• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.10
• /
• pp.1519-1529
• /
• 2009

This study investigates the influences of the impulse buying tendency of consumers, apparel price and scarcity messages on purchasing behavior at the time of purchase on the internet. This study was comprised of 2 (impulse buying: high versus low) $\times$ 2 (price of Internet purchase products: high apparel price versus low apparel price) $\times$ 2 (scarcity message: quantity scarcity message versus time scarcity message) with three mixed elements. The subjects of this study were 400 college students in the Seoul and Gyeonggi area. A total of 95 students who had a high tendency for impulsive purchase and 104 who had a low tendency participated in the survey. Data are analyzed by factor analysis, T-test, and ANOVA. The results of this study are as follows. 1. At the time of group buying on the Internet, impulse buying tendency, apparel price, and scarcity message had a statistically significant interaction effect on consumer preferences. 2. At the time of purchase on the Internet, impulse buying tendency, apparel price, and scarcity message did not have a statistically significant interaction effect on the intention of consumers to make a purchase. However, there was a significant difference in the intention to make a purchase based on impulse buying tendency and apparel price.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.22 no.4
• /
• pp.25-38
• /
• 2020

Impulse buying occurs when consumers feel an urge to impulsively buy a product without thoughtful consideration of why and for what reason they need the product. However, few efforts have been made to identify the impacts of perceived scarcity on the impulse buying of fashion products in mobile shopping malls. This study's objectives were to estimate, using structural equation model analysis, the impact of a scarcity message on browsing, feeling the urge to buy, and impulse buying of fashion products on mobile shopping malls. Data was collected from 206 customers who experienced to impulse buying fashion products via objective sampling. Structural equation modeling was used to test the hypotheses developed for the study. Results found evident effects of the scarcity message on the impulse buying of fashion products directly and indirectly. Additionally, consumers felt the urge to buy had a significant impact on the impulse buying of fashion products, whereas browsing had little impact on the impulse buying of fashion products. This is an expanded study to examine structural equation modeling of impulse buying of fashion products on mobile shopping malls. These results will contribute to a better understanding of the mechanisms that underlie the operation of an effective scarcity strategy for fashion products on mobile shopping malls.

• Journal of Fashion Business
• /
• v.20 no.4
• /
• pp.207-225
• /
• 2016

This study aims to analyze the impact of negative review type, brand reputation and opportunity scarcity perception, on preferences of fashion products in social commerce. For the above evaluation, we used the 2 (negative review type: objective/subjective) ${\times}2$ (brand reputation: high/low) ${\times}2$ (opportunity scarcity perception: high/low) model, designed with three mixed elements. We enrolled 260 women in their 20s and 30s, who live in Seoul and have used social commerce; a final total of 207 subjects were considered for analysis. The data were analyzed using the SPSS 18 program and reliability test, t-test and three-way ANOVA were performed. Following observations were made: First, preferences were higher when the subjects read objective negative reviews than subjective negative reviews, and when a fashion product was from a brand of high reputation than a brand of low reputation. Second, the interaction effect between negative review type and brand reputation was greater among the subjects whose opportunity scarcity perception is high, than those having low opportunity scarcity perception. Thus, we conclude that the social commerce should encourage consumers to write more objective reviews, and fashion brands should manage their reputations well. Also, social commerce can use scarcity messages aggressively to increase preferences of global fashion luxury goods, which is actively marketed in social commerce since 2015.

• Korean Journal of Culture and Social Issue
• /
• v.27 no.2
• /
• pp.139-165
• /
• 2021

In this study, we focused on the socio-structural factors that cause ageism, investigating whether the influence of the resource scarcity on ageism in the younger generation depends on socioeconomic status. To test this hypothesis, we conducted an online study of 219 adults in their 20s and 30s. Specifically, participants were randomly assigned to either the resource scarcity priming condition or the control condition, and completed a writing task. After this, participants responded to ageism and socioeconomic status items. As a result, the effect of resource scarcity on ageism was not significant. However, we found that socioeconomic status moderated the impact of resource scarcity on ageism. In other words, resource scarcity priming has been shown to significantly reduce ageism for individuals who have relatively lower socioeconomic status. This finding is in line with previous studies in which people of low socioeconomic status were found to be more sympathetic to socially disadvantaged individuals suffering deleterious situations such as resource scarcity. This work is significant in that we have looked at both the situational and personal factors influencing ageism, and in that we have attempted to examine the causal influence of resource scarcity on ageism through an experimental approach. However, since the alternative explanation of the findings has not been completely excluded, replication through further studies will be necessary.

