• 한국IT서비스학회지
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• 제13권3호
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• pp.275-298
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• 2014

The purpose of this study is to verify the difference between the importance level and the satisfaction level of each purchase decision factor of smart phone. Through review of literatures about purchase decision factors, we have derived about attributes of 6 factors. T-test, importance performance analysis (IPA), and regression analysis were conducted to identify priorities among the details of the importance and satisfaction and to analyze the effect relationship between satisfaction of each factor and overall satisfaction. Looking at a few high-priority order, battery capacity, memory capacity, fast and accurate repair, the adequacy of the repair cost, and processor in the top five factors were shown to be an important factor when purchasing smart phones. The results of this study can provide the marketing strategies for smart phone suppliers. In addition, these results imply what factors of smart phones should be more considered before launching into chinese smart phone market.

• 한국산학기술학회논문지
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• 제20권9호
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• pp.279-289
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• 2019

2018년 연간 애완용품의 온라인쇼핑 거래액은 8,223억 원으로 4% 증가년 전과 비교하여 4배 이상 급증하였고, 반려동물과 관련된 지출액 중 반려동물 관련 패션잡화, 내구재 등에 대한 지출규모가 증가하고 있어 반려동물 용품시장은 성장세를 이어갈 것으로 보고 있다. 이러한 추세에 따라서 본 연구는 반려동물에 대한 애착도가 반려동물 용품 구매속성에 미치는 영향과 구매속성과 만족, 행동의도간의 영향관계를 확인함으로써 성장하는 반려동물 관련 시장에 마케팅적 시사점을 제공하고자 실시하였다. 반려동물을 키우고 있는 사람들 중 반려동물 용품(미용/목욕 용품)을 구매해 본 적이 있는 173명의 응답자를 대상으로 설문조사를 실시하여 SPSS 22.0과 AMOS 21.0을 이용하여 확인요인분석과 경로분석을 실시하였다. 분석 결과, 반려동물에 대한 애착도는 반려동물 용품 구매속성인 가격적절성, 품질, 디자인, 평판, 판매환경에 유의한 영향을 미치는 것으로 나타났다. 구매속성과 만족, 행동의도간의 관계에서는 구매속성 중 가격적절성, 품질, 판매환경은 만족에 유의한 영향을 미치나 디자인과 평판은 영향을 미치지 않는 것으로 나타났다. 만족은 행동의도에 유의한 영향을 미치고 있다. 이러한 연구결과를 통해 반려동물 용품 시장에서는 주인의 선호도에 따른 디자인이나 평판보다는 반려동물의 특성에 따른 제품품질과 가격적절성, 이용 및 접근이 용이한 판매환경을 고려해야 함을 알 수 있다.

• 한국조리학회지
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• 제21권6호
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• pp.76-90
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• 2015

본 연구는 온라인 쇼핑몰의 HMR 선택속성이 만족과 재구매의도에 미치는 영향을 분석하기 위해 부산지역에 거주하는 일반인을 대상으로 조사를 실시하였고, 총 252부 유효한 설문지를 실증분석하였다. SPSS 18.0A을 사용하여 인구통계학적 특성을 설명하기 위해 빈도분석을 실시하였다. 또한, 측정 항목의 타당도 및 신뢰도 검증을 위해 요인분석 및 신뢰도 분석을 하였으며, 본 연구에서 제시한 가설을 검증하기 위해 회귀분석을 실시하였다. 본 연구 결과는 간편성, 포장 및 브랜드, 기호성, 가격은 유의한 영향을 미치는 것으로 나타났고, 음식의 질은 유의한 영향을 미치지 않는다고 나타났으며, 고객 만족이 재구매의도에 유의한 영향을 미치는 것으로 나타났다. 따라서 고급스러운 포장과 디자인을 개발하고, 저렴한 품질보다는 고부가가치의 브랜드 전략이 필요할 것으로 판단된다.

