• The Journal of Korean Institute of Communications and Information Sciences
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• v.38B no.7
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• pp.501-511
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• 2013

Recently, the visualization method of social network service have been only focusing on presentation of visualizing network data, which the methods do not consider an efficient processing speed and computational complexity for increasing at the ratio of arithmetical of a big data regarding social networks. This paper proposes a cloud based on visualization method to visualize a user focused hierarchy relationship between user's nodes on social network. The proposed method can intuitionally understand the user's social relationship since the method uses fuzzy to represent a hierarchical relationship of user nodes of social network. It also can easily identify a key role relationship of users on social network. In addition, the method uses hadoop and hive based on cloud for distributed parallel processing of visualization algorithm, which it can expedite the big data of social network.

• Journal of Fashion Business
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• v.23 no.5
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• pp.81-95
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• 2019

The purpose of this study is to research consumers' perception of the HiSeoul fashion show, which is being used by new designers as a means of promotion, and to propose a strategy for revitalizing new designer brands. This was done in order to secure basic data from fashion consumers, to help guide marketing strategies and promote rising designers. In this research, the consumers' perception of HiSeoul fashion show was verified using text-mining, data refinement and word clouding that was undertaken by TEXTOM3.0. Also, semantic network analysis, CONCOR analysis and visualization of the analysis results were performed using Ucinet 6.0 and NetDraw. "HiSeoul fashion show" was used as the keyword for text-mining and data was collected from March 1, 2018 to April 30, 2019. Using frequency analysis, TF-IDF, and N-gram, it was also shown that consumers are aware of places where shows are held, such as DDP and Igansumun. It was also revealed that consumers recognize rising designer brands, designer's names, the names of guests attending the show and the photo times. This study is meaningful in that it not only confirmed consumers' interest in new designer brands participating in the HiSeoul Fashion Show through big data but also confirmed that it is available as a marketing strategy to boost brand sales. This study suggests using HiSeoul show room to induce consumer sales, or inviting guests that match the brand image to promote them on SNS on the day the show is held for a marketing strategy.

• Journal of Information Technology Applications and Management
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• v.21 no.1
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• pp.53-67
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• 2014

In recent years, more data is being generated for the activation of the SNS, the spread of Smartphones and the development of IT technology. Therefore, it is to collect large amounts of data, analyze and ensure meaningful information has become important. The use of these data are formed on the global trend. Big data so-called, has attracted attention as a source of new business. Big Data can then give us the opportunity to be able to create a new customer and diversify the business. So, many companies have investment and effort for big data utilization. However, technology, infrastructure, human resources is different for each of the companies. Therefore, it is necessary to diagnose the level of big data utilization companies. In this study, through a literature review of existing, we derived the success factors for the big data utilization. And developed a diagnostic indicator that allows success factors derived, can be used to determine levels of big data utilization of the company. In addition, as a development of diagnostic indicators, were carried out case studies to diagnose company. Through this study, it will be an opportunity to be able to be reflected in the strategy of big data utilization company.

• The Journal of Korean Association of Computer Education
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• v.17 no.6
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• pp.115-122
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• 2014

One of the problems with current youth generations is increasing rate of violence and suicide in their school lives, and this study aims at the design of a sentiment analysis system to prevent suicide by uising big data process. The main issues of the design are economical implementation, easy and fast processing for the users, so, the open source Hadoop system with MapReduce algorithm is used on the HDFS(Hadoop Distributed File System) for the experimentation. This study uses word count method to do the sentiment analysis with informal data on some sns communications concerning a kinds of violent words, in terms of text mining to avoid some expensive and complex statistical analysis methods.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.868-871
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• 2019

본연구는 커플들의 이미지 빅 데이터를 분석하여 각각 얼굴과 패션에 따라 유사한 유형 끼리 클러스터링 하여 새로운 사람 이미지가 주어졌을 때 해당 사람이 어느 유형에 속하는지 찾아내고 해당 유형의 사람들은 어떤 유형의 이성과 잘 맞는지 찾아 추천해주는 플랫폼이다. 빅 데이터를 수집하기 위하여 SNS상에서 커플들의 이미지를 크롤링하여 저장한다. 수집된 커플들의 이미지를 AI 머신 러닝으로 나이, 성별을 분석하여 미리 설정한 나이대의 이성 커플들의 이미지 만을 추려내서 각각 남, 여의 이미지를 분리하여 저장한다. 해당 이미지들로 비슷한 얼굴, 패션 유형의 사람들을 같은 클러스터로 모으고 CNN 으로 학습 시켜서 새로운 이미지가 들어올 경우 효율적으로 해당 이미지가 어느 클러스터에 속하는지 찾아낼 수 있도록 한다. 특정 이미지가 속하는 클러스터를 찾아내면 해당 클러스터에 속하는 사람들의 연인들이 어느 클러스터에 가장 많이 포함되어 있는지 찾아서 해당 클러스터 유형의 이성을 추천해준다. 웹과 어플리케이션으로 이루어진 플랫폼 서비스이며, 커플 매칭 기능 뿐만 아니라 매칭된 회원 간 연락 기능, 실제 커플의 이미지로 두 사람의 매칭도 확인 등의 부가적 기능 또한 인공 지능 서비스로 제공된다.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.5
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• pp.1019-1035
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• 2020

