• Animal Bioscience
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• v.36 no.8
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• pp.1274-1284
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• 2023

Objective: Understanding consumer perception of meat quality in developing countries is an important issue since consumer perception of quality could be highly variable. In the current study, consumers' purchasing preferences affected by marbling and perception of quality were evaluated in a survey study. Furthermore, consumers' preferences for degree of doneness were investigated using both survey and consumer panel studies. Methods: The study was carried out in two phases. Firstly, a survey was conducted in Adana Province, Turkey to collect data related to the attributes affecting consumers' meat purchase decision and consumers' degree of doneness preferences. In the second phase, boneless ribeye was used to investigate consumers' degree of doneness preferences in a consumer panel. In addition, proximate analyses of the samples were conducted. Results: The survey study using pictures of marbling illustrations indicated that higher degrees of marbling might be considered too fatty to be purchased by consumers. Consumers' perceptions regarding the relationship between marbling and beef quality further indicated that marbling might not be acknowledged as a cue of a higher quality meat. Nevertheless, the results of the importance of some attributes related to intrinsic and extrinsic quality cues showed that consumers were looking for the cues that indicated not only quality but also safety of the meat during meat purchase. The results of both survey and consumer panel studies revealed that consumers might prefer higher degrees of doneness while consuming meat since a majority of the consumers' preference of degree of doneness was at least well done. Conclusion: This study revealed that consumer purchasing preferences might vary between countries regarding marbling and perception of quality. Furthermore, higher degrees of doneness could be the preference of these consumers. Thus, further studies are needed to increase consumer satisfaction in these countries.

• Journal of Families and Better Life
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• v.28 no.4
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• pp.1-13
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• 2010

The purpose of this study is to conduct base line research, which is based on requestion of international married immigrant women, for developing social adaptation and family enrichment program for those population who reside in Korea. The survey questionnaire was distributed to 142 international married immigrant women who reside in Seoul to research program participate satisfaction and requestion. Analyze the study results, frequency, percentage, t-test, ANOVA and Duncan-post test were utilized. As a result, overall satisfaction toward program that offered by organization was highly ranked. Visiting service showed high score of satisfaction but mentor service that strongly possess sacrifice showed lower score of satisfaction. Vocational and job-related skill improvement education presented less satisfied degree of satisfaction but cooking class, computer class, training education for native-speaking instructor present high level of satisfaction. Second, the requisition of target population, who did not participate program, presented lower than the satisfaction, still present high demand of variety area of program. Among them, assist child nurturing and vocational and job- related skill improvement education showed high demand. It enable to predict that they are eager to get support toward parent role and self-realization. Third, when the difference were analyzed to compare the subjective judgement toward life adaptation in Korea and the satisfaction for program user and the requisition of non-user, the meaningful differences were founded; especially, individuals who possess confident degree of computer skills and Korean(reading, speaking, and listening) showed higher degree of satisfaction to vocation and job-skill related improvement education. This study has a practical implication, which is based on the study results, on developing a program to support international married immigrant women and multicultural families to satisfactory settlement in Korea life and to maintain healthy families.

• Journal of the Korean Home Economics Association
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• v.42 no.12 s.202
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• pp.231-251
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• 2004

The purpose of this study us to determine the adolescents' leisure activity pattern, leisure constraints and leisure satisfaction and to identify the relevant variables. The subjects were middle and high school students. The data was collected by using the questionnaire and the final 741 cases were analyzed by SPSS Win 10.0 program. The major findings were as follows: 1. The adolescents' leisure activity hours were 2.27hours/day(weekday), 4.20hours/day(Saturday) and 5.35hours/day(Sunday). On weekdays, female students spent more time for leisure activity than male students. The most frequent activities were watching TV and playing computer. 2. The adolescents' leisure constraints were social-economic, psychological and situational. The degree of the adolescents' situational constraint was the highest. 3. The adolescents' leisure satisfactions were leisure use, leisure condition and leisure meaning. The adolescents' degree of leisure meaning satisfaction was relatively high. 4. The major related variable influencing the leisure satisfaction were psychological constraint, situational constraint and gender.

• Journal of Family Resource Management and Policy Review
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• v.6 no.1
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• pp.149-165
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• 2002

This study is to understand consumer's information search activity and satisfaction. When they buy the elderly related goods through internet market and to get some ideas for silver industry on internet shopping. The 382 subjects by online banner formatted Questionnaires were analyzed by frequency, percentage, standard deviation, Person's relation and regression analysis by SPSS PC program. The major findings are summarized as follows. (1) The most respondents were young and well-educated. In terms of psychological variables, the degree of the consumer's perception for internet usefulness and using capability were relatively high. (2) Information search amount of the group who have experienced purchasing elderly related goods through internet shopping and had low perception of internet risk is higher than other group. (3) The variables influenced mostly on consumer satisfaction were the age, the sex, the purchasing experience from Internet shopping, the Internet using capacity and the perception of internee usefulness as well as of the perception of internet risk.

