• 한국프랜차이즈경영연구
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• 제14권3호
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• pp.37-52
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• 2023

Purpose: This study is to investigate the causal relationship between franchise headquarters' franchise cost and franchise satisfaction and management performance, and to verify the structural relationship between franchise cost and corporate permanence. Research design, data and methodology: The data were collected from 200 medium-sized franchisees in Seoul and analyzed using confirmatory factor analysis (CFA) to test the validity of the measurement model and the structural equation model (SEM) to identify the impact of franchise costs on corporate performance with the Amos 28.0 program. Result: Franchise costs were found to have a negative effect on franchise satisfaction and corporate permanence. It was confirmed that franchise satisfaction had a significant positive effect on management performance and corporate permanence. Franchise costs had a sequential mediating effect on franchise satisfaction and management performance, which had a significant impact on corporate permanence. Conclusions: This study expanded the theoretical scope by applying the expectation confirmation theory to corporate transactions. In addition, the franchise headquarters proposes ways to create a culture of franchise business with trust by presenting appropriate franchise costs to improve management performance and corporate permanence through franchise satisfaction.

• Journal of Forest and Environmental Science
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• 제39권3호
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• pp.140-149
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• 2023

We surveyed to assess the impact of the mood states and sentiments resulting from forest experience on the school life satisfaction of Korean boarding middle school students (n=90). The average mood state score was 2.32 on a scale of 1-5, with the subscale of vigor scoring the highest (3.19). The average sentiment score was 3.08, with the subscale of subjective happiness scoring the highest (3.08). The average school life satisfaction score was 3.66, with the subscale of interpersonal relationships scoring the highest (3.91). The mood states resulting from forest experience explained 39.6% of the variance in school life satisfaction, and the regression model showed a significant fit (F=9.077, p<0.001). Similarly, sentiments resulting from forest experience explained 47.4% of school life satisfaction, with the regression model showing a significant fit (F=10.569, p<0.001). It can be concluded that forest experience positively impacts the school life satisfaction of Korean boarding middle school students.

• Journal of Information Technology Applications and Management
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• 제21권4호
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• pp.141-156
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• 2014

This study intended to evaluate the viability of cyber education in terms of learning satisfaction and learning achievement. The study integrated two research streams such as social presence model and learning environment model. Where the learning environment model emphasizes the components of learning aids, social presence model considers more deeply the relationships among peers and with instructors. These two research streams have been considered relatively independently. The study integrated these ideas and measured their reliabilities and validities. The results demonstrate that the two constructs are relevantly independent and both of these constructs are very important considerations for the success of cyber education. The study concludes that cyber education 2.0 requires more social presence factors than the learning environment factors such as technological development or new equipments.

• 한국농공학회논문집
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• 제50권6호
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• pp.93-100
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• 2008

The objectives of this study are investigate the satisfaction index and determined the characteristics of visitors. Also present the issues and direction for development of rural-experience village. This study area is seven villages of rural experience in Cheongwongun, Chungcheongbukdo. This place consists rural cooperative tourism model project that is pursued to Cooperative Tourism Model Project by the government. The projects are forming a network of towns and themes to be exhumed. The purpose of this project inner improves the ability of residents and external to contents diversification. This polling in the February-March 2008 was conducted between visitor 330 people. The question is personal information, satisfaction and rural tourism experience of detail as part of a total of 22.

• 한국의류학회지
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• 제36권12호
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• pp.1297-1309
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• 2012

This study examined the effects of "me-model" body-size discrepancy on consumer's shopping mood, store satisfaction, and intention to revisit two types of online apparel stores (one featuring thin models and one featuring average-sized models). A convenience sample of women (n = 528) participated. Structural equation modeling was used to analyze the data. Participants who were thinner or similar to the models indicated positive shopping moods, a high level of online store satisfaction, and intended to revisit the stores when compared to participants who were larger than the models. Participants preferred the 'average-sized' model. This preference was attributed to the familiarity of the model and ability to effectively evaluate merchandise. The results revealed how models can influence apparel consumers in an online context.

