• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.213-225
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• 2012

The identified research result can be outlined more specifically as follows: first, informativeness of SNS was giving positive impact to some degree on the user satisfaction; second, connectivity of SNS was giving very positive impact on the user satisfaction; third, accessibility was giving very positive impact on the user satisfaction; forth, usability of SNS was giving very positive impact on the user satisfaction; fifth, amusement of SNS was giving very positive impact on the user satisfaction; the satisfaction level of SNS users gave positive impact on the further intention of SNS users. It was identified, however, that interactiveness of SNS was the factor that did not give much impact on the user satisfaction. This result comes from the analysis that SNS is convenient to actively explore and get further information that users wish to find, while they are insufficient in function to provide the information other users require or exchange information among users through the SNS.

• 한국컴퓨터정보학회논문지
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• 제20권11호
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• pp.143-150
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• 2015

Social network services can be defined as an individual web page which enables online, human-relationship building by collecting useful information and sharing it with specific or unspecific people. Recently, as the social network services(SNS) such as Twitter and Facebook have been paid attention in many fields of the society. SNSs are also one of the fastest channels to get news which people may not be able to see on TV or newspaper. The number of people who feel they are benefiting from social network services are increasing dramatically. A number of researches about SNS are underway. The study based on the Technology Acceptance Model empirically investigates the relationship between characteristics of SNS (system, service, information, and emotional) and user satisfaction of SNS. The study also analyzes how the relationshipa between SNS characteristics, satisfaction and user acceptance are moderated by country type of SNS users and inclination toward SNS acceptance. To achieve these research purposes, the study conducted various statistical analyses using questionnaire of the Korean and Chinese SNS users. The results of the study are followings. First, SNS characteristics have a positive effect to the user satisfaction. Second, SNS satisfaction have a positive effect to the user acceptance. Third, the relationship between SNS characteristics and user satisfaction is moderated by the country type of SNS users and inclination toward SNS acceptance. The study results could provide some implications to researchers who have interest in studying SNS, also could help business managers to operate and develop their SNS site more effectively.

• Journal of Information Technology Applications and Management
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• 제21권1호
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• pp.35-51
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• 2014

The popularity of Social Network Service (SNS) providing web sites has increased continuously by using a variety of mobile devices. The study results show that security of SNS, efficiency of SNS, safety, empathy of SNS quality, easy of use of SNS, assurance of SNS, service variety of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

• Journal of Information Technology Applications and Management
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• 제23권2호
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• pp.207-224
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• 2016

Investments in information and communication technologies (ICT) around the world have grown at an enormous rate over the past two decades, which reflects a new emphasis on consumer mobile devices. A social network service (SNS) is an online service that aims to build social relations among people who share interests and activities. The role of SNS is enormous for communicating ideas and opinions among social participants. The use of SNS has recently become one of the most popular social activities worldwide. This research investigated relation between personal characteristics, social characteristics and user satisfaction on SNS then, analyzed how these factors affecting continuance usage intention on SNS users. The conclusion is summarized as below. The study results show that informativeness, pleasure, innovativeness, relationship and empathy of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users and quality of life have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

• 한국컴퓨터정보학회논문지
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• 제19권12호
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• pp.287-298
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• 2014

본 연구에서는 SNS 공간에서 사회적 자본이 어떻게 형성되고 이용되고 있는지에 대해 규명하고, 나아가 구조적 및 관계적 사회 자본이 이용자만족도와 지속적 정보공유의도에 미치는 영향을 조사하였다. 연구결과, 사회적 상호작용 연대감(구조적 사회 자본)은 관계적 사회 자본(SNS 사이트 신뢰, SNS 이용자 신뢰 및 상호호혜성)의 주요 결정 요인으로 검증되었다. 또한 관계적 사회 자본 중 SNS 사이트 신뢰가 이용자 만족도와 관련성이 높게 나타난 반면, SNS 이용자 신뢰 및 상호호혜성은 이용자 만족도와 관련성이 없는 것으로 나타났다. 마지막으로 관계적 사회 자본 중 SNS 사이트 신뢰, 상호호혜성은 지속적 정보공유 의도 형성에 중요한 역할을 하는 것으로 나타난 반면에, SNS 이용자 신뢰는 지속적 정보공유 의도와 관련성이 없는 것으로 검증되었다. 본 연구결과는 SNS 공간에서의 사회적 자본에 대한 학문적 연구와 실무적 시사점을 제공하고 있다.

