• 제목/요약/키워드: SOR

검색결과 140건 처리시간 0.019초

Unveiling the Power of Private Label Charm in Distribution: How Cues Shape Korean and Chinese Consumers' Consumption Value and Repurchase Intentions

  • Hao-Yue BAI;Jung-Hee KIM
    • 유통과학연구
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    • 제22권8호
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    • pp.87-98
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    • 2024
  • Purpose: This study aimed to examine the influence of private label cues, including store image, product design, price promotion, and origin image, on consumers repurchase intention by mediating consumption value from a distribution perspective. Additionally, it explored nationality's moderating role in the relationship between consumption value and repurchase intention. Research design, data and methodology: Drawing on the SOR model, data were collected from 246 consumers who had purchased private-label products in the past month. Structural equation modeling analysis was employed to test hypotheses using AMOS and SPSS. Results: Findings revealed that cues significantly impact consumers' perception of consumption value, influencing repurchase intention. Price promotion directly affected repurchase intention, while other cues indirectly influenced it through consumption value mediation. Nationality moderated the relationship between consumption value and repurchase intention, with Korean consumers showing a higher propensity to repurchase than Chinese consumers. Conclusions: Theoretical implications of the study contributed to understanding consumer behavior by confirming the impact of private label cues, elucidating their differential effects on repurchase intention, and integrating theoretical frameworks. Managerial implications underscored the significance of leveraging cues to enhance consumption value perceptions, tailoring marketing strategies to accommodate cultural nuances, and utilizing cues to bolster consumer repurchase intentions, ultimately enhancing distribution channel effectiveness.

Does Live Streaming Allure the Unrestrained Buying Behavior?

  • Satinder Kumar;Garima Kathuria;Mansi Rani
    • Asia pacific journal of information systems
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    • 제34권2호
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    • pp.493-517
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    • 2024
  • E-commerce has grown to be perceived as an integral component of modern customers' lives. Fast innovation enables businesses to implement new business ideas that enhance customers' shopping experiences. The motive is to study the allurement of unrestrained buying behaviors resulting from Live Streaming Commerce in the presence of Emotional imagery. The conceptual model and hypotheses for the study have been framed based on the SOR model. A survey was conducted in north India, where data was collected from 577 consumers experiencing live streaming and analyzed with the help of AMOS and SPSS software. The repulsive behavior scale has been developed by using qualitative research. The findings revealed that there is a significant relationship between the stimulus of livestreaming and unrestrained buying behaviors with the mediating role of emotional imagination. Two crucial mediating factors, pleasure, and arousal (fervent imagination), have successfully predicted experiential shopping behavior. The study has implications for online marketers and policymakers, as marketers can use our developed model to understand consumers' different buying behaviors, and policymakers can select and design specific features for the social presence of live streaming. Integrating three different types of unrestrained buying behavior influenced by live streaming would add to the literature. The study adds value to the literature by developing a scale to measure repulsive behavior after testing and validating with experts.

연구용 원자로의 정지봉 장치 성능에 미치는 인자 분석과 성능 시험 (Performance test and factor analysis on the performance of shutoff units with the research reactor)

  • 김경련;김석범;고재명;문균영;박종호
    • 한국유체기계학회 논문집
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    • 제10권2호
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    • pp.41-45
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    • 2007
  • The shutoff unit was designed to provide rapid insertion of neutron absorbing material into the reactor core to shutdown the reactor quickly and also to withdraw the absorber slowly to avoid a log-rate trip. Four shutoff units were installed on the HANARO reactor but the half-core test facility was equipped with one shutoff unit. The reactor trip or shutdown is accomplished by four shutoff units by insertion of the shutoff rods. The shutoff rod(SOR) is actuated by a directly linked hydraulic cylinder on the reactor chimney, which is pressurized by a hydraulic pump. The rod is released to drop by gravity, when triplicate solenoid valves are de-energized to vent the cylinder. The hydraulic pump, pipe and air supply system are provided to be similar with the HANARO reactor. The shutoff rod drops for 647mm stroke within 1.13 seconds to shut down the reactor and it is slowly inserted to the full down position, 700mm, with a damping. We have conducted the drop test of the shutoff rod in order to show the performance and the structural integrity of operating system of the shutoff unit. The present paper deals with the 647mm drop time and the withdrawal time according to variation of the pool water temperature, the water level and the core flow.

