• 제목/요약/키워드: Satisfaction Model

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중소기업 재직자들의 교육훈련에 대한 인지된 유용성이 교육 훈련 만족도에 미치는 영향: 인사부서 활동의 조절효과 (The Perceived Utility of Education and Training in SMEs on Employee Satisfaction: The Moderating Role of HRM Department Activities)

  • 박지성;채희선
    • 아태비즈니스연구
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    • 제12권4호
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    • pp.241-251
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    • 2021
  • Purpose - Drawing on the content-process approach, this study examines the effect of employees' perceived utility of education and training in small and medium enterprises (SMEs) on their satisfaction. In addition, this study investigates how the human resource management department' activities moderate the relationship between employees' perceived utility of education and training and satisfaction. Design/methodology/approach - This study predicts the positive relationship between employees' perceived utility of education and training and satisfaction, and HR activities strengthens this positive relationship. To test these hypotheses, this study utilized Human Capital Corporate Panel (HCCP) datasets, especially 2017 data at the individual level. The number of the final sample is 425 for the test. Moreover, this study used the hierarchical regression model with SPSS. Finding - As predicted, the analytical results with the hierarchical regression model showed that employees' percieved utility of education and training and satisfaction were positively related. In addition, HR activities strengthened this relationship between employees' percieved utility of education and training and satisfaction. Research implications or Originality - This study will provide academic and practical implications for future research on human resource development, especially SMEs by deepening an understanding of the important factors in order to increase employees' satisfaction of education and training. the number of viewers is found in most American films released in Korea.

유튜브 먹방 채널의 콘텐츠 품질 및 유튜브 속성이 이용만족도와 행동의도에 미치는 영향에 관한연구 (The Impact of Content Quality and YouTuber Attributes on User Satisfaction and Behavioral Intentions in Food Mukbang Channels)

  • 배영주
    • 대한안전경영과학회지
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    • 제26권2호
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    • pp.93-105
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    • 2024
  • In this study, based on previous research on personal broadcasting, we indirectly measured content quality, YouTuber attributes, user satisfaction, and behavioral intention, which are latent variables that cannot be directly measured, as measurement variables, and then measured theoretically between the latent variables. In order to analyze the causal relationship, we used a structural equation model to determine to what extent the content quality of the YouTube mukbang channel and the YouTuber's attributes influence behavioral intentions such as purchase, recommendation, and continued use according to viewers' satisfaction with use. We intend to analyze and verify the relationship between related variables. The research results are as follows. First, the value, relevance, timeliness, completeness, and data quantity of content quality were found to have no significant impact on user satisfaction. Second, the trustworthiness, expertise, attractiveness, and intimacy of YouTuber attributes were found to have a significant impact on user satisfaction, but the similarity of YouTuber attributes did not have a significant impact on usage. Third, user satisfaction was found to have a significant impact on behavioral intentions and purchase intentions. However, user satisfaction was not found to have a direct significant impact on recommendation intentions or continued usage intentions.

한국 기업의 일본 인터넷 시장 진출 전략: 멀티그룹 구조분석(MSEM)을 이용한 한국과 일본의 온라인 게임 충성도 비교를 중심으로 (Strategy of Market Penetration in Japanese Internet Market: Comparing Online Game Loyalty between Korea and Japan with MSEM)

  • 김남희;이상철;서영호
    • 품질경영학회지
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    • 제31권1호
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    • pp.21-41
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    • 2003
  • The purpose of this research is to identify if psychological temptation, site quality and sense of community influence user's flow and addiction and if causalities among flow, addiction, customer satisfaction and customer loyalty are different between Korean and Japanese online games. To perform our research, we use MCSF(Multi-group Confirmatory Factor Analysis) and MSEM(Multi-group Structural Equation Model). The empirical results of SEM(Structural Equation Model) including high-order factor analysis indicate that all of paths in our model are the same for both countries. Therefore, site quality and sense of community have impacts on the flow, while on the other hand, psychological temptation has impacts on the addiction. Customer satisfaction and loyalty are positively related not with the addiction but with the flow. In addition, customer loyalty is significantly influenced by the flow and the customer satisfaction. In Conclusion, the empirical results of MSEM(Multi-group Structural Equation Model) indicate sense of community to flow, flow to loyalty and customer satisfaction to loyalty are different between Korea and Japan. This indicates that companies to penetrate into Japa online game industry should have a concern with Japanese Social and Cultural features and to develop strategies which correspond with Japanese culture.