• Journal of Fashion Business
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• v.5 no.3
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• pp.19-34
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• 2001

The purpose of this study was to investigate the differences of the general characteristics of subjects, the utilizing realities and the degree of satisfaction in the shopping mall and purchasing intention between group I that specializes in fashion design and group II that doesn't specialize in it. The results are summarized as the following six aspects. First, as a result of the general characteristics of subjects and the utilizing realities, the most different variables were the visiting frequency and the goods purchasing frequency. The result indicated that group II took more interests than group I. Second, as a result of the degree of satisfaction according to the factors of the general characteristics of subjects and the utilizing realities in the shopping mall, both group I and group II showed high degree of satisfaction in factor 1 (variety of event) whereas both groups showed relatively low degree of satisfaction in factor 3 (variety of goods). Third, as a result of the degree of satisfaction according to the general characteristics of subjects and the utilizing realities, group I showed significant differences in the degree of satisfaction according to a monthly allowance of pocket money and goods purchasing frequency and group II showed significant differences in the degree of satisfaction according to grade, the utilizing reason, goods purchasing frequency. Fourth, as a result of purchasing intention of fashion goods according to the general characteristics of subjects and the utilizing realities, group I showed the higher purchasing intention of fashion goods in group that the terms of payment was on-line payment than group that they was credit card. On the other hand, group II showed a significant difference in grade, which showed that group that was above third grade had the higher purchasing intention of fashion goods than group that was under third grade. Fifth, as a result of purchasing intention of fashion goods according to the degree of satisfaction, group I showed significant differences in factor 1 and factor 3 among the degree of satisfaction. In other words, group that had high degree of satisfaction in factor 1 showed the higher purchasing intention of fashion goods than other groups and group that had medium degree of satisfaction in factor 3 showed the higher purchasing intention of fashion goods than other groups. In group II, on the other hands, group that had high total degree of satisfaction showed the higher purchasing intention of fashion goods than other groups. Sixth, as a result of relative influencing power of independent variable with respect to purchasing intention of fashion goods in group I, the higher degree of satisfaction in factor 1 and the lower degree of satisfaction in factor 3 showed, the higher purchasing intention of fashion goods showed. As a result of relative influencing power of independent variable in group II, however, the higher grade and the higher degree of satisfaction in factor 1 showed, the higher purchasing intention of fashion goods showed.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.199-212
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• 2011

This study examined the influence of fashion product consumer's relationship benefit on relationship quality in the internet shopping mall. Also consumer's relationship benefit perception and relationship quality are identified in terms of consumer's relationship tendency(relationship period, relationship intensity). Survey research was conducted from November 1, 2011 to November 12, 2011 in people living in Seoul and other metropolitan areas who had purchased fashion products in the internet shopping mall. 620 useful data were analyzed by factor analysis, reliability analysis, multiple regression, t-test, ANOVA and duncan test using SPSS 17.0. The results were as follows: Relationship Benefit perceived by fashion product consumer was categorized into three factors including "economic benefit", "psychological benefit", "informational benefit". Each factor of relationship benefit had a significant influence on customer satisfaction, trust, and commitment. As for consumer's relationship benefit perception according to the relationship period for internet shopping mall, the consumer who had used the internet shopping mall longer perceived relationship benefit factors higher than shorter using consumer. As for relationship quality, there was a significant difference only in customer satisfaction according to consumer's relationship period for internet shopping mall, Relationship benefit factors and relationship quality showed Significant differences according to the degree of relationship intensity perceived by consumer in the internet shopping mall.

• The Korean Journal of Food And Nutrition
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• v.25 no.2
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• pp.330-337
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• 2012