짙은 황사와 연무가 공존한 대기의 에어러솔 특성 - 2009년 3월 15~17일 - (The Aerosol Characteristics in Coexistence of Asian Dust and Haze during 15~17 March, 2009 in Seoul)

  • 이해영;김승범;김수민;송승주;전영신
    • 한국대기환경학회지
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    • 제27권2호
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    • pp.168-180
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    • 2011
  • The variation of the physicochemical properties of atmospheric aerosols in coexistence of the heavy Asian Dust and Haze observed from $15^{th}$ to $17^{th}$ March 2009 in Seoul was scrutinized through the mass and ion concentration observations and synoptic weather analysis. Although the ratio of PM1.0/PM10 was constant at 0.3 (which is typical during Asian Dust period in Korea) during the measurement period, both PM10 and PM1.0 mass concentrations were 3~6 times and 2~4 times higher than that of clear days, respectively. Water-soluble ion components accounted for 30~50% of PM10 and 50~70% of PM1.0 mass concentration. One of the secondary pollutants, $NO_3^-$ was found to be associated with $Ca^{2+}$ and $Na^+$ in coarse mode indicating that the aerosol derived from natural source was affected by anthropogenic pollutants. While the acidity of the aerosols increased in fine mode when the stagnation of weather patterns was the strongest (March $16^{th}$), the alkalinity increased in coarse mode when new air masses arrived with a southwestern wind after ending a period of stagnation (March $17^{th}$). In the selected case, SOR (Sulfur Oxidation Ratio, $nSO_4^{2-}/[nSO_4^{2-}+nSO_2]$) and NOR (Nitrogen Oxidation Ratio, $nNO_3^-/[nNO_3^-+nNO_2]$) values of ion components were higher than the general values during Asian Dust period. These results imply that dust aerosols could be mixed with pollutants transported from China even in heavy Asian Dust cases in Korea.

역방향 레딕스 방식에 위한 고속 하드웨어 정렬기의 설계 및 구현 (A Design and Implementation of High Speed Hardware Sorter with Reverse Radix Method)

  • 박희순;전종연;김희숙
    • 한국정보처리학회논문지
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    • 제3권4호
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    • pp.992-1001
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    • 1996
  • 레딕스 정렬 방식은 알고리즘이 단순하며 하드웨어 구현이 비교적 용이하다는 장점이 있으나, 정렬할 데이터를 2회의 탐색과정을 통해 논리 정보 0과 1을 구분 저장 한다는 단점이 있다. 본 논문은 레딕스 정렬에 있어 2회의 탐색을 1회로 줄이고 논리 0의 정보는 하위 주소로 부터 오름차순으로, 논리 1의 정보는 하위 주소로부터 내림차 순으로 저장하도록 하여 분류 소도를 높이는 새로운 알고리즘을 개발하고 이를 하드 웨어로 구현 한 후 그 실험 결과에 대하여 설명한다. 구현된 하드웨어는 별도의 메모리, 레지스터, 카운터, 비교기 등으로 구성된다. 본 논문의 시뮬레이션에서 소프 트웨어 방법은 8비트 데이터 만개를 정렬하는데 54.9ms가 소모되고, 하드웨어 방법은 5.3ms의 시간이 소모되었다.

