• 한국정보시스템학회지:정보시스템연구
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• 제25권4호
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• pp.163-179
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• 2016

Purpose This study investigates the associations between SNS fatigue and stress of smartphone SNS, with SNS characteristics. The study focuses on two types of SNS characteristics: information and systems characteristics. We examine SNS stress factors that includes the communication and system overload. Design/methodology/approach To test the proposed hypotheses, the study conducted structural equation modeling with Smart PLS 3.0. The study conducted A sample of 286 participants was collected from SNS users. Findings The results indicated that the information relevance in the information characteristics had an effect on the communication overload, but it had not an effect on the system overload. The information accuracy had an effect on the communication and system overload. The app pace of change influenced the communication and system overload, but the app complexity influenced the system overload. Finally, the SNS stress showed significant relationship with SNS fatigue. The academic and managerial implications were discussed based on the this results.

• 한국조리학회지
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• 제21권1호
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• pp.159-173
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• 2015

본 연구는 SNS를 활용하여 자신의 이용목적에 부합하는 외식업체에 관한 정보를 확인하거나, 혹은 자신이 이용하고 싶은 외식업체에 관한 정보를 수집하고자하는 소비자를 대상으로 SNS 정보의 특성, SNS 사이트 특성, 정보유용성 그리고 방문의도 간의 영향관계를 확인하고자 하였다. 연구목적을 달성하기 위해 SNS 정보특성, SNS 사이트특성, 정보 유용성, 방문의도에 관하여 문헌고찰을 진행하였으며, 가설검정을 위해 실증 조사분석을 실시하였다. 분석결과는 다음과 같다. 1) SNS 정보특성인 정보의 신뢰성, 유희성, 중립성 요인은 정보유용성지각에 유의한 영향을 미치는 것으로 나타났으며, 특히 정보의 중립성요인이 상대적으로 높은 영향력을 미치는 것으로 나타났다. 2) SNS 사이트특성인 상호작용성, 이용용이성, 사이트신뢰성요인은 정보유용성지각에 유의한 영향을 미치는 것으로 나타났다. 특히 SNS 사이트 특성요인 중 상호작용성 요인이 상대적으로 높은 영향력을 미치는 것으로 나타났다. 3) SNS 사용자가 지각하는 정보유용성이 해당 업체의 방문의도에 미치는 영향관계를 확인한 결과, 유의한 영향을 미치는 것으로 나타났다.

• 한국조리학회지
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• 제22권4호
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• pp.302-318
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• 2016

본 연구는 외식상품 추구편익이 SNS 구전정보특성, 구매의도와 구전의도 간의 영향관계를 살펴보고, SNS 구전정보특성이 외식상품 추구편익과 구매의도 및 구전의도 간에 매개역할을 하는지에 대해 조사하고자 하였다. 자료수집은 2016년 3월 10일부터 3월 30일까지 실시하였으며, 편의표본추출법(convenience sampling)에 의해 SNS를 경험해 본 외식소비자를 대상으로 진행하였다. 설문지는 350부를 배포하였으며, 이 중 불성실하게 응답했거나 연구목적에 부합하지 않는 설문지를 제외한 유효한 자료 326부를 분석에 사용하였다. 분석결과, 첫째, 외식상품 추구편익 중 다양성 및 실용성 편익이 상징성 및 체험성 편익보다 동의성에 더욱 큰 영향을 미치는 것으로 나타났다. 반면에, 상징성 및 체험성 편익이 다양성 및 실용성 편익보다 중립성에 더욱 큰 영향을 미치는 것으로 나타났다. 둘째, SNS 구전정보특성 중 동의성만이 외식상품 구매의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, SNS 구전정보특성 중 동의성이 중립성보다 외식상품 구전의도에 더욱 큰 영향을 미치는 것으로 나타났다. 넷째, SNS 구전정보특성(동의성/중립성)은 외식상품 추구편익(다양성 및 실용성 편익/상징성 및 체험성 편익)과 구매의도 간에 매개역할을 하는 것으로 나타났다. 다섯째, SNS 구전정보특성(동의성/중립성)은 외식상품 추구편익(다양성 및 실용성 편익/상징성 및 체험성 편익)과 구전의도 간에 매개역할을 하는 것으로 나타났다.

