• Title/Summary/Keyword: SNS-7

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Effect of the Recommendation Story in Online Journalism on the User's News Selection (온라인 저널리즘의 추천기사가 뉴스 이용자의 뉴스기사 선택에 미치는 영향)

  • Park, Kwang-Soon;Ahn, Jong-Mook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.3
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    • pp.1795-1805
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    • 2015
  • This paper analyzed the recommendation stories in the online journalism on the user's news choice by college students in two ways. One way is recommendation stories, and the other one is their arrangement and the index of use. From the results of the analysis, 7 out of 11 types of recommendation stories had positive effects on selecting news stories, while the 4 other types had little effect. Most of the recommendation stories that had little effect on the user's news selection were 'comments' or 'things' related to tweets' on SNS. The arrangements of new stories and the searched keywords had some effects on the user's news choice but had no effect on the index of use. In addition, the hours of using news stories and the types of recommendation stories were mostly correlated with each other. Consequently, formal factors, such as the arrangement of news stories and the recommendation stories of online journalism, had positive effects on the user's news selection, as well as headlines and keywords of news stories.

Exploratory Study to Develop Customers' Experience Measurement Scale of H&B Store

  • NOH, Eun-Jung;CHA, Seong-Soo
    • The Journal of Industrial Distribution & Business
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    • v.11 no.7
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    • pp.51-60
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    • 2020
  • Purpose: Recently, Korean cosmetics distribution market has been reorganized with the H&B store. In the domestic cosmetics distribution market, existing brand road shops are decreasing, and multi-shops are leading the H & B stores, which have greatly improved their experience and content. In these environmental changes, the offline distribution channels are turning into the multi-editing shops that have introduced products of various brands and greatly enhanced experiences and contents. Nevertheless, most studies of factors and measurement items for measuring customer experience in the H&B store use Schmitt (1999)'s Strategic Experience Modules (SEMs). Therefore, the purpose of this study is to propose a measure that is practicable through consideration of the in-store customer experience components of the H&B store. Research design, data and methodology: Based on Schmitt's Strategic Experience Modules (SEMs), which are widely used in customer experience marketing, the metric pool was constructed through customer and literature research on H & B store managers. Since then, 101 preliminary surveys and 211 main surveys have been conducted in order to propose a dimension of customer experience and refine the metrics. Results: As a result of the research, H&B store's customer experience was derived from a measurement model consisting of 19 measurement items in total of five dimensions: environmental experience, intellectual experience, behavioral experience, tech experience, and relationship experience. This study analyzed that compared to the existing Schmitt's Strategic Experience Modules (SEMs), (1) emotional experience expanded to environmental experience, (2) Cognitive and relationship experiences are maintained (3) behavioral experience was subdivided into physical and technical experiences. In particular, the environmental experience has been proposed as a major component is an important point because the H&B store recently opened a large flagship store and is competitive in constructing a differentiated space. Conclusions: Related experience was seen as an important component of customer experience in the offline store, but in the process of refining the scale, interaction items with employees of the H&B store were removed, and rather, participation in the APP or SNS channel of the company, event Participation, interaction with other customers, etc. appear to be important, while suggesting the practical implications.

Improved Detection of Metastases by Step Sectioning and Immuno-Histochemical Staining of Axillary Sentinel Nodes in Patients with Breast Carcinoma

  • Ensani, Fereshteh;Enayati, Ladan;Rajabiani, Afsaneh;Omranipour, Ramesh;Alavi, Nasrinalsadat;Mosahebi, Sara
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.10
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    • pp.5731-5734
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    • 2013
  • Background: The object of this study was to examine whether a new protocol including step-sectioning and immunohistochemistry (IHC) staining of axillary sentinel nodes (SN) would lead to detection of more metastases in patients with breast cancer. Materials and Methods: Sixty-nine tumor free sentinel lymph nodes were examined. Step frozen sectioning was performed on formalin fixed SN and stained both by hematoxylin and eosin (H and E) and cytokeratin markers using IHC. Any tumoral cell in IHC stained slides were considered as a positive result. Metastases up to 0.2 mm were considered as isolated tumor cells and 0.2 up to 2 mm as micrometastasis. Results: Mean age of the patients was $48.7{\pm}12.2$ years. Step sectioning of the SN revealed 11 involved by metastasis which was statistically significant (p<0.001). Furthermore, 15 (21.7%) of the patients revealed positive results in IHC staining for pan-CK marker and this was also statistically significant (p=0.001). Ten patients had tumoral involvement in lymph nodes harvested from axillary dissection and 4 out of 15 lymph nodes with positive result for CK marker were isolated tumor cells. However, 4 of 10 patients with tumor positive lymph nodes in axillary dissection were negative for CK marker and in contrast 6 of the pan-CK positive SN were in patients with tumor-free axillary lymph nodes. Conclusions: Both IHC and step sectioning improve the detection rate of metastases. Considering the similar power of these two methods, we recommend using either IHC staining or step sectioning for better evaluation of harvested SNs.

