• Title/Summary/Keyword: SNS-7

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An Analysis on the Usage of Social Networking Services by Book Publishers in Korea: Focused on Twitters, Facebook and Me2day (우리나라 출판사들의 SNS 활용 실태 분석 연구 - 트위터, 페이스북, 미투데이를 중심으로 -)

  • Lee, Jong-Moon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.3
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    • pp.75-90
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    • 2011
  • This study aimed to investigate, analyze and identify the problems related to SNS usage by publishing companies around Twitter, Facebook and Me2day as well as theoretically investigate SNS, and ultimately to suggest the approaches to improve the outstanding issues identified. In accordance with the analysis, only 0.5%(222 publishing companies) in total publishing companies(41,407) opened SNS[3.7%(1,537) opened the independent website.] Second, in accordance with the investigation on 212 publishing companies in 222 companies opening SNS(71 twitters, 74 facebooks, 67 Me2days), the communication was not significant to the extent that only 50.5%(107) kept the communication with less than 100 readers or potential readers. Furthermore, 77.4%(164 companies) had less than 1,000 postings by publishing companies. The analysis on the postings(500) by users and postings(300) by publishing companies demonstrated that those postings were mostly related to marketing, introduction, recommendation and reading of publications by publishing companies. It means that the postings were mostly positive. However, 86.6% of postings by users in SNS of publishing companies was merely one-time posting. It indicated that continuity was not sufficient.

Mediating Effects of Interpersonal Problems in the Relationship between Social Network Service Use Tendency and Depression among University Students (대학생의 소셜 네트워크 서비스(Social Network Service) 중독경향성과 우울의 관계에서 대인관계 문제의 매개효과)

  • Park, Min-Jeong;Chung, Mi Young
    • Research in Community and Public Health Nursing
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    • v.30 no.1
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    • pp.38-46
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    • 2019
  • Purpose: The purpose of this study isto identify the mediating effects of interpersonal problems in the relationship between Social Network Service (SNS) use tendency and depression among university students. Methods: Data were collected from April 28 to May 7, 2018 and the participants included 222 university students, who responded to the question regarding SNS use tendency, interpersonal problems and depression. The data were analyzed by descriptive statistics, t-test, ANOVA, Pearson's correlation coefficients, and multiple regression using the SPSS/WIN 23.0 program. Results: A positive correlation is found between depression and SNS use tendency (r=.24, p<.001), and among interpersonal problems (r=.62, p<.001), SNS use tendency and interpersonal problems (r=.34, p<.001). Interpersonal problems have a full mediating effect on the relationship between SNS use tendency and depression (Sobel test: 5.24, p<.001). Conclusion: These results suggest that it is important to manage interpersonal problems to prevent depression caused by SNS use tendency.

Korean Customer Attitudes Towards SNS Shopping

  • Cho, Young-Sang;Heo, Jeong-Yoon;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.10 no.8
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    • pp.7-14
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    • 2012
  • As a new format of retailing, social shopping on SNS has rapidly grown in recent. Although there is much literature associated with customer behaviours in the academic world, little attention has been paid to identifying the shopping patterns of SNS shoppers. This paper will, thus, identify how perceived value has an impact on the buying intention of SNS shoppers, after illustrating what kind of factor influences the formation process of perceived value in the Korean marketplace. Given that SNS shoppers are for the most part 20s as well as 30s, the authors handed out questionnaires to them. Furthermore, based on literature review results, the conceptualised research model was developed. Despite lack of literature, the authors developed five constructs like price reduction, quantity- and time-limited message, product ranges, information-sharing, and required number of shoppers. The researchers made a considerable effort to identify the relationship between research concepts and each variable, based on a few research analysis methods such as frequency analysis, the Varimax rotation technique used orthogonal rotation, Cronbach's Alpha, PCA (Principle Component Analysis), and the like. Amongst the 5 variables used to measure the degree of influences on the perceived value as a social shopping characteristic, it has been evident that price cut, required minimum shoppers, product variety, and information-sharing have a positive impact on the perceived value formation processes of SNS customers. Also, this research implies that SNS retailers can differentiate themselves from other retailers by differently using the above factors. From a practitioner's point of view, these factors should be strategically used to increase the social shopping opportunities of SNS users. It is, furthermore, evident that the perceived value formed by the above 4 factors have played an important role in the buying decision process of SNS customers. In a sense, whether customers are aware of higher price cut rates, information-sharing, required minimum shoppers, and product variety has a positive impact on making buying decisions. From a retailer's point of view, online shopping mall operators are able to use blog as well as twitter to improve the buying intention as a marketing tool of social network, because the business activities provided by social shopping retailers, like the rapid, accurate responses to customer requirements, the provision of a variety of information, and the communications between customers are closely related to buying intentions. There are a few research limitations to conduct this empirical research. It was not easy to review prior papers, due to its lack. In spite of the increasing number of SNS shoppers in Korea, little research attention has been paid to this kind of research topic by academicians, because buying products or services through SNS is in its infancy. With regard to research populations, it would be difficult to generalise the research findings in Korea, owing to unbalanced respondent distribution. Considering the above research limitations as well as the growth of social shopping, many authors should pay considerable attention to SNS-related issues in the future, and develop the more sophisticated criteria to measure the characteristics of SNS shoppers.

