• Title/Summary/Keyword: SWOT Analysis

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Improvement of Project Competency for Small IT Companies through SWOT-AHP Analysis (SWOT-AHP 분석을 통한 소규모 IT업체의 프로젝트 수행 역량 개선)

  • Lee, Min-Kyung;Kang, Chang-Wook
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.3
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    • pp.83-89
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    • 2018
  • In the SW industry, the diversification of global markets and technology trends are changing due to the emergence of new services, and IT companies are in need of strategic change different from the previous one. In this study, SWOT analysis was performed by extracting the internal environmental factors and external environmental factors through the previous studies to improve the project performance competence of small IT companies, and the SWOT Matrix was reconstructed through the pairwise comparison. Based on this, the purpose of this research was to propose the project performance competency improvement plans for small IT companies based on importance and priority, and the following four strategies were derived from the result of SWOT-AHP analysis. SO strategy was drawn in direction to invest R & D in new SW industry to enhance technology competitiveness of SMEs in order to develop SMEs, and in order to secure competitiveness of SW industry, WO strategy is drawn the cultivation of professional technical manpower through SW policy. ST Strategy presented technical management through SW system improvement policy to improve SW environment, and WT Strategy presented awareness training on the construction and necessity of project management system construction. Using the strategies presented in this study, it is expected that the managers of small IT firms will be presented as references to measure the performance competence factors of current organizations and company organizations.

Critical Success Factor of Construction CALS using SWOT Analysis (SWOT분석을 이용한 건설CALS의 성공요인(CSF))

  • Jung, In-Su;Kim, Nam-Gon
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.337-340
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    • 2007
  • Construction CALS contributed to informatization of public construction sector and to settle construction leaders' mind on informatization of construction project, however, the effect of Construction CALS has reduced as the CALS system has been aged and a plan for spread-out of existing systems has not been established. It is necessary to maximize the effect by developing a future plan after recognizing the current state. This study provided key factors that Construction CALS should take for the bright future by using SWOT Analysis, an useful method to develop a strategy. Considering interior and exterior environments surrounding Construction CALS through investigating existing studies, this study deduced twenty five strength, weakness, opportunity and threat points, and finally this study proposed fourteen critical success factors. The results of this study made a significant contribution to decision of the milestone that Construction CALS should take.

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SWOT Analysis for Infrastructure of Hydrogen Energy Industry in Korea (국내 수소에너지 산업인프라 구축을 위한 SWOT 분석)

  • Kim, Chae-Bogk
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.6 no.5
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    • pp.337-345
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    • 2016
  • There is an increasing attention on the sustainable energy in the world as the problem of fossil energy exhaustion and environmental issues appear. This paper addresses technologies and industries related to hydrogen energy in the literature, and develops strategy for the preparation of hydrogen energy infrastructure in Korea by extracting several factors suitable for SWOT analysis after reviewing literature. Research articles and reports about the practical application of hydrogen energy in the literature were investigated and seventy evaluation factors were extracted. Then, survey to eliminate the unsuitability problems of duplication, disproportion and objectivity was performed by scholars and experts in research institutes. Finally, sixteen factors consisting of 4 strength factors, 4 weakness factors, 5 opportunity factors and 4 threat factors were determined as the strategic factors for the infrastructure of hydrogen energy industry.

A Study on Weight of SWOT Factors for Korea Food Service Franchise Entrepreneur (국내 외식프랜차이즈의 창업을 위한 SWOT요인의 중요도에 관한 연구)

  • Choi, Chae-Bong;Lee, Sang-Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.5
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    • pp.141-162
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    • 2017
  • The International Monetary Fund (IMF) crisis introduced a system for easy layoffs. With recent economic downturn, employees have been asked to retire early and less new jobs have become available. More small businesses as a result have been started. The purpose of this research is to study weight and ranking on SWOT factors of korea food service franchise industry using the SWOT analysis. The Analytic Hierarchy Process (AHP) and Analytic Network Process (ANP) were used to analyze the SWOT found by the surveys. First, the SWOT analysis shows that the franchise owners and the expert group view the industry positively overall and there are more strengths, opportunities than weaknesses, threats. While there are negatives and threats to the industry overall, many people think that there are more opportunities and positive aspects. Second, the franchise owners rank proven business model and platform (S3) as the strongest strength of food service franchise businesses while the expert group ranks management supports (S2) from headquarters as the strongest strength. Third, the expert group and franchise owner group indicate that the weight on unfair franchise contracts with headquarters(W3) and high penalty from breaking a franchise agreement(W4) are 60% of weaknesses. Fourth, both the expert group and franchise owner group indicate that change in people's lifestyle, value system and consumption pattern(O3) as the most important opportunity. Fifth, both groups indicate that changes in consumption pattern(T1) due to ever changing food service industry as the biggest threat. It is ranked higher than the entry of korea food service franchises.

