• Asia Marketing Journal
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• v.16 no.1
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• pp.101-116
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• 2014

In the year 2013, Warren Buffett was named one of the most influential people of the year by TIME magazine. When people are exposed to such news, they show strong interest in who the influential people are and how those people became so successful. Likewise, people show strong attachment to other prominent figures as well. This social phenomenon indicates that people perceive well-known persona like business leaders, TV stars or sports stars etc. as human brands of intangible assets. As the role of these human brands is becoming more important, people tend to develop stronger attachment toward them. Another notable modern social phenomenon is people's pursuit of life-satisfaction and social well-being. People desire to increase their quality of life by having quality time with family and friends, and also by building attachment towards celebrities, sports stars, and so on. The main objective of this study is to examine how attachment toward human brands affects quality of life. While existing studies on human brands examined antecedents of attachment, e.g., some needs fulfillment such as A-R-C needs (autonomy, relatedness and competence needs) fulfillment, this study focuses on the outcome variables of attachment, e.g., how attachment toward human brands affects stress relief and life satisfaction through self-efficacy. Based on previous research, we divided human brands into two types: heroes and celebrities. Heroes are defined as people who have considerable and lasting importance on both societal and individual levels, and celebrities are defined as people who are well-known but have little or no short-term impact on society and individual levels. This study focuses on how attachment toward each type of human brands, celebrities and heroes, affects the quality of life or well-being. This study focuses on three important outcome variables; stress relief, life satisfaction, and self-efficacy, (three variables) which have been recently gaining importance, especially in the domain of positive psychology. Major findings from the present study show that although celebrities draw attachment from people by providing fun and entertainment or providing stress relief, they have weak influences on the wellbeing or efficacy of individuals at a deeper level. In contrast, attachment toward heroes helps people live better by providing meaning and positively influencing life satisfaction through self-efficacy (Frankl 1997). These results are consistent with the main tenet of 'positive psychology' which seeks "to find and nurture genius and talent and to make normal life more fulfilling" (Seligman and Csikszentmihalyi 2000). Considering the fact that certain celebrities are perceived as heroes to some, we can conclude that celebrities can become heroes if they provide meaning and value to the lives of people. This study contributes to the research stream of human brands since the most current leading research (e.g., Thomson 2006) indicated the need to look at the resulting effect of attachment on life satisfaction through self-efficacy. Another important contribution is that we empirically documented the different effects of celebrities and heroes. As expected, this study shows that heroes more deeply influence the lives of individuals in the long term while celebrities do so rather shallowly in the short term. The issues of the influence of heroes on the individuals' lives need to be further investigated in relation with the perspective of positive psychology.

• Journal of Families and Better Life
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• v.32 no.1
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• pp.27-41
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• 2014

This study attempted to explain how middle-aged married men and women prospected their family life in terms of their future coresident family members, caregivers, and residence, and what factors were associated with these prospects. The prospects reflected their realistic expectation rather than their preference based on their current life situations. Data were drawn from a survey of 800 married men and women in their 50s and 60s in Seoul and Gyunggi-do. Following previous research, we examined how resources (age, sex, health status, spouse's health status, number of children, current living arrangement, and household income), subjective perception on their responsibility for their parents and children, and relational satisfaction with their spouse and with their children were associated with the prospect. The results showed that these factors were associated with the prospect which is with whom they would live, who would care for them, and where they would live in different ways. The resources were more likely to be associated with the prospect on coresident family members and residence. The perceptions on responsibility were more likely to be associated with the prospect on caregivers. The relational satisfaction was more likely to be associated with the prospect on coresident members. These results underscored that the characteristics of caregiving and family life would change in 10-20 years. Family policymakers need to take these changes into consideration as they deal with issues of family policy.

• The Journal of the Korean dental association
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• v.55 no.2
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• pp.139-155
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• 2017

The study of job satisfaction among female dentists is essential to improve the quality of their life. In this study, a job satisfaction survey of female dentists in Gwangju was performed and the factors affecting job satisfaction were examined. A survey of female dentists in Gwangju was conducted using a custom-designed and validated questionnaire which incorporated the Korean Dentist satisfaction Survey (KDSS) as well as questions regarding socio-demographics and professional characteristics. Satisfaction for each question was measured by a 5-point Likert scale. The final analysis was performed with 89 questionnaires, after excluding 3 non-response questionnaires. Analysis of the data for each group was carried out using a Mann-Whitney U test and Kruskal-Wallis H test. The reliability of the questionnaire was identified by the internal consistency of the survey using Cronbach coefficient. The data were statistically analyzed using SPSS (IBM SPSS Statistics 19, SPSS Inc, Chicago, Ill, USA). The level of statistical significance was set at p = 0.05. On analyzing with use of the above mentioned method, the following findings were observed: Income, leisure time, time for self-development, and overall job satisfaction were lower than the average, especially the percentage of dissatisfaction was much higher than that of satisfaction. Satisfaction was associated with age, duration of employment, and the number of assistants. The limitations of this study are the lack of an adequate sample size, convenience sampling during extraction, the lack of questionnaire items, the limitations of quantitative research, and failure to perform measurement in the non-response group. However, female dentists can be expected to achieve a more satisfactory and enhanced working environment if the research based on the current study is followed up in an expanded target group.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.372-379
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• 2019

