• Journal of the Korean Society of Costume
• /
• v.55 no.4 s.94
• /
• pp.107-123
• /
• 2005

In this thesis, I tried to compare and analyze the characteristics of the costume worn by leading figures of French movie 'Dangerous Liaison' and Korean movie 'The Scandal'. I compared the costumes they wear with the costumes of 18th century Fran[e and also tried to analyze how the costumes represent the psychological status of the persons in the movie. Since these two movies are based on the same original novel, the major figure's characters, socio-economic status and the situations they faced are similar but the physical background are very different, that is Fran[e and Korea. The analysis of the costume worn by similar characters in the two movies show differences due to the intention of tile producer's. The costumes used in Scandal shows much more use of varied colors to represent the characters of the major roles while Dangerous Liaison more faithfully follows the evidences of the costume used in the period in France. As seen from the result of this analysis, we can deduce that the costumes used in the movie not only have the simple role of clothes but also itforms the image of the figure in the movie representing the social and economic status of the person who wears them. Because of these demands, the designer should posses profound knowledge of history of the costumes of the period as well as the creativity to harmonize them with the atmosphere that the movie intend to appeal.

• The Journal of Industrial Distribution & Business
• /
• v.11 no.4
• /
• pp.47-56
• /
• 2020

Purpose: This study aims to explore how consumers respond to the immoral actions of a CEO. More specifically, this research focuses on the moral reasoning processes used by consumers in order to maintain support for the CEO despite the immoral action. In addition, this research suggests that support for the CEO would improve product purchase intention. Research design, data, and methodology: To test the hypotheses presented, an online research company was hired and online survey was conducted with adult participants. Online research company sent an email to the potential subjects asking their participation in an online survey. Subjects were able to participate in the online survey by clicking a link to the survey. When the participants clicked the link, they were instructed to read a fictitious newspaper article on a CEO's immoral action. And then, they were asked to answer several questions online. Responses were obtained from 336 adults participants and data were analyzed using SPSS Hayes Macro for a moderation effect and AMOS for a structural equation model. Result: Moral reasoning processes were divided into moral decoupling and moral rationalization and analyzed to determine their influence on product purchase. Also in this study, we suggest the public self-consciousness of consumers as an antecedent of moral reasoning processes, and argue that consumers with high public self-consciousness are more likely to engage in moral decoupling than moral rationalization. Conclusions: Our results showed that moral decoupling and moral rationalization improved the consumer's perception of corporate ethicality, which increased product purchase intention. In addition, consumers with high public self-consciousness were more likely to engage in moral decoupling than in moral rationalization. In addition, this research suggested that severity of the scandal would moderate the impact of public self-consciousness on moral decoupling. However, this hypothesis was not supported statistically since most participants perceived the scandal to be a highly severe incident, that may lead to an insignificant interaction effect between severity of the scandal and public self-consciousness. This research expands the scope of available research on corporate ethics and consumer responses to negative information involving celebrities and provides practical implications for corporate crisis management.

• Journal of architectural history
• /
• v.15 no.5
• /
• pp.19-39
• /
• 2006

This study deals with construction contract bid-rigging by Japanese contractors who monopolized the construction market of the Korean Peninsula during the Japanese colonial rule, and investigates the abuses of the contract bid-rigging. First of all, construction contract bid-rigging in Korea was triggered by Japanese construction contractors and contract brokers, who had savored the benefits of bidrigging in Japan and had repeated the bid-rigging in Korea since 1903. Second, the agency played a significant role to mediate construction contractors, and existed throughout the Japanese colonial rule on the Korean Peninsula with changing their names. Most of them were engaged in major contract bid-rigging scandals. Among them was Construction Association of Korea, which existed for over 13 years. The agencies had took part in governmental services since the mid-1930s when Japan exploited Korean people during wartime, and focused on sweating human resources for the constructions. Third, one of the biggest construction bid-rigging scandals during the Japanese colonial rule was "the 1st and 2nd scandal on Daegu construction contract bid-rigging." Indeed, the second scandal paved the way for the serial scandals: "Kyeongseong construction contract bid-rigging scandal", "Busan construction contract bid-rigging scandal", and other cases throughout the nation. Fourth, along with the contract bid-rigging cases related to the Japanese Government-General of Korea and local authorities, bid-riggings firmly took rooted in local governments' farmland reclamation projects in the 1920s and the poor relief services in the 1930s. The "bid-rigging charges" forced contractors to compensate their losses with exploiting material costs and labor costs, generating serious problems. The construction contract bid-rigging enabled Japan to monopolize the construction industry and to sweat farmers on the Korean Peninsula. Against this backdrop, contract bid-rigging by Japanese construction contractors during the its colonization made Korean contractors ruled out, and helped Japanese monopolize the industry. A large amount of bid-rigging charges drove Japanese contractors to do fraudulent work with cheap materials and to exploit Korean labor force.

