• 제목/요약/키워드: Sales Manager

검색결과 77건 처리시간 0.025초

용량제약이 있는 다경로 오리엔티어링 문제의 해법에 관한 연구 (A Heuristic Algorithm for Multi-path Orienteering Problem with Capacity Constraint)

  • 황학;박금애;오용희
    • 대한산업공학회지
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    • 제33권3호
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    • pp.303-311
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    • 2007
  • This study deals with a type of vehicle routing problem faced by manager of some department stores during peak sales periods. The problem is to find a set of traveling paths of vehicles that leave a department store and arrive at a destination specified for each vehicle after visiting customers without violating time and capacity constraints. The mathematical model is formulated with the objective of maximizing the sum of the rewards collected by each vehicle. Since the problem is known to be NP-hard, a heuristic algorithm is developed to find the solution. The performance of the algorithm is compared with the optimum solutions obtained from CPLEX for small size problems and a priority-based Genetic Algorithm for large size problems.

The Relationship Between Firm's Managerial Strategic Deviance and Cost Adjustment: Evidence from Korea

  • Kwon, Hyeok-Gi;Shin, Heejeong
    • Journal of East Asia Management
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    • 제4권1호
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    • pp.79-98
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    • 2023
  • This study investigates the relationship between firm's cost behavior and the managerial strategic deviation. Firms which intend to reduce uncertainty and improve viability for future performance tend to implement managerial strategies similar to peer firms in the same industry. Since the managerial decisions affect firm's cost behavior, the strategic deviation including operations different from others would be associated with cost behavior distinct from peer firms. On firms listed on Korean Security Exchange and KOSDAQ markets from 2002 to 2017, the analysis show the results that the firm's strategic deviation is positively associated with cost-downward rigidity, indicating that the management strategy affects the cost behavior. Also, it means that corporate managers who choose a strategy that deviates from peer firms are less likely to adjust their resource even when sales decrease. This study is meaningful in expanding the literature on the determinants of cost behavior by analyzing the effect of the management strategy's characteristics of strategic deviation on cost behavior.

농특산품 전시판매장 디자인 현황 분석 및 유형별 분석 - 농촌관광마을 현장조사 및 농업인 공급자 의식조사를 중심으로 - (Analysis of Design Status by Type at Display Store of Regional Agricultural Products: Focusing on the Survey of Farming Suppliers' Attitude and Site Examination of Rural Tourism Village)

  • 진혜련;채혜성;강가혜;조록환
    • 농촌계획
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    • 제19권3호
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    • pp.13-24
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    • 2013
  • With the increase of visitors to rural tourism villages, the direct selling at sites is getting vitalized. Accordingly, their display stores is getting more important. Therefore, this study has selected 30 domestic rural tourism villages as study objects for the attitude survey of 200 farming suppliers and the site examination for the designs of those display stores in order to analyze their status and classify the types of necessity. Such operation status as sale item, sale method, method of supply and demand, major customer, sales scale, manager, opening hour, and operation cost were examined, to identity and for design factors the pattern, material quality and color were investigated. For the attitude of farming suppliers, the tactics of sales, the reason for being positive or negative, the functionality and the features of display stores were examined through brainstorming. IBM SPSS Statistics 20 Program was employed for Frequency, which indicated that village chiefs and store managers with the sales scale of 1 to 20 million won are dealing with female customers in their 40's and 50's and that those stores are open at the time of experience or year round without any operation expense. Permanent type and Fixed type were found to be the design factors of the display-case type with the material and the color of wood and orange respectively. The result of investigation analysis of farming suppliers' attitude showed the followings: the need of display stores is quite high, structure type and permanent type have high fitness and from the viewpoint of display-on-table type as a standard moving type was very convenient. The analysis of significant items at the characteristics of those display stores revealed that their locations, quality conservation, sanitation, users' convenience, designs and promotion are very important. The result of status analysis revealed that though there is a correlation among the types of display stores depending on the visiting season of tourists their installing is not desirable. Three types have been analyzed: Type 1 is a structure type only in the villages with continuous visitors, Type 2 a moving-table type only in the villages with temporary visitors and Type 3 is a fixed display-case type.

