• 한국임상수의학회지
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• 제32권1호
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• pp.85-90
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• 2015

In this study, we investigated the number of categories of veterinary medical devices registered by Animal and Plant Quarantine Agency (QIA) by 2013. We also analyzed the sales of the veterinary medical devices reported from Korea Animal Health Product Association (KAHPA) from 2011 to 2013. The registration rate of veterinary medical devices has sharply increased since 2008, and a total of 495 categories from 141 companies were registered by the end of 2013. The multi-frequency products registered for companion animals were ultrasound imaging system, x-ray system, microchip & reader, telemetry system transmitter, and hematology analyzer. The veterinary medical devices for farm animals include marker, artificial insemination catheter, injector, and ultrasound imaging system. Of these products, the multi-frequency products dominated on the veterinary medical devices market. The market size of 223 (45.0%) veterinary medical devices was estimated to be approximately 20.6 billion Won in 2013; the proportion of domestic products and imports was 56% to 44%; the proportion of domestic demand and export was 82% to 18%, respectively. This study suggested that the registration and sales of the veterinary medical devices have gradually increased as the demand of health care services got bigger in Korea.

• Spatial Information Research
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• 제12권2호
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• pp.211-228
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• 2004

본 연구는 대전시를 사례로 하여 주유소의 입지적 특성과 판매권역을 분석하기 위해 설문과 면접 조사, 그리고 GIS의 그리드 분석을 활용하였다. 주유소의 입지적 특성을 분석해 본 결과 고수익 입지유형은 인구밀도와 1일 통행량이 일정수준 이상으로 배후 상주인구와 통행인구가 많아 고수익이 예상되었고, 반면에 저수익 입지유형은 토지이용상 녹지와 개발제한구역 등으로 통행량도 낮아서 높은 수익을 기대하기 어려웠다. 대전시 인구수에 기반하여 판매권역의 공간분포 패턴을 살펴본 결과, 주유소 판매권역의 크기는 인구밀도가 조밀한 중심지역에서 인구밀도가 낮은 외곽지역으로 갈수록 확대되었다. 또한 인구수에 대비하여 주유소가 과다한 주유소 과밀지역과 과소 지역이 분포하는 불균형적 주유소 분포패턴을 보여주었다. 입지-배분모델을 적용한 결과 주유소 과밀 지역에서는 주유소의 수가 줄어들었고, 과소한 지역에서는 신규로 주유소가 입지하여 보다 균형적인 분포패턴을 보여주었다. 이와 같은 연구결과는 석유제품 유통기관별로 최소 배후지 규모를 만족시키면서 균형적 공간 분포패턴을 가질 수 있도록 배치하는데 필요한 기초적인 자료로 활용될 수 있을 것으로 예상된다.

• Asia Marketing Journal
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• 제15권2호
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• pp.175-194
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• 2013

The purpose of this study is to investigate the effects of the locomotion orientation on salespeople' sales performance with the mediating effect of selling behavior(adaptive selling behavior, SOCO). And we figure out the relationship between customer-oriented selling behavior and adaptive selling behavior because those relationships are not clear. The authors infer research hypotheses based on literature review. We have confirmed the reliability and validity test and those results can be acceptable. Hypotheses test were conducted with structural equation modeling, AMOS. All paths in the research model reasoned by authors have been supported statistically at the significant level. This study with the theoretical implications is as follows. First, this study is the first attempt to investigate the path between locomotion orientation and adaptive selling behavior and SOCO. Secondly, there is an empirical conflict between our study and Franke and Park(2006)'s study. Our study was contradictory to Franke and Park(2006)'s consequences. And so, figuring out clearly those causal paths remains. This study with practical implications are as follows. First of all, the salespeople' selling performance was affected by adaptive selling behavior, customer-oriented selling behavior, and sales-oriented activities, such as the importance of selling behavior once again proven. It is necessary to enhance the capabilities that can be transformed into action appropriate to the needs of customers each sales step-by-step in the process of salespeople for various system through education and incentives, and to interact with customers and understand their customers relative to salespeople will. In order to enhance adaptive selling behavior, the company needs to do educational program and monitoring system with the positional promotion when salespeople get the high adaptive selling behavior. Secondly, the locomotion orientation of the salespeople is to cause this selling behavior. Management style to increase locomotion orientation is needed, which means, salespeople' superior about something should be conducted. In order to stimulate the selling behavior of the salespeople, most supervisors should use some managerial tools such as feedback, engagement, and rewards.