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The Activation Strategy and Diagnostic Issues through Business Environment (SWOT) Analysis for Private Security Industry (민간경비 산업의 경영환경(SWOT)분석과 활성화 전략)

  • Ahn, Hwang-Kwon;Park, Young-Man
    • Korean Security Journal
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    • no.20
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    • pp.229-248
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    • 2009
  • This research is looking for the private security industry and diagnostic issues and enable our strategy will be presented through SWOT analysis for the management environment of private security industry to ultimately contribute to the private security industry. Along, the purpose of this research is to want to reach key factors which affect the competitiveness of the private security industry. This study was to conduct literature research and surveys. And analyzing literature and data was collected. And determined the status of private security industry by conducted a comprehensive survey with 13 experts is causal. The question investigation hemisphere the question which harmonizes became accomplished in the center. Like this question analyzed the opinion of the identical research participant and 3 times was executed repetitively, and 2 to verify the data through multiple data as a basis for the SWOT analysis of the environment. Accordingly, the following conclusion emerges. First, the private security industry-related legislation will complement the systematic. This is the task of the public security authority and the relationship will be in the direction for improvement. Second, to develop strategies for diversification of products and services through the use of IT. This business what development security services and products based on IT advanced technology can provide a solution to maximize profits to large security companies and to all of the small companies. Third, it should seek ways to make exports that social safety net project based on security technology and capital of Kore for other Asian countries or developing countries in the world.

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A Study on Deriving Strategic Tasks of Continuing Education Institutions for Librarians Applying PEST-3Cs-SWOT (PEST-3Cs-SWOT 방법론을 적용한 사서 계속교육 기관의 전략과제 도출에 관한 연구)

  • Jung, Youngmi;Noh, Younghee
    • Journal of Korean Library and Information Science Society
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    • v.53 no.3
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    • pp.343-376
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    • 2022
  • Continuing education for professionals is the most basic requirement for continuous professional development. The enhancement of the professionalism of librarians will also be possible through the establishment of a systematic continuing education strategy of the national level. In this study, we tried to derive a strategy for continuing education for librarians in Korea by analyzing the internal and external environment of national institutions that are the center of continuing education for librarians. To this end, we proposed a complex framework of PEST-3Cs-SWOT as a systematic environmental analysis methodology and tried to apply it. For PEST analysis, literature related to library, librarian, and librarian education was extensively reviewed, and for 3Cs analysis, in-depth interviews with internal employees, questionnaire data analysis on the demand survey of training subjects, and case studies of similar institutions in Korea and abroad were conducted. Based on this, SWOT analysis was conducted, and finally, 4 strengths-opportunity strategic tasks, 5 weaknesses-opportunity strategic tasks, 5 strength-threat strategic tasks, and 3 weaknesses-threat strategic tasks were derived. This study will be meaningful in that it presents strategic tasks for continuing education institutions in Korea, and at the same time suggests and applies a complex analysis methodology that can be applied to tasks similar to development plans and strategy establishment.

A Study of Long-term Development Plan of Korea Research Institute for Library and Information ("도서관연구소" 중장기 발전방안 연구)

  • Yoon, Hee-Yoon
    • Journal of Korean Library and Information Science Society
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    • v.39 no.2
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    • pp.5-27
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    • 2008
  • The purpose of this paper Is to present a long-term development plan for the KRILI(Korea Research Institute for Library and Information). To do so, authors analysed a various library research institutes and related organizations in U.S.A., U.K., Czech Republic, Hungary, and Japan. And using the SWOT analysis, author identified and described the current status and also surveyed recognition of library and information science faculties as to desirable roles and phase of the KRILI. Based on the results of analysis and survey, this paper suggested a long-term plan(vision and objectives, strategic issues, desirable phase and organization system, growth and development model, Internal cooperative operating systems and external research cooperation system, etc.) of the KRILI.

