• Title/Summary/Keyword: STAR 모형

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Verification of advertising star power effectiveness of retired sports players in Korea (국내 스포츠 은퇴 선수들의 광고 스타파워 효과성 검증)

  • Jin-Ho Shin
    • Journal of the Korean Applied Science and Technology
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    • v.41 no.2
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    • pp.242-250
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    • 2024
  • This study attempted to provide basic data for efficient advertising model strategies of companies and advertising agencies by verifying the effectiveness of advertising star power of retired sports athletes in Korea. Therefore, retired domestic sports athletes selected those who were aware of advertisements selected as advertising models as samples, and 206 copies of data were applied to the final analysis. Data processing used the SPSS (ver. 21.0) program to analyze frequency and verify reliability. In addition, confirmatory factor analysis, correlation analysis, and structural equation model analysis were performed with the AMOS (ver. 20.0) program, and the significance of effectiveness was verified. As a result of the study, first, star power had a positive effect on favorability. Second, favorability had a positive effect on advertisement consumption behavior. Third, star power had a positive effect on advertising consumption behavior. Finally, star power was found to have a greater direct effect on advertising consumption behavior, and favorability was verified to have a partial mediating effect.

A Study on the Speed Performance of a Medium Patrol Boat using CFD (CFD를 이용한 중형 경비정의 속도성능 평가)

  • Park, Dong-Woo
    • Journal of Navigation and Port Research
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    • v.38 no.6
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    • pp.585-591
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    • 2014
  • The primary objective of the current work is to predict speed performance of the medium patrol boat over $F_N=0.5$ employing experimental materials based on the CFD before model tests. In other words, the predicted brake powers according to ship speeds are assessed satisfying the main engine capacity. The subject ships are selected the two different stern hull forms. The flow computation are conducted considering free surface and dynamic trim using a commercial CFD code(STAR-CCM+). The resistances of the bare-hull are obtained from CFD. Wave patterns, pressures and limiting streamlines on the hull and velocity distribution in the propeller plane for the two hull forms are compared using CFD. The effective powers of the object ships are assessed based on CFD. Resistance increase according to the attached appendages and quasi-propulsive efficiency are employed the experimental datas. Speed performance prediction method concerning high speed vessels like a medium patrol boat is developed employing CFD and experimental data.

An Examination of 'Fun' that the Audience Have Watching Reality Audition Programs : Focusing on the Application of the 'Fun Evolving Model' to K-POP STAR(Season 3) (리얼리티 오디션 프로그램 수용자들이 느끼는 '재미(fun)'에 대한 고찰 : K-POP STAR(시즌3)의 재미진화모형 적용을 중심으로)

  • Choi, Young jun
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.13-23
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    • 2015
  • A study on the 'FUN' of TV reality audition programs. "Why are the audience so enthusiastic about the survival audition programs?" "What fun do the audition program audience have?" In order to find the answers for such questions, this study applied 'the 4-step fun evolving model' and thereby, categorized audience's fun-seeking behavioral modes, and therewith, examined how such fun-seeking behavioral modes would change by step over time. As a result, it was found that the audition program audience had faithfully followed the 4 fun types (watching, having, doing and becoming), and that their fun-seeking behavioral modes had changed by step over time in SBS "K-POP START" (Season 3) in 2013. Such findings suggest that the audition program fans accommodated 'the fun evolving model.' Their step of 'watching' evolved gradually into the step of 'having' both on-line and off-line (support of participants/malicious or good-will replies, participation in blogs/twitters, photo materials collection activities) and that of 'doing' (application for the jury group, organization of fan club, crazy fan activities, participation in phone voting, etc.), while increasing their fun.