• 한국프랜차이즈경영연구
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• 제11권2호
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• pp.23-39
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• 2020

Purpose: Social Network Sites(SNS) have been grown up as a public communication channel consumer frequently participate in. Most of food service brands are utilizing social media for advertising recently. As a result of SNS marketing, food service brands anticipate positive outputs from SNS engagement and consumer brand engagement so that we need to verify structural relationship among SNS characteristics, SNS engagement and consumer brand engagement. Research design, data, and methodology: This study identifies that SNS characteristics have effects on SNS engagement and examines relationship between SNS engagement and behavioral engagement. We conceptualize SNS characteristics as information quality, hedonic level and interaction. Furthermore, SNS engagement is composed of SNS participation, positive word of mouth(WOM). In order to verify the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Sample data were collected from 433 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The findings of this research are as follows. First, information quality is positively related with SNS participation. Hedonic level and interaction have impacts on SNS participation and positive WOM respectively. Second, SNS participation has positive effects on positive WOM. Third, both SNS participation and WOM influence behavioral engagement respectively. Conclusions: The implications demonstrate that SNS characteristics such as information quality and hedonic level and interaction exert effects for consumer to participate in SNS brand page. Meanwhile, hedonic level and interaction influence on positive WOM but information quality doesn't. SNS participation and positive WOM affect consumer to engage in specific brand behaviorally as well. Therefore, food service brand marketer is required to manage SNS information quality and hedonic level and interaction among members to encourage SNS participation and positive WOM. As SNS participation and positive WOM increases behavioral engagement of consumer, marketer needs to incentivize SNS participation and look after situation of positive WOM and respond swiftly.

• 융합경영연구
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• 제12권1호
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• pp.77-88
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• 2024

Purpose: By studying the effects of SNS advertising characteristics and SNS advertising music characteristics conducted by companies on advertising preference and advertising effects, we would like to suggest a plan for effective SNS advertising operation. Research design, data and methodology: In this study, a total of 483 surveys were collected for college student consumers in their 20s who had experience seeing advertisements on SNS, and 458 were used for the final analysis. In addition, the collected questionnaire data were analyzed using statistical programs SPSS 24.0 and AMOS 24.0, and Sobel Test was performed through structural equation modeling and regression analysis. Results: Advertising preference, purchase, and recommendation intentions increased as consumers who saw advertisements on SNS perceived the characteristics of advertisements (information, entertainment, individuality, and interactivity). However, advertising preference was not formed by SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity). In addition, the higher the perception of SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity), the more advertising effects such as purchase and recommendation intentions were linked, and the higher the perception of SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity), the more advertising effects such as purchase and recommendation intentions could be created. Finally, it was confirmed that advertising preference had a partial mediating effect between SNS advertising characteristics and advertising effects, and between SNS advertising music characteristics and advertising effects. Conclusions: Unlike previous studies that have investigated the causal relationship of advertising effects according to sub-factors such as SNS advertising characteristics and SNS advertising music characteristics, it is significant in that it analyzes the variables used in the study as secondary factors.

• 한국조리학회지
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• 제23권3호
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• pp.50-62
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• 2017

The purpose of this study was to verify the effects of SNS WOM information characteristics on trust, purchase intention and WOM intention with regards to food products. In addition, the moderating role of social capital was also examined between SNS WOM information characteristics and trust of food products. This survey was conducted on those who used SNS from 13th to 27th on October, 2016 in Seoul and Kyonggi area, using convenience sampling method. A total of 380 responses were collected, of which 365 were used for analysis after excluding responses containing missing data. The results from this study are as follows. First, it was found that neutrality than consensus of SNS WOM information characteristics had a greater effect on the trust of food products. Second, only bonding capital was found to moderate the relationships between consensus of SNS WOM information characteristics and trust of food products. Third, trust of food products significantly impacted purchase intention and WOM intention of food products. These findings intend to propose the effective marketing strategy on the SNS to executives or marketers of food companies.