This study examines the millennial generation, who express themselves and share information on social media after experiencing constantly changing 'hot places' (places of interest) in contemporary cities, with the goal of analyzing space consumption behaviors. Data were collected via an Instagram crawler application developed with Python 3.4 administered to 19,262 posts using the term 'hot places' from November 1 and December 15, 2019. Issues were derived from a text mining technique using Textom 2.0; in addition, semantic network analysis using Ucinet6 and the NetDraw program were also conducted. The results are as follows. First, a frequency analysis of keywords for hot places indicated words frequently found in nouns were related to food, local names, SNS and timing. Words related to positive emotions felt in experience, and words related to behavior in hot places appeared in predicate. Based on importance, communication is the most important keyword and influenced all issues. Second, the results of visualization of semantic network analysis revealed four categories in the scope of the definition of "hot place": (1) culinary exploration, (2) atmosphere of cafés, (3) happy daily life of 'me' expressed in images, (4) emotional photos.

• Journal of Korean Society of Forest Science
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• v.108 no.1
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• pp.97-108
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• 2019

In a situation where production of short-term income forestry products has been stagnant or decreased in recent years, the government or related agencies are trying to promote consumption of short-term income forest products. While consumer sentiment studies on short-term income forestry are being conducted as part of efforts to encourage consumption, most of the studies rely solely on a survey-based method. In the information age, consumer sentiment toward consumer goods is reflected mostly on social networking sites due to the spread of the Internet. It is necessary to avoid relying solely on a survey-based method in existing research and directly analyze social networking sites that reflect consumers' wishes. In response, this study identified consumer preferences for major short-term income forest products through social big data analyses and used the results to establish strategies for promoting the sale of short-term income forest products. This paper is different from previous research using only a survey-based method, and it uses SNS to understand consumer preferences. The results of this study are expected to directly help the government or related agencies promote consumption of short-term income forest products and, ultimately, help improve forest-related income and promote healthy forest condition.

• The Journal of Bigdata
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• v.7 no.2
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• pp.235-244
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• 2022

The rental history data of public bicycles in Seoul were analyzed to examine how pandemic phenomena such as COVID-19 caused changes in people's micro mobility. Data for 2019 and 2021 were compared and analyzed by dividing them before and after COVID-19. Data were collected from public data portal sites, and data marts were created for in-depth analysis. In order to compare the changes in the two periods, the riding direction type dimension and the rental station type dimension were added, and the derived variables (rotation rate per unit, riding speed) were newly created. There is no significant difference in the average rental time before and after COVID-19, but the average rental distance and average usage speed decreased. Even in the mobility of Ttareungi, you can see the slow rhythm of daily life. On weekdays, the usage rate was the highest during commuting hours even before COVID-19, but it increased rapidly after COVID-19. It can be interpreted that people who are concerned about infection prefer Ttareungi to village buses as a means of micro-mobility. The results of data mart-based visualization and analysis proposed in this study will be able to provide insight into public bicycle operation and policy development. In future studies, it is necessary to combine SNS data such as Twitter and Instagram with public bicycle rental history data. It is expected that the value of related research can be improved by examining the behavior of bike users in various places.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.4
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• pp.780-786
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• 2015

Social media, such as Social Network Service include a lot of spontaneous opinions from customers, so recent companies collect and analyze information about customer feedback by using the system that analyzes Big Data on social media in order to efficiently operate businesses. However, it is difficult to analyze data collected from online sites accurately with existing morpheme analyzer because those data have spacing errors and spelling errors. In addition, many online sentences are short and do not include enough meanings which will be selected, so established meaning selection methods, such as mutual information, chi-square statistic are not able to practice Emotional Classification. In order to solve such problems, this paper suggests a module that can revise the meanings by using initial consonants/vowels and phase pattern dictionary and meaning selection method that uses priority of word class in a sentence. On the basis of word class extracted by morpheme analyzer, these new mechanisms would separate and analyze predicate and substantive, establish properties Database which is subordinate to relevant word class, and extract positive/negative emotions by using accumulated properties Database.

• Journal of the Korean Institute of Landscape Architecture
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• v.47 no.2
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• pp.49-58
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• 2019

There have been studies on the satisfaction, preference, and post occupancy evaluation of urban parks in order to reflect users' preferences and activities, suggesting directions for future park planning and management. Despite using questionnaires that are proven to be affective to get users' opinions directly, there haven been limitations in understanding the latest changes in park use through questionnaires. This study seeks to address the possibility of utilizing the thirdgeneration SNS data, Instagram and Google, to compare behavior patterns and trends in park activities. Instagram keywords and photos representing user's feelings with a specific park name were collected. We also examined reviews, peak time, and popular time zones regarding selected parks through Google. This study tries to analyze users' behaviors, emerging activities, and satisfaction using SNS data. The findings are as follows. People using park near residential areas tend to enjoy programs being operated in indoor facilities and to like to use picnic places. In an adjacent park of commercial areas, eating in the park and extended areas beyond the park boundaries is found to be one of the popular park activities. Programs using open spaces and indoor facilities were active as well. Han River Park as a detached park type offers a popular venue for excercises and scenery appreciation. We also identified companionship characteristics of different park types from texts and photos, and extracted keywords of feelings and reviews about parks posted in $3^{rd}$ generation SNS. SNS data can provide basis to grasp behavioral patterns and satisfaction factors, and changes of park activities in real time. SNS data also can be used to set future directions in park planning and management in accordance with new technologies and policies.