• Management & Information Systems Review
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• v.34 no.5
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• pp.149-169
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• 2015

This research is based on internal marketing to explain the effect of retirement education as the strategy for increasing internal customer satisfaction. The analysis was held with employees who work in Ulsan area by using SPSS18K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the relationship among related factors including retirement education factors, job satisfaction, anxiety, motivation and customer orientation. According to the result of this study, retirement education factors have positive effect on the both job satisfaction and anxiety. However, the effect of leisure education is not significant for both job satisfaction and anxiety. Additional IPA was conducted to explain managerial implication of this research. The research has several marketing implication on internal marketing and internal customer satisfaction. For firms, employees' perception of retirement education can generate the tangible and intangible performance in the internal marketing perspectives.

• The Journal of Information Systems
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• v.26 no.4
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• pp.87-106
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• 2017

Purpose The main purpose of this study is to examine whether the expectations and outcomes of the bicycle-sharing service significantly influence users' expectation disconfirmation, satisfaction, and continuous intention to use. In addition, we will verify the moderating effect of social interaction in bicycle-sharing service on the relationship between satisfaction and continuous intention to use. Design/methodology/approach Based on previous studies dealing with determinants of bicycle use, users' expectations and outcomes of the bicycle-sharing service were measured by three variables; accessibility, convenience, and safety. To collect the data, we conducted a survey of undergraduates at a university located in Seoul for three weeks, beginning March 6. Participants completed the first questionnaire, which measured expectations of the bicycle-sharing service based on the attributes and social interaction before using the BSS. After a few weeks, the same participants completed the second questionnaire, which measured outcomes of the outcome, disconfirmation, satisfaction, and continuous intention to use the BSS. Only participants who completed both surveys received monetary compensation. In order to test hypothesis, the Smart Partial Least Square (SmartPLS) modeling technique was applied. Findings In terms of main effects, based on the expectation disconfirmation theory, the results indicated that there were significant relationship among expectation, performance, disconfirmation, and satisfaction. In particular, it was verified that disconfirmation completely plays a mediating role between performance and satisfaction. In addition, the moderating effect of social interaction was examined. There was a significant interaction effects of social interaction and satisfaction on the continuous intention to use for leisure purpose. Finally, this study is expected to contribute to the study of resource sharing in the field of tourism and provide baseline information for future research.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.20 no.5
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• pp.172-185
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• 2021

As the era of autonomous driving approaches, it is expected to have a significant impact on our lives. When autonomous driving cars emerge, it is necessary to develop an index that can evaluate autonomous driving cars as it enhance the productive value of the car by reducing the burden on the driver. This study analyzed how the autonomous driving era affects commuting time and commuting time satisfaction among office goers using a car in Gyeonggi-do. First, a nonlinear relationship (V) was derived for the commuting time and commuting time satisfaction. Here, the factors affecting commuting time satisfaction were analyzed through a binomial logistic model, centered on the sample belonging to the nonlinear section (70 minutes or more for commuting time), which is likely to be affected by the autonomous driving era. The analysis results show that the variables affected by the autonomous driving era were health, sleeping hours, working hours, and leisure time. Since the emergence of autonomous driving cars is highly likely to improve the influencing variables, long-distance commuters are likely to feel higher commuting time satisfaction.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.119-133
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• 2019

This study has researched the effect how ukulele performance of middle-aged women effects daily hassles and life satisfaction. This study has surveyed middle-aged women from 40 to 64 years old aimed at 300 members in ukulele performance club throughout the country using structured questionnaire. Collected data have been analyzed through multiple regression analysis and regression analysis of 3 steps with spss 22.0 statistical program. The analyzed results are as follows. First, the number of times and the period of playing the ukulele by middle-aged women have a negative effect on their daily hassles. Second, the number of times and the period of playing the ukulele by middle-aged women have a positive influence on their life satisfaction. Third, the period of playing the ukulele has a partial mediated effect on life satisfaction. The number of playing has a complete mediated effect on life satisfaction.

• International Area Studies Review
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• v.12 no.3
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• pp.567-588
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• 2008

This study was proceeded with interest on residents' perception of local festival(Boryeong City, Korea) and tried to examine the relation with their participation level and satisfaction. This study used 'festival visiting experience' as moderating variable with the expectation of difference in residents' perception according to visit. This study result indicated that residents can recognize local festival negatively if they feel they have no benefit from the festival even though the festival has many visitors with growing reputation. Also, festival visiting experience has no moderating effect on residents' participation intention in this study. The facts also find that the residents-oriented festival planning and promotion is more important in the partnership with local government and private sector-local residents. Further, it is very important to notice internal customer as well as external customer to ensure residents' satisfaction and participation.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.373-378
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• 2021

The study is a user experience design study on the function of action cams used for leisure activities that have been on the rise recently. Along with the video platforms that are developing in a user-friendly way, the size of the action cam market is also growing. However, there is a lack of research on the quality of a function that enhances the user experience. Thus, this study classified action cam functions according to user experience elements by using Kano Model's analysis method and in-depth interview, and analyzed how the quality of action cam functions affects the user experience by conducting a satisfaction survey by function. The results of the study have shown which functions should be improved first and which functions should be continuously researched and invested. I hope this study will contribute useful information to developing user-centered action cams.