• 산경연구논집
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• 제9권2호
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• pp.73-80
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• 2018

Purpose - The purpose of this study is to clarify the difference of store attributes of Korean consumers and to analyze it's influence on consumer satisfaction in duty free stores which gain ground inch by inch in the distribution chanel. And it is to find discriminative result as compared with foreign consumer. Research design, data, and methodology - Subjects for the quantitative study, quota sampling was adopted in the Lotte, Shilla downtown and airport duty free stores from the first to 15^th December 2016 and 177 questionnaires from Koreans who had purchasing experience in off line duty free store were analyzed. The data was analyzed by using factor and reliability analysis, descriptive statistics analysis, the independent sample t-test and multiple regression analysis. To test consistency, Cronbach's alpha was used. Results - The result were as follows; 1. Korean consumers consider the importance of store attributes in duty free stores in order Product, Economic Feasibility, Convenience, Promotion, and Accessibility. 2. The meaningful impactive factors of duty free store attributes on consumer satisfaction turned out Product and Promotion. 3. These results show meaningful distinction between Koreans and foreigners in terms of consumer satisfaction in duty free stores. Conclusions - A marketer who is working for duty free store consider now that price benefit can not give strong impact to Korean consumers more and should concentrate on various brand assortment even including private brand. In terms of promotion, most duty free shops put special stress on foreign consumer's wants now as highly increasing of Chinese travelers but Korean consumer's sales portion and number of visitor also are steadily increasing. Therefore, a duty free marketer should prepare the Korean-oriented services with more enhanced promotion strategies for individual and group travellers, for example, a mileage service, VIP room and social network system to satisfy Korean consumers. In order to get satisfaction from Korean consumers, it makes effort on product and promotion than accessibility, price and convenience. Due to high level influence, further study is needed to enlarge to on-line market and to develop private brands for duty free stores.

• 한국의류산업학회지
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• 제16권4호
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• pp.554-563
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• 2014

The purpose of this study was to investigate the purchase behavior, the level of shopping satisfaction for inbound Chinese tourists buying fashion products and the analysis of the influence of fashion product purchase criteria and effects of store attributes toward shopping satisfaction in Korea. Subjects were selected through convenient sampling technique in Incheon International Airport. A self-administered questionnaire was developed in Chinese by translation and back-translation method. Finally, 284 questionnaire out of 420 were used for data analysis. To analyze data, factor analysis, correlation analysis, regression analysis, etc. were carried out. A used statistical package was PASW 18.0. The analysis results were as follows. First, most of the repondents were women in 20s and 30s, who were purchasing fashion products more than other during the period of travel. Second, the product purchase criteria were identified as 'practicality', 'design and quality', 'memorabilia' and 'hallyu'. As the analysis results, shopping satisfaction was influenced by 'design and quality' and 'hallyu'. Thirdly, the effects of store attributes were identified as 'product', 'environment' and 'employees'. and customer's shopping satisfaction was influenced by all of those. By the end of this paper, For the purpose of achieving more competitive fashion products, the 4P marketing strategies targeting Chinese tourists were discussed based on the results.

• 디지털융복합연구
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• 제20권5호
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• pp.31-37
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• 2022

본 연구는 액티브 시니어의 미용서비스 선택속성이 서비스 만족도에 어떠한 영향을 미치는지, 미용서비스 선택속성과 서비스 만족도 사이에서 매장 친숙도의 조절 효과가 있는지 확인하고 관련 시사점을 제시하는 것이다. 연구를 위한 설문조사는 2021년 10월 10일부터 10월 15일까지 직접 조사 및 온라인 조사를 병행하였으며, 총 188부를 실증분석에 사용하였다. 분석결과, 액티브 시니어의 미용서비스 선택속성은 전문성, 이미지, 서비스 시설 4개 요인으로 구분되었고, 모든 요인들은 만족도에 영향을 미치는 것으로 나타났다. 그리고 친숙도는 미용서비스 선택속성과 만족도 간의 영향관계에서 조절효과가 나타나는 것으로 분석되었다. 그러므로 액티브 시니어와의 높은 친숙도를 유지하면서 미용서비스의 서비스, 시설, 이미지를 적절하게 관리하는 것이 중요하리라 생각된다.