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The Influence of SNS Addiction Tendency and Mental Health on Adjustment to College life (SNS 중독경향성과 정신건강이 대학생활 적응에 미치는 영향)

  • Baek, Sun-Sook;Cho, Ju-Yeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.7
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    • pp.77-85
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    • 2016
  • The present study evaluated the SNS addiction tendency, mental health, and the student's adjustment to college life to identify the correlations between each of these independent variables on the dependent variable, the adjustment to university life of undergraduate students. Data were collected from 197 subjects in K university of G city, using a self-administered questionnaire. Mental health was negatively correlated with the adaptation to university life. A significant influence of gender and mental health on the adjustment to college life was found in this sample. These findings are expected contribute to understanding and improving the adjustment to college life of undergraduate students. Based on these findings, it will be necessary to improve mental health and multidisciplinary interventions will be needed to support the adjustment to college life in undergraduate students. In addition, these findings would contribute to the development of programs for student's adaptation to college life.

Design and Implementation of local advertising application(App) through SNS service analysis (SNS(Facebook) 서비스 분석을 통한 지역광고 어플(App) 설계 및 구현)

  • Cho, Young-Sik
    • Journal of Digital Contents Society
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    • v.16 no.2
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    • pp.325-334
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    • 2015
  • In this paper, we had tried to study advertising method of local industry in cooperation with SNS (Social Network Service). In particular, This paper analyzes the Facebook Page trying to find a way to take advantage of the local advertising. To analyse the Facebook page, I had created three Facebook pages such as at Hongik UNIV., Gangwon National UNIV., and specialities in Cuncheon cities. While I was managing the three pages, I had analyzed the results of quantities of activities, and in addition, had used NodeXL for the analysis of the network for the each page. After the analysis of the data of each page, I had found the possibility of the promotion for the successful the local advertizement associated with SNS. To verify and develop the results of my study, I had designed the " real time local advertising APP which is connected with SNS like Facebook, had created server program based on PHP, Android APP. In the future, I have found that there must be a lot of possibilities for the successful and various the local advertising methodologies by using SNS like Facebook, the operational data of the App.

The Effect of Social Network Service Characteristics on perceived Ease of Use and Usefulness (외식상품의 소셜네트워킹서비스 특성이 지각된 사용 용이성·유용성과 온라인 구전의도에 미치는 영향)

  • Oh, Wang-Kyu
    • The Korean Journal of Food And Nutrition
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    • v.29 no.6
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    • pp.1050-1057
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    • 2016
  • SNS (Social network service) characteristics are perceived to simplify use. We carried out empirical studies on these parameters to observe the impact on the image of catering SNS online by word-of-mouth. The subjects of the study were as follows: 32.3% (392 persons) 19 years old, 67.7% (821 persons) over 19 years, 51.0% (619 persons) in their 20s, 22.1% (268 persons) in their 30s, 17.6% in their 50s, and 9.3% (112 persons) over 50 years. After verifying the hypothesis proposed that SNS characteristics perceived the ease of use, the significant factor identified in usability were connectivity Speed (${\beta}=0.213$), playfulness (${\beta}=0.246$), information (${\beta}=0.115$), and reciprocity (${\beta}=0.357$). Dual reciprocity had the most impact. It was observed that a longer impact of these significant factors improved the feel and fun of use. If SNS companies cater to, quick and easy, diverse, reliable and latest information, they can increase the ease of use, and availability, depending on the goals. Also, significant factors in the SNS features and online word of mouth was playfulness (${\beta}=0.312$), information (${\beta}=0.207$), reciprocity (${\beta}=0.066$) and perceived ease of use, and usefulness (${\beta}=0.293$), double playfulness had the maximum impact. These features provided more fun, reliable information, and could quickly deliver the latest information. The more the perceived usefulness, and ease of use, higher was the online word-of-mouth effect. SNS usage characteristics of connectivity Speed did not show any statistical significance in online word-of-mouth. Thus, catering businesses need to find ways to increase the ease of use, make the usefulness multifaceted, constantly checking the catering information on the SNS and ensuring to get the latest information is from diverse and reliable sources. This would increase the fun for the customer making the SNS to actively be utilized as a marketing tool.