• 산업경영시스템학회지
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• 제38권3호
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• pp.8-13
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• 2015

One of the most usual indicators to measure the performance of any inventory policy is the mean physical stock. In general, when estimating the mean physical stock in periodic review inventory systems, approximate approaches are often utilized by practitioners and researchers. The mean physical stock is generally calculated by a simple approximation. Still these simple methods are frequently used to analyze various single stockpoint and multi-echelon inventory systems. However, such a simple approximation can be very inaccurate. This is particularly true for low service levels. Even though exact methods to calculate the mean physical stock have been derived, they are available for specific cases only and computationally not very efficient, and therefore less useful in practice. In literature, approximate approaches, such as the simple, the linear, and Simpson approximations, were derived for the periodic review inventory systems that allow backorders. This paper modifies the approximate approaches for the lost sales case and evaluates the modified approximate approaches. Through computational experiments, average (and maximum) percentage deviations of mean physical stock between the exact method and the modified approximations are compared in the periodic review inventory system with lost sales. The same comparison between the modified and the original approximations are also conducted, in order to examine the performance of modified approximations. The results show that all modified approximations perform well for high service levels, but also that the performance may deteriorate fast with decreasing service level. The modified Simpson approximation is clearly better. In addition, the comparison between the modified and the original approximations in the periodic review inventory system with lost sales shows that the modified approximation outperforms the original approximation.

• 대한토목학회논문집
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• 제42권3호
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• pp.391-398
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• 2022

외국인 관광객의 편의를 제공하기 위하여 개발 판매되었던 M-pass(왹국인 전용카드)의 이용률은 최근5년간 서울방문객의 0.051 %에 불과 하였다. 이렇게 저조한 판매마저도 코로나 19로 인하여 2020년 경우 0.024 % 수준으로 하락하였다. 성과부진의 원인은 국토부와 카드발행사가 교통운영기관을 배제하고 추진하였고 홍보부진과 가격결정의 불합리성, 소수의 판매장소 한정 등이 문제점으로 나타났다. 이러한 문제를 해결하기 위하여 Digital Matketing 체계의 구축과 함께 모든 관련기관의 참여와 의견이 반영된 새로운 상품 개발 등의 경영전략이 필요한 것으로 연구결과 나타났다. 본 연구로 포스트코로나 시대 외국인 서울관광객의 편의 제공 뿐만아니라 지하철 운영기관의 경영개선에 도움이 될 수 있기를 기대 한다.

• 한국언론정보학보
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• 제33권
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• pp.169-191
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• 2006

이 연구에서는 방송광고 판매제도 개선에서의 경쟁도입이 각 매체의 광고수입에 미치는 영향을 분석하고, 그에 기초해 바람직한 제도개선을 위한 제도적 장치를 추론코자 하였다. 경쟁도입은 방송광고 요금인상과 방송광고비 증가를 초래하며, 이로 인한 사회적 부작용을 제어할 장치가 없다면 언론매체의 다양성과 균형발전이 훼손되고, 여론의 독과점이 촉진되는 부작용을 피할 수 없다. 따라서 방송광고판매에 경쟁체제를 도입하되, 방송법이 규정한 방송의 제작편성과 광고영업의 제도적 분리를 실질적으로 담보할 수 있는 제도적 장치와, 방송광고 요금의 인상과 그로 인한 방송광고비의 증가를 사회적으로 조절할 수 있는 제도적 장치를 갖추는 것이 필요하다. 그 제도적 장치들은 다음과 같은 다섯 가지이다. 첫째, 방송광고 거래의 투명성과 공정성을 유지하는 것이다. 둘째, 방송사의 직접적 광고영업을 금지하고 더 나아가 직접영업 효과를 차단하는 것이다. 셋째, 공영방송이 공적서비스에 전념할 수 있도록 관련 정책을 정비 개선하는 것이다. 넷째, 광고시장에 대한 사회적 개입수단을 운용하는 것이다. 다섯째, 지역방송과 종교방송 등이 공적인 기본 기능을 수행할 수 있도록 최소한의 재원을 적절히 보장하는 것이다.