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Nanoemulsions containing Vitamin E acetate prepared by PIC(phase inversion composition) methods: Factors affecting droplet sizes

  • Kim, Eun-Hee;Cho, Wan-Goo
    • 한국응용과학기술학회지
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    • 제30권4호
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    • pp.602-611
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    • 2013
  • We have investigated the influence of system composition and preparation conditions on the particle size of vitamin E acetate (VE)-loaded nanoemulsions prepared by PIC(phase inversion composition) emulsification. This method relies on the formation of very fine oil droplets when water is added to oil/surfactant mixture. The oil-to-emulsion ratio content was kept constant (5 wt.%) while the surfactant-to-oil ratio (%SOR) was varied from 50 to 200 %. Oil phase composition (vitamin E to medium chain ester ratio, %VOR) had an effect on particle size, with the smallest droplets being formed below 60 % of VOR. Food-grade non-ionic surfactants (Tween 80 and Span 80) were used as an emulsifier. The effect of f on the droplet size distribution has been studied. In our system, the droplet volume fraction, given by the oil volume fraction plus the surfactant volume fraction, was varied from 0.1 to 0.3. The droplet diameter remains less than 350 nm when O/S is fixed at 1:1. The droplet size increases gradually as the increasing the volume fraction. Particle size could also be reduced by increasing the temperature when water was added to oil/surfactant mixture. By optimizing system composition and homogenization conditions we were able to form VE-loaded nanoemulsions with small mean droplet diameters (d < 50 nm). The PIC emulsification method therefore has great potential for forming nanoemulsion-based delivery systems for food, personal care, and pharmaceutical applications.

연직변환좌표(鉛直變換座標)에서 3차원(次元) 유동(流動) 수직모형(數値模型) (A Three-Dimensional Numerical Model of Hydrodynamic Flow on σ-Coordinate)

  • 정태성;이길성
    • 대한토목학회논문집
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    • 제14권5호
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    • pp.1145-1158
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    • 1994
  • 물의 유동(流動)에 관한 계산상 효율성(效率性)을 갖는 자유수면(自由水面)을 고려한 3차원(次元) 유한차분(有限差分) 수직모형(數値模型)을 개발하였다. 수직모형(數値模型)은 연직방향(鉛直方向)에 대해 정규화(正規化)한 좌표(座標)(${\sigma}$-coordinate)를 사용하며, 시간(時間) 적분방법(積分方法)으로는 반음해법(半陰解法)(semi-implicit)을 사용하여 계산시간(計算時間)의 효율성(效率性)을 도모하였다. 모드분리(mode-splitting)개념을 도입하여 내부모드(internal mode)에 대해서는 양해법(陽解法)을 사용하였으며, 외부모드(external mode)는 수평방향(水平方向) 운동량방정식(運動量方程式)들과 연속방정식(連續方程式)의 차분식(差分式)으로부터 구한 타원형(楕圓型) 차분방정식(差分方程式)을 SOR방법에 의하여 해석하였다. 이와 같은 방법은 계산(計算) 시간간격(詩間間隔)이 표면(表面) 중력파(重力波)에 대한 CFL(Courant-Fredrich-Lewy)조건에 의해 제약을 받지 않아 계산시간(計算時間)의 효율성을 도모할 수 있다. 개발된 모형은 1차원(次元) 수로(水路)에서 취송유(吹送流)의 연직분포(鉛直分布)에 대한 해석해(解析解)와 비교(比較) 및 연직(鉛直) 가변격자(可變格子)의 도입에 따른 오차분석(誤差分析) 정사각형(正四角形) 호수(湖水)에서 취송유(吹送流) 계산(計算) 및 차분화(差分化) 상수(常數)들의 민감도(敏感度) 분석(分析)을 수행하였다.