The Effect of Star Chef Image in Cookbang on Career Decision Self-efficacy and Career Preparation Behavior -Focusing on Culinary Arts Major College Students in Gyeongju Area- (쿡방에서의 스타 조리사 이미지가 진로결정 자기효능감과 진로준비행동에 미치는 영향 -경주지역 조리전공 대학생을 대상으로-)

  • Kim, Ok-Sun
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.405-413
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    • 2021
  • This study examined the effect of cookbang cognition on the star chef image and career preparation behavior, and the moderating effect of career self-efficacy. A self-reported questionnaire survey was conducted on 271 college students of culinary arts major in Daegu and Gyeongju area and analyzed using a structural equation model. As results, cookbang cognition showed a significant positive effect on the star chef image, and image also had a positive effect on career preparation behavior. In addition, career self-efficacy has a moderating effect on the relationship between the star chef image and career preparation behavior. Through these results, it is possible to suggest foundation for the related field through theoretical and empirical verification of the process in which the influence of cookbang affects career preparation behavior. In the future, more systematic study in this field is required.

Imputation Method using the Space-Time Model in Sample Survey (공간-시계열 모형을 이용한 결측대체 방법에 대한 연구)

  • Lee, Jin-Hee;Shin, Key-Il
    • The Korean Journal of Applied Statistics
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    • v.20 no.3
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    • pp.499-514
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    • 2007
  • It is a common practice to use the auxiliary variables to impute missing values from item nonresponse in surveys. Sometimes there are few auxiliary variables for missing value imputation, but if spatial and time autocorrelations exist, we should use these correlations for better results. Recently, Lee et al. (2006) showed that spatial autocorrelation could be efficiently used for missing value imputation when spatial autocorrelation existed, using the data from the farm household economy data in Gangwon-do, 2002. In this paper, we present au evaluation of spatial and space-time nonresponse imputation methods when there exist spatial and time autocorrelations using the monthly data during 2000-2002 from the same data previously used by Lee et al. (2006). We show that space-time imputation method is more efficient than the other through the numerical simulations.

A Study on Web-based Technology Valuation System (웹기반 지능형 기술가치평가 시스템에 관한 연구)

  • Sung, Tae-Eung;Jun, Seung-Pyo;Kim, Sang-Gook;Park, Hyun-Woo
    • Journal of Intelligence and Information Systems
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    • v.23 no.1
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    • pp.23-46
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    • 2017
  • Although there have been cases of evaluating the value of specific companies or projects which have centralized on developed countries in North America and Europe from the early 2000s, the system and methodology for estimating the economic value of individual technologies or patents has been activated on and on. Of course, there exist several online systems that qualitatively evaluate the technology's grade or the patent rating of the technology to be evaluated, as in 'KTRS' of the KIBO and 'SMART 3.1' of the Korea Invention Promotion Association. However, a web-based technology valuation system, referred to as 'STAR-Value system' that calculates the quantitative values of the subject technology for various purposes such as business feasibility analysis, investment attraction, tax/litigation, etc., has been officially opened and recently spreading. In this study, we introduce the type of methodology and evaluation model, reference information supporting these theories, and how database associated are utilized, focusing various modules and frameworks embedded in STAR-Value system. In particular, there are six valuation methods, including the discounted cash flow method (DCF), which is a representative one based on the income approach that anticipates future economic income to be valued at present, and the relief-from-royalty method, which calculates the present value of royalties' where we consider the contribution of the subject technology towards the business value created as the royalty rate. We look at how models and related support information (technology life, corporate (business) financial information, discount rate, industrial technology factors, etc.) can be used and linked in a intelligent manner. Based on the classification of information such as International Patent Classification (IPC) or Korea Standard Industry Classification (KSIC) for technology to be evaluated, the STAR-Value system automatically returns meta data such as technology cycle time (TCT), sales growth rate and profitability data of similar company or industry sector, weighted average cost of capital (WACC), indices of industrial technology factors, etc., and apply adjustment factors to them, so that the result of technology value calculation has high reliability and objectivity. Furthermore, if the information on the potential market size of the target technology and the market share of the commercialization subject refers to data-driven information, or if the estimated value range of similar technologies by industry sector is provided from the evaluation cases which are already completed and accumulated in database, the STAR-Value is anticipated that it will enable to present highly accurate value range in real time by intelligently linking various support modules. Including the explanation of the various valuation models and relevant primary variables as presented in this paper, the STAR-Value system intends to utilize more systematically and in a data-driven way by supporting the optimal model selection guideline module, intelligent technology value range reasoning module, and similar company selection based market share prediction module, etc. In addition, the research on the development and intelligence of the web-based STAR-Value system is significant in that it widely spread the web-based system that can be used in the validation and application to practices of the theoretical feasibility of the technology valuation field, and it is expected that it could be utilized in various fields of technology commercialization.

