• International Journal of Costume and Fashion
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• v.10 no.1
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• pp.81-91
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• 2010

The purpose of this study was to investigate differences in purchase behaviors for school uniforms among adolescent consumer groups which were segmented by the type of retailer they patronized. An online survey was carried out and 907 data sets were analyzed using SPSS. The results support that classifying adolescent consumers according to what type of retailers they patronize lead to a proper understanding of the segmentation of the school uniform market. The adolescent consumers consisted of five groups categorized by the retailer types. These types included special stores, department stores, discount stores, small custom-made stores and stores designated by schools. The results also indicated that consumer groups segmented by retailer patronage differ significantly in their use of multimedia information sources. Five consumer groups showed significant differences in two purchase evaluative criteria: utilities and promotions.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.1105-1113
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• 2002

The purpose of this paper was to understand the relationship of high school boy's satisfaction with a Korean traditional style school uniform and their attitudes and image evaluation to male regarding wearing school uniforms. A survey was administered to 128 male high school students. To find our factors of their attitudes and their images regarding wearing school uniforms, Varimax rotated factor analysis was adopted. The results showed that each few factors were identified in their wearing attitudes and images. Multiple regression analysis was to investigate the relationship between these factors and the satisfaction with their school uniform. As a result of this, if their satisfaction becomes greater, they tend to recognize the distinctive design of their school uniform and wear their school uniform on various occasions. In addition, the more they become satisfied with their school uniform, the more the students are comfortable with the uniform and recognize it as a symbol of status as well. The relationship between the factors of their wearing attitudes and satisfaction with their school uniform shows that of their satisfaction becomes greater, they recognize the school uniform as good looking, comfortable and as an intelligent image. The analysis of their attitudes and images indicates that the factor of a good looking images is correlated with all factors of their attitudes. Therefore the attitudes of high school boys toward wearing a school uniform have been changed and revealed to be different from previous research results.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.68-73
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• 2021

The 'Good School Uniform' development project was conducted in consultation with Gyeonggi-do and the Gyeonggi Provincial Office of Education. The aim is to find various ways to supply school uniforms reflecting the latest trends at low prices using high-quality textile materials produced in Gyeonggi-do. From 2015, when the 'Good School Uniform' development project started, to the present, various events and fairs are making great progress. However, there are several problems in actually wearing each middle and high school student. In order to satisfy the characteristics of each school and the satisfaction of parents and students together, it is necessary to not only conduct practical research such as closer customer satisfaction surveys, industry-academia-research networks, expert interviews, and surveys, but also several supplements such as consultations between practitioners. There are many domestic studies on the development of school uniform design, but the research on the revitalization plan according to the free school uniform support is very insufficient. Moreover, it is not easy to find recent studies on the development of 'Good School Uniforms'. This study intends to study how to build a system so that the Gyeonggi-do 'Good School Uniform' development project can be used as a role model. In addition, it is expected that this study will be used as basic data for building a nationwide system such as public brand development and collaboration with small domestic companies.

• The Research Journal of the Costume Culture
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• v.20 no.3
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• pp.319-329
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• 2012

The market share of conglomerates is increasing in the Korean school uniform market these days. Functional fit problems occurred. Girls choose slim silhouette often experienced fit problems. The purpose of this study is to probe for functional design elements of high school girls' uniforms. A questionnaire survey was carried out. 202 high school girls took part in the survey. The questionnaire measured school uniform brand preference and size of school uniform jackets. The results of the survey show that over half of participants(56.6%) wore their jackets over nine hours per day. They considered the aesthetics of the design as the most important factor when purchasing school uniforms. That element affected their brand preference. In analyses of the fit suitability, there were no significant differences between brands. The jacket lengths were significantly different among brands, but all were evaluated as being short. About 60% of students had difficulty raising their arms while wearing their school uniform jackets. The results of this study revealed that high school girls' uniform jackets are too short and tight. Ergonomic design elements should be applied to high school girls' uniform jackets.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.177-188
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• 2014

This research is aimed at analyzing the evaluation for the design and satisfaction/unsatisfaction of the autumn and winter school uniform targeting junior students and sophomore students at academical and vocational high schools located in Ulsan, Korea. For this research, SPSS 12.0 was used to measure the frequency and the t-test analysis of 396 data. The results of this study are as follows. The most important factor of autumn-winter school uniforms was heat-retainment. It was showed significant differences between sphere and grade. They also answered body shape' faults and figure emphasis as the most distressed factors. In the design of the school uniform, It was not show significant differences between sphere and grade. They considered the silhouette when they worn the school uniform as the most important factor. The primary factors in purchasing a uniform appeared to be price. Repair experiences after purchasing a school uniform found to count more among students. Examination about transformed parts of uniforms for the students with experiences in uniform modification showed that many students in the academic sphere modified length and width of upper wears, and length of skirt, while many students in the vocational sphere modified waist and hip. Junior grade than sophomore grade appeared to have modified in all parts.

• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.919-928
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• 2014

The purpose of this study was conducted to improve middle school students' satisfaction on their uniform to provide basic information for the wearing condition. on their comfortable uniform. Survey was conducted on 532 boys' and girls' middle school students in Iksan City. This study analyzed the purchasing factors and modification, fitting evaluation, and satisfaction of comfortable uniform aspect of students. It was the questionnaire consisted of 18 questions in total. The results are as follows : First, boys' middle school students preferred 'activity' among the purchasing factors. Girls' middle school students preferred 'design' and 'activity' among the purchasing factors. Second, in purchasing types, boys' students bought the type of cooperative purchasing and the type of the school uniform special shop in girls' students. Third, 51.0% of the students interviewed have experienced to modify their uniforms. Since the non fashionable design and non suitable uniform length caused the students to modify their uniform. Also students did not satisfy the color and design in their comfortable uniforms. Thus school uniform maker should make that consider movement, color, design, functional elements and changing students' aesthetic sense.

• Journal of the Korean Home Economics Association
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• v.47 no.10
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• pp.73-85
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• 2009

The purpose of this study was to examine whether uniform reforming behavior in high school girls is related to body image distortion, and to obtain objective data to help in guiding students in the wearing of uniforms at school. 661 freshmen and junior girls at six high schools in Kwangju city responded to questionnaires. The data was analyzed by one-way ANOVA and Pearson’s product-moment correlations using the SPSS 12.0 program. According to their body satisfaction level, three groups (haggard distortion, normal, overweight distortion) were identified. The data showed that a few high school girls were unable to recognize their body types correctly. It also indicated that school uniform reforming behaviors in high school girls were not related to their body image or body satisfaction level. So, it seems that students need guidance in the building up of an objective body image and wearing uniforms to fit their body types.

• Journal of Korean Home Economics Education Association
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• v.25 no.4
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• pp.47-61
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• 2013

This study is aimed to find correlation between benefits of pursuing clothes and the attitude towards wearing school uniform, as well as the effects that wearing attitude has on the satisfaction. This research is carried out by investigating and researching into middle and high school students around capital regions in the hopes of enhancing their satisfaction to their uniforms and their desire for self-expression, resulting in a positive notion to uniforms being settled in among the students. In the regards of benefits of pursuing clothes, female students are highly pursuing individual characteristics, aesthetics, and economy all depending on the demographic factors. It is notable that students in Seoul are pursuing those elements more strongly than those in Gyeonggi-do. As for the attitude towards wearing school uniforms, the safety weighs a lot among female students. Meanwhile, those in Gyeonggi-do were more inclined to economy as they prefer wearing uniform more often than not. Students who are pursuing individual characteristics and aesthetics are less likely to pursue economy, whereas those who are pursuing practicality are pursuing better economy. Those in favor of economy, meanwhile, are pursuing aesthetics, safety, as well as economy. When it comes to the attitude towards wearing school uniforms, the result showed that it is more likely for those who are considering aesthetics, safety, and economy to be satisfied with the aesthetics, practicality, and the convenience aspects of school uniforms.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.598-617
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• 2013

This study analyzes the body sizes of young boys in order to categorize a sizing system for middle and high school uniforms. The study was based on the $6^{th}$ National Anthropometric Survey (Size Korea 2010) data. The sample size consisted of 2,317 boys between the ages of 13 and 18 years. Most measurement items increased significantly relative to age and there was rapid growth between the ages of 13 and 14 years. The growth for the chest and hip was more than the waist. The drop value 1 (difference between chest circumference and waist circumference) and the drop value 2 (difference between hip circumference and waist circumference) increased remarkably from the age of 13 to the age of 15. Therefore, the waist size decreased and chest and hip became wider relative to the age increase. Middle school students had a smaller chest and hip circumference than high school students in the comparative body measurement results for middle school students (13-15 years) and high school students (16-18 years) of the same height group. The somatotype of high school students showed a long trunk length, broad chest and shoulder.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.157-168
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• 2006

This research is to investigate the perception and satisfaction of high school students for Saenghwal Hanbok school uniforms. With this study we will be able to provide useful information for clothing companies as well as schools which are planning to introduce Saenghwal Hanbok as a uniform. The research subjects included 446 high school students of Chungcheong and Gyeonggi areas. The results of this study are as follows: 1. Male students evaluated Saenghwal Hanbok affirmatively in terms of its activity convenience. Female students, on the other hand, thought highly of it in such aspects as modern beauty, aesthetic color, distinction, symmetry, wearability, tidiness, color harmony, color unity, decoration details, and suitability for special occasions as well as modem daily life. 2. The satisfaction with Saenghwal Hanbok as a school uniform stayed, on an average, below a mid-level. It appeared that high schools with long history showed more interest than comparatively newly-established schools. Also, students with obesity liked Saenghwal Hanbok more than normal students. 3. The students' demand for price cut was highest among other demands of Saenghwal Hanbok school uniform. In addition, almost all items including wearability, material, color, activity convenience, and patterns appeared to need more improving.