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제한면을 가지는 이차원 난류 충돌젯트의 유동 및 열전달 특성의 수치적 연구 (A Numerical Study of the Fluid Flow and Heat Transfer Characteristics of the Two-Dimensional Turbulent Impingement Jet with a Confinement Plate)

  • 강동진;오원태
    • 대한기계학회논문집
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    • 제19권7호
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    • pp.1675-1683
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    • 1995
  • A numerical study of the fluid flow and heat transfer characteristics of the two-dimensional impingement jet with a confinement plate has been carried out. The fluid flow was calculated by solving the full Navier-Stokes equation. In doing that, the well known SIMPLER algorithm was used and the trouble making convection term was discretized according to QUICKER scheme. The energy equation was simply solved by using the SOR method. For the Reynolds number of 10000, two channel heights, say 1.5 and 3.0 times the jet exit width, and two thermal boundary conditions constant wall temperature and constant wall heat flux were considered. Discrete heat sources were flush mounted along the impingement plate at a distance of 0, 2, 3, 4, 5, 6, 10, 12, times the jet exit width from the stagnation point. The length of each heat source is 4 times the jet exit width long. The Nusselt number averaged over each heat source was compared with experiment. Comparison shows that both calculations and experiment have the secondary peak of Nusselt number at downstream of stagnation point, even though there is a little quantitative difference in between. The difference is believed due to abscure thermal boundary condition in experiment and also accuracy of turbulence model used. The secondary peak is shown to be caused by rigorous turbulent flow motion generated as the wall jet flow is retarded and developes into the channel flow without flow reversal.

텅스텐 램프를 이용한 실리콘 재결정시의 SOI 다층구조에 대한 열적모델 (A Thermal Model for Silicon-on-Insulator Multilayer Structure in Silicon Recrystallization Using Tungsten Lamp)

  • 경종민
    • 대한전자공학회논문지
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    • 제21권5호
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    • pp.90-99
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    • 1984
  • 양면에서 텅스텐 램프를 조사하는 실리콘 재결정시의 SOI(silicon-on-insulator) 다층구조에 대한 1차원적 온도 및 열원(열원)의 분포를 SOR(successive over-relaxation)방법을 이용하여 정상상태의 열방정식의 해로부터 구하였다. 열원의 분포는 광원의 스펙트럼, SOI sample 내부 계면에서의 다중반사, 광흡수 계수의 온도, 주파수 의존성 등을 고려하여 구하였으며, 열 방정식의 경계조건이 되는 wafer의 전면과 후면의 온도는 혹체복사 조건으로부터 구하였다. 내부계면에서는 전도열속(conduction heat flux)과 복사열속(radiation heat flux)에 의한 연속조건을 만족하도록 하였다. 본 문제에서의 온도분포와 열원의 분포는 상호간에 큰 영향을 주게 되므로, 두가지 변수가 일치되는 값을 보일 때까지 iteration을 계속하였다. Pyrometer을 이용하여 측정한 wafer 전면의 온도는 약1200°K이었고 이때의 simulation 결과는 1120°K 정도로 나타났다.

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Effects of Dessert Café Environmental Characteristics on Overall Quality, Brand Image and Loyalty

  • CHO, Byung-Kwan;KIM, Sung-Hoon;LEE, Debora
    • 한국프랜차이즈경영연구
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    • 제11권3호
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    • pp.43-57
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    • 2020
  • Purpose: Along with the trend increasing dining-out and enjoying variety of menu, dessert café has been introduced as a new type of food service provider and grown up rapidly. We need to verify structural relationship that dessert café environment influences overall quality and brand image and loyalty. Research design, data, and methodology: This study seeks to understand how in-café environment influence overall quality, brand image and loyalty directly and indirectly based on SOR theory. We examine detail effect of in-café environment on overall quality and brand image and subsequently loyalty. Sample data were collected from 563 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The results indicates that all sub-dimensions of in-café environment influences positively overall quality. While, menu and atmosphere make positive impact on brand image. price, food and beverage quality, employee service do not affect significantly brand image. Further, overall quality influences positively brand image and both overall quality and brand image affect positively loyalty. In addition, overall quality plays full mediator role in relationship among price, food and beverage quality, employee service and brand image. Conclusions: Dessert café should differentiate itself from competitors through physical and non-physical environments which are likely to influence overall quality. As overall quality mediates between environment and brand image and influences loyalty, dessert café is required to communicate strength of functional quality and service quality aggressively. Additionally, favorable brand image affecting loyalty is required to be dominated in advance as the market is likely to be segmented along with its growth.