Predicting Movie Success based on Machine Learning Using Twitter (트위터를 이용한 기계학습 기반의 영화흥행 예측)

  • Yim, Junyeob;Hwang, Byung-Yeon
    • KIPS Transactions on Software and Data Engineering
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    • v.3 no.7
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    • pp.263-270
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    • 2014
  • This paper suggests a method for predicting a box-office success of the film. Lately, as the growth of the film industry, a variety of studies for the prediction of market demand is being performed. The product life cycle of film is relatively short cultural goods. Therefore, in order to produce stable profits, marketing costs before opening as well as the number of screen after opening need a plan. To fulfill this plan, the demand for the product and the calculation of economic profit scale should be preceded. The cases of existing researches, as a variable for predicting, primarily use the factors of competition of the market or the properties of the film. However, the proportion of the potential audiences who purchase the goods is relatively insufficient. Therefore, in this paper, in order to consider people's perception of a movie, Twitter was utilized as one of the survey samples. The existing variables and the information extracted from Twitter are defined as off-line and on-line element, and applied those two elements in machine learning by combining. Through the experiment, the proposed predictive techniques are validated, and the results of the experiment predicted the chance of successful film with about 95% of accuracy.

A Study on the Ontology-Based Regional User-centric convergence content design information retrieval (온톨로지 기반의 사용자 중심 융합 컨텐츠 디자인 정보 검색에 관한 연구)

  • Park, Ju-Ok;Yeom, Mi-Ryeong;Jung, Doo-Yong
    • Journal of the Korea Convergence Society
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    • v.7 no.2
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    • pp.19-24
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    • 2016
  • On a huge space of information called the Internet, users can use a smart mobile web to get information on various intellectual fields and can access to various Medias such as personal blogs and social networking sites (SNS). This is why a vast amount of information on the web has been effectively managed and researched nowadays through a technology named Semantic Web. However, it still needs for an improvement for studies on searching for intellectual information, though it is enhanced to integrate variously spread information and search for intellectual information user-oriented. Thus, this study aims to research on searching information and knowledge spread around a knowledge-filled information space, which can improve credibility according to user-oriented logic.

A study on the expansion of educational environment and students' competence through smart learning in the tertiary mathematics education (고등 수학교육에서 스마트러닝을 통한 교육환경 및 학습자 역량의 확장)

  • Hong, Ye-Yoon;Im, Yeon-Wook
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.213-222
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    • 2018
  • The purpose of the study is to promote the expansion of educational environment and students' competence through the application of smart learning. In G University in 2017, 118 freshmen in the department of Chemical-bio engineering who were taking Calculus I class were divided into 2 groups of experimental and control group. The study analyzed the effect of the various learning experience using educational technology and the interaction in the class through SNS on students' visual understanding and academic achievement. The result shows that the students' academic achievement and satisfaction in the experimental group were higher than those in the control group. This verifies the potential of smart learning in the field of mathematics in the tertiary level and suggests strategies for high quality smart learning.