This study analyzed the thoughts of college life of students enrolled in each admission process to determine the level of academic competency. The satisfaction level of university life was analyzed among university students who studied at Dongguk University in 2012-2017 and the results were compared with the difference in importance and concentration of university life. Finally, the differences in scholastic ability around GPA were analyzed and compared. The results showed that students with pre-school grades were more satisfied with their college life than those with regular admissions. Although satisfaction with education is high during college life, it has been shown to be unsatisfactory regarding scholarships that are closely related to life. In terms of the difference between importance and concentration of college life, the greatest concern was with finding employment after graduation, but in reality the students could not focus on the current situation, but focused only on the current situation of grades and teamwork. The final admission GPA also showed that pre-school students were higher than regular students, and were able to adjust quickly to their school life and affect their satisfaction. Overall, education policies and programs are needed to understand the overall thoughts of university life and supplement them.

• Journal of environmental and Sanitary engineering
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• v.22 no.4
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• pp.45-54
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• 2007

With the rapid development of economy, scientific technology, and medical technology, as the current society is also changing competitively, we are compelled to have many psychological and problems such as pressure, mental stress and tension as well as physical problems. Therefore, the more current industries develops, the more attention is given to health in preventive level rather than treatment level. Contemporary people have paid more attention to management of health and have a desire for beautiful and healthy life. In other words, their interest in consistent management of their health and beauty are getting stronger. To satisfy the desire to live healthily and beautifully, many natural therapies that can be applied for actual living have been developed, which the public are willing to accept. Therefore, this study is to specifically demonstrate the followings through interviews with the customers who have armoatherapy: What effect customers' knowledge on aromatherapy, frequency of use, expenses, experiences of side-effects, and perception on its effect on skin care will have on customer satisfaction and intention to reuse the service. The results are presented as follows: Though customers' perception on aroma is high, they usually use it only on their faces. So is should be promoted in various ways. It is demonstrated that customers' satisfaction has a significant effect on their intention to reuse it.

• Architectural research
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• v.12 no.2
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• pp.73-83
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• 2010

Aging is accompanied with numerous transitions in life, and residential environment becomes a pivotal part of the elderly's lives. Physically supportive housing linked with services emerges in midst of the reality that retrofitting housing with special features has been seriously underfunded. The purpose of this study was to examine the residential satisfaction of the elderly in two types of independent living arrangements specially designed for the elderly. The indices of residential supportiveness were developed, and the questionnaire survey was adopted for data collection. Two hundred eighty residents living in two different kinds of senior housing participated in the survey, and all the collected responses were used for data analysis. The finding showed that almost all of the elderly positively assessed their senior living. That is, the statistical analysis illustrated that satisfaction indices of senior living significantly and positively contributed the satisfaction with overall residential environment. Satisfaction with physical environment was the only strong predictor in explaining current residential satisfaction of the elderly in senior rental housing, and accounted for a small proportion of the variance in the dependent variable. Since affordability was the biggest concern among residents in senior housing, it was of significance that long-term housing affordability was ensured and reduction in service cost by utilizing economies of scale was pursued.

• Korean Journal of Community Nutrition
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• v.11 no.4
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• pp.520-533
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• 2006