• 복식문화연구
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• 제32권2호
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• pp.232-246
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• 2024

This study examines options to revitalize a B2B textile trading platform, exploring user satisfaction and perceptions of the importance of several website features. Between June 8 and June 21, 2023, fashion studies majors and domestic fashion brand product planners were asked to use the website of an open B2B textile platform for 30 minutes and then evaluate its features by responding to a survey. The final sample for analysis wad comprised of 150 questionnaires. To analyze the key textile website features, a paired t-test, Importance-Performance Analysis (IPA), and multiple regression analysis were utilized. The analysis classified the key textile website features related to user importance and satisfaction into the following categories: convenience, appearance, product information, and uniqueness. An analysis investigation of the differences in importance and satisfaction for each website evaluation attribute found significant differences in 12 attributes. The IPA analysis revealed that attributes such as product reliability, quality, a convenient search function, and convenient page movement are highly important to users and garner high user satisfaction; these findings demonstrate the importance of maintaining these elements. Images on the main screen, the latest trend information, and product prominence attributes also garner high importance ratings, but result in low user satisfaction, which signifies extensive revision is required. Finally, user evaluation of the convenience, appearance, and product information of the website was found to affect user recommendation intention.

• 농촌계획
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• 제20권2호
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• pp.115-126
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• 2014

The purpose of this study is to segment foreign tourists who are visiting rural tourism village based on importance attributes of rural experiences tourism. From the literature review, rural experience tourism and its' importance attributes were discussed and these are, peculiar cultural experience, rural experience tourism price, food, natural scenery, accessibility, accommodation and convenient facility. On-site survey was conducted to collect the data from 8 rural tourism villages and a total of 258 useful samples were collected and analyzed. Frequent, cluster analysis, MDA, and MANOVA were performed to produce the results. The cluster analysis showed that three clusters solution was appropriate and named as moderated satisfaction group, high satisfaction group, and highly satisfaction group. The results of MANOVA showed that there were differences among the groups in terms of satisfaction and loyalty of rural experiences tourism. Theoretical and practical implications were discussed in the conclusion section.

• 한국의류학회지
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• 제35권6호
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• pp.700-711
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• 2011

The purposes of the study were to identify the online service attributes that contribute to online consumer experiences of satisfaction, service failure, and service recovery and to examine whether differences exist in these attributes between U.S. and Korea. E-A-S-QUAL provided a useful framework for the study. Focus group interviews and web surveys were conducted by utilizing college students in both countries. No significant cultural differences were found in online service dimensions of service satisfaction. Personalization was the most frequently mentioned online service dimension of service satisfaction both in the U.S. and Korea. The findings showed significant cultural differences in terms of online service dimensions responsible for service failure and recovery. For Korean consumers, merchandising was one of the key online service dimensions of service failure, while efficiency was the important service dimension resulting in service failure for the U.S. consumers. In addition, for U.S. consumers, efficiency and personalization were the two most frequently mentioned service dimension for service recovery, while Korean consumers put more importance on the contact and information dimensions for service recovery. This study provided a comprehensive list of online service attributes important to online apparel retailing.

• 한국콘텐츠학회논문지
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• 제13권6호
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• pp.459-468
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• 2013

본 연구의 목적은 약선음식을 어떻게 인지하고 있는지, 선택속성이 만족도와 추천의향에 어떻게 영향을 미치고 있는지 파악하고자 한다. 이로써 고객들을 지속적으로 유인 및 유지하기 위한 가이드라인을 제시하고자 한다. 약선음식을 이용한 고객을 대상으로 200부의 설문지를 배포하여 불성실하게 응답한 19부를 제외한 181부를 실증분석에 활용하였다. 실증분석에 따른 결과는 1. 약선음식 선택속성에서 '건강관리 예방', '기능성 음식', '시각적인 음식'의 3개 요인 모두 만족도, 추천의향, 재이용 의도에 유의적인 영향을 미치는 것으로 나타났다. 이중에서 '건강관리 예방'요인이 가장 많은 영향을 미치는 것으로 나타났다. 2. 약선음식의 만족도는 추천의향에, 추천의향은 재이용 의도에 높은 영향력을 미치는 것으로 나타났다.