• 한국컴퓨터산업학회논문지
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• 제2권7호
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• pp.905-912
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• 2001

인터넷 사이트에서 만족하는 고객 창출을 체계적으로 이해하는 것은 매우 중요하다. 본 연구는 특히 커뮤니티 사이트의 고객만족에 초점을 두고 가설을 설정하고 이를 검정하였다. 연구결과 커뮤니티와 컨텐츠는 만족에 유의한 영향을 미쳤다. 또한 만족은 행위의도에 영향을 미치는 것으로 나타났다. 특이한 점은 편리성과 디자인이 만족에 영향을 미치지 않는다는 것인데, 이는 현재의 인터넷 환경을 반영한 결과라 판단된다.

• 유통과학연구
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• 제13권12호
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• pp.23-31
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• 2015

Purpose - The purpose of this study is to determine consumers' awareness of hygiene and the perceived risks in the service areas of coffee shops and diners, or simply coffee shops. Research design, data, and methodology - A literature review was conducted on related publications, essays, and periodicals to find correlations among the variables. We developed a research model and hypothesis, and conducted empirical research for statistical data analysis. Results - The results satisfied adequacy standards, with GFI=0.926, AGFI=0.901, RMR=0.020, NFI=0.941, X²=403.197, and p-value=0.120. The results also displayed satisfied adequacy standards for the moderating effects of shop types, with GFI=0.998 (≥0.9 desirable), AGFI=0.998 (≥0.9 desirable), RMR=0.004 (≤0.05 desirable), NFI=0.999 (≥0.9 desirable), X²=1.572, and p-value=0.814 (≥0.05 desirable). Conclusions - A higher consumer hygienic awareness results in a better brand image. Moreover, greater perceived risk results in a worse brand image. Perceived risk is a vital determinant of brand image and it deeply influences customers' decisions to visit. Therefore, perceived risk is a vital determinant of forming a brand image and must be incorporated when devising strategies.

• 한국식품조리과학회지
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• 제26권4호
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• pp.413-421
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• 2010

The purpose of this study was to improve the satisfaction of college foodservice customers by analyzing the correlation between college student satisfaction with foodservice and customer loyalty. The questionnaire was distributed to 480 customers at six universities in Busan. The average customer satisfaction score was 2.76, and customer satisfaction was highest with food, followed by sanitation, environment, and service (in decreasing order). Customers reported the frequency with which they were satisfied when using university foodservice operations (on an increasing scale from "almost never" to "more than five times") in four areas: food (p<0.001), service (p<0.01), sanitation (p<0.05), and environment (p<0.001). The average scores of customer loyalty, intent to purchase again, intent to advertise by word-of-mouth, and intent to switch were 2.67, 2.83, 2.52, and 2.67, respectively, and these scores demonstrated differences according to frequency of foodservice use (p<0.001). Food, service, sanitation, and environment correlated significantly (+) with customer loyalty. Intent to repeat purchase showed the highest correlation with food quality (p<0.05), and intent to advertise by word-of-mouth and to continue patronizing foodservice demonstrated the highest correlations with service (p<0.01). After classifying customers into four groups according to customer satisfaction and loyalty, a comparison was done to determine satisfaction and loyalty by each customer strata. In the "loyalist" group, satisfaction with environment and the intent to advertise by repurchase were significantly higher than in the other groups (p<0.001). In "defectors" group, satisfaction with service and the intent to advertise by word-of-mouth were significantly lower than in the other groups (p<0.001).

• 디지털산업정보학회논문지
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• 제7권3호
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• pp.151-162
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• 2011

This study defined acceptance of high-tech new product as user's active using the product such as utilizing application software rather than purchasing it. As exploring factors to effect on customer's acceptance, usefulness expectancy was examined from product side and application side. When investigating the exogenous variables to influence on usefulness expectancy from the product side, customer's product knowledge and social influences are put forward to support the hypothesis. From the application side, customer's knowledge about the application and its trust are put to explain usefulness expectancy of the application. Smart phone users were good subjects for this study and most hypotheses were tested using structural equation model and the results are followings. First usefulness expectancy of the product and of application significantly effect on customer's intention to use high-tech new product and also usefulness expectancy of the product positively effects on which of the application. Second customer's perceived knowledge about the product and social influences impact usefulness expectancy of the product. But third customer's perceived trust toward application didn't any positive impact usefulness expectancy of the application. Through the result, there will be several implications. First, from both of side; product and application, customer's usefulness expectancy should be satisfied to be successful in high-tech products market. Second, customer should be Ieant about advantages of the product and knowledge about the application as well, and then trigger their usefulness expectancy.