The purpose of this study was to investigate satisfaction and preference for current military meal service and food behaviors and food habits of some military personnel in Chunchen and Wonju of the Kwangwon area. The results are as follows. In the anthropometric survey, average height of the subjects was 175.03 $\pm$ 5.30 cm, average weight was 69.15 $\pm$ 7.74 kg. As a result of surveying satisfaction in the current food service, an item high in satisfaction was adequacy of serving hours, whereas an item of low satisfaction was diversity of menu. The item of food service improvement needs of the subjects were in order more variety of menu, nutrition, preference, sanitation, cooking method. As a result of surveying eating behavior of the subjects, most items were high medium response. They preferred soju and relish and also they liked the bokkum cooking method. As a result of surveying food habits of the subjects, items of good habits were regularity of meals, marginal meals, diversity of food intake, dairy and dairy products, avoiding too exciting meals and natural food diet; whereas, items of bad habits were fast food intake, alcohol, smoking, carbonated and caffeine beverages, skipping breakfast. snacks, fatty food intake, yellow or green vegetable intake and fruit and seaweed intake. Following is the result of a survey on the preference of meals by cooking method serving the current military meal service. They liked one-dish meals such as Bokkeumbap, Bibimbap, Tteokguk, whereas, they disliked curryrice, Jajangbap. In case of soup, they liked soup made from meat better than vegetable soup or soup made with fish. Also they liked pot stem better than soup. Generally they liked meals containing meat in most cooking methods. These results suggest that continuous and practical nutrition education to change food habits in military life are necessary to Prevent chronic disease with increasing age.

• Journal of Technologic Dentistry
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• v.41 no.2
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• pp.137-146
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• 2019

Purpose: This research was to examine some 4-year dental technology students perceptions of field learning environment(FLE). Methods: This study was conducted from October 15th to November 30th, 2017. 163 copies were used as the final analysis data. We surveyed questionnaire 163 of some 4-year dental technology students. The collected data were analyzed using SPSS (Statistical Package for Social Science) 22.0 for windows, and frequency analysis, chi-square test analysis, and correlation analysis were performed. Results: Satisfaction of practicing educator 3.88, satisfaction of clinical practice 3.49, major satisfaction 3.34, and university life satisfaction 3.25. Factors influencing satisfaction with clinical practice were clinical practice place, number of clinical practice sites, work done in clinical practice, and difficulties (p < .05). There was a significant positive correlation between satisfaction with clinical practice and satisfaction with major (P < .05). Conclusion: The results of this study, we were able to check the current field learning environment(FLE) and actual condition of students. Through the investigation of the desired clinical practice, it is anticipated that it will be possible to provide a field learning environment suitable for the course of the field desired by the user.

• Research in Community and Public Health Nursing
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• v.22 no.2
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• pp.131-140
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• 2011

Purpose: This study was to identify the correlation between leisure activities and smoking/drinking of middle school students. Methods: Data were collected through a questionnaire survey of 298 middle school students from the $2^{nd}$ to $30^{th}$ of September, 2009. Collected data were analyzed statistically using frequency, $x^2$ test, t-test, ANOVA, Duncan test, Pearson's correlation coefficient, and hierarchical multiple regression analysis using the SPSS/WIN 17.0 program. The study used the Adolescent Leisure Time Activities Scale (ALTAS) developed by Yin et al. (1999) for types of leisure activities and the Leisure Satisfaction Scale (LSS) developed by Beard & Ragheb (1980). Results: First, smoking/drinking caused significant differences in 'Socialization with friends', and drinking also caused significant differences in 'Sport activities'. Second, leisure satisfaction was positively correlated with 'currently drinking' (r=.126, p<.05). Third, significant factors influencing leisure satisfaction were grades, school life satisfaction, subjective health status, average daily leisure time, participation in leisure health program, and current drinking. These variables explained 23.4% of leisure satisfaction. Conclusion: School nurses should develop and run programs, which promote healthy ways for middle school students with wrong ways such as drinking to get leisure satisfaction. Also family, school and community should be cooperatively connected with one another.

• The Korean Journal of Food And Nutrition
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• v.29 no.5
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• pp.746-752
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• 2016

In this study, we analyzed the dietary style of Chinese singles; in addition, the effect of convenience food consumption on the quality of life of singles was evaluated through construct model development on the relationship between the frequency of consumption and satisfaction with convenience food and quality of life. A statistical analysis of 153 surveys from Tianj was conducted using SPSS 12.0 for Windows and SEM using AMOS 5.0 statistics package. The reliability of the data was confirmed by an exploratory factor analysis and Cronbach's alpha coefficient. The measurement model was confirmed as appropriate by a confirmatory factor analysis of the measurement model in conjunction with AMOS. The results of a factor analysis were as follows. Dietary style was categorized into four factors. The level of satisfaction with convenience food was categorized into seven factors and quality of life was categorized into four factors. The reliability of these findings was supported by a Cronbach's alpha coefficient of 0.6 and higher for all the factors. For the level of satisfaction with convenience food based on dietary style and the quality of life of singles, a structural equation model was constructed and analyzed. The results of all tests indicated that the model satisfied the recommended level of goodness of fit index and thus, the overall research model was appropriate. The current study highlights the increased interest in eating habits of singles and is necessary for further improvement in nutrition education.