• Journal of Wellbeing Management and Applied Psychology
• /
• v.2 no.2
• /
• pp.13-19
• /
• 2019

This study is about pressure-accepting behavior of consumers attached to brands. Previous studies of the situation focused on time pressure and scarcity pressure, focusing on scarcity. The results of the study are as follows. First, consumers attached to brands were found to be relatively blunt in time pressures. This indicates that brands of consumers are attached to do not buy on impulse because of time pressure. Second, consumers attached to brands were found to be relatively under social pressure. This indicates that consumers who are attached to the brand do not buy with social pressures such as quasi-family groups. Third, consumers attached to brands were found to be relatively sensitive to scarcity pressures. Thus, a quantity-limited marketing strategy is generally more effective for consumers with high marketing effectiveness but high brand attachment. Fourth, unlike the one presented, consumers attached to the brand were found to be relatively insensitive to place pressure.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2019.01a
• /
• pp.191-192
• /
• 2019

The objective of this study is to understand the relationship between type of advertising and brand attachment. We divide advertising type into loss and gain frame and examine the effect on brand attachment, The effect of scarcity advertising on brand attachment and the effects of interaction effects on brand attachment were examined. The results showed that the effect of the loss and gain frame on brand attachment was not statistically significant. It also showed that scarcity was not emphasized or emphasized or had no effect on brand attachment. That is, the more emphasis on gain in advertising frame and the less pressure on scarcity, the more effective ad type for brand attachment.

• Journal of Korean Society on Water Environment
• /
• v.27 no.2
• /
• pp.178-187
• /
• 2011

National water supply, water resources available, the ratio of water supply to total water resources, and the ratio of water supply to available water resources were investigated to find global seawater desalination plant market for 163 nations. Water resources available per capita from 2007 to 2016, population in water scarcity region from 2011 to 2016, and the ratio of water scarcity population to total population were also analyzed for the countries. Annual percentage increase in total municipal drinking water capital expenditure and Annual percentage increase in total industrial water market were analyzed to predict the amount of water supply by use. 76 countries are suffering from water scarcity and 60 countries among the countries have coastal regions. Forty countries were selected by considering the considerable amount and highly increasing trend of water demand by use. Most countries show increasing trend of industrial water and 82 countries have more than 4% annual increasing rate for domestic water expense from 2008 to 2016 among 163 countries. Among the 76 water scarcity countries 16 countries were finally selected by considering expense prediction by use. Middle-east, east asia, pacific ocean, and west europe regions include most selected countries.

• Journal of Environmental Impact Assessment
• /
• v.27 no.3
• /
• pp.267-278
• /
• 2018

With climate change and population growth, there are significant increases in water scarcity. There have been water security assessments to abate the gap between water demand and availability to support water resource management. However, most of the assessments are focusing on the water that flows through either on or below the land surface, failing to consider water that infiltrates and can be used by vegetation. This study presents water scarcity assessment accounting for Blue and Green water concept, and applied the method to Boryung region. Monthly streamflow, evapotranspiration, and soil moisture were estimated by SWAT modeling, and each of them was used to analyze Blue and Green water scarcity. Blue and Green water scarcity had different aspect, and the result indicated the time when water scarcity is more likely to happen. The water scarcity assessment framework presented in this paper provides novel assessment method integrating hydrologic and ecosystem aspects, thereby improving the understanding of how water resources should be managed.

• Journal of Service Research and Studies
• /
• v.12 no.4
• /
• pp.125-138
• /
• 2022

This study has examined the effect of cognitive resource on purchase intention of scarcity products according to the level of need for cognitive closure. In order to find out the effect on purchase intention for products that are presented a shopping environment is supposed, where various timing of consumer promotion reward exist, and where consumers can easily access and experience a lot of cognitive changes. the effect of how these two influences are adjusted according to the level of need for cognitive closure (NFCC). The study divide into two experiments. Research analyzes the behavioral differences of consumers for scarcity message products according to cognitive resource level with a moderating effect of NFCC. As a result of the study, Research according to the level of cognitive resource, when applied scarcity message product showed a negative effect of the cognitive resource (self-regulating resource) depletion level on the purchase intention of high-involvement product with scarcity message (Hypothesis 1). Consumers' purchase intention for limited products was higher at the non-depleted level than at the cognitive resource depletion level, and this difference was found statistically significant. Next, as a result of examining the difference according to the level of NFCC, the difference in the influence of cognitive resource level on purchase intention of scarcity products was found to be statistically significant where the NFCC was low (Hypothesis 2).

• Journal of the Korean Operations Research and Management Science Society
• /
• v.40 no.1
• /
• pp.35-55
• /
• 2015

In this research, we analyze the effects of price discounts and scarcity message (both quantity limitation message and time limitation message) on the purchase intention in the smart-phone environment. The purchase intention becomes higher at high discount rate and with scarcity message (both quantity limitation message and time limitation message). We also analyze the moderating effects of consumer's shopping value and distance between the consumer and the store on the effects of price discounts and scarcity message (both quantity limitation message and time limitation message) on the purchase intention. On average, the effects of price discount, time limitation message and quantity limitation message on the purchase intention become the highest levels for consumers pursuing hedonic shopping value. The effects of price discount, time limitation message and quantity limitation message on the purchase intention become higher when they are offered within a short distance between the coupon provider and the target customer.