리테일 매장에서 제품 희소성이 제품 평가에 미치는 영향: 큐레이션 메시지의 역할을 중심으로 (The Scarcity Effect on Product Evaluation in Retail: The Curation Message Role)

  • 이승윤;채수준;김진욱
    • 유통과학연구
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    • 제16권3호
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    • pp.79-86
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    • 2018
  • Purpose - Many retail stores tend to use scarcity-laden message in order to influence consumers, where scarcity refers to insufficiency of product supply or time of availability. For example, inside stores, the displayed products are often accompanied by scarcity message such as 'exclusive offer, limited time only.' According to past research, scarcity has a positive effect on product evaluation, since scarcity can acts as a signal of consumer demand, and thus product quality. Prior studies argue that consumers face a scarce product, they logically infer that other consumers buying the product in large numbers cause the scarcity. We propose that scarcity can be interpreted as a sales tactic artificially created by retail stores in order to increase sales of product. Research design, data, and methodology - We use a persuasion knowledge perspective framework to develop our hypotheses. In the present research, we show that product curation type is a key variable that moderates consumer response to scarcity, and thus the scarcity effect on product evaluation. Results - In this research, we showed when scarcity-laden message was used inside the store using consumer-centric curation message, scarcity had a positive effect on product evaluation. In contrast, when scarcity-laden message was used inside the store using marketer-centric curation message, the positive of scarcity message on product evaluation was diluted. Conclusions - Our study makes two important contributions to the literature on consumer response to scarcity. First, we identify a variable - namely, product curation type - that determines when either 'scarcity = good' or 'scarcity = marketing tactic' interpretation is likely to be dominant. Second, we cite persuasion knowledge perspective to explain the moderating function of product curation type in a retail store-related scarcity context. This research is relevant to practitioners, such as brand manager, retail environment manager, and advertising agencies, for the effective use for the scarcity-laden message in retail. The proposed moderator can operate in many real-life situations in retail where consumers are exposed to scarcity. And curation message related to scarcity has been facilitated by the inner-retail activities. These factors of the marketplace indicate that the boundary conditions of scarcity can have a significant effect on real-life consumer judgment.

점포형 패션유통형태의 분류체계와 운영방식에 관한 연구 (A Study on the Classification and Operation Systems of Fashion Offline Store)

  • 김희선;안영실
    • 한국의상디자인학회지
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    • 제17권4호
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    • pp.173-189
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    • 2015
  • The purpose of this study is to present the classification and operation systems of fashion offline stores. This research analyzed fashion literatures, articles and papers published by fashion-related companies and interviewed fashion practitioners. This research can be used as information for practitioners of the domestic fashion brand and students of fashion majors. The classification and operation systems of fashion offline stores are as follows. 1. The types of fashion offline store is classified as a form of road shop, department store, complex shopping center, select shop, outlet, and fashion wholesale retail specialty store. 2. The road shop is classified flagship store, franchise store, direct sales store, and street brand store. 3. The department store is recently using strategy to improve the profit rate, as setting up the select shop, expand the import contemporary brand stores, the men's brand stores, SPA brand stores, the street brand stores, and the soho internet shopping mall brands instead of reducing the national brands. 4. Most forms of fashion offline stores enhanced the functions to combine the catering, cultural activities and purchasing the lifestyle-related products, as well as fashion items. 5. The types of the operation system in fashion offline stores is classified as direct operations, franchise operations, middle management operations, and fully insert operations. 6. Franchise operations are tended to decline, however middle manager operations are overwhelming.

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글로벌 협업 전자상거래를 위한 모형 및 절차 (Global Collaborative Commerce: Its Model and Procedure)