• Journal of Information Processing Systems
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• 제15권6호
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• pp.1277-1295
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• 2019

With its technical development, digital printing is being universally introduced to the mass production of clothing factories. At the same time, many fashion platforms have been made for customers' participation using digital printing, and a tool is provided in platforms for customers to make designs. However, there is no sufficient solution in the production stage for automatically converting a customer's design into a file before printing other than designating a square area for the pattern designed by the customer. That is, if 30 different designs come in from customers for one shirt, designers have to do the work of reproducing the design on the clothing pattern in the same location and in the same angle, and this work requires a great deal of manpower. Therefore, it is necessary to develop a technology which can let the customer make the design and, at the same time, reflect it in the clothing pattern. This is defined in relation to the existing clothing pattern with digital printing. This study yields a clothing pattern for digital printing which reflects a customer's design in real time by matching the diagram area where a customer designs on a given clothing model and the area where a standard pattern reflects the customer's actual design information. Designers can substitute the complex mapping operation of programmers with a simple area-matching operation. As there is no limit to clothing designs, the variousfashion design creations of designers and the diverse customizing demands of customers can be satisfied at low cost with high efficiency. This is not restricted to T-shirts or eco-bags but can be applied to all woven wear, including men's, women's, and children's clothing, except knitwear.

• 한국컴퓨터정보학회논문지
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• 제15권1호
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• pp.219-226
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• 2010

최근 대부분의 주차관리 시스템들은 고객들에게 다양한 서비스를 제공하고 있지만, 그 서비스들의 대부분은 주차 공간의 확장 및 자동 주차 관제시스템 등 극히 제한적이다. 고객들에게 주차 관리 서비스의 질을 한 층 더 높이고 다양화하기 위해서는 고객이 그 시스템에 대해서 어느 정도 만족하는지를 고려하는 것은 필수적이라 할 수 있다. 같은 조건하에서도 고객들마다 만족도는 다를 뿐만 아니라 애매한 언어로 표현될 수 있다. 따라서 본 연구에서는 고객들이 어느 정도로 주차 관리시스템에 대해서만족하는지를퍼지변수로정량화하는방법과주차관리시스템의제반문제점들에대해서 효율적인 결정을 내릴 수 있는 퍼지 추론 시스템 구조를 제안한다. 이러한 구조 하에서 퍼지논리를 이용한 추론엔진은 퍼지 지식베이스의 규칙과 상황 데이터를 비교 하고, 중간 결과를 얻어 통합하고, 역퍼지화 과정을 거쳐 최종 결과 값을 MATLAB 프로그램을 이용하여 얻어낸다. 본 연구에서 제안한 퍼지 추론 시스템 구조는 사람의 감정과 같이 애매하게 표현될 수 있는 경우에 고객의 만족도를 효율적으로 분석할 수 있다. 이 구조는 주차장 고객만족도 뿐만 아니라 도메인이 다른 다양한 서비스 분야 등의 고객만족도를 분석하고 개선하기 위한 방법에도 효율적으로 활용할 수 있을 것이다.