Structural Relationships Between Fear of Missing Out, SNS-addictive Tendencies, and Depression in Colleges (대학생의 소외에 대한 두려움, SNS 중독경향성과 우울의 구조적 관계에 관한 조사연구)

  • Jnag, Cheul;Kim, In-Seob
    • Journal of The Korean Society of Integrative Medicine
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    • v.10 no.3
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    • pp.151-159
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    • 2022
  • Purpose : The purpose of this study was to investigate the structural relationships between fear of missing out, addictive tendencies toward social network services (SNSs), and depression in colleges. Methods : The target subjects were students in colleges across gyeongnam & busan, to whom the purpose of the study was explained and who spontaneously agreed to participate. A survey was conducted with 302 participants over 31 days from March 7, 2022, and data from 299 responses was analyzed. Results : 1. Women felt a higher fear of missing out than men. 2. Women showed greater inability to control their use of SNSs, more SNS-related disorders in daily life, and greater immersion in and tolerance of SNSs when compared to men. 3. Women were more depressed than men. 4. Positive correlations were observed between the fear of missing out and SNS-addictive tendencies, between the fear of missing out and depression, and between SNS-addictive tendencies and depression. Conclusion : A comprehensive review of these findings suggests that women had overall higher levels of isolation fear, SNS-addictive tendencies, and depression than men. Based on this, universities should provide gender-specific educational programs around these issues; this student cohort will ultimately work in healthcare, and this kind of awareness will be essential for treating patients. Considering that the current situation poses unusual challenges due to the COVID-19 pandemic, the study's results can serve as basic data for planning educational programs in the future. Over the coming years, comprehensive and continuous education and counselling relating to the fear of missing out, SNS addiction, and depression will be urgently required.

Implementation and Test of RELAY Module for Multiple SNS Channels (다중 SNS 채널을 위한 RELAY 모듈의 구현 및 실험)

  • Ahn, Heui-Hak;Lee, Dae-Sik
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.11 no.4
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    • pp.362-369
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    • 2018
  • In this paper, we propose a procedure to multiple SNS channels automatic streaming through multiple output channels including the output channel of an external streaming server. The multiple SNS channels automatic streaming server includes an output management module for controlling the transmission of video contents to RELAY module that establish two or more output channels. In this paper, we experimented by separate with HD and FHD video using RELAY module in multiple SNS channel automatic streaming. In stream modules using RELAY module of HD video, when the publisher client and the player client and the RELAY module are 1 channel, the occupancy rate of CPU is 0.6% and the occupancy rate of heap memory is 0.3%(20 Mbyte). When the publisher client and the player client and the RELAY module are 183 channels, the occupancy rate of CPU is 99.9% and the occupancy rate of heap memory is 45.8%(3.7Gbyte). Therefore, the paper is not limited to the size of the streaming server by extending the output channel from which the video is transmitted to the output channel of the external streaming server. And a process of allocating an output channel of an external streaming server to an output channel through which an video is transmitted can be easily performed, so that an efficient output channel management can be performed even when a plurality of videos are transmitted.

A Study of the Characteristics of Tourism SNS Information and the Influence of Social Capital on the word of Mouth Intention Through the Immersion (관광 SNS 정보 특성과 사회적 자본이 몰입을 통해 구전의도에 미치는 영향 연구)

  • Kim, Dae-Seok;Seo, Young-Wook
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.27-41
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    • 2020
  • The purpose of the project is to identify the relationship between the sub-factors of SNS information characteristics (information quality, information reliability) and the impact of immersion on social capital (connected capital) on word of mouth intention, and to present measures to revitalize the tourism industry using the results obtained. The study conducted empirical analysis on 326 adults aged 19 and older. The results of the study are as follows: First, it has been confirmed that the sub-factors of SNS utilization (information quality, information reliability) have a positive effect on immersion. Second, immersion has been verified to have a significant influence relationship on the degree of word of mouth intention. Third, it was analyzed that social capital has positive interrelationships with immersion and word of mouth intention. Based on these findings, social network services (SNS) in the tourism industry can be used as basic data to attract potential tourism customers in the future by providing efficient information on tourism products by utilizing social network services (SNS) in the development of tourism contents and marketing strategies, and it is meaningful in that it is intended to help the tourism industry in practice.

Improvement of SWoT-Based Real Time Monitoring System (SWoT 기반 실시간 모니터링 시스템 개선)

  • Yu, Myung-han;Kim, Sangkyung
    • KIPS Transactions on Computer and Communication Systems
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    • v.4 no.7
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    • pp.227-234
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    • 2015
  • USN-based real-time monitoring systems, which receive raw data from sensor nodes and store the processed information in traditional servers, recently get to be replaced by IoT(Internet of Things)/WoT(Web of Things)-based ones. Especially, Social Web of Things(SWoT) paradigm can make use of cloud storage over Social Network Service(SNS) and enable the possibility of integrated access, management and sharing. This paper proposes an improved SWoT-based real-time monitoring system which makes up for weak points of existing systems, and implements monitoring service integrating a legacy sensor network and commercial SNS without requiring additional servers. Especially, the proposed system can reduce emergency propagation time by employing PUSH messages.