• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.451-455
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• 2021

This research seeks to find out how to provide satisfaction to consumers. The aim is to analyze and test empirically the effect of price and sales promotion on customer satisfaction that is mediated by service quality. This study uses primary data; questionnaires are distributed to 100 consumers at the Jingga Project boutique. The sampling technique uses simple random sampling. The data were collected using a questionnaire measured by a Likert scale with analysis tools using Warp PLS 7.0. The results showed that the variables price and sales promotion have a positive effect on customer satisfaction. Furthermore, the mediating variable, namely, service quality, is proven to be able to indirectly mediate the effect of price and sales promotion on customer satisfaction. In line with the marketing theory, which states that customer satisfaction is the feeling of pleasure or disappointment of someone who appears after comparing the performance (results) of the product against the expected performance. From the results of this study, it is clear that the variables price and sales promotion significantly affect customer satisfaction, as well as service quality, which is the mediating variable in this study. Service quality indirectly or partially mediate the effect of price on customer satisfaction.

• 한국건설관리학회논문집
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• 제10권3호
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• pp.62-71
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• 2009

본 연구는 공동주택 개발사업의 분양시기 변동에 따른 수익성 비교 분석을 목적으로 수행되었다. 이를 위해 민간건설업체가 수행한 공동주택 사업인 중형주택($60m^2\sim85m^2$이하)과 대형주택($85m^2$초과)을 사례대상으로 선정하였다. 다음으로 사례대상의 공동주택 개발사업비용을 조사하고 분양시기 변동에 따른 수익성을 분석하였다. 상기와 같은 목적과 방법에 따라 진행된 본 연구의 결론을 요약하면 다음과 같다. 첫째, 공동주택 개발사업의 수익성에 미치는 영향요인은 분양시기, 분양대금 납부방법, 분양율 등인 것으로 조사되었다. 둘째, 후분양 시의 수익성 분석결과 정부가 추진 중인 공정율 80% 이후 분양의 경우 세 개 사례 모두 $4.4%\sim4.9%$의 수익률이 악화되는 것으로 분석되었다.

• 지능정보연구
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• 제23권1호
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• pp.1-22
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• 2017

사업타당성 분석이나 기업 기술가치평가 등 미래의 사업에 대한 진입이나 투자 타당성을 분석하기 위해서는 새로운 사업과 관련한 시장을 추정하고 그 안에서 확보 가능한 매출을 객관적으로 추정하는 과정이 필수 불가결하다. 이런 신규 매출이나 시장규모의 추정 방법은 다양한 방법으로 구분이 가능한데 크게 정량적인 방법과 정성적인 방법으로 구분할 수 있다. 그러나 두 가지 방법 모두 많은 자원과 시간을 필요로 한다. 그래서 우리는 신규 사업의 평가지원을 위한 데이터 기반의 지능형 매출 예측 시스템을 제안하고자 한다. 본 연구는 사업타당성 분석이나 기술가치평가를 위한 신규 사업의 매출 추정 시스템을 개발하는데, 알고리즘 기반으로 전통적인 정량 예측방법 중 하나인 유추방법에 주목했다. 동일한 국내 산업에서 최근 창업한 기업의 매출 실적을 국내 신규 사업의 매출액을 추정하는 유추 대상 변수로 활용할 수 있는지 검토한다. 여기서 유추예측 대상은 최초 매출액과 초기 성장률이며, 주요 비교 차원은 산업분류, 창업시기 등이 고려된다. 특히 본 연구는 우리나라 창업 기업이 가지는 매출 성장률의 평균회귀 현상을 활용하는 지능형 정보 지원 시스템을 제안하다. 본 연구에서는 신규 매출 추정을 위해서 역사적 자료인 창업 매출 실적을 활용하는 방법이 적절한지 판단하기 위해서 잠재성장모형 등을 활용해 산업분류에 따른 신규 사업의 초기 매출액과 연도별 성장률이 산업분류별로 차이가 있는지 분석한다. 기존 기업의 창업 후 4년간 매출 성과의 종단자료를 잠재성장모형으로 분석하는데, 특정 산업분류에서 차이를 보여주는지 분석해 산업분류가 유추 예측에서 고려해야할 유의미한 변수인지 분석하는 것이다. 본 연구의 결과는 신속하고 객관적인 신규 사업 매출 추정을 가능하게 하는 지능형 정보시스템을 개발하게 해서 사업성타당성 분석이나 기술가치평가 과정의 효율성을 개선시켜 줄 것으로 기대된다.