• 한국융합학회논문지
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• 제10권7호
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• pp.325-333
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• 2019

본 연구는 Kano 모델과 Timko의 고객만족계수를 이용하여 이러닝 학습자인 대학생들의 만족 및 불만족에 영향을 미치는 요인을 알아보기 위해 경상북도에 소재한 Y대학의 대학생을 대상으로 실증조사를 실시하였다. 그 결과, 첫째 시 청각적으로 학습하기 편리하고 궁금한 사항에 대해 언제든지 질문이 가능하며 교수자가 관심을 가져줄 때 학생들은 높은 매력을 느끼는 것으로 나타났다. 둘째 성적과 과제에 대한 합리적인 기준과 정확한 평가는 당연히 충족해야하는 요소로 나타났다. 셋째 기초연구의 결과에서 언급한 대학생들이 이러닝을 이용하는 가장 큰 이유인 학습시간 및 학습공간의 편의성과 학습과정의 용이성은 더 이상 이러닝을 이용하는 매력적 요소로 작용하지 않는 것으로 나타났다. 본 연구의 결과는 이원적 인식방법으로 분류된 각 요인들의 전략적 활용방안과 이러닝 교육 개발에 있어 효과적인 방향을 제시할 수 있을 것으로 생각된다.

• 한국실내디자인학회논문집
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• 제15호
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• pp.69-78
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• 1998

Purchasing should be considered as an exciting entertainment by itself in these days. Customers can be satisfied with making their own choices and dreaming of their better lives through the action of buying,. However the customers are not rushing into stores without any special reason except when the store has something attracts them. Generally speaking the customers will willingly spend their time and effort in shopping only when they are attracted by well-displyed goods and reasonably planned layout. Based upon these concepts interior design as a creative marketing tool plays a great role in enhancing customer's circulation and the productivity of a store. This study is to propose the layouts which are increasing the customer's circulation by contacting the customers with commodities as many as possible. This study is primarily revolved around the parts affecting customer's circulation among the factors of store's layouts. This study was consist of theoretical consideration about the store's layouts on the foundation of conference and existing works and several proposals. The results of this research are as below: 1) The entrance and exit of a retail store should be apart from each other to increase customers' circulation. It is regarded as ideal to locate the entrance on the right side of front to control moving line of customers. 2) A shop should be surrounded with the main aisles which is straightened inward from the main entrance. 3) Placing magnets which can be anything that attracts customers' attention at the corner of store can lead customers inward and increase customers' circulation.

• 산업공학
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• 제22권3호
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• pp.234-242
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• 2009

It is most important for distribution center in retail business to delivery commodities in a timely manner. Accordingly, many companies try to make distribution center effective using the Warehouse Management System(WMS) integrated legacy system. Also, the Customer Relationship Management(CRM) is the most typical paradigm in management lately. Even though the WMS and CRM are independent system of each other, WMS, coupled with CRM makes customer satisfied more effectively. In this paper, we proposed the methodology for inventory location after analyzing and applying customer buying pattern data in the CRM through the MBA(Market Basket Analysis), which is part of data mining. We used an example modeling a real distribution center in retail through a 3D simulation tool and examined correlation between commodities using customer buying pattern. After that, we applied it to the inventory location system through the MBA in an example. Finally, we identified decrease in the time for picking, which is the majority of distribution center. Besides, we proposed a simulation methodology before applying new methodology. Consequently, it removes potential errors in advance and makes a optimized inventory location system.

• 한국경영과학회지
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• 제37권3호
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• pp.1-12
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• 2012

The research mainstream has focused on improving the competitiveness throughout the reinforcement of customer satisfaction and loyalty in the banking industry, but there is still a lack of research that reflects characteristics of banking services. From a customer point of view, this study considers a variety of bank characteristics such as levels of interest rate, numbers of transaction banks, monthly average balance, and age. In line with this observation, the main objective of the current research is to investigate the relationship between bank characteristics and ongoing transaction intentions with a particular bank using a categorial regression analysis and in turn, provide insights for managers. First, the findings show that deposit interest rate is insignificant for leading customers to ongoing transaction intentions, but loan interest rate is significant when customers are satisfied with a loan interest rate. Second, if customers only transact their banking services with a particular bank, they are more likely to deal with the bank, rather than customers who transact additional one or two banks. Third, in the case of monthly average balance, customers who have more than \100 million wons per month are likely to switch other competitors. Finally, old customers are more stable than young customers when they consider to switch the relationship with a bank. The author provides insights for bank managers and discusses research limitations and further directions of the study.