• Journal of Information Technology Applications and Management
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• 제23권2호
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• pp.207-224
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• 2016

Investments in information and communication technologies (ICT) around the world have grown at an enormous rate over the past two decades, which reflects a new emphasis on consumer mobile devices. A social network service (SNS) is an online service that aims to build social relations among people who share interests and activities. The role of SNS is enormous for communicating ideas and opinions among social participants. The use of SNS has recently become one of the most popular social activities worldwide. This research investigated relation between personal characteristics, social characteristics and user satisfaction on SNS then, analyzed how these factors affecting continuance usage intention on SNS users. The conclusion is summarized as below. The study results show that informativeness, pleasure, innovativeness, relationship and empathy of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users and quality of life have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

• 한국컴퓨터정보학회논문지
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• 제20권11호
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• pp.143-150
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• 2015

Social network services can be defined as an individual web page which enables online, human-relationship building by collecting useful information and sharing it with specific or unspecific people. Recently, as the social network services(SNS) such as Twitter and Facebook have been paid attention in many fields of the society. SNSs are also one of the fastest channels to get news which people may not be able to see on TV or newspaper. The number of people who feel they are benefiting from social network services are increasing dramatically. A number of researches about SNS are underway. The study based on the Technology Acceptance Model empirically investigates the relationship between characteristics of SNS (system, service, information, and emotional) and user satisfaction of SNS. The study also analyzes how the relationshipa between SNS characteristics, satisfaction and user acceptance are moderated by country type of SNS users and inclination toward SNS acceptance. To achieve these research purposes, the study conducted various statistical analyses using questionnaire of the Korean and Chinese SNS users. The results of the study are followings. First, SNS characteristics have a positive effect to the user satisfaction. Second, SNS satisfaction have a positive effect to the user acceptance. Third, the relationship between SNS characteristics and user satisfaction is moderated by the country type of SNS users and inclination toward SNS acceptance. The study results could provide some implications to researchers who have interest in studying SNS, also could help business managers to operate and develop their SNS site more effectively.

• 한국정보시스템학회지:정보시스템연구
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• 제24권3호
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• pp.95-114
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• 2015

Purpose: This study was tried to investigate a structural relationship among key impacting factors and usage in SNS of government institutions. It was designed to research the processing property of SNS, the emotional property of SNS, and the service property of SNS for the SNS usage. Based on the research framework from the relationships among intrinsic SNS characteristics, social psychological characteristics, and the attitude of government institutions' SNS, the empirical research model and the hypotheses were established. Design/methodology/approach: Data for empirical study were collected from 453 of total distributed 500 by the structured questionnaire survey with SNS users of government institutions. The analysis was performed from effective 432 data, and the sample was mainly consisted of men, the thirty-old, and salesmen. Findings: The results showed that the emotional and service properties in intrinsic characteristics of SNS have a significantly positive effect to the value perception and the security variable in social psychological characteristics has a significant positive effects to the trust. Finally, the value perception has positive effects on both trust and use intention of government institutions' SNS. Meaning of these results is that intrinsic SNS characteristics, social psychological characteristics, and the attitude of government institutions' SNS have a significant effect on SNS usage.

• 유통과학연구
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• 제18권8호
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• pp.5-14
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• 2020

This study aims to examine the impact of characteristics of SNS content provided by airlines on customer satisfaction and to explore the effect of the personal characteristics of the customers which have a modulating effect on the relationship between content characteristics of SNS and customer satisfaction. The data were collected over a period of April 21. 2019. to July 21. 2019. for three months from the people who have experience using SNS provided by airlines. 225 samples were selected and used as final samples from a collection rate of 93.4 percent. Findings suggest that the characteristics of airline's SNS content which include a promotion, information, and communication showed a positive impact on customer satisfaction. The analysis of a modulating effect of individual characteristics on the relationship between the airline's SNS content characteristics showed that diversity pursuit propensity, innovation propensity, and information-seeking propensity control the relationship between characteristics of airline's SNS content which are publicity, information and customer satisfaction. And it was found that all three personal characteristics do not control the relationship between communication and customer satisfaction. Thus, airlines should use SNS more effectively to generate customer satisfaction and present marketing measures to help generate profits through consumer purchasing behavior. It is expected that the findings of this study will help airlines to utilize marketing implications for effective and practical marketing methods.