• 품질경영학회지
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• 제40권1호
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• pp.60-72
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• 2012

This research conducted a survey targeting mobile SNS users in order to see whether mobile SNS attribute( accessibility, usefulness, newness, connectivity) through the medium of information share and relationship formation had a positive influence on user satisfaction. The results of the analysis showed that usefulness and accessibility had a significant influence on information share, while accessibility and connectivity had a significant influence on relationship formation. Information share and relationship formation both had a significant influence on user satisfaction. Based on this research, an angle of approach different from the business transactions and information services offered in existing mobile networks is necessary when corporations provide SNS through mobiles. When considering that the most important part in the use of mobile SNS is the social component, this can be actively used for the development and marketing of SNS services. Therefore, the SNS provider must focus its efforts on finding a method to stimulate user sensibilities in order to increase customer satisfaction and draw out continuous usage.

• 디지털산업정보학회논문지
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• 제10권4호
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• pp.237-249
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• 2014

The technological advances within the Internet industry have led to a revolution in terms of how people communicate with each other. For example, users are no longer limited to using face to face interactions to connect and communicate with their peers but can use email, instant messaging and more. A recent trend that researchers are observing is the adaption of SNS. SNS such as facebook and myspace has been a dominant global trend and has grown dramatically in the past 5 years. The purpose of this study was to test SNS usage motivations influencing the user satisfaction. The research model was developed based on literature review. SNS usage motivations consist of five factors: expression, relationship formation, social exchange, information seeking, trend. 189 questionnaires were used for the main part of regression analysis. The analysis results revealed that relationship formation, social exchange and information seeking were very significant factors influencing the user satisfaction. Especially, social exchange was the most significant factor. We can prospect that importance of user satisfaction on SNS usage motivations is more and more increasing in the future.

• 품질경영학회지
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• 제47권1호
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• pp.125-138
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• 2019

Purpose: The present research was designed to explore a causal relationship among SNS prosumer characteristics, relationship quality, user satisfaction, and loyalty intention, and we intended to explore mediating role of relationship quality in the causal relationship. Methods: As survey tool, questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 214 was analyzed using SEM analysis method. Results: All theoretical relationships, except the relationship between information provision and relational quality, proved to be significant. The relationship quality plays an important intermediary role in the research model. Conclusion: The characteristics of SNS prosumer activity can be summarized by interaction and informational provision. To increase user satisfaction and loyalty, it is necessary to support these characteristics and strengthen relationships with customers.

• 유통과학연구
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• 제14권10호
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• pp.165-178
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• 2016

Purpose - This study aims to empirically verify the impact of media richness, social presence, and prior life satisfaction on various continual usage or withdrawal behaviors of SNS users via both a positive path of satisfaction and a negative path of relative deprivation. By identifying these causal paths, we observe dynamic interactions of SNS user psychology in a balanced view, and provide some implications about design principles for SNS providers. Research design, data, and methodology - We developed 16 hypothesis based on media richness theory, social presence theory, social comparison theory, the literature about relative deprivation, and the literature about the various reactions of IS users. The rich SNS media, social presence recognition among peer SNS users, and prior life satisfaction could generate positive experience, attitude, and virtuous behavioral intentions among SNS users. At the same time, rich media, low social presence, and low prior life satisfaction could generate relative deprivation and could increase withdrawal behavioral intentions such as refusal to provide information, misrepresentation of information, and removal of uploaded information in SNS. Scenario surveys were conducted to collect data from potential SNS users. Data from 357 surveys were collected and analyzed through a PLS algorithm to test the hypotheses. Results - Media richness, social presence, and prior life satisfaction could significantly increase perceived enjoyment, satisfaction, and behavioral intention of continual usage and knowledge sharing. They also could significantly decrease refusal and misrepresentation intention. Relative deprivation is significantly decreased only by prior life satisfaction. Relative deprivation could not significantly decrease satisfaction, but it could significantly increase misrepresentation and removal intention, which could be regarded as information distortion intention. Conclusions - SNS providers should focus on developing rich media and social presence support because these two variables could impact the positive experiences of SNS users. Moreover, the positive experiences could heavily influence SNS user behavior. Some management is needed to prevent relative deprivation and its consequences of misrepresentation and removal intention. SNS providers should prevent SNS users from excessive image misrepresentation and removal as this information distortion could be the source of relative deprivation.

• 품질경영학회지
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• 제39권4호
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• pp.543-555
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• 2011

In recent years, Social Network Service (SNS) have increasingly gained popularity and have simplified and amplified social interaction between online users. This paper mainly discusses the user satisfaction and intention of continuous use. Based on the literature review, two hypotheses were developed and research model is built for testing. Data was collected through questionnaire survey from 260 SNS college student user. The empirical results shows a significant mediating effect for user satisfaction in the relationship between SNS' quality factors and intention to continued use.