Effect of Changing the Side Impact Dummy from EuroSID-1 to EuroSID-2 in the KNCAP Side Impact Evaluation (EuroSID-1에서 EuroSID-2로의 인체모형 변경이 KNCAP 측면충돌안전성 평가에 미치는 영향 연구)

  • Lim, Jae-Moon;Jung, Geun-Seup
    • Transactions of the Korean Society of Automotive Engineers
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    • v.15 no.5
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    • pp.125-132
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    • 2007
  • In order to provide consumers with safety informations of vehicles according to the Korean New Car Assessment Program(KNCAP), the evaluation results and the star ratings of 21 vehicles for the side impact tests have been reported since 2003. Now, the KNCAP considers changing the side impact dummy from EuroSID-1 to EuroSID-2 near future. The rib deflection of EuroSID-2 is 20-30% higher than that of EuroSID-1 because of the removal of "Flat Tops" effect. In this study, the effect of changing the side impact dummy from EuroSID-1 to EuroSID-2 in the KNCAP side impact evaluation is estimated through the previous KNCAP evaluation results. The results show that the decrease of the star ratings would be one star($\bigstar$) approximately.

Space Time Autoregressive Model for Small Area Estimation (공간 시계열 모형을 이용한 소지역 추정)

  • Kim Jae Doo;Shin Key-Il;Lee Sang Eun
    • The Korean Journal of Applied Statistics
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    • v.18 no.3
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    • pp.627-637
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    • 2005
  • Small area estimation has been studied using various methods such as direct, indirect, synthetic and based on regression or time series model . In this paper we investigate a motel-based small area estimation which takes into account the spare time autoregressive model. The Economic Active Population Surveys in 2001 are used for analysis and the results from space-time autoregressive(STAR) and simultaneous autoregressive(SAR) model are compared with using MSE, MAE and MB.

A Mathematical Model for Calculating the Capacity in Terminal Control Areas (접근관제구역 수용량 산정을 위한 수리적 모형)

  • JongMok Chae;Hojong Baik;Jang Ryong Lee;Janghoon Park
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.31 no.4
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    • pp.7-18
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    • 2023
  • The continuous increase in air traffic emphasizes the importance of capacity calculation. Research on the calculation method of Terminal Control Area (TMA) capacity has been treated as a partial aspect of the airspace sector capacity or has been limitedly studied. This study aims to propose a mathematical model for calculating TMA capacity, taking into account the Standard Terminal Arrival Route (STAR), separation standards, TMA entry speed, and runway threshold passing speed. The proposed model has the advantage of being able to calculate the instantaneous arrival capacity, which has not been noted in previous studies, along with the throughput. Additionally, it is meaningful as the model can easily calculate the arrival capacity of the TMA considering airport construction, runway expansion, or new procedures.

Study on the Evaluation Method for EEDI of the Small Vessel using CFD (CFD 기반 소형 선박의 EEDI 평가 방법에 관한 연구)

  • Park, Dong-Woo
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.25 no.5
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    • pp.627-633
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    • 2019
  • This study aimed to predict the resistance and propulsion performance of a ship using computational fluid dynamics (CFD) and a database as well as establish an assessment method for the energy efficiency design index (EEDI) using the results. First, the total resistance of the studied ship is obtained using CFD. A flow analysis is conducted with the free surface and trim and sinkage using a commercial CFD code (STAR-CCM+). The effective power of the ship is assessed based on the CFD results. The quasi-propulsive efficiency is calculated from an empirical prediction equation using experimental data and similar material. Finally, a general calculation program for the EEDI is established based on the hydrodynamic results, ship information for principal particulars, conversion factor of $CO_2$ for fuels, and fuel consumption.