  • 최상현;조윤호
    • 한국전자거래학회지
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    • 제9권4호
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    • pp.19-36
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    • 2004
  • 본 연구는 제품의 구매자와 수령자가 상이한 글로벌 협업 전자상거래를 구현하기 위한 비즈니스 모형 및 절차를 제안한다. 글로벌 협업 전자상거래를 수행하고자 하는 기업은 해당 기업의 소재 지역에만 지점을 보유하고 있으며 판매 및 물류 프로세스 협업을 통해 글로벌 판매를 수행하고자 한다. 해당 기업들은 교환 가능한 제품분류표를 공유함으로 인해 글로벌 협업 전자상거래를 수행할 수 있다. 이를 위해서는 기업들이 보유하고 있는 판매 제품과 교환판매가 가능한 제휴 기업의 제품을 찾아내기 위한 알고리즘이 필요하다. 본 연구에서는 제휴 기업간 교환 판매를 위해 교환 가능한 제품들을 찾아내기 위한 유사상품발견 알고리즘을 제안한다. 이 알고리즘은 제휴 기업들의 제품분류표에서 동일한 제품 군에 속해있는 제품들의 사양 값에 따라 효용 값을 계산하는 다기준 의사결정기법에 근거한다. 제안된 알고리즘에 근거한 글로벌 협업 전자상거래 모형을 활용하게 되면 기업들은 물리적 지점의 확장 없이 글로벌 판매를 수행할 수 있으며 고객은 자신의 거주 지역에서 구매한 제품을 다른 지역으로 저렴하게 배달시킬 수 있게 될 것이다.

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코스닥시장에서 국제다각화 기업의 소유구조가 대리인 비용에 미치는 영향 (The Effects of Ownership Structures on Agency Costs in Internationally Diversified Firms: A Data Analysis of the KOSDAQ Market)

  • 오희화
    • 아태비즈니스연구
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    • 제11권4호
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    • pp.205-224
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    • 2020
  • Purpose - This study aimed to identify the effects of ownership structures on agency costs in internationally diversified firms listed on the KOSDAQ market. Design/methodology/approach - A total of 5,824 samples were finally selected and empirically analyzed for a total of nine years from 2011 to 2019, during which the International Accounting Standards had been mandatory for firms listed on the KOSDAQ market. Findings - The results of this study showed that the effects of ownership structures on the ratio of asset turnover are positive for the major share and foreign equity ratios of international diversified firms. Moreover, by selecting the ratio of entertainment expenses as a proxy for agency expenses, this study confirmed that the effects of the ownership structure of an international diversified entity on entertainment expenditure were determined to show a significantly negative relation to entertainment expenditure, thus indicating that the higher the ratio of major shareholders, the more appropriately control the expenditure of entertainment expenses through arbitrary private deviations of the management.Furthermore, considering the effect of the ownership structure on the expenditure of sales and administrative expenses as a proxy variable for agency costs, this study verified that the majority share ratio of international diversified firms was negative to the expenditure of sales and administrative expenses, confirming that the higher the share of major shareholders, the lower the selling and administrative costs, but insignificant.Finally, as a result of determining whether the ownership structure of an international diversified firm affects the holding of free cash, the majority share of this firm shows a significantly negative relation to the ratio of the holding of surplus cash, indicating that the higher the proportion of major shareholders, the more appropriately control the holding of the entity's free cash through arbitrary private deviance by the manager. Research implications or Originality - Major shareholders of an internationally diversified firm listed on the KOSDAQ market play a positive role in the firm's performance by properly controlling agency costs that may be incurred by the management.

고객만족을 위한 지출, 고객만족수준, 재무적 성과간의 관계에 대한 연구 (A Study on the Relationship among Expenditure for Customer Satisfaction, Level of Customer Satisfaction, and Fi nancial Performance)

  • 임신숙;이호갑
    • 벤처창업연구
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    • 제2권4호
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    • pp.103-133
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    • 2007
  • 기업이 고객만족경영을 추구하는 것은 고객만족의 개선이 재무적 성과를 개선시킬 수 있을 것이라는 강한 믿음 때문이라고 볼 수 있으며, 고객만족수준을 높이기 위한 지출도 이러한 믿음에서 비롯되는 것이라고 볼 수 있다. 본 연구의 목적은 고객만족을 높이기 위한 지출이 고객만족에 미치는 영향과 고객만족이 기업의 재무적 성과에 미치는 영향을 확인하는 것이다. 본 연구에서 실증분석은 2003년부터 2006년까지 한국능률협회컨설팅의 고개만족지수가 조사된 서비스업종을 대상으로 금융감독원의 재무자료를 이용할 수 있는 기업을 표본으로 선정하였으며, 기본분석이외에 시차효과와 증분효과를 확인하기 위한 분석도 함께 이루어졌다. 본 연구결과는 다음과 같다. 첫째, 고객만족을 위한 지출과 고객만족지수간의 기본분석에서 판매촉진비와 교육훈련비는 고객만족에 정(+)이 영향을 미치는 것으로 확인되었지만 광고선전비에서 정(+)의 영향을 확인하지 못하였다. 둘째, 고객만족을 위한 지출이 고객만족에 미치는 영향에 대한 시차효과분석에서는 전기의 고객만족지출이 당기의 고객만족도에 미치는 정(+)의 영향을 확인하지 못하였다. 셋째, 고객만족지수와 재무적 성과간의 기본분석에서는 고객만족도가 매출액영업이익률, 매출액순이익률, 총자산이익률, 자기자본이익률에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 고개만족수준이 재무적 성과에 미치는 영향에 대한 시차효과분석에서는 전기의 고객만족도가 당기의 재무적 성과에 미치는 정(+)의 영향을 확인하지 못하였으나, 증분분석에서는 고객만족도의 증가가 매출액영업이익률과 총자산이익률의 증가에 유의적인 정(+)의 영향이 있음을 확인하였다.