• 기술혁신연구
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• 제23권3호
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• pp.373-396
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• 2015

본 연구는 기술보증기금의 기술평가자료를 활용하여 고성장기업의 결정요인에 대하여 분석하였다. 본 연구가 기존 연구와 다른 점은 3가지이다. 첫째, 현재 고성장 기업이 아닌, 향후 고성장기업으로 성장할 기업의 결정요인을 분석하였다. 둘째, 고성장기업을 매출과 고용 2가지 측면에서 각각 구분하여 분석하였다 즉, 매출증가와 고용창출에서 모두 고성장을 달성한 경우, 고용창출 측면에서는 고성장을 기록했지만 매출증가 측면에서는 저성장인 경우, 그리고 매출증가만 고성장을 달성하고 고용창출은 저성장을 기록한 경우의 세 가지 유형으로 구분하여 분석하였다. 셋째, 기술보증기금 기술평가모형(KTRS)의 기술평가지표를 설명변수로 적용하였다. 분석결과, 기술의 수명주기상 위치가 적절하고 기술의 완성도가 높을 경우에는 향후 매출과 고용이 모두 고성장하고 있다. 기술인력관리가 잘 되는 기업은 고용측면에서는 고성장을 하지만 매출측면에서는 오히려 저성장하고 있다. 이러한 결과는 고용고성장기업이 주로 기술인력관리가 중요한 하이테크산업에서 발생될지도 모른다는 추론을 가능케 한다. 이에 하이테크산업 여부를 나타내는 더미변수를 추가하여 분석한 결과, 하이테크산업에 속한 기업은 고용고성장의 가능성이 높은 것으로 나타나 이러한 추론을 뒷받침하는 결과를 보였다.

• 산업경영시스템학회지
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• 제47권1호
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• pp.28-40
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• 2024

Maintaining the permanence of a company in the current rapidly changing business environment is not an easy task. Rather, the lifespan of a company can be said to be gradually decreasing. As such, the author of this paper, which describes the current market environment, is the sales organization of a large company. While leading the company, I thought about how to overcome the rapidly changing market and create an organization that continues to grow. As a result, I succeeded in creating an organization that continued to grow over the past two years, and the main activity of this result was the use of sales computer. It was clear that it was an information sharing activity. This can be said to be a result of proving that a series of activities to create and share information is important for the sales organization of ICT companies to actively respond to the rapidly changing market environment. Therefore, this study attempted to examine the relationship between knowledge management and business performance in the sales field of ICT companies, which has not been covered so far. Knowledge management is a four-stage activity from a process perspective, divided into knowledge creation, knowledge storage, knowledge transfer, and knowledge utilization. did. As a result of the study, first, knowledge management activities, such as knowledge creation and knowledge storage, were found to have a significant impact on financial performance. Second, knowledge management activities such as knowledge creation, knowledge storage, knowledge transfer, and knowledge utilization were all found to have an impact on non-financial performance. In the end, this study confirmed that efforts to turn tacit knowledge into knowledge in order to respond to the ever-changing ICT market are ultimately an important factor in growing a company.

• 복식문화연구
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• 제17권4호
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• pp.723-732
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• 2009

The quick response(QR) system is very popular in Korean apparel companies. However, the usage of QR system was not known well. The purpose of this study is to identify the usage of the quick response decision support system(QR DSS) and postponement manufacturing in the Korean apparel company. The researched company was the only one which used the QR DSS. The researchers carried out the depth interview with the QR decision makers of the company. This company had 14 brands, and had used the QR DSS since January, 2008. The results are as follows: The QR DSS was supportive computer software program, and it helped the staffs to make agile decision about QR repeat production of clothing. The QR DSS automatically calculated the related data, and suggested the expected sales volume and the proper supply amounts of the styles. There were four functions in QR DSS : 'QR Alert', 'Proper Supply Amount Simulation', 'Sensible QR', and 'Supply/Sales Simulation by Item'. The men's clothing brands effectively used 'Supply/Sales Simulation by Item' function. And the women's clothing brands effectively used 'QR Alert' function. This company also used the postponement production system for QR repeat production. The postponement production was conducted with four methods : the yarn stocking, the grey fabric stocking, the dyed fabric stocking, and the fabric sourcing. The men's clothing brands usually used of the yarn stocking methods and the dyed fabric stocking methods. The women's clothing brands usually used the grey fabric stocking methods. By using QR DSS and postponement production system the company was able to shorten the lead time for QR decision making.

• 산업경영시스템학회지
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• 제10권16호
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• pp.159-171
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• 1987

Recently in three mass period-mass production. mass sales and mass consumption-the strategy of superior brand has been viewed as the expansion of the sales and market share which firm sets up a target. The strategy of superior brand has the advantage of buyers and sellers. The strategy of superior brand must be an essential strategy on the growth of modern firm.