• Journal of Distribution Science
• /
• v.17 no.8
• /
• pp.77-85
• /
• 2019

Purpose - The use of celebrity endorsers is a strategy long-since used by companies to improve the persuasive impact of their company's advertising. However, much like anyone else, celebrities are flawed human beings, and therefore often find themselves involved in scandals. Companies must consider the potential of scandals when using a celebrity endorser to represent their brand or product. This research focuses on the process consumers use to justify scandals involving celebrity endorsers. Specifically, this research divides the justification processes used by consumers to maintain support for celebrities involved in a scandal into moral decoupling and moral rationalization and proposes antecedents and consequences for these processes. Methodology - To verify the hypotheses suggested by this study, an online survey was conducted, and data was analyzed using a structural equation model. Result - Results showed that consumer empathy for the celebrity endorser and external attribution of the scandal presented were positively related to moral decoupling and moral rationalization. In addition, moral rationalization was positively related to consumers' attitude towards the celebrity endorser, which also enhanced brand attitude. However, the relationship between moral decoupling and the consumer's attitude toward the celebrity endorser was not statistically significant. Conclusion - This research serves to expand the scope of available research on the persuasiveness of celebrity endorsers and provides practical guidelines for marketers.

• Journal of the Korean Society of Costume
• /
• v.57 no.7
• /
• pp.122-136
• /
• 2007

All costumes used for dramatic effect delivers the character's individual data such as sex, age, social position, job, personality, and sense of values in the scene and leads the progress of drama as a media that describes psychological condition and image of the drama etc. symbolically. Therefore, it has a meaning of finding out the importance of film costume, recognizing the traditional culture through the expression and creativity limited to the age in expression, finding out the unique Korean beauty and succeeding it to the future generation. The film is the first costume drama in Korea, which is remake work of Lt;Les Liasions dangereuses, 1782> in the age of the King Jeongjo in Joseon Dynasty. And is comic costume drama that the story goes as a man of the noblest birth debuts as a filthy novel writer. Both films have remarkable grace, elegance and magnificence as having Joseon Dynasty on the background, and treats irregularities and dissipation hidden in the noble society that looks elegance on the surface. There are three aesthetic symbolism in films, naturalism neat beauty, traditionality expressed.

• Environmental Analysis Health and Toxicology
• /
• v.31
• /
• pp.12.1-12.2
• /
• 2016

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.15 no.1
• /
• pp.157-172
• /
• 2019

The purpose of this study was to explore the moderating effect of food safety scandals on the relationship between food company's Corporate Social Responsibility(CSR) engagement at different levels and brand image in the Chinese dairy company context. In addition, this study also examined the mediating effect of brand image on CSR engagement and consumer loyalty. The study adopted a $2{\times}2$ between-subjects experimental design using scenarios. Four scenarios provided a mixed combination of yes or no cases for food safety scandal, and high or low cases for a dairy company's CSR engagement. In this study, survey was used to collect data from Chinese consumers. Of these, 377 valid data were collected from a sample of average Chinese consumers over the age of 20, collected through the internet. The results show that CSR engagement at different levels has a significant effect on brand image and food safety scandal has a significant moderating effect on the relationship between the two. This study expanded the previous study on the sensitivity of consumers to CSR activities in eastern China. At the same time, according to the results of the study, different CSR engagement of food enterprises does have a significant impact on brand image and consumer loyalty. In particular, high CSR engagement reduces negative impact on brand image through the moderating effect of food safety scandals. Therefore, for food business managers, actively participate in CSR activities, and actively enhance the engagement has a significant influence on the management of brand image.

• Korean journal of communication and information
• /
• v.41
• /
• pp.232-267
• /
• 2008

This study is a comparative analysis of news frames between Chosunilbo and Hankyereh which have shown contrastive political attitude. The coverage of two political scandal, the Prime Minister Lee Haechan's golf happening and an Assemblyman of opposition party Choi Yeonhee's sexual harassment were analysed. The two political scandals were occurred one after the other and had some similarities. But two newspapers showed very contrastive frame on the two political scandals. On the Prime Minister Lee's scandal Chosunilbo showed politicizing frame, lobby golf frame, immorality frame, resignation frame. In contrast Hankyereh used depoliticization frame and human error frame. On the Assemblyman Choi's scandal Hankyereh showed politicizing frame, personal responsibility frame, immorality frame, resignation frame. But Chosunilbo used social responsibility frame and human error frame. In conclusion two newspapers showed very contrastive coverage according to the respective political attitude.

• Proceedings of the Korea Society of Costume Conference
• /
• 2004.10a
• /
• pp.160-161
• /
• 2004

• Proceedings of the Korea Society of Costume Conference
• /
• 2004.10a
• /
• pp.80-81
• /
• 2004