• Asia pacific journal of information systems
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• 제31권2호
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• pp.220-235
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• 2021

Technology has been changing the travel experience of visitors. Particularly, augmented reality (AR) is one of the emerging technologies, which widely used in cultural heritage tourism sites. This study is based on a new technology acceptance model and future modified this model to examine the relationship between product beliefs, consumer satisfaction with AR, and destination loyalty in cultural heritage sites. Moreover, this paper examined the role of technology readiness (TR) forming travellers' loyalty of destination with a kind of travel technology--AR. The results show that perceived usefulness and perceived ease of use have significant effects on the satisfaction of AR towards the travellers' loyalty of destination. TR is found to have moderating effects on this model.

• 대한인간공학회지
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• 제29권6호
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• pp.843-851
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• 2010

This study aims to systematically develop a usability evaluation model using the Structural Equation Model (SEM) from experiment of usability on using vehicle. Vehicle developers have been adding many functions for enhance the user satisfaction. But it will be made the trade-off problem of usability and design elements of vehicle interior from attempt to make best usability satisfaction in a restricted space. To solve the trade-off problem, we set a new solution criterion from usability evaluation model. The usability experiment is based on major activity pool from derived user's acts pattern in vehicle for make more accurate usability evaluation model. And this model was built with twenty-nine measurement variables for the evaluation of usability of vehicle user. As a result, the proposed SEM model showed statistical significance as well as a high level of R Square (0.7144). This model shows the relationships of detailed usability and design elements. According to the result, this study introduces the criterion to secure the best satisfaction of usability and design elements.

• 한국컴퓨터정보학회논문지
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• 제12권5호
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• pp.243-251
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• 2007

본 연구에서는 정보시스템 성공모형과 전자상거래 성공모형을 바탕으로 인터넷뱅킹의 특성과 성공요인을 반영한 인터넷뱅킹 성공모형을 설계하고 구조방정식 모형분석을 이용하여 모형의 유용성을 검증하였다. 구조방정식 모형을 통한 실증분석 결과, 사용의 용이성은 유용성과 사용자 만족, 신뢰에 유의한 영향을 미치는 것으로 나타났으며, 안전성은 신뢰에만 유의한 영향을 미치는 것으로 나타났다. 경제적 효익과 유용성, 신뢰는 사용자 만족에 유의한 영향을 미치는 것으로 나타났으며, 유용성과 사용자 만족은 행위의도에 유의한 영향을 미치는 것으로 나타났다. 인터넷뱅킹 사용이 급격히 증대됨에 따라 인터넷뱅킹의 성공을 위해서는 다른 인터넷뱅킹 사이트보다 더 차별화된 서비스를 제공해야 할뿐만 아니라 안전하고 신뢰할 만한 인터넷뱅킹 사이트를 구축해야 한다. 따라서 인터넷뱅킹 성공을 가져다 줄 수 있는 인터넷뱅킹 성공모형을 통하여 다른 은행보다 훨씬 더 우수한 인터넷뱅킹 서비스를 제공할 수 있는 지속적인 평가와 개선이 이루어져야 할 것이다.

• 한국산업정보학회논문지
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• 제23권6호
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• pp.79-94
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• 2018