The aim of this study was to evaluate the status of consumption and consumer satisfaction of dietary fiber supplements. The survey was conducted using a self-recorded questionnaire developed to meet the purpose of this study. The characteristics of the subjects who have taken dietary fiber supplements in the past are as follows: distributions of socioeconomic variables showed that the highest-ranked group(the group that reported the highest consumption of dietary fiber supplements) was professionals with a college degree or higher degree. In addition, the highest-ranked group were the most healthy, nonsmokers and reported drinking habits of '1~2 times/week'. Regarding the health status of those surveyed, digestive disease and constipation were the most common complaints. The majority responded with 'health concerns' to the question that asked the reason for their purchase of the dietary fiber supplements. Three major places respondents could find dietary fiber supplements were 'through the internet', 'the market', 'the pharmacy' in descending order. The compositions of dietary fiber products varied. 'konjac', 'cellulose', 'psyllium husks' were the most popular components consumed by the subjects. The average duration of product consumption was less than one month. In terms of satisfaction levels(satisfaction was ranked from 1 to 5), 'taste' and 'type' scored the highest in satisfaction levels while 'price' ranked the lowest. When subjects were asked about self-awareness regarding the physiological efficacy of dietary fiber supplements, the responses were positive in 'bowel movement' and 'weight loss'. Further research is required to improve the quality of dietary fiber supplements in order to assist consumers in selecting the appropriate products.

• International Commerce and Information Review
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• v.9 no.4
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• pp.415-438
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• 2007

There has been a gradual increase in distribution of counterfeit products and resulting damage cases from companies and consumers. It examines which antecedent variables have significant effects on consumer perceived satisfaction or regret. To test the related hypotheses, such antecedent variables as the utilitarian value, the hedonic value, legal regulations, and ethical mentality of consumers were examined and also did whether these factors have differences between Korean and Chinese consumers. Findings from the empirical analysis are as follows. First, Korean and Chinese consumers' perceived utilitarian value and hedonic value in counterfeit products in contrast to original products are found to have a positive influence on consumer perceived satisfaction with counterfeits while they have a negative influence on consumer perceived regret with counterfeits. Second, in the case of Korean consumers, the hypothesis that legal regulations on counterfeit products will influence the degree of regret with counterfeit products has been rejected. And it is found that the more ethical Korean consumers are, the more regretful for their post purchase they feel. Third, in the case of Chinese consumers, the hypothesis that legal regulations and ethical on counterfeit products will influence the degree of regret with counterfeit products has been rejected. Therefore, it can be said that the results in this paper provide significant implications for government policy, legal regulation and enforcement, and some need for a change in consumer consciousness and attitude as well as for marketing strategies of Korean and Chinese famous brand manufacturing companies.

• Human Ecology Research
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• v.59 no.3
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• pp.419-432
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• 2021

To help korean fashion brands establish CSR activities in the chinese market in the future, this study investigated the influence of korean fashion brands' CSR fit with Chinese Consumers on Consumer Satisfaction and brand attitude, with the moderating effect of ethnocentrism. An online survey was conducted with 20-39 year-old consumers in China from April 18 to April 30, 2021. Data analysis was conducted using SPSS 24.0 and Amos 24.0. The results of this paper are as follows. First, environmental CSR fit had the greatest impact on consumer satisfaction, followed by financial CSR fit and social contribution CSR fit. Second, environmental CSR fit and social contribution CSR fit had positive effects on brand attitude, while financial CSR fit did not have a positive effect on brand attitude. Third, as customer satisfaction has a favorable effect on brand attitude, it can be inferred that the greater the satisfaction customers feel for a Korean fashion brand in China, the more positive the attitude they develop toward Korean brands. Fourth, there was no significant difference between groups that had a high and low degree of ethnocentrism, confirming that ethnocentrism does not have a moderating effect on consumer satisfaction. On the other hand, in the relationship between environmental and social contribution CSR fit and brand attitude, there was a greater impact in the low ethnocentrism group compared with the high ethnocentrism group, which verifies the moderating effect of ethnocentrism.

• Journal of Families and Better Life
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• v.15 no.4
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• pp.81-102
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• 1997

This study intended to investigate factors shaping the styles for comsumers to express their dissatisfaction after comsuming goods(cloth and household appliance) and services(public and health) In particular this study examined what kinds of characteristics were crucial to distinguish three styles of consumers' and public complaints. The characteristics of consumer to be considered in this study included consumer knowledge consumer attitude consumer and several socio-economic characteristics. The sample used in this study were consumers whose age was grater than 20 years old living near Seoul in 1996. Discriminant analysis was conducted to investigate what factors discriminate the style of complaint. This study found that several consumer characteristics were sigificant in explaining different styles for consumers to response their dissatisfactions. The effects of consumer characteristics were more significant in explaining the complaining styles derived from public and health services rather than goods. Overall consumer attitude consumer knowledge and the degree of satisfaction of services were discriminant variables in explaining the styles of consumer complaint. Both consumer knowledge and budgeting skill were significant in explaining complaint styles to response dissatisfaction derived from consuming clothing while both consumer education and time constraint were significant in shaping the kinds of complaining styles derived from consuming household appliances.