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산업용 냉동기의 원격 제어 및 운전 상태 모니터링을 위한 시스템 구현 (Implementation for the Remote Control and Operational Status Monitoring Systems of the Industrial Ice Machine)

  • 정진욱;진교홍;황민태
    • 예술인문사회 융합 멀티미디어 논문지
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    • 제8권9호
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    • pp.169-178
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    • 2018
  • 냉동기는 얼음을 만드는 기계이다. 이를 제조 및 판매하는 회사는 대부분 중소기업으로, 판매 후 사후 관리에 어려움을 겪고 있다. 사후관리의 어려움은 대부분 구매처의 불필요한 고객 서비스 요청에 기인하며, 이 요청은 결국 판매처와 구매처의 불필요한 비용 지출로 이어진다. 하지만 재정적으로 열악한 냉동기 제조 기업은 이 비용을 최대한 줄이고자 한다. 뿐만 아니라, 국외에 냉동기를 판매하고 싶어도 사후 관리 때문에 주저하고 있는 상황이다. 이러한 이유로 냉동기 제조업체는 직접 방문 없이 원격지에서 냉동기의 상태를 확인하고 적절한 조치를 취할 수 있는 시스템을 필요로 하고 있다. 따라서 본 논문에서는 원격지에서 냉동기의 상태를 모니터링하고 필요에 따라 제어할 수 있는 냉동기 원격 제어 및 운전 상태 모니터링 시스템을 구현하였다. 개발된 시스템을 통해, 냉동기 제조업체와 냉동기 구매업체는 냉동기의 상태를 빠르게 파악함으로써 즉각적으로 고장에 대응할 수 있다. 게다가, 판매 후 유지보수 및 관리를 효율적으로 할 수 있어 비용절감에 큰 효과가 있을 것으로 예상된다.

해수어류양식업의 수익성 제고방안 (A Study on the Improvement of Profitability in the Marine Fish Culture Business)

  • 정신작;진상대
    • 수산경영론집
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    • 제28권2호
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    • pp.39-66
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    • 1997
  • The objective of this study is to suggest the improvement method of the profitability in our marine fish culture business. So I investigated the actual condition for aquaculture farms in South Sea coast by the question and actual survey. 1 recognized the following facts; 1) The marine floating netcage system are a great portion in two province - Kyeongnam and Cheunnam, 2) The rockfish are reared absolutely much more than the olive flounder, 3) The polyculture by various species are more carried out than the monoculture of the olive flounder or rockfish, etc. I analyzed the profitability in olive flounder monoculture, rockfish monoculture, olive flounder and rockfish polyculture, and rockfish polyculture taking turns year by year respectively. At a result I comfirmed that the net income to net sales was the highest in the olive flounder monoculture bacouse the olive flounder,s sale price was higher than rockfish price. But internal rate of return(IRR) and net present value(NPV) were high in the olive flounder and rockfish polyculture or the rockfish taking turns polyculture. The reasons were alttributed to their high utility of a netcage and to reduction of a capital cost. So, I suggest 1) to feed the bigger product in short term, 2) to reduction of a feed and seed cost, 3) to increase a survival rate of fish and 4) to enlarge production by highly utilizing a netcage. And I recognized that a aquaculture manager should make constantly an effort to gain more profit by rearing more good products and by reducing a production cost.

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