantum communication technology and services have been developing in various advanced applications to secure the sharing of information from one device to another. It is a classical commercial medium, where several Internet of Things (IoT) devices are connected to information communication technology (ICT) and can communicate the information through quantum systems. Digital communications for future networks face various challenges, including data traffic, low latency, deployment of high-broadband, security, and privacy. Quantum communication, quantum sensors, quantum computing are the solutions to address these issues, as mentioned above. The secure transaction of data is the foremost essential needs for smart advanced applications in the future. In this paper, we proposed a quantum communication model system for future ICT and methodological flow. We show how to use blockchain in quantum computing and quantum cryptography to provide security and privacy in recent information sharing. We also discuss the latest global research trends for quantum communication technology in several countries, including the United States, Canada, the United Kingdom, Korea, and others. Finally, we discuss some open research challenges for quantum communication technology in various areas, including quantum internet and quantum computing.

Study on Concept and Characteristics of Science Communication in Modern Society (현대사회의 과학커뮤니케이션 개념과 특성 연구)

  • MiKyung Chang
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.827-832
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    • 2024
  • Science communication based on social reflection and political consensus among social members should be activated rather than focusing on science and trying to find solutions in a short period of time in order to respond to science and technology risk issues in modern society, which are the main characteristics of complexity, uncertainty, and unpredictability. The purpose of this study is to examine science communication suitable for a risk society and to present implications by exploring in detail how the concept and flow of science communication have changed due to changes in the social paradigm and what is needed to revitalize science communication. When scientific knowledge and understanding of science are combined with public participation, and science communication that can demonstrate practical expertise and efficiency can be realized when empirical knowledge to solve problems in a risk society is strengthened away from the authority and power of science alone.

Development of a Half-Duplex Communication Device for Use via Human Skin (인체 임피던스를 이용한 양방향 통신 시스템의 설계)

  • Kim, Won-Jun;Song, Kyo-Yong;Kim, Young-Pil;Ko, Dong-Young;Kim, Jung-Han
    • Journal of the Korean Society of Manufacturing Technology Engineers
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    • v.24 no.5
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    • pp.583-587
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    • 2015
  • In this study, a half-duplex mutual communication device via human skin was developed. Frequency-shift keying (FSK) digital modulation and demodulation control were used to transmit and receive data. Data communication through the human body is an effective communication technique and has high-grade security characteristics. In addition, making contact is a natural instinct of humans. Transmitting data through the human body is currently a highly conspicuous technology, because recently a lot of commercial sensors for humans have been developed. A body area network (BAN) can be easily constructed by this communication method on human skin. In this study, a half-duplex FSK mutual communication device was developed using a commercial FSK modulator and demodulator. A special control switching circuit and communication sequence were developed for mutual communication through human skin.

Factors Affecting the Distribution of Skincare Products through Brand Awareness on TikTok Platform

  • Feby LARASATI;Indah PUSPITARINI;Abdul AZIZ;Ricardo INDRA;La MANI
    • Journal of Distribution Science
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    • v.22 no.10
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    • pp.79-90
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    • 2024
  • Purpose: This study examines the distribution of skincare products through digital channels, focusing on the role of brand awareness within the field of distribution science. As social media platforms like TikTok revolutionize distribution strategies, this research aims to identify the key factors influencing brand awareness in the distribution of skincare products on TikTok. Specifically, the study explores how influencer marketing, content marketing, and electronic word-of-mouth (E-WOM) affect the distribution process by enhancing brand awareness.. Research design, data, and methodology: Employing an explanatory quantitative method, the study surveyed 400 TikTok users exposed to NPURE skincare promotions. Data was collected via Google Forms using non-probability purposive sampling. The analysis was conducted using SmartPLS and Structural Equation Modeling (SEM) to examine the relationships between distribution factors and brand awareness. Results: The findings reveal significant relationships between (1) influencer marketing and brand awareness, (2) content marketing and brand awareness, and (3) electronic word-of-mouth (E-WOM) and brand awareness in the context of skincare product distribution on TikTok. Conclusion: This research contributes to the field of distribution science by demonstrating how digital marketing strategies on TikTok influence brand awareness, consequently impacting the distribution of skincare products. The findings offer insights for optimizing distribution strategies in the digital age, highlighting the significance of influencer partnerships, content creation, and promoting positive E-WOM in digital distribution channels.

A Study on the Facing Problem for Science of Communication (통신과학의 당면과제)

  • 조정현
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.2 no.1
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    • pp.2-13
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    • 1977
  • Along with the evolution of social phenomena such as politics, econmics, and culture, communication that is also one of social activities or social procedures has been developed as an independent science with integral characteristics.Originally formed in the United States of America in 1950s, the science of communication is now greatly spreading all over the world. Indebted to this world tendency, Korean Institute of Communication Science was inaugulated in February of 1575, acknowledging the need of accepting this science in Korea with the objectives to secure social and national development. The science of communication is to analyze its internal elements and search for the scientific trait and their relativities. Moreover, this science aims to contribute to human welfare by means of systematizing communication activities intimately related with various adjoining sciences. In other words, the science of communication is to logically systematize the principles and theories based on communication practices and to a great extent cultivate the applying theory and efficient method of communication.Accordingly, 1 would like to suggest that many scholars, educators, practitioner, and managers interested in communication fields have a new acknowledgment and outlook for· communication andeavor to make it scientific and self - independent .

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