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A Study on Chinese Smart Construction Strategy by SWOT Analysis

  • Peng, Liang;Park, Yoo-Na;Yoo, Moo-Young;Ham, Nam-Hyuk;Kim, Jae-Jun
    • Journal of KIBIM
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    • v.8 no.4
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    • pp.1-12
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    • 2018
  • Nowadays, BIM(Building Information Modeling) technology has been slowly accepted and developed around the world, making smart construction possible. Many countries are also actively promoting the comprehensive application of BIM and changing the traditional construction methods of the construction industry. This study reviews foreign and domestic literature reviews on BIM application barriers and smart construction applications, providing a theoretical basis for Chinese construction enterprises to reduce or eliminate BIM application barriers. Based on the common feature of policies or strategies that promote the development of smart construction in developed countries, such as the United States, the United Kingdom, and Singapore, the deficiencies of China's smart construction policies for construction enterprises are analyzed. Moreover, according to the literature review of the development status of China's construction industry, the SWOT analysis matrix of China's smart construction strategy is obtained. Finally, based on the SWOT matrix analysis results, combined with the development status of China's construction industry and the obstacles faced by smart construction, the portfolio strategies and recommendations for the development of smart construction are proposed in this work. These portfolio strategies and recommendations can provide a reference value for construction enterprises.

Global Development Strategy of Korean Marine (Leisure) Sports Industry Using SWOT / AHP Method

  • XU, Jin Shou;KIM, Suwan;LEE, Chunsu
    • East Asian Journal of Business Economics (EAJBE)
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    • v.8 no.3
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    • pp.1-13
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    • 2020
  • Purpose - Identify the priorities of important factors through SWOT/AHP analysis method for vitalization of global marine sports in Korea. Through this, we will identify prerequisites and strategies for Korean marine sports to become a global powerhouse, including revitalizing the Korean Wave for Chinese consumers. It also revitalizes global competitiveness and draws policy implications. Research design and methodology - Through interviews with experts and literature data, elements of important opportunities, threats, strengths and weaknesses of marine sports are summarized. Based on this SWOT, the AHP technique is applied to determine which is first and what is important between the factors that save opportunities and increase strengths, and measures to cope with threats and factors that complement weaknesses. Through this, the priority factor of experts suggests a plan for activating strategic marine sports. Results - First, the current status of marine sports in Korea and the perception of consumers are grasped through current data and literature research. Sub-elements are derived based on the theoretical literature on SWOT elements and opinions of experts. Prioritization is identified based on the AHP questionnaire of Korean experts. Conclusions - The strategy was derived through SWOT/AHP analysis, and the following implications were obtained. Regionally, Busan is psychologically and geographically adjacent to China and Japan. It is also an area where human exchanges are actively taking place along with the volume of imports and exports. Due to the increase in China's marine sports industry and population, it is necessary to expand the scope of Korea to marine sports beyond cosmetics, dramas, movies, and Korean waves (Hallyu) stars.

Metaverse Company Zepeto's Growth Competitiveness Analysis and Development Strategy: SWOT Focuses on TOWS Development Model (메타버스 기업 제페토의 성장경쟁력 분석과 발전전략: SWOT, TOWS 발전모델을 중심으로)

  • Park, Sang-Hyeon;Kim, Chang-Tae;Hong, Guan-Woo
    • Journal of Industrial Convergence
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    • v.20 no.6
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    • pp.7-15
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    • 2022
  • Recently, due to the development of AI and big data technologies following the advent of the era of the 4th Industrial Revolution, the emerging metaverse industry is emerging as a new business, and in particular, from this point of view, this paper analyzes the history of metaverse and the pros and cons of "Geppetto", which is the most popular in the Korean metaverse market, and aims to give an appropriate direction for future development based on this. In order to carry out this study, we first used SWOT analysis techniques as an initial enterprise analysis method to examine the strengths and weaknesses, opportunities and threat requirements, and derive the status of each factor. Based on the factors in each of the subsequent derivatives, we wanted to explore the TOWS development strategy and present significant implications based on this.