콘텐츠 품질이 학습태도 형성에 미치는 영향 -온라인 대학에서 오프라인 강의 병행에 대한 효과- (How the Quality of On-line Contents Influence Learning Attitudes: Effectiveness of Conducting Off-line Lectures at a Cyber University)

  • 이진희
    • 한국콘텐츠학회논문지
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    • 제9권10호
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    • pp.492-499
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    • 2009
  • 본 연구는 학습자의 효과적 학습을 위해 온라인 상 콘텐츠 품질을 구성하는 요소와 오프라인 강의가 콘텐츠 품질을 인식하는데 얼마나 영향을 주는가를 알아보기 위한 연구이다. 다속성 태도모델(multiattribute attitude model)의 속성만족도-중요도 모델(attribute satisfaction-importance model)을 중심으로 온라인 학습에 있어 콘텐츠 품질이 학습태도에 미치는 영향과 오프라인 강의를 병행했을 때의 학습태도(learning attitude) 형성의 변화에 대한 관계를 살펴보고자 한다. 콘텐츠 만족도에 대한 신념(belief)은 콘텐츠 품질을 구성하는 요소로 음성강의, 동영상강의, WBI방식 강의로 나누어 평가한다. 여기에 웹상의 강의와 오프라인 강의를 병행했을 때 형성되는 학습태도의 변화에 대해 연구한다.

직무요구-자원 모델에 기반을 둔 중환자실 간호사의 소진 구조모형 (The Structural Equation Model of Burnout of the Critical Care Nurses Based on the Job Demand-Resource Model)

  • 박옥경;손명희;박미연;백은선;김필자
    • 임상간호연구
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    • 제22권1호
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    • pp.88-98
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    • 2016
  • Purpose: The purpose of this study was to construct and test a structural equation model of burnout of the critical care nurses based on the job demand-resource model. Methods: A structured questionnaire was completed by 414 critical care nurses. The relationships between concepts of job stress, empathic ability, resilience, job satisfaction, compassion fatigue and burnout were analyzed. Using SPSS WIN 22.0 and AMOS 22.0 programs, the direct and indirect effects of factors affecting burnout among critical care nurses were calculated and modelled. Results: The modified model was yielded as follows: Chi-square= 216.59, GFI= .93, AGFI= .89, NFI= .90, CFI= .93, RMSEA= .07, SRMR= .06 and showed good fit indices. Job satisfaction and compassion fatigue had mediation effects between other three exogenous variables and burnout. Conclusion: The major findings of this study indicate that it is important to develop a support program for critical care nurse in order to improve their job satisfaction and ameliorate their compassion fatigue.

사춘기 여성의 우울 예측모형 (The Predictive Model of Adolescent Women측s Depression)

  • 박영주;김희경;손정남;천숙희;신현정;정영남
    • 대한간호학회지
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    • 제29권4호
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    • pp.829-840
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    • 1999
  • This study was conducted to construct a hypothetical model of depression in Korean adolescent women and validate the fit of the model to the empirical data. The data were collected from 345 high school girls in Seoul, from May 1 to June 30, 1998. The instruments were the Body Mass Index, Physical Satisfaction Scale, Family Adaptatibility and Cohesion Evaluation Scale III, Family Satisfaction Scale, CES-D and School Adptation Scale. The data were analyzed using descriptive statistics with the pc -SAS program. The Linear Structural Relationship(LISREL) modeling process was used to find the best fit model which would predict the causal relationships among the variables. The overall fit of the hypothetical model to the data was moderate [X$^2$=69.6(df=17, p=.000), GFI =0.95, AGFI=0.90, RMR=0.087, NNFI=0.86, NFI=0.90]. The predictable variables, especially menstrual symptoms, physical symptoms and family function, had a significant direct effect on depression. but school life adaptation did not have a significant direct effect. These variables explained 18.1% of the total variance.

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퍼지 규칙 기반 모델링 기법을 이용한 감성 만족도 모델 개발 (User Satisfaction Models Based on a Fuzzy Rule-Based Modeling Approach)

  • 박정철;한성호
    • 대한산업공학회지
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    • 제28권3호
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    • pp.331-343
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    • 2002
  • This paper proposes a fuzzy rule-based model as a means to build usability models between emotional satisfaction and design variables of consumer products. Based on a subtractive clustering algorithm, this model obtains partially overlapping rules from existing data and builds multiple local models each of which has a form of a linear regression equation. The best subset procedure and cross validation technique are used to select appropriate input variables. The proposed technique was applied to the modeling of luxuriousness, balance, and attractiveness of office chairs. For comparison, regression models were built on the same data in two different ways; one using only potentially important variables selected by the design experts, and the other using all the design variables available. The results showed that the fuzzy rule-based model had a great benefit in terms of the number of variables included in the model. They also turned out to be adequate for predicting the usability of a new product. Better yet, the information on the product classes and their satisfaction levels can be obtained by interpreting the rules. The models, when combined with the information from the regression models, are expected to help the designers gain valuable insights in designing a new product.