마케팅 분야에서는 제품품질, 고객만족, 고객추천을 바탕으로 구매행동과의 영향 유무 및 상관관계를 통계적 Regression 방법으로 가설 검증하는 것을 주요한 연구 대상으로 하고 있다. 또한 최근에는 ASCI와 같은 고객만족지수 혹은 라이켈트의 NPS와 같은 고객추천지수를 바탕으로 실제 기업성과와 연관되는 시장 지분에 어떠한 영향을 미치는 지에 대한 통계적 분석 연구도 활발히 이루어지고 있다. 본 연구에서는 실제 고객이 매장을 방문하여, 과거 고객카드에 명품을 구매하던 구매하지 않던 간에 만족/불만족을 표시한 체인 및 고객 추천의향을 검토하여 Hidden Markov Model을 이용한 고객의 최상의 구매패턴을 분석하는 확률적 기법에 대하여 연구하는 것을 목적으로 하고 있다. 이를 바탕으로 고객만족 -> 고객추천의향 -> 고객추천행동->구매 및 재구매 체인에 대응하는 실제 소비자의 구매패턴을 고객만족과 NPS(순추천지수) 및 여러 수리통계적 이론-Hidden Markov Model, Bayesian Inference, Maximum Likelihood Estimation을 이용하여 확률적 추적 메카니즘을 구현하는 것을 목표로 한다. 제시된 목표는 인공지능을 구현하는 이론과 알고리듬을 사용하여 달성되었기에 이론적 추적 메카니즘을 여러 인공지능망 -DNN, CNN, GAN등을 사용하여 기업에서 사용할 수 있는 고객의 구매패턴 앱으로 발전시키는 것을 후속연구에서 기대한다.

• 유통과학연구
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• 제14권4호
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• pp.93-101
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• 2016

Purpose - As more consumers pursue high quality products at reasonable prices, Korean retail companies are increasing investment in expanding their outlet stores. Despite the growing importance of the outlet business, there has been very little empirical research on consumers' outlet shopping behaviors. This study aimed to investigate the relationships between consumers' perceived product value (performance quality, value for money, and social value) of outlet stores and overall shopping satisfaction and the effect of shopping satisfaction on outlet store loyalty. Research design, data and methodology - The authors developed a structural model in which performance quality, value for money, and social value of products are proposed to affect overall outlet shopping satisfaction, thus increasing customer loyalty. To analyze the research model, data were collected from 88 shoppers at suburban outlets. SPSS 21.0 and AMOS 21.0 were utilized to test the hypotheses. The unidimensionality of each construct was supported from the results of the reliability test with Cronbach's α and confirmatory factor analyses. Correlation analysis was performed and the results warranted the nomological validity of the measures. The fit statistics of the overall model analysis demonstrated an acceptable fit(X²(₁₆₁)=171.651, p=.000; X²/df=1.546; GFI=.821, NFI=.879, TLI=.942, CFI=.953, RMR=.035, RMSEA=.079). Results - The findings are as follows. First, consumers' perceived value of product performance quality had a significant positive effect on overall outlet shopping satisfaction. Consumers, who evaluate performance quality of the product more positively, tend to express stronger satisfaction and happiness about outlet shopping experience. Second, consumers' perceived social value of outlet products influenced their overall satisfaction significantly. Consumers who believe that products of outlet stores enhance self-concepts are more likely to satisfy with outlet shopping experience. However, consumers' perception of outlet products on value for money was not found to significantly influence overall shopping satisfaction. Finally, overall shopping satisfaction had a significant and positive influence on loyalty. Conclusions - While outlet retailers have traditionally focused on promoting competitively priced merchandise, the results of this study suggest that customers' overall satisfaction with outlet shopping is influenced more by the non-price-related product values. In the context of an outlet shopping environment, performance quality and social value of the products were found to be more critical predictors of customer overall satisfaction. Therefore, it would not be efficient for outlet retailers to highlight economic value of their merchandise. Instead, they need to investigate the performance quality of the products regularly and try to deliver quality guaranteed goods to enhance customer satisfaction. Also, outlet retailers should differentiate their businesses by carrying more unique and prestigious brands and emphasize higher social value and symbolic meanings of their products. As competition among outlet retailers are getting fierce, retail companies need to focus on strengthening customer loyalty with a long-term perspective. With a deeper understanding of the relationship between consumers' perceived product values and shopping satisfaction, outlet retailers will be able to develop customer loyalty strategies effectively and to achieve competitive advantage.