• Asia Marketing Journal
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• 제17권1호
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• pp.123-148
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• 2015

Built on regulatory focus theory, this article develops a research model proposing the relationship between management controls (outcome, activity and capability), sales employees' prevention and promotion focus and their behavioral responses (feedback seeking from different sources and relationship investment). The model also suggests that salesperson perceived organizational fit (P-O fit) contributes by influencing the situational self-regulatory mechanism based on regulatory fit theory. To analyze the data, a structural equation model procedure using LISREL 8.5 was employed. To access the potential common method bias, the MV" marker method was applied using a scale theoretically unrelated to at least one scale in the analysis as the MV marker. The results showed that the greater the salesperson's perceived activity control system, the greater the extent of employee prevention focus. The findings also showed that output control and capability control system are positively related to the promotion focus of salespeople. Salespeople's prevention focus relates negatively to the relational investment and positively to organization feedback seeking. The results indicate that salespeople who have promotion focus exhibit the predicted positive influence on their relationship investment. A significant contribution of this research framework is suggesting salesperson regulatory focus as a mediator and its' effects on different types of sales-related behaviors. The author suggests that the motivational orientations of salespeople play key roles in shaping feedback seeking behaviors from different sources; broadly, that employees with a promotion focus will be more sensitive to customers' feedback, and employees with a prevention focus will seek more feedback from the organization. Furthermore, salespeople with a promotion focus will invest more resources to build relationships with customers than salespeople with a prevention focus. This research also explains the moderating role of person-organization fit on the effect of salespeople's regulatory focus and behavioral responses based on regulatory fit theory

• 보건행정학회지
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• 제25권2호
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• pp.97-106
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• 2015

Background & Methods: The purpose of this research is to estimate the efficiency of the pharmaceutical firms and the determinants of their efficiency. Stochastic frontier analysis(SFA) and panel study are applied to the data of 60 domestic pharmaceutical firms from 2006 to 2012. Results & Conclusion: First, the result of the stochastic frontier analysis shows that overall efficiency of the pharmaceutical firms is increasing as time goes by. However, if firms are classified by the scale, the larger firms show more efficiency and if classified by the degree of innovativeness, the innovative firms show more efficiency compared to the non-innovative firms. This evidences show that the scale and R&D investment have significant relationships with the efficiency of the pharmaceutical firms. Therefore, it is necessary to increase the national level of investment for the fundamental researches to vitalize R&D of the new drugs. Second, the result of estimation of the determinants of efficiency shows that the firms with larger sales promotion expenses and entertainment expenses have less efficiency compared to the other firms. This can be explained by the structural characteristics of the small generic pharmaceutical firms. Therefore, the government had better make the pharmaceutical firms to reduce sales promotion and entertainment expenses and increase R&D expenses by introducing systems such as global budgeting system on medicine or reference pricing system.

• 복식
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• 제64권2호
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• pp.35-49
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• 2014

In cases of fashion businesses operating by consignment, base estimate on quantity of sales is the most essential part of merchandising. This study classified factors influential to sales into factors with systematic influence and factors with unsystematic influence. In order to find out influence of each factor on sales, non-linear regression was used with SPSS package on the basis of actual data on sales for 5 years for sport shoes brand. Major findings of this study are as follows. First, price level had significant negative(-) influence on sales. Second, price expectation effects had significant negative(-) influence on sales. Third, competitor's price effect showed significant negative(-) value. Fourth, day-of-the-week effect showed significant positive(+) effect. The theoretical marketing implications of this study are as follows. First, study on price leads to expansion of the researches from apparels to sport shoes. Field of study on price was enlarged through expansion of variable of study from price level and price expectation effect to promotion, day-of-the-week effect and rainfall effect. Second, quantitative scale of day-of-the-week effect was found and it could be confirmed that there was seasonal differences with day-of-the-week effect. Implications of above findings on marketing managers are as follows. First, it was found that an increase in competitiveness of brand power and a decline in absolute value of competitor's price effect can be realized when new product groups are developed to meet the unsatisfied needs in the market. Second, it was possible to find out the parameters scales of the price response function, making it possible to estimate sales for the next season, and in turn realize increase in rate of sales and profit rate. This research is based on the dynamic price response function, which is rare to find in the apparel business and it academic significance due to its expanding response model which was focused on price in conventional researches to non-systematic variables.