• Journal of Industrial Convergence
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• v.20 no.3
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• pp.73-79
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• 2022

The purpose of this study was to examine the relationship between parental participation motivation, satisfaction, and intention to reuse children with developmental disabilities using psychomotor centers. To this end, a questionnaire survey was conducted on the parents of children participating in psycho-exercise programs at a private developmental disability center located in the metropolitan area. The collected data was 188 copies, and the causal relationship was verified through descriptive statistics, factor analysis and reliability analysis, correlation analysis and regression analysis. As a result of the analysis, the following conclusions were obtained. First, in the relationship between parental participation motivation and satisfaction with regard to psychological exercise participation of children with developmental disabilities, only pleasure and social factors were significant in use satisfaction, and only social, health and physical fitness factors in performance satisfaction showed a significant influence. Second, in the relationship between participation motivation and intention to reuse, there were significant influences on pleasure, skill development and sense of achievement, and social factors. Third, in the relationship between satisfaction and intention to reuse, intention to reuse was significantly explained in factors of satisfaction with use and satisfaction with performance. In order to increase the reuse rate of psychomotor centers in the future, it is judged that additional analysis is necessary in addition to the measurement variables of this study.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.291-306
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• 2012

The Purpose of this study was to investigate the effects of the leasure activity and social support of the elderly people on their psychological well-being and the moderating role of social support. For this study, data were collected from 347 old people participating in the leasure activity programs operated by 10 facilities for the aged in Seoul, using structured questionnaires. Hierarchical regression analysis technique was used as a main data analysis method for hypothesis test. This study found that productive leasure activity had a beneficial effect on psychological well-being of the elderly measured in terms of life satisfaction and loneliness, whereas consumptive leasure activity had a positive effect only on life satisfaction; that, with regard to social support, spouse support had the most important effect on life satisfaction, followed by friend support and children support, whereas friend support had the most important effect on loneliness, followed by spouse support; and that the relationship between productive leasure activity and life satisfaction was moderated by spouse support and friend support, whereas the relationship between productive leasure activity and loneliness was moderated by friend support.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.24 no.2
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• pp.1-17
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• 2021

As population concentration, high-rise, and high-density progresses amid rapid industrialization and urbanization in Korea, green areas in the city have decreased significantly and the natural environment has deteriorated day by day due to various development projects. In order to cope with these social changes, many studies related to park and green areas have been conducted, but in the case of Gwangju-si, only studies on green areas such as vegetation structures, street facilities, and recreation forests have been conducted on park green areas. The situation is not losing. Therefore, in this study, a survey was conducted on Gwangju citizens to understand the usage behavior and satisfaction of park green areas, and to provide basic data for future park development and reorganization. As a result, first, to induce a variety of static and dynamic activities in order to increase the park satisfaction of Gwangju citizens, it is possible to create a park that has not been formed as soon as possible, and by planning programs with various themes. Second, it is necessary to expand green space services in marginalized areas by creating water streams, flower pots, and rooftop greening around the lives of Gwangju citizens, and create park green spaces with themes using cultural and historical resources for each administrative district. Third, in order to solve the dry landscape in some urban areas, it is necessary to establish a three-dimensional landscape plan by creating a variety of green areas such as potted plants, green areas, and street trees, and by giving functions of park green areas such as expanding leisure and convenience facilities.

• Industry Promotion Research
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• v.9 no.3
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• pp.27-39
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• 2024

Modern tourists prefer resorts with various facilities for health, leisure, sports, and cultural activities. The tourism industry strives to diversify entertainment programs to meet consumer needs. This study identifies servicescape as a primary competitive advantage and aims to propose effective marketing strategies and strategic insights to maximize tourists' perceived value and enhance satisfaction. To achieve this research objective, an online questionnaire survey was administered to customers with prior experience at the Atlantis Resort in Sanya, China, followed by statistical analysis using the SPSS 23.0 software. The findings indicate that servicescape, by providing optimal value to customers within the service industry, exhibits a positive correlation with customer satisfaction and constitutes a critical factor for the success of tourism enterprises.