A Study on Monitoring Method of Citizen Opinion based on Big Data : Focused on Gyeonggi Lacal Currency (Gyeonggi Money) (빅데이터 기반 시민의견 모니터링 방안 연구 : "경기지역화폐"를 중심으로)

  • Ahn, Soon-Jae;Lee, Sae-Mi;Ryu, Seung-Ei
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.93-99
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    • 2020
  • Text mining is one of the big data analysis methods that extracts meaningful information from atypical large-scale text data. In this study, text mining was used to monitor citizens' opinions on the policies and systems being implemented. We collected 5,108 newspaper articles and 748 online cafe posts related to 'Gyeonggi Lacal Currency' and performed frequency analysis, TF-IDF analysis, association analysis, and word tree visualization analysis. As a result, many articles related to the purpose of introducing local currency, the benefits provided, and the method of use. However, the contents related to the actual use of local currency were written in the online cafe posts. In order to revitalize local currency, the news was involved in the promotion of local currency as an informant. Online cafe posts consisted of the opinions of citizens who are local currency users. SNS and text mining are expected to effectively activate various policies as well as local currency.

Hierarchical Visualization of Cloud-Based Social Network Service Using Fuzzy (퍼지를 이용한 클라우드 기반의 소셜 네트워크 서비스 계층적 시각화)

  • Park, Sun;Kim, Yong-Il;Lee, Seong Ro
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.38B no.7
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    • pp.501-511
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    • 2013
  • Recently, the visualization method of social network service have been only focusing on presentation of visualizing network data, which the methods do not consider an efficient processing speed and computational complexity for increasing at the ratio of arithmetical of a big data regarding social networks. This paper proposes a cloud based on visualization method to visualize a user focused hierarchy relationship between user's nodes on social network. The proposed method can intuitionally understand the user's social relationship since the method uses fuzzy to represent a hierarchical relationship of user nodes of social network. It also can easily identify a key role relationship of users on social network. In addition, the method uses hadoop and hive based on cloud for distributed parallel processing of visualization algorithm, which it can expedite the big data of social network.

An Investigation of Disability Awareness Between Occupational Therapists and None Therapists using SNS (SNS를 이용한 작업치료사와 일반인의 장애에 대한 인식 연구)

  • Hong, Deok-Gi;Bak, In-Hye;Moon, Jong-Hoon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.13 no.5
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    • pp.1125-1134
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    • 2018
  • The purpose of this study was comparing the disability awareness of occupational therapists and none therapists, and investigating the disability awareness according to the demographic characteristics of the respondents. The questionnaire was distributed through the online with a questionnaire based on social network service, and analyzed 62 responses of none therapists and 60 responses of occupational therapists. In results, disability awareness was not significantly different between occupational therapists and none therapists(p>.05). But, in subscale of disability awareness item 4 and 7, occupational therapists were significantly higher than none therapists(p<.05). In all respondents, disability awareness was more positive in males than females(p<.05). Also, there was no difference in disability awareness according to presence of disabled persons among family members or relatives(p>.05). However, All respondents who answered 'Yes' in the presence of disabled persons among family members or relatives in responders were significantly higher than those who answered 'No' in item 4(p<.05). There was no correlation between age and disability awareness(p>.05). The authors discussed suggestions in results of this study.

#Looksperfectgram: The Relationship between Perfectionistic Self-Presentation, Self-Construal, Self-Efficacy and Intention to Use Instagram (개인특성에 따른 인스타그램 사용의도: 완벽주의적 자기제시, 자기효능감, 자아해석을 중심으로)

  • Ahn, Gayoung;Han, Eun-Kyoung
    • Journal of Digital Convergence
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    • v.17 no.7
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    • pp.317-329
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    • 2019
  • Instagram, a photo and image centered social networking service, has received increasing attention these days, from scholars and practitioners. However, little is known about the social and psychological factors that lead consumers to use this service. To provide a baseline understanding on Instagram users, the current study was conducted to discover perfectionistic self-presentation tendency expressed by the Instagram users and explore the relationships between identified perfectionistic self-presentation and intention to use Instagram variables with 250 participants. In addition, this study tried to determine the moderator effect of self-efficacy and self-construal. A comprehensive survey was directed and a total of 380 participants were recruited to verify anticipated hypotheses and research questions. The research results suggest that perfectionistic self-presentation has five sub factors: others conscious self-presentation, subjective self-presentation, environmental adaptation self-presentation, self-expansion self-presentation, and social self-presentation. The implications of this research findings are discussed.