교육서비스 품질이 관계관리에 미치는 영향: 서비스 유통 관점에서 (Effects of Education Service Quality on Relationship Management from the Service Distribution Perspective)

  • 조현진
    • 유통과학연구
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    • 제13권3호
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    • pp.41-49
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    • 2015
  • Purpose - Universities are placing a greater emphasis on relationship management as a source of competitive advantage due to increasingly competitive environments and social changes. The purpose of this study is to analyze the relationships among education service quality, relationship quality, and relationship performance from the perspective of service distribution. In other words, this study is focused on the role of education service quality with regard to relationship management. In this study, education service quality is divided into lecture, job assistance, student-faculty interaction, student-student interaction, facility welfare, and scholarship welfare quality components; relationship quality is composed of satisfaction and commitment; and relationship performance is divided into recommendation and defection intentions. Research design, data, and methodology - This study aims to identify how the various elements of education service quality affect satisfaction. Further, it aims to test the relationships among satisfaction, commitment, recommendation intentions, and defection intentions. Distribution and marketing students were randomly selected for the experiment. Out of the 380 administered questionnaires, a total of 361 respondents provided complete and usable data. The sample consisted of 232 males (64.3%) and 129 females (35.7%). The variables of the proposed model were measured through assessments that were measured on a 5-point Likert scale. Using Lisrel 8.7, a structural model was analyzed and the path coefficients were estimated. Results - The overall fit of the model was acceptable (χ2=1121.8 (df=603, P=0.00), GFI=0.967, NFI=0.974, CFI=0.981, RMR=0.021). The results generally supported the hypothesized relationships of the proposed model, except for Hypothesis 1. First, lecture, job assistance, student-faculty interaction, student-student interaction, and facility welfare quality were revealed to have positive effects on satisfaction. In particular, lecture and facility welfare quality had the strongest effects on satisfaction. However, scholarship welfare quality did not significantly affect satisfaction; this means that Hypothesis 3-2 was not supported. Second, satisfaction was positively related to commitment and recommendation intentions but it was negatively related to defection intentions. Third, commitment was positively related to recommendation intentions but it was negatively related to defection intentions. Conclusions - This study emphasizes the influence of education service quality on satisfaction in the long-term. In addition, this research has the following implications for university relationship management. First, the findings suggest that the various dimensions of education service quality have differing effects on satisfaction. In particular, lecture and facility welfare quality are found to be the most important factors in increasing the level of satisfaction. Therefore, university managers need to prioritize enhancing lecture quality and upgrading educational facilities. Second, satisfaction also improves through job assistance systems and opportunities for social interactions. Therefore, university managers should reinforce their job skills programs and should provide opportunities for social relationships to develop. Finally, it is important for university managers to take a relationship approach to maximizing relationship performance. Therefore, university managers should work to increase student recommendations and prevent their defections based on satisfaction and commitment.

구조방정식 모델을 활용한 자동차 내장디자인의 고객감성 만족에 관한 연구 (A Study on Customer Satisfaction of Sensibility for Automotive Interior Design Using Structural Equation Model)

  • 전영호;백인기;신정태
    • 품질경영학회지
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    • 제28권4호
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    • pp.151-160
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    • 2000
  • There can be a hierarchy among sensibility vocabularies by degree of abstractness. The higher degree of adstractness, the more difficult measuring satisfaction of sensibility. The objective of this study is to quantify customer satisfaction of his/her sensibility by using hierarchy of sensibility and Structural Equation Model(SEM).

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Kano 품질분석과 AHP를 이용한 투자우선순위 (Investment priority using Kano analysis and AHP)

  • 임성욱;박영택
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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    • pp.76-81
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    • 2004
  • Kano distinguishes between three types of quality requirement which influence customer satisfaction in different ways when met in his model and proposes fulfilling attractive requirements leads to more than proportional satisfaction. However each of attractive requirements do not influence customer satisfaction equally Thus, this study will present a model using AHP(Analysis Hierarchy Process) which priorities over quality requirements objectively

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