• 농업과학연구
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• 제23권2호
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• pp.323-329
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• 1996

This paper is aims at studying the economics of scale of sweet potato cultivation. Sweet potato is one of the decreasing crop. Its cultivated areas has been decreasing more rapidly than soybean or corn. In this paper 23 farmers were surveyed, including 8 families with less than 1 ha, 7 families with 1-5 ha, and 8 families with more than 5 ha. The results are as follows; First, sweet potato cultivation is good for specialization, considering the high income per acre. Second, there is no good evidence explaining for the economy of scale of sweet potato cultivation, but there is an evidence for the profit of specialization. Large scale farmers have more incomes per acre, lather than more production or less management costs, by means of good sales methods. Third, mechanization of sweet potato cultivation is one of the key factor for successful large scale sweet potato cultivations.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2019년도 추계 학술논문 발표대회
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• pp.195-196
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• 2019

The purpose of this study is to analyze the scale of overseas design orders in Korea, China and Japan by region and type of work, and to draw implications. As a result of analyzing the overseas design sales market of Korea, China and Japan, all three countries have the highest percentage of overseas sales in the Asian market, and the overseas design sales are the highest in power generation, chemical plant and transportation sectors. In addition to the Middle East and Asian markets, Japan and China have also diversified their strategies to diversify their markets by taking orders in various regions such as Europe, Africa and the United States. In particular, China is promoting the "New Silk Road Project" (One belt, One road), linking land and sea to a total of 25 countries and actively supporting aid projects in Africa and Asia, have. In addition, Japan has been actively supporting the government's expansion of ODA projects to expand overseas market entry. Therefore, it is necessary for Korea to increase its market share through diversification of overseas design market and diversification of industrial type, and to participate in overseas design market by expanding customized R&D investment.

• 한국의류학회지
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• 제24권5호
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• pp.760-771
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• 2000

The main objective of this study were to develop the scale for measuring service quality and to identify the differences of service quality among apparel store types(department store, fashion specialty store and national brand independent store). Data were collected from 463 subjects who finished their shopping with a self-administered questionnaire. The results were as follows; 1. As a result of factor analysis, seven dimensions were identified for service quality: VMD, store atmosphere, pleasant enviornment, product assortment, store policy, salesperson's assurance, and salesperson's responsiveness dimensions. The first five dimensions and the last two dimensions were corresponded to store service and sales service respectively. Those dimensions explained 56.56% of service quality. Especially the salesperson's assurance had the most explaining power. 2. The fashion specially store was evaluated as the highest in five dimensions of store service, whereas the department store was evaluated as the lowest in the pleasant environment dimension. 3. Store policy, salesperson's assurance, store atmosphere, and VMD dimensions explained 38% of store satisfaction.

• 한국정보컨버전스학회논문지
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• 제6권2호
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• pp.89-96
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• 2013

본 연구는 도매안경테의 종사자를 중심으로 안경테 유통을 분석하여 유통의 개선점을 연구하였다. 다양한 연령층과 학력으로 유통업계에서 근무를 하고 있으며, 회사의 규모는 영세하였다. 안경테의 재고 관리를 위해서는 체계적인 관리가 이루어지지 않았고, 보다 나은 유통 시스템에 대한 기대도 크지 않았다. 안경소비자와 안경제조업체의 중간적인 역할에 있는 도매안경테 회사는 보다 나은 판매 확보를 위해 공동 판매장이나 internet판매의 활성화